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All Journal International Journal of Evaluation and Research in Education (IJERE) Indonesian Journal of Society Development (IJSD)
Henki Bayu Seta
Universitas Pembangunan Nasional “Veteran” Jakarta
Education Social Sciences

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Implementing quality function deployment using service quality and Kano model to the quality of e-learning Theresiawati Theresiawati; Henki Bayu Seta; Artika Arista
International Journal of Evaluation and Research in Education (IJERE) Vol 12, No 3: September 2023
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijere.v12i3.25511

Abstract

E-learning has become an important aspect of university education. System evaluation must be carried out by higher education management to identify the number of e-learning successes and future improvement efforts. Three research methodologies were used in this study to measure, classify, and translate service quality into an improvement process, namely SERVQUAL, Kano model, and quality functional deployment (QFD). A survey involving 219 UPN “Veteran” Jakarta students as e-learning users were done to examine the developed methodology. The partial least square (PLS) method was used to process the data. This study employed the quantitative method. Website content, assurance, empathy, responsiveness, tangibles, reliability, and learning content are variables in this approach. This study provided knowledge on identifying and analyzing the quality of e-learning services using the service quality (SERVQUAL) method by calculating the score gap between the perceived service quality assessment (performance) and the expected service quality using website content, assurance, empathy research variables, responsiveness, tangibles, reliability, learning content, e-learning quality, satisfaction, and behavioral intention. This study also evaluates what improvements can be made to improve the quality of e-learning services.
Acceleration of Marketing Digitalization Towards Independent MSMEs Bernadin Dwi Mardiatmi; Henki Bayu Seta; Jenji Gunaedi Argo
Indonesian Journal of Society Development Vol. 2 No. 5 (2023): October, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsd.v2i5.5975

Abstract

The acceleration of Micro, Small, and Medium-Sized Enterprises (MSMEs) are undergoing marketing digitalization in order to boost market access and competitiveness. Through the use of creative marketing techniques, MSMEs can be encouraged to become more independent and powerful. Through the three pillars of the MSME Development Program—increasing output, cutting costs, and growing the market. One of the development's applications program is through the UMKM Digitalization Program. Using online platforms that can be accessed over the internet, such as social media, websites, blogs, online adverts, and the like, online marketing aims to promote items. The growth in internet users globally is a market potential for MSMEs to be used as much as possible to sell their products. 30 (thirty) MSMEs in Cinere Depok District, West Java were the targets of this exercise in order to benefit from this digital era as an opportunity to optimize the achievement of online-based sales targets. The purpose of this activity is to provide basic knowledge of the importance of digital marketing, branding, as well as simple brand analysis and development. The method used is through digital-based marketing assistance, through the practice of creating Facebook and Tokopedia accounts. The results of this activity through the pre-test and post-test showed an increase in understanding of marketing digitalization as evidenced by an increase in the post-test score, which was higher than the average pre-test score of 5.40 to 7.10
Co-Authors Artika Arista Bernadin Dwi M. Jenji Gunaedi Argo Theresiawati Theresiawati