Garuda - Garba Rujukan Digital

p-Index From 2019 - 2024

0.983

P-Index

This Author published in this journals

All Journal ETIKONOMI JAM : Jurnal Aplikasi Manajemen Jurnal Manajemen Indonesia SEIKO : Journal of Management & Business Jurnal Manajemen dan Kewirausahaan Jurnal Desain Komunikasi Visual Nirmana

Mediany Kriseka Putri

Telkom University

Author-ID : 634012

Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 6 Documents Claim Missing Document

Claim Missing Document

Articles

EVALUASI MODEL BISNIS PADA LAUNDRY BAR DENGAN PENDEKATAN BUSINESS MODEL CANVAS Mediany Kriseka Putri; Angga Dwi Utama
Jurnal Manajemen Indonesia Vol 17 No 2 (2017)
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Tujuan dilakukannya penelitian ini adalah untuk menganalisis dan mengevaluasi penerapanmodel bisnis pada Laundry Bar sebagai bisnis yang dapat dikatakan baru. Teori yangdigunakan dalam penelitian ini adalah teori business model canvas. Metode yang digunakandalam penelitian ini bersifat deskriptif dan tipe analisis yang digunakan pada penelitian iniadalah analisis kualitatif dengan menggunakan in-depth interview dalam mengumpulkandata primer yang dibutuhkan pada penelitian. Hasil dari penelitian ini adalah berupa evaluasimodel bisnis Laundry Bar berdasarkan analisis SWOT pada setiap elemen business modelcanvas yang sudah dilakukan untuk lebih memperhatikan kualitas layanan dan tidak lagi berfokuspada minimasi biaya seperti sebelumnya sehingga struktur biaya bisnis juga berubahdari cost-driven menjadi value-driven. Diharapkan dengan dilakukannya evaluasi model bisnismelalui penelitian ini, hasilnya dapat bermanfaat bagi perkembangan dan keberlangsunganbisnis Laundry Bar kedepannya.

IDENTIFICATION OF THE INFLUENCE OF ACADEMIC’S PERSONAL CHARACTERISTICS AND ACADEMIC’S PERCEIVED SUPPORT ON UNIVERSITY STUDENTS’ INTENTION TO BECOME TECHNOPRENEUR Mediany Kriseka Putri; Grisna Anggadwita; Mukti Bawono Wicaksono
Jurnal Aplikasi Manajemen Vol 17, No 2 (2019)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.02.20

Entrepreneurshipis one of the driving factors ofthe country’s economy. More entrepreneurs meanmore potential for new business areas and thus more employment to grow. The development of industrial revolution 4.0 encourages entrepreneurs to be techno- logical entrepreneurs to face increasing competition. It is important for the university, an educational institution, to produce graduates who can compete in the era of Industry4.0 and provide solutions to state problems such as poverty and unemployment. Hence, measuring students’ intention to become a technopreneur is necessary to see whether the university can prepare its students to become technopreneur who will be useful for the country and society. This study aims to measure the influence of factors in academic’s personal characteristics and academic’s perceived support on the university students’ intention to become technopreneur.

THE EFFECT OF PACKAGING COLOR SCHEME ON PERCEPTIONS, PRODUCT PREFERENCES, PRODUCT TRIAL, AND PURCHASE INTENTION Wirania Swasty; Mediany Kriseka Putri; Mohammad Isa Pramana Koesoemadinata; Ahmad Nur Sheha Gunawan
Jurnal Manajemen dan Kewirausahaan Vol. 23 No. 1 (2021): MARCH 2021
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

This study aims to understand the effect of different color scheme in perceptions and food product preference, product trial, and purchase intention. Using quantitative approach, the questionnaires data were cross tested by chi square and one-way ANOVA. The study found there were no significant differences between the price perception, the perceived quality, product preferences, product trial and intense to buy in the different color schemes, except white dominant color in perceived quality aspect. Respondents assessed the use of monochrome color schemes tended to have higher price perceptions and higher quality than white, yellow, analog, and complementary color schemes. It is expected to be a reference to provide an understanding of packaging design strategy especially food products by using color scheme. Keywords: Color scheme, packaging, product preference, perception, SME.

Student’s Perception and Preference of Food Package Design: A Pilot Project Wirania Swasty; Mohammad Isa Pramana Koesoemadinata; Ahmad Nur Sheha Gunawan; Mediany Kriseka Putri
Jurnal Desain Komunikasi Visual Nirmana Vol. 18 No. 1 (2018): JANUARY 2018
Publisher : Institute of Research and Community Outreach - Petra Christian University

The food home industry in Bandung is increased by 7.19 percent in 2017. However, the lack of attractive packaging makes them not competitive in the market. A deep understanding of packaging and labeling is important. This research’s objective is to contribute to the development of packaging design especially the food home industry products and also can be used as a reference for further research related to color perception, packaging design, and the creative industry. This study uses a qualitative and quantitative approach. Data collection is done through literature study, market observation, and questionnaires. This study is a pilot study for further research on the correlation between the perception of color combinations and consumer preferences. The results become the foundation for designing the Primary Display Panel of the banana chips home industry. From the study, it is suggested that the price that consumers perceive against the banana chips brands is the same as the actual price on the market

Entrepreneurial Marketing Impact Score on MSME Performances Through Its Dimension Mediany Kriseka Putri; Andriani Natasha Putri
ETIKONOMI Vol 22, No 1 (2023)
Publisher : Faculty of Economic and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/etk.v22i1.25617

The presence of the entrepreneurial marketing concept is considered capable of overcoming marketing problems in MSMEs. This study aims to determine the specific magnitude of the influence score given by each entrepreneurial marketing dimension to MSMEs in Bengkulu City. This study focuses on culinary MSMEs that are the mainstay sector of the region. The effective and relative contribution has been used to measure the influence score of its dimension on performance and 183 questionnaires are distributed to the owners of MSMEs in Bengkulu City. The results show that the dimension of resource leverage most dominantly affects business performance. Meanwhile, calculated risk-taking has a minor effect. Essentially, culinary MSME business actors in Bengkulu City must improve their ability to effectively predict the problem in the future that can be done by joining risk management certification or webinar.JEL Classification: L25, L26, L66How to Cite:Putri, M. K., & Putri, A. N. (2023). Entrepreneurial Marketing Impact Score on MSME Performance Through Its Dimension. Etikonomi, 22(1), 79–92. https://doi.org/10.15408/etk.v22i1.25617.

Pengaruh Orientasi Kewirausahaan Terhadap Kinerja Internasionalisasi Dengan Moderasi Kemitraan Pada UMKM Kategori Siap Ekspor Binaan Dinas Koperasi dan Usaha Kecil Provinsi Jawa Barat Mediany Kriseka Putri; Nadya Salsabila Nur Azizah
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.4057

Jumlah UMKM di Jawa Barat terus menunjukkan tingkat angka pertumbuhan yang baik. Namun, berbeda dengan pertumbuhan UMKM kategori siap ekspornya yang pertumbuhannya relatif lebih rendah. Untuk melakukan kegiatan internasionalisasi tentunya tidaklah mudah. Berdasarkan penelitian sebelumnya serta pendapat beberapa ahli, dalam melakukan kegiatan internasionalisasi, UMKM di Indonesia masih menemui kendala, diantaranya terkait lemahnya kemampuan UMKM di Indonesia untuk mengetahui informasi terkait potensi pasar internasional, yang membuat para pelaku usaha enggan melakukan ekspansi yang berisiko. Penelitian ini bertujuan untuk mengetahui pengaruh orientasi kewirausahaan dengan indikator inovasi, proaktif dan pengambilan risiko terhadap kinerja internasionalisasi yang dimoderasi kemampuan kemitraan. Penelitian ini menggunakan metode kuantitatif dengan menyebarkan kuesioner kepada 175 sampel UMKM kategori siap ekspor binaan Dinas Koperasi dan Usaha Kecil Provinsi Jawa Barat (DISKUK JABAR). Penelitian ini menggunakan SmartPLS 3.2.9 sebagai alat pengolahan data. Berdasarkan penelitian ini, didapati bahwa orientasi kewirausahaan pada UMKM kategori siap ekspor binaan DISKUK JABAR berpengaruh terhadap kemampuan kemitraan usahanya, lainnya kemampuan kemitraan dinilai mampu memoderasi orientasi kewirausahaan terhadap kinerja internasionalisasi dari UMKM kategori siap ekspor binaan DISKUK JABAR. Berdasarkan penelitian yang telah dilakukan, peneliti menyarankan agar peneliti selanjutnya mempertimbangkan untuk memperdalam objek dari penelitian yang telah dilakukan serta mempertimbangkan variabel pendukung lainnya, seperti teknologi dan lingkungan. Kata Kunci: UMKM, Dinas Koperasi dan Usaha Kecil Provinsi Jawa Barat, Orientasi Kewirausahaan, Kemampuan Kemitraan, Kinerja Internasionalisasi

Co-Authors Ahmad Nur Sheha Gunawan Andriani Natasha Putri Angga Dwi Utama Grisna Anggadwita Mohammad Isa Pramana Koesoemadinata Mukti Bawono Wicaksono Nadya Salsabila Nur Azizah Nursheha Gunawan, Ahmad Wirania Swasty

Title

Found 6 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 6 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 6 Documents
Search