Brigitta Putri Atika Tyagita, Brigitta Putri Atika
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Journal : Kelola: Jurnal Manajemen Pendidikan

STRATEGI PEMASARAN SEKOLAH MENENGAH ATAS SWASTA BERASRAMA DI KABUPATEN SEMARANG 1 Tyagita, Brigitta Putri Atika
Kelola: Jurnal Manajemen Pendidikan Vol 3, No 1 (2016)
Publisher : Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (196.432 KB) | DOI: 10.24246/j.jk.2016.v3.i1.p67-79

Abstract

This study aimed to describe the success of marketing strategies in SMA Sedes Sapientiae Jambu which is a high boarding school in Bedono, Semarang regency with its students coming from various cities in Indonesia, such as Palembang, Lampung, Jakarta, Bogor, Semarang , Yogyakarta, Bali, Makassar and Papua. The diversity of high school students Sedes Sapientiae Jambu is becausethe success of marketing management at SMA Sedes Sapientiae Jambu Bedono, where in the executing the marketing strategy there is a special team and they did not hesitate to invite an expert in the field of marketing to teach the promotion team to do marketing. In addition, many of the activities carried out in marketing schools such as by visiting junior high schools in various regionsof Java and Jakarta region and made a presentation as Sedes Sapientiae Jambu students as keynote speaker, did a choir at churches, did a tty out for the junior and open house in SMA Sedes Sapientiae Jambu, besides that, establishing relationships with alumni who are in various cities in Indonesia. Data collection techniques in this research through interviews, participatory observationand documentation, and data analysis performed continuously throughout the study. One of the keys of the succesful of marketing in SMA Sedes Sapientiae Jambu the activities that establish a good relationship with various secondary schools in various regions, relations with alumni, parents, committee and local residents. The evidenced of it by the increasing number of high school students in Sedes Sapientiae Jambu from year to year. In this paper the writer recommend ways of marketing carried out by SMA Sedes Sapientiae Jambu that can be applied in other schools to increase student numbers.
STRATEGI PEMASARAN SEKOLAH MENENGAH ATAS SWASTA BERASRAMA DI KABUPATEN SEMARANG 1 Tyagita, Brigitta Putri Atika
Kelola: Jurnal Manajemen Pendidikan Vol 3 No 1 (2016)
Publisher : Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (196.432 KB) | DOI: 10.24246/j.jk.2016.v3.i1.p67-79

Abstract

This study aimed to describe the success of marketing strategies in SMA Sedes Sapientiae Jambu which is a high boarding school in Bedono, Semarang regency with its students coming from various cities in Indonesia, such as Palembang, Lampung, Jakarta, Bogor, Semarang , Yogyakarta, Bali, Makassar and Papua. The diversity of high school students Sedes Sapientiae Jambu is becausethe success of marketing management at SMA Sedes Sapientiae Jambu Bedono, where in the executing the marketing strategy there is a special team and they did not hesitate to invite an expert in the field of marketing to teach the promotion team to do marketing. In addition, many of the activities carried out in marketing schools such as by visiting junior high schools in various regionsof Java and Jakarta region and made a presentation as Sedes Sapientiae Jambu students as keynote speaker, did a choir at churches, did a tty out for the junior and open house in SMA Sedes Sapientiae Jambu, besides that, establishing relationships with alumni who are in various cities in Indonesia. Data collection techniques in this research through interviews, participatory observationand documentation, and data analysis performed continuously throughout the study. One of the keys of the succesful of marketing in SMA Sedes Sapientiae Jambu the activities that establish a good relationship with various secondary schools in various regions, relations with alumni, parents, committee and local residents. The evidenced of it by the increasing number of high school students in Sedes Sapientiae Jambu from year to year. In this paper the writer recommend ways of marketing carried out by SMA Sedes Sapientiae Jambu that can be applied in other schools to increase student numbers.
Strategi Peningkatan Kompetensi Pedagogik Guru Untuk Meningkatkan Mutu Sekolah Tyagita, Brigitta Putri Atika; Iriani, Ade
Kelola: Jurnal Manajemen Pendidikan Vol 5 No 2 (2018)
Publisher : Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (930.959 KB) | DOI: 10.24246/j.jk.2018.v5.i2.p165-176

Abstract

This study aimed to obtain a strategy to increase the pedagogic competence of teacher to improve school quality. Teacher pedagogy competencies are important to have so that the teacher can understand and direct students to learn well and appropriately, and can help students to actualize their potential. Pedagogy competence of teachers can improve the school quality because one of them seen from a professional teacher and good performance. The subject of this study: 1 principal, 1 vice principal, 6 teachers. The research data was taken through an interview, observation, and document study with source triangulation. Data analysis using SWOT to analyze internal and external factors. The results of the SWOT analysis shows that schools are in the SO or strength-opportunity quadrant, which supports aggressive strategies by utilizing the strengths and opportunities that schools have to improve teacher pedagogic competence. By optimizing the strength factor and the school opportunity, there are 6 strategic plans to increase the pedagogic competence of teachers by emphasizing cooperation among teachers, students and also parents. The strategic plan is to optimize the performance of leaders, optimize collaboration among teachers, the collaboration between teachers and students, optimize external support, optimize teacher pedagogical development, and improve teacher, student, and parent collaboration.