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Kajian Warna & Ilustrasi Primary Display Panel Kemasan menggunakan Metode Kuesioner dan Eye-Tracking Swasty, Wirania; Mustikawan, Arry; Koesoemadinata, Mohammad Isa Pramana
Jurnal Manajemen Teknologi Vol 18, No 1 (2019)
Publisher : SBM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (8429.4 KB) | DOI: 10.12695/jmt.2019.18.1.3

Abstract

Abstrak. Produk pangan industri rumah tangga (P-IRT) kalah bersaing di rak pajang karena kemasannya kurang eye-catching. Beberapa faktor di antaranya warnanya kurang mencolok serta ilustrasi/ foto kurang menarik. Penelitian yang akan dilakukan ini bertujuan untuk mengidentifikasi kombinasi warna dan ilustrasi/ foto pada Primary Display Panel (PDP) kemasan yang menarik perhatian konsumen. Penelitian ini menggunakan pendekatan kuantitatif. Kombinasi faktor warna dan gambar (ilustrasi/ foto) akan diuji dengan metode Eye-tracking dan kuesioner yang diolah menggunakan metode ANOVA. Penelitian terdiri dari tiga tahap: pertama pengumpulan data I, kedua pengolahan data dan analisis I; dan tahap terakhir uji kesamaan dan penarikan kesimpulan. Studi ini mengungkap bahwa preferensi yang didapat dari kuesioner berbeda hasilnya dengan pengamatan eye tracking. Dengan kata lain, tidak selalu apa yang disukai konsumen sama dengan apa yang diamati konsumen. Penelitian ini diharap dapat membantu produsen pangan industri rumah tangga dalam mempertimbangkan desain kemasan agar lebih menarik perhatian dan menumbuhkan minat pembeli dengan melakukan eksperimen eye tracking.Kata kunci: Eye-tracking, ilustrasi, kemasan, kuesioner, PDP, warnaAbstract. Home industry food products are unable to compete on display shelves because the packaging is less eye-catching. Some factors include the color is not flashy and the illustration/ photo is less attractive. The research that will be conducted aims to identify color combinations and illustrations/ photos in the Primary Display Panel (PDP) packaging that attracts consumers' attention. This study uses a quantitative approach. The combination of color factors and images (illustrations / photos) will be tested with the Eye-tracking method and a questionnaire processed using the ANOVA method. The study consisted of three stages: first data collection I, both data processing and analysis I; and the final stage of equality testing and conclusion drawing. From the study, it was revealed that the preferences obtained from the questionnaire differed in results with eye tracking observations. In other words, it is not always what consumers like as what consumers observe. This research is expected to help home industry food producers in considering packaging design to attract more attention and foster buyer interest by conducting eye tracking experiments.Keywords: Colour, eye-tracking, illustration, packaging, PDP, questionnaire
Kompleksitas Tokoh Pandita Drona dalam Artefak Wayang Kulit Cirebon Pramana Koesoemadinata, Moh. Isa
PANGGUNG Vol 22, No 3 (2012): Manifestasi Konsep, Estetika, dan Makna Seni dalam Keberbagaian Ekspresi
Publisher : LP2M ISBI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26742/panggung.v22i3.81

Abstract

             Since early centuries of Christian calendar, the Indian epics Mahabharata and Ramayana have widely spread across the Nusantara Archipelago.  By the time these epics arrived here, they were not presented in their genuine forms, but had been adopted and localized in order to approach the natives.  The adaptation process included taking the shadow theatrical form, translating and interpretating the stories, and transforming character and visual descriptions which were manifested into puppet form.            One of the character transformations which includes personality and visual descriptions was done to Priest Drona, the vital character roled as guru to both Pandawas and Kurawas, who was trapped inside the dilemma among his disciples.  In Javanese version, Drona has been transformed into an ambiguous, mischievous, and slightly humorous character.  In Cirebon version, Drona was depicted as an evil character who provoked the Battle of Bharata yuddha.  Drona puppet himself has unique and specific visual attributes compared to other puppet main characters, and each form of puppet Drona possess a high symbolic meaning beneath them.  The problem is how do the visual attributes of each puppet tell us about the character’s complexity? This paper analyzes every visual variation of Drona leather puppet in Cirebon using the Art Criticism methods and semiotics referring to general Javanese Shadow Puppetry performance.  This analysis proves the complexity of the character based on the differences of cloth, accessories and other visual attributes from Cirebon perspective. Keywords: Cirebonese leather puppets, character, Drona, visual attributes
Socio-Historical and Cultural Influences on Visual Differentiation of Wayang Kulit of Cirebon, West Java, Indonesia: A Case Study of the Attributes Differentiation of Priest Drona Puppets Koesoemadinata, Moh Isa Pramana; Sabana, Setiawan; Adisasmito, Nuning Damayanti
TAWARIKH Vol 5, No 1 (2013)
Publisher : ASPENSI in Bandung, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (926.197 KB)

Abstract

ABSTRACT: The “wayang kulit” (shadow play) is a traditional art of theatre that popular in Java and Bali, and considered as a multidimensional state of art which consists dimension of theatrical, literature, philosophy, moral education, and not to mention visual arts and crafts dimension as well, in which is the main discussion of this paper. There are several styles of Javanese “wayang kulit” based on their geographical area. Among those, Cirebon style possesses unique visualization which has resemblance to early phase of Islamic era “wayang” puppet. One of the character transformations done which includes personality and visual descriptions happened to the Priest Drona, the vital character of Mahabharata that role as “guru” (teacher) to both Pandawas and Kurawas, who was trapped inside dilemma between his warring disciples. In the adaptation version of Javanese shadow play, for some various and speculative reasons, Drona has been altered into an antagonistic character, and reached its extreme point of alteration as an absolute evil character in Cirebon version. Cirebon’s history, culture, and plural society gave significant influence on this. Drona puppets themselves have unique and specific visual attributes in comparison to other main characters puppets, and possess highly symbolic meaning beneath them. These facts told us that the character has a great significance. Later, these negative connotations of Drona was being sharpened and escalated in accordance of socio-historical events and local phenomenon, thus producing visual differentiation within the Drona puppets.KEY WORDS: “Wayang kulit”, Drona character, Cirebon area, visual, differentiations, attributes, socio-historical events, and symbolic meaning.    About the Authors: Moh Isa Pramana Koesoemadinata, M.Sn. is a Student of Doctoral Program at the Faculty of Visual Arts and Design ITB (Bandung Institute of Technology), Jalan Ganesha No.10, Tamansari, Bandung, West Java, Indonesia. Prof. Dr. Setiawan Sabana and Dr. Nuning Damayanti Adisasmito are Lecturers at the Faculty of Visual Arts and Design ITB. Corresponding author is: dronacarya@yahoo.co.idHow to cite this article? Koesoemadinata, Moh Isa Pramana, Setiawan Sabana & Nuning Damayanti Adisasmito. (2013). “Socio-Historical and Cultural Influences on Visual Differentiation of Wayang Kulit of Cirebon, West Java, Indonesia: A Case Study of the Attributes Differentiation of Priest Drona Puppets” in TAWARIKH: International Journal for Historical Studies, Vol.5(1) October, pp.43-56. Bandung, Indonesia: ASPENSI [Asosiasi Sarjana Pendidikan Sejarah Indonesia] and UVRI [Universitas Veteran Republik Indonesia], ISSN 2085-0980.Chronicle of the article: Accepted (August 5, 2013); Revised (September 9, 2013); and Published (October 28, 2013).
Kompleksitas Tokoh Pandita Drona dalam Artefak Wayang Kulit Cirebon Pramana Koesoemadinata, Moh. Isa
PANGGUNG Vol 22, No 3 (2012): Manifestasi Konsep, Estetika, dan Makna Seni dalam Keberbagaian Ekspresi
Publisher : LP2M ISBI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (392.077 KB) | DOI: 10.26742/panggung.v22i3.81

Abstract

             Since early centuries of Christian calendar, the Indian epics Mahabharata and Ramayana have widely spread across the Nusantara Archipelago.  By the time these epics arrived here, they were not presented in their genuine forms, but had been adopted and localized in order to approach the natives.  The adaptation process included taking the shadow theatrical form, translating and interpretating the stories, and transforming character and visual descriptions which were manifested into puppet form.            One of the character transformations which includes personality and visual descriptions was done to Priest Drona, the vital character roled as guru to both Pandawas and Kurawas, who was trapped inside the dilemma among his disciples.  In Javanese version, Drona has been transformed into an ambiguous, mischievous, and slightly humorous character.  In Cirebon version, Drona was depicted as an evil character who provoked the Battle of Bharata yuddha.  Drona puppet himself has unique and specific visual attributes compared to other puppet main characters, and each form of puppet Drona possess a high symbolic meaning beneath them.  The problem is how do the visual attributes of each puppet tell us about the character’s complexity? This paper analyzes every visual variation of Drona leather puppet in Cirebon using the Art Criticism methods and semiotics referring to general Javanese Shadow Puppetry performance.  This analysis proves the complexity of the character based on the differences of cloth, accessories and other visual attributes from Cirebon perspective. Keywords: Cirebonese leather puppets, character, Drona, visual attributes
Designing a Photobook of Historical Buildings in the City of Surabaya Hilaluzzaman, Muhammad; Koesoemadinata, Dr. Moh. Isa Pramana
VCD (Journal of Visual Communication Design) Vol 3 No 1 (2018)
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (630.54 KB) | DOI: 10.37715/vcd.v3i1.801

Abstract

Surabaya is the birthplace of the real Indonesian Revolution of Independence with the occurrence of November 10th event, where a major battle between Indonesia and the Allied Force took place remembered as the City of Heroes. Many historical buildings as witnesses are still standing firmly until today, but as the large population increases, the depletion of vacant land in Surabaya has caused some locations to evict old unused buildings including historical buildings. Concerns arise when there are several historical sites began to be destroyed although there are regulations issued by government to protect them. A preservation effort is taken by designing a photobook as documentation and also will served as historical reference for the public. The goal is to provide information about the historical places of Surabaya by comparing the previous conditions to its current condition. The data were collected using observation method, literature studies, interview and distributing questionnaires to the targeted respondents who were all interested in studying history and travel. The results of this research is a photobook of historical buildings in the city of Surabaya which will be a reference of Indonesian independence history and also perpetuate the buildings and historical places that still exist today.
EVALUASI EYE TRACKING TERHADAP PERSEPSI WARNA DAN GAMBAR PADA PRIMARY DISPLAY PANEL KEMASAN Swasty, Wirania; Mustikawan, Arry; Koesoemadinata, Moh. Isa Pramana
Jurnal Sosioteknologi Vol. 20 No. 1 (2021): April
Publisher : Fakultas Seni Rupa dan Desain ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/sostek.itbj.2021.20.1.9

Abstract

Home industry food packaging displayed on shelves in stores will compete with products from other brands that are placed close together. In order to attract consumers’ attention and assist them in the purchasing decision-making process, packaging that has a competitive advantage is needed. This research is limited to the Primary Display Panel (PDP) packaging of home industry banana chips. In previous studies, the research used was quantitative, but this does not reveal the whole story. The data recording process can support “what” the participant looks at but does not reveal “why” they look at it. For this reason, this research is aimed to establish a broader understanding of what participants perceive of the packaging design seen using eye tracking methods and why it happened. This study uses qualitative approach. The study consists of three phases: literature study, eye tracking data recording, and data processing and interviews analyzed using content analysis. The result is colors and images are perceived to be the same by teenagers and young adults. There is no connection between likes and dislikes for colors/images with colors preference in choosing snack products. The results can be used by producers and packaging designers to create packages that generate consumer purchase interest.
Wayang Kulit Cirebon: Warisan Diplomasi Seni Budaya Nusantara Koesoemadinata, Moh. Isa Pramana
Journal of Visual Art and Design Vol. 4 No. 2 (2013): ITB Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The wayang kulit (shadow puppet) theatre is a traditional art form that has thrived in Southeast Asia for a long time. In Indonesia, Malaysia and Thailand, apart from local stories, wayang kulit presents Indian epics, such as the Ramayana and Mahabharata, as a medium for Hindu-Buddhist teachings. When Islam spread in this region, the Javanese and Malay wayang kulit still kept developing, even when it was being repurposed for Islamic preaching. In its development in the Islamic era, the Javanese wayang kulit incorporated the role and influence of Sufi scholars and local rulers. The visual form, composition, and creation of the wayang kulit puppets along with the prose and musical arrangements were directly inspired by the Wali Sanga (Nine Apostles) and the following Javanese kings themselves. This paperng Kulit of Cirebonural Diplomacy of Nusantara ion in the pasteration, presents the historic wayang kulit of Cirebon and discusses its unique visual features, which reflect acculturation between ethnicities (Javanese, Chinese) as well as beliefs (local animism, Hindu-Buddhism, Islam). The historic wayang kulit of Cirebon proved that a peaceful, cross-cultural and religious diplomacy took place through the medium of art since the early stages of deployment of Islam in Java. This traditional art is a legacy for current and future younger generations, not only because of the aesthetical aspect, but also as a cross-cultural diplomacy strategy and philosophy that must be acknowledged, understood, and practiced. In accordance with the meaning of the word, 'wayang' (reflection) reflects a successful diplomacy of the past that can potentially be applied in the present, hoping harmonic relationships can emerge from cultural diversity in the midst of rapid globalization.