Article Per Year (5 Year)
p-Index From 2019 - 2024
0.408
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This Author published in this journals
All Journal The Economic Review of Pesantren Islamic Marketing Review
Aam Slamet Rusydiana
SMART Insight
Economics, Econometrics & Finance

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Twitter Sentiment Analysis on Halal Cosmetics Siti Maysyaroh; Aam Slamet Rusydiana
Islamic Marketing Review Vol. 2 No. 1 (2023): Islamic Marketing Review
Publisher : SMART Insight

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58968/imr.v2i1.232

Abstract

This study aims to analyze sentiments related to halal cosmetic products through data taken from the Twitter social media platform. The method used in this research is sentiment analysis using a Python library known as VADER (Valence Aware Dictionary and Sentiment Reasoner). The data retrieved includes tweets with keywords related to "halal cosmetics" in the period January 1, 2019 to March 28, 2023. The results of this sentiment analysis reveal that the majority of sentiments related to halal cosmetics are positive, with a percentage of around 56.8%. Furthermore, about 36.1% of the detected sentiments are neutral, indicating that most consumers have a neutral view towards halal cosmetic products. Negative sentiments have a percentage of 7.1%, indicating that there is a small percentage of users or consumers who may have problems or negative experiences related to these products. The results of this study provide a better understanding of how consumers respond to halal cosmetic products on the social media platform Twitter, as well as identify opportunities and challenges within this market. The implications of these findings can help manufacturers and stakeholders in the halal cosmetics industry to improve consumer understanding, address emerging issues, and support the growth of this rapidly evolving industry.
Assessing Social and Economic Impact: A Case Study of the Hafidzpreneur Scholarship Program Aam Slamet Rusydiana; Nadia Nurul Izza; Mia Sari; Annisa Kartika Ocktavia; Siti Maysyaroh; Siti Salmah
The Economic Review of Pesantren Vol. 2 No. 1 (2023): The Economic Review of Pesantren
Publisher : SMART Insight

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58968/erp.v2i1.240

Abstract

This paper aims to assess the social impact of the Hafidzpreneur scholarship program organized by the Riau Provincial government using Social Return on Investment (SROI) analysis as its main approach. A qualitative approach has been applied to better understand the impacts associated with these projects, while in-depth interviews have been the main tool in data collection. The results of the SROI analysis yielded a ratio of 1:4.2, reflecting that each unit investment of Rp 1 generates a social impact and value of Rp 4.2. This finding reflects the significant positive impact of the program in creating social value that covers multiple dimensions, including financial, social, and spiritual aspects. The findings also suggest that the use of the SROI approach and qualitative methods has provided an in-depth understanding of the impact of the holistic development projects of the Hafidzpreneur scholarship program provided by the Riau Provincial government. The results of this study have strong implications in designing, managing, and measuring the impact of similar programs in the future, as well as in enhancing a broader understanding of the social value generated by organizations for sustainable development.
Co-Authors Annisa Kartika Ocktavia Mia Sari Nadia Nurul Izza Siti Maysyaroh Siti Salmah