Garuda - Garba Rujukan Digital

Perbandingan User Experience Aplikasi Digital Wallet (Pengguna Go-Pay, OVO, DANA, dan LinkAja) Pada Mahasiswa Bandung Dewi, Fianti Krisna; Ariyanti, Maya
Jurnal Manajemen Teknologi Vol 19, No 2 (2020)
Publisher : SBM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2020.19.2.1

Abstrak. Penelitian ini bertujuan untuk mengetahui perbandingan user experience aplikasi digital wallet Go-Pay, OVO, DANA, dan LinkAja pada mahasiswa Bandung. Metode yang digunakan adalah metode non-probability sampling dengan jumlah sampel sebanyak 405 responden. Pengukuran user experience pada penelitian ini menggunakan HEART metrics yang berfokus pada pengguna. Analisis perbandingan menggunakan uji Kruskal Wallis H dengan software SPSS 23 menunjukkan hasil bahwa terdapat perbedaan Happiness, Engagement, Adoption, Retention, Task Success, dan User experience antara pengguna Go-Pay, OVO, DANA, dan LinkAja.Kata kunci: User experience, digital wallet, happiness, engagement, adoption, retention, task success.Abstract. The purpose of this study was to knew user experience's comparison of the digital wallet applications of Go-Pay, OVO, DANA, and LinkAja in Bandung Student. The method used is the non-probability sampling with a sample size of 405 respondents. The measurement of user experience in this study used HEART metrics that are measured to users. Analysis of comparative used the Kruskal Wallis H test with SPSS 23 software shows that there are differences in Happiness, Engagement, Adoption, Retention, Task Success, and User experience on Go-Pay, OVO, DANA, and LinkAja users.Keywords: User experience, digital wallet, happiness, engagement, adoption, retention, task success.

Study of Neuromarketing: Visual Influence with Decision Making on Impulse Buying Januar, Rifat; Fauzi, Hilman; Ariyanti, Maya; Heris, Faradisya
Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control Vol. 6, No. 4, November 2021
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/kinetik.v6i4.1334

Marketing trends have been increasing in the last few decades. Products need good branding and the right marketing strategy. Various marketing methods have been widely done, and one of them is with the study of neuroscience, especially neuromarketing. Neuromarketing is used to seek the influence of marketing stimuli on consumers and objective data through advances in neurology by utilizing human senses such as restraint, smell, taste, and touch. Measurements of neuromarketing responses to the brain can use electroencephalography signals (EEG). Measurement is done with the visual stimulus of consumers when making decisions. To analyze consumer interests, the majority still using qualitative methods, but it is still considered less effective due to many uncertain factors. In this study, neuromarketing responses were measured to the human brain using (EEG) signal analysis. Data collection was conducted on 11 respondents with a stimulus in the form of different product colors and was affected by changes in light intensity. For pre-processing used bandpass filters to get beta signals in the absence of noise. Then the data will be processed using Fast Fourier Transform (FFT) and energy extraction as characteristic extraction and classification of Support Vector Machines (SVM) in the signal pattern recognition process. The results of testing the best feature combination parameters showed an accuracy value of 72% with a combination of magnitude and phase features. By using the range of phase feature values obtained an accuracy of 67% for signal pattern recognition respondents.

PENGARUH FAKTOR-FAKTOR DALAM MODIFIED UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY 2 (UTAUT 2) TERHADAP NIAT PROSPECTIVE USERS UNTUK MENGADOPSI HOME DIGITAL SERVICES PT. TELKOM DI SURABAYA Gioliano Putra; Maya Ariyanti
Jurnal Manajemen Indonesia Vol 14 No 1 (2014)
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Home Digital Service TELKOM merupakan teknologi yang penting bagi kemajuan inovasi teknologi, perekonomian negara, serta target pemerintah dan perusahaan. Tujuan dari penelitian ini adalah untuk mengetahui faktor-faktor dalam modified UTAUT2 yang memengaruhi niat prospectiv users untuk mengadopsi Home Digital Service PT TELKOM di Surabaya, seberapa besar pengaruh variabel yang memoderasi pengaruh antarkonstruk dan kemampuan prediksi modified UTAUT2 dalam memprediksi niat prospective users untuk mengadopsi Home Digital Service TELKOM di Surabaya. Dalam penelitian ini, 200 sampel dikumpulkan menggunakan kuesioner dengan teknik purposive sampling. Data dianalisis menggunakan Partial Least Square (PLS) dengan smartPLS 2.0. Berdasarkan hasil penelitian dapat diketahui bahwa seluruh konstruk eksogen memiliki pengaruh positif signifikan terhadap konstruk endogen. Hedonic motivation, social influence, price value, facilitating condition, effort expectancy, dan performance expectancy memiliki pengaruh sebesar 0,260; 0,194; 0,138; 0,116; 0,094; dan 0,090. Variabel rnoderasi age (usia) memoderasi pengaruh facilitating condition dan price value terhadap niat (behavioral intention) prospective users untuk mengadopsi Home Digital Service di Surabaya. Sernentara variabel moderasi jenis kelamin (gender) hanya memoderasi pengaruh performance expectancy, social influence, dan price value terhadap niat (behavioral intention) prospective users untuk mengadopsi Home Digital Service di Surabaya. Modified UTAUT2 dalam penelitian ini dapat memprediksi 54.8% behavioral intention penggunaan Home Digital Service PT. TELKOM di Surabaya.

Analysis of Demography, Psychograph and Behavioral Aspects of Telecom Customers Using Predictive Analytics to Increase Voice Package Sales: Analysis of Demography, Psychograph and Behavioral Aspects of Telecom Customers Using Predictive Analytics to Increase Voice Package Sales Billy Goenandar; Maya Ariyanti
Journal of Consumer Sciences Vol. 6 No. 1 (2021): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.6.1.1-19

In 2018, Telkomsel's core business shifted its main services from Telephone and SMS services to Data and Digital services, since a declining trend of revenue starting 2014. However, telephone service still contributed 28.4% to the revenue and was the second largest, while SMS gave 4.1%. This research predicts voice package buyers using predictive analytics to identify customer profiles and significant variables to form appropriate target customer segmentation. Logistic regression was used to predict customers who would buy voice packages using 15 input variables. Next, analytics was done by dividing the data into 70% training data sets and 30% testing data obtained from customer voice package user data. The model accuracy gained 97.2%, and the top seven significant variables were formed. Then five clusters of customer segmentation were formed based on top significant variables using the K-Means clustering technique. Based on the results of the prediction model and clustering, behavioral targeting was conducted to provide targeted gimmick products based on five segmentations formed, and then it was divided into two main target customers by considering the similarity of behaviors based on revenue voice, minutes of voice usage, voice transactions, day of voice usage and data payload, thus it was more targeted.

Analysis of Demography, Psychograph and Behavioral Aspects of Telecom Customers Using Predictive Analytics to Increase Voice Package Sales: Analysis of Demography, Psychograph and Behavioral Aspects of Telecom Customers Using Predictive Analytics to Increase Voice Package Sales Billy Goenandar; Maya Ariyanti
Journal of Consumer Sciences Vol. 6 No. 1 (2021): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.6.1.1-19

In 2018, Telkomsel's core business shifted its main services from Telephone and SMS services to Data and Digital services, since a declining trend of revenue starting 2014. However, telephone service still contributed 28.4% to the revenue and was the second largest, while SMS gave 4.1%. This research predicts voice package buyers using predictive analytics to identify customer profiles and significant variables to form appropriate target customer segmentation. Logistic regression was used to predict customers who would buy voice packages using 15 input variables. Next, analytics was done by dividing the data into 70% training data sets and 30% testing data obtained from customer voice package user data. The model accuracy gained 97.2%, and the top seven significant variables were formed. Then five clusters of customer segmentation were formed based on top significant variables using the K-Means clustering technique. Based on the results of the prediction model and clustering, behavioral targeting was conducted to provide targeted gimmick products based on five segmentations formed, and then it was divided into two main target customers by considering the similarity of behaviors based on revenue voice, minutes of voice usage, voice transactions, day of voice usage and data payload, thus it was more targeted.

PENGUKURAN MATURITY LEVEL COBIT 5 DAN DOMAIN DSS (DELIVER, SERVICE, AND SUPPORT) PADA REGULASI SANDBOX OJK KLASTER AGGREGATOR Nur Lela sari; Candiwan Candiwan; Helni Mutiarsih Jumhur; Soeparwoto Dharmoputra; Maya Ariyanti
JATISI (Jurnal Teknik Informatika dan Sistem Informasi) Vol 8 No 2 (2021): JATISI (Jurnal Teknik Informatika dan Sistem Informasi)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat (LPPM) STMIK Global Informatika MDP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/jatisi.v8i2.843

With the fast development of the internet and fintech, people have problems in making decisions for choosing the right fintech service or product because currently many of the same services are offered with various applications or web services. Thus, the aggregator cluster Digital Financial Innovation (IKD) service appears at the Financial Services Authority (OJK) to be a solution for users in problems for faster and more precise decision making by conducting site / application comparisons to select the desired service. This research focuses on the aggregator cluster IKD because the fintech sector is the most popular with the community regarding the benefits offered by the sample on services of cermati.com dan lifepal.. The Sandbox regulation is a trial space to assess the reliability of business processes, business models, financial instruments, and governance. organizers, especially in the field of digital financial innovation, including the IKD cluster aggregator. In order for financial products to have a certain status in running their business, they must follow the Sandbox Regulation testing stages so that the OJK as a financial supervisory institution can provide protection for consumers. This study uses qualitative methods with interview data collection techniques. The results of the study were analyzed using Maturity Level COBIT 5 with the DSS (deliver, service, support) selected domain in the sub-domain manage problems and manage business process control for IT management. The results showed that the aggregator cluster based on the selected sample was appropriate in implementing Sandbox Regulation based on 5 stages. The results of the maturity level for the deepening stage are 4.2, the scenario testing stage is 3, the testing and trial stage is 3.3, the improvement stage is 3.2 and the assessment stage is 2.9. The result of maturity level domain manage problem is 3.8 (4), which means that it has entered the predictable level where the process has met the attributes of process measurement and process control, while the domain of manage business process control is 3.3 (3) which means that it has entered an established level where the process has met the process attributes definition and process deployment. Keywords— Regulasi Sandbox, Aggregator, Cluster, Fintech, Maturity Level

Strategi Pemasaran Pada Rumah Susun BP Batam Zahra Aqilla Putri Chandra; Maya Ariyanti
Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Vol 5, No 2 (2021): Jurnal Ecodemica: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : LPPM Universitas BSI

One of the government agencies that builds and manages flats is BP Batam. BP Batam has flats located in 5 industrial areas in Batam, namely Batu Ampar, Sekupang, Muka Kuning, Tanjung Uncang and Kabil. However, there are still many people who are not interested in living in BP Batam flats. Although the facilities provided are quite complete. The purpose of this study is to provide a marketing strategy for BP Batam in marketing their flats. The method used in this research is descriptive qualitative by using the Forum Group Discussion (FGD) in collecting data. The results of this study indicate that the IFAS Matrix is 2.48 and the EFAS Matrix is 2.76, so that the IE Matrix is in cell 5. Then the marketing strategy should be the SO (Strength-Opportunity) Strategy. The SO (Strength-Opportunity) strategy was chosen because the strength value (1.825) in the IFAS Matrix is greater than the weakness value (0.6625). In addition, the opportunity value (1.717948718) on the EFAS Matrix is also greater than the threat value (1.051282051). The SO (Strength-Opportunity) strategy consists of (1) increasing the offer of temporary housing contracts to industrial workers outside Batam, (2) construct development with evenly distributed facilities/infrastructure, and (3) construct developments that are located spread across Batam.Keywords: External Condition Factors, IE Matrix, Internal Condition Factors, Proposed Marketing Strategy, and TOWS Matrix

PENGARUH GREEN MARKETING TERHADAP REPURCHASE INTENTION PADA THE BODY SHOP BANDUNG Zahra Rahmi Hanifah; Maya Ariyanti
Eqien - Jurnal Ekonomi dan Bisnis Vol 10 No 2 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Currently, the issue of go green is being intensified so that many people are increasingly concerned about the environment, including the concept of green marketing. Cosmetics is one of the businesses that applies the concept of green marketing by making packaging that can be recycled or having products that don't test on animals like The Body Shop does. In mid-2021, The Body Shop uses again green marketing through the Refill Station program. Green perceived quality, green perceived value, and green satisfaction in green marketing affect Repurchase Intention. This study aims to determine the effect of Green Marketing on the Repurchase Intention of The Body Shop Bandung. Quantitative methods are used in research. Green perceived quality, green perceived value, and green satisfaction are independent variables and repurchase intention is the dependent variable. This research uses purposive sampling method by having 400 respondents and collecting data using questionnaire method. The results of this study conclude that green perceived quality, green perceived value and green satisfaction have a significant influence on repurchase intention at The Body Shop Bandung. Green perceived quality, green perceived value and green satisfaction also have a simultaneous influence on repurchase intention at The Body Shop Bandung

STUDI MODEL BISNIS COWORKING SPACE DI KOTA BANDUNG MENGGUNAKAN BUSINESS MODEL CANVAS (Studi Kasus Pada Co&Co Space) Lira Parahita Agni Putri; Maya Ariyanti
Desain Komunikasi Visual, Manajemen Desain dan Periklanan (Demandia) Vol 01, No 02 (September 2016) demandia - Jurnal Desain Komunikasi Visual, Manajemen Desain dan Peri
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/demandia.v1i02.281

Seiring dengan berkembangnya jumlah freelancer dan perusahaan start-up di Indonesia, memunculkan gaya bekerja yang baru atau new work order dimana gaya bekerja ini memiliki karakteristik yang lebih bebas, fleksibel dan mandiri, bahkan permasalahan yang muncul pun berbeda dari model kerja pada umumnya. Sebagai reaksi dari new work order, bentuk-bentuk baru tempat kerja bermunculan di berbagai Negara di dunia termasuk Indonesia, seperti yang sedang populer adalah coworking space. Untuk dapat menjalankan bisnis coworking space di Indonesia, khususnya di Bandung, maka diperlukan model bisnis yang tepat. Karena meskipun bisnis ini sudah berkembang pesat di luar negeri, tentunya banyak hal yang perlu disesuaikan dengan keadaan di Indonesia. Business Model Canvas (BMC) merupakan alat yang dapat digunakan untuk memetakan suatu bisnis sehingga menjadi jelas bagi perusahaan tentang apa aktifitas kuncinya, apa sumber daya kuncinya, siapa mitra utamanya, siapa konsumennya, bagaimana proporsi nilainya, bagaimana cara menjalin hubungan dengan konsumennya, bagaimana saluran distribusi pemasarannya, bagaimana struktur pembiayaannya, hingga darimana sumber pendapatan yang bisa didapat dari bisnis tersebut, sebagaimana tertuang dalam sembilan blok BMC.Â Kata kunci: Manajemen Strategi, Business Model Canvas, Coworking Space, SWOT, IPA Matrix

PENGARUH THE PUBLIC GOOD DAN KNOWLEDGE SELF-EFFICACY TERHADAP NIAT KONSUMEN MELAKUKAN ELECTRONIC WORD OF MOUTH (E-WOM) (Studi pada Pengguna Kaskus di Indonesia) Nurul Hafizah; Maya Ariyanti
Jurnal Mitra Manajemen Vol 3 No 1 (2019): Jurnal Mitra Manajemen Edisi Januari
Publisher : Kresna Bina Insan Prima

Kemajuan jaringan internet WWW mampu memberikan pilihan informasi mengenai suatu produk, memungkinkan adanya sebuah komunikasi word-of-mouth yang tidak hanya menjadi sebuah bentuk komunikasi person-to-person namun juga memberikan kesempatan untuk merambat secara mendunia melalui media online yang biasa dikenal dengan Electronic Word of Mouth (e-WOM). Komunikasi e-WOM dapat dilakukan melalui online opinion platforms atau discussion forums, salah satunya adalah Kaskus. Dalam tulisan ini, penulis fokus pada faktor-faktor yang mempengaruhi niat konsumen melakukan e-WOM di Kaskus. Penulis mengidentifikasi motif utama dari niat eWOM konsumen yaitu Egoisme (reputasi dan timbal balik), Collectivism (rasa memiliki), Altruism (kenikmatan membantu), Prinsiplism (prinsip moral) dan Knowledge Self-Efficacy. Penulis menguji model penelitian dengan sampel 100 pengguna/member Kaskus di Indonesia. Dalam penelitian ini analisis data menggunakan pendekatan Partial Least Square (PLS) dengan menggunakan software Smart PLS 3 for windows. Hasil dari penelitian ini menunjukkan 27.9% varians dengan kenikmatan membantu, rasa memiliki dan reputasi berhubungan positif dengan niat konsumen melakukan e-WOM.

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