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All Journal Journal of Economics and Management Scienties
D Delvianti
Universitas Ekasakti
Economics, Econometrics & Finance

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Analisis Kebijakan Promosi dalam Meningkatkan Volume Penjualan Mobil Merek Canter (Studi Kasus pada PT. Mitsubishi Andalas Berlian Motor Padang) D Delvianti
Journal of Economics and Management Scienties Volume 5 No. 1, December 2022
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v5i1.8

Abstract

This study aims to examine and analyze promotion policies in increasing sales of Canter brand cars (a case study at PT. Mitsubishi Andalas Berlian Motor Padang). The analytical method in this study uses the classical assumption test which consists of a normality test and a simple regression test, t test. The results of this study are partially the promotion cost policy at PT. Mitsubishi Andalas Berlian Motor Padang did not have a significant effect on sales volume at PT. Mitsubishi Andalas Berlian Motor Padang
Pengaruh Komponen Arus Kas dan Laba Kotor terhadap Harga Saham (Studi Kasus pada Perusahaan Manufaktur Sub Sektor Otomotif dan Komponen di Bursa Efek Indonesia Tahun 2013-2017) D Delvianti; Melli Herfina; Yessi Rinanda
Journal of Economics and Management Scienties Volume 5 No. 3, June 2023
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v5i3.16

Abstract

The purpose of this study was to analyze the effect of cash flow components and gross profit on stock prices. The population in this study is the automotive sub-sector and components listed on the Indonesia Stock Exchange (IDX) in the 2013-2017 period. The sampling method used is the purpose sampling method with a sample of 8 companies for 5 consecutive years of observation so that the total sample is 40. The method of analysis in this study uses multiple linear regression. The results of this study indicate that operating cash flow and gross profit have no significant effect on stock prices. Meanwhile, investment cash flow and financing cash flow have a significant effect on stock prices. Meanwhile the cash flow components (operations, investment, funding and gross profit) have a simultaneous effect on stock prices.
Co-Authors Melli Herfina Rinanda, Yessi