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All Journal Jurnal Pendidikan Tata Niaga (JPTN) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Anisa Tri Lestari
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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PENGARUH BRAND AMBASSADOR KOREA LEE MINHO, KUALITAS PRODUK, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN SUNSCREEN AZARINE (STUDI PADA MAHASISWA AKTIF FAKULTAS EKONOMIKA DAN BISNIS UNESA) Anisa Tri Lestari; Septyan Budy Cahya
Jurnal Pendidikan Tata Niaga (JPTN) Vol 11 No 2 (2023)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v11n2.p174-186

Abstract

In the era of globalization, all information is easily obtained by people worldwide, which can lead to global cultural exchange. One of the cultural exchanges that occurred in Indonesian society was the inclusion of South Korean culture. South Korea is famous for its beauty standards which have influenced the high interest in treating facial skin in Indonesia, which is marked by the increasing income of beauty products in Indonesia. The entry of South Korean culture is used by the company as a marketing strategy by using Korean artist brand ambassadors to influence purchasing decisions. In addition, companies compete to improve product quality and determine pricing strategies to influence consumers' purchasing decisions. This study aims to analyze the influence of Korean brand ambassador Lee Minho, product quality, and price perceptions on the purchase decision of Azarine sunscreen. The population in this study were students of the Unesa Faculty of Economics and Business who had purchased Azarine sunscreen products with a sample of 98 students using the Slovin method. The sampling technique used a purposive sampling method and data collection through online questionnaires. The data analysis technique used multiple linear regression analysis which was processed with SPSS 25 software. The results showed that the brand ambassador variable partially affected purchasing decisions. The product quality variable has a partial effect on purchasing decisions. The price perception variable has a partial effect on purchasing decisions. As well as Korean brand ambassador Lee Minho, product quality and price perceptions simultaneously influence the decision to buy Azarine sunscreen.
Pengaruh Kinerja Pegawai Terhadap Kualitas Pelayanan Publik di Kecamatan Astanaanyar Anisa Tri Lestari; Wilma Zuarko Adji
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 4 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i4.938

Abstract

Success in the organization is inseparable from the performance of its employees in serving, so that it can meet the expectations of society with satisfying service quality. This study aims to determine how much influence the variable employee performance has on the variable quality of public services in Astanaanyar District. This research method uses a type of quantitative research, using a questionnaire data collection method. The population in this study were Astanaanyar District employees and the community who received services with a total of 60 people. Data processing in this study was assisted by SPSS software version 23.00. the results of data analysis were obtained from the results of the Validity Test, Reliability Test, Normality Test, Heteroscedasticity Test, F Test, T Test and the Coefficient of Determination. Based on the results of the F test and T test, the results of data analysis show that employee performance variables affect service quality variables, and employee performance variables on service quality variables have a positive influence value. As well as the results of the Coefficient of Determination Test explaining that the employee performance variable has an effect on the service quality variable of 37.3%.
Co-Authors Septyan budy Cahya Wilma Zuarko Adji