Garuda - Garba Rujukan Digital

p-Index From 2019 - 2024

3.662

P-Index

This Author published in this journals

All Journal Jurnal Ekonomi Modernisasi Jurnal Riset Mahasiswa Manajemen (JRMM) Jurnal Terapan Abdimas Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Manajemen & Keuangan Jurnal Studi Manajemen dan Bisnis JPM (Jurnal Pemberdayaan Masyarakat) MBR (Management and Business Review) MATAPPA: Jurnal Pengabdian Kepada Masyarakat Jurnal ABDINUS : Jurnal Pengabdian Nusantara Abdimas Galuh : Jurnal Pengabdian Kepada Masyarakat Patria : Jurnal Pengabdian Kepada Masyarakat

Iva Nurdiana Nurfarida

Universitas PGRI Kanjuruhan Malang

Author-ID : 641305

Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

Published : 37 Documents Claim Missing Document

Claim Missing Document

Articles

1 2 3 4

RELIGIOUSITY COMMITMENT DALAM MEMODERASI HUBUNGAN BRAND AWARENESS TERHADAP NIAT PEMBELIAN Mudzakkir, Mohammad Fakhruddin; Nurfarida, Iva Nurdiana
Jurnal Ekonomi Modernisasi Vol. 10 No. 3 (2014): Oktober
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Penelitian ini bertujuan untuk mengetahui 1). Pengaruh brand awareness terhadap niat pembelian pada toko roti merk Islami, 2). Pengaruh religousity commitment terhadap niat pembelian pada toko roti merk Islami, 3). Peranan religousity commitment sebagai variabel moderator yang dapat memperkuat pengaruh brand awareness terhadap niat pembelian pada toko roti merk Islami. Jenis penelitian adalah survey. Populasinya adalah konsumen yang melakukanÂ pembelian pada 3 toko roti Merk Islami di Kota/Kabupaten Malang, yaitu Toko Roti Amanah, Toko Roti As Sunnah, dan Toko Roti Madinah. Teknik pengambilan sampelnya adalah accidental sampling. Penelitian ini menggunakan metode analisis Moderated Regression Analysis. Hasil analisis menunjukkan variabel brand awarenessÂ dan religousity commitment berpengaruh positif dan signifikan terhadap niat pembelian. Religousity commitment tidak dapat berperan sebagai variabel moderasi terhadap hubungan brand awareness terhadap niat pembelian merk produk Islam

PENGUKURAN INDEKS KEPUASAN PELANGGAN UNTUK PENINGKATAN KUALITAS LAYANAN Nurfarida, Iva Nurdiana
Jurnal Ekonomi Modernisasi Vol. 11 No. 2 (2015): Juni
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Customer satisfaction index (CSI) can be used by companies as a measure of the level of customer satisfaction. CSI also be used to compare the performance of products/services with competitors. CSI measurement results can be used to set a strategy to improve the quality of services in order to increase customer satisfaction in the future. Some CSI measurement model has been applied in previous studies, but all have the same focus, comparing the value to the customer expectations. This research use Importance-Performance (IP) Analysis model to measure the level of customer satisfaction of PDAM Malang Regency. IP-Analysis will give information about elements are a priority, what elements need to be maintained, the element that is not a priority to be addressed, and that high last element that has been good, but not an important element for customers. The results showed that the priority of the elements that must be addressed by PDAM Malang Regency to improve customer satisfaction is about the terms of service, fairness in service, as well as courtesy and hospitality.

KEPERCAYAAN SEBAGAI MEDIASI HUBUNGAN CORPORATE IMAGE TERHADAP LOYALITAS PELANGGAN MOBIL LOW MPV Nurfarida, Iva Nurdiana; Dianawati, Eris
Jurnal Ekonomi Modernisasi Vol. 12 No. 3 (2016): Oktober
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

The program's cost environmentally friendly cars or Low MPV (LCGC) issued by the Indonesian government to bring the impact of the availability of consumer choices Indonesia to buy a car at a bargain price. The challenge is whether consumers have confidence that the car MPV although low cost but still quality. Nearly all car manufacturers to get the car with this type so that competition in the automotive business has become very competitive. This study aims to determine causality corporate image to build customer trust and customer loyalty Low MPV car. The study was conducted on customers of Toyota cars, with the number of respondents 150, using accidental sampling and technique using path analysis. The results that the corporate image has a direct influence on the increase in customer loyalty, as well as striving indirectly through increased customer confidence LCGC Toyota. Manufacturer Toyota has the advantage of the corporate image of the customer against Toyota is high, so the products LCGC Toyota produced can be accepted by consumers for consumers / customers have a loyalty to Toyota, meaning that the high corporate image car customers LCGCÂ Toyota lead to customer loyalty. Another result of this study that the corporate image is also able to increase customer confidence LCGC Toyota subsequent impact on improving customer loyalty, meaning that belief becomes a mediation of the causal relationship of corporate image on customer loyalty.

PENGARUH BRAND IMAGE MIE INSTAN SEDAAP TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Studi Pada Mahasiswa Fakultas Ekonomi Universitas Kanjuruhan Malang) Wardatul Maulidia, Sri Wilujeng, Iva Nurdiana Nurfarida
Jurnal Riset Mahasiswa Manajemen Vol. 2 No. 1 (2014): April
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.881 KB)

Penelitian ini bertujuan untuk mengetahui pengaruh brand image mie instan Sedaap terhadap keputusan pembelian konsumen dan juga untuk mengetahui pengaruh variabel dominan terhadap keputusan pembelian mie instan Sedaap. populasi penelitian ini adalah mahasiswa Fakultas Ekonomi Universitas Kanjuruhan Malang pada tahun 2010-2012 yang mengkonsumsi mie instan Sedaap. Tehnik pengambilan sampel diambil secara purposive sampling jumlah sampel sebanyak 100 mahasiswa yang mengkonsumsi mie instan Sedaap. Teknik analisis data menggunakan analisis regresi linier berganda. Hasil dari penelitian menunjukkan bahwa prosentase mengkonsumsi mie instan Sedaap 37% laki-laki dan 63% perempuan dengan rata-rata usia ≤ 20 tahun sebesar 58 % dan ≥ 20 tahun sebesar 42 % serta profesi sebagai mahasiswa sebanyak 100 %. Uji parsial menunjukkan user image tidak mempunyai hubungan positif dan signifikan terhadap keputusan pembelian dengan hasil dari penelitian sebesar 0,105 > 0,05. Sedangkan product image mempunyai hubungan positif dan signifikan terhadap keputusan pembelian dengan hasil penelitian sebesar 0,000 < 0,05. Analisis regresi linier berganda menunjukkan sebesar Y= 6,352+0,174X1+0,512X2 Sedangkan variabel yang dominan berpengaruh terhadap keputusan pembelian adalah variabel product image.

PENGARUH FAKTOR PRIBADI, SOSIAL, DAN PSIKOLOGIS TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA MATIC DI KECAMATAN KESAMBEN KABUPATEN BLITAR Titik Herawati, Iva Nurdiana Nurfarida, Sri Wilujeng
Jurnal Riset Mahasiswa Manajemen Vol. 2 No. 2 (2014): Oktober
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (240.113 KB)

Perkembangan dan pertumbuhan industri otomotif di Indonesia sekarang ini sangatlah pesat. Masyarakat berpandangan Motor Honda Matic, lebih praktis karena sepeda motor ini mampu menerobos kemacetan di jalan raya serta irit dalam penggunaan bahan bakar. Tujuan penelitian ini adalah untuk pengaruh secara parsial dan secara simultan faktor pribadi, faktor sosial,, dan faktor psikologis terhadap keputusan pembelian sepeda motor honda matic di kecamatan Kesamben Kabupaten Blitar, dan untuk mengetahui faktor utama yang paling berpengaruh. Penelitian ini merupakan jenis penelitian explanatory research yang bertujuan untuk mengetahui hubungan kausal antara variabel bebas dengan variabel terikat. Sampel yang digunakan adalah semua masyarakat di Kecamatan Kesamben Kabupaten Blitar yang menggunakan sepeda motor Honda matic dengan jumlah 100 responden, yang dipilih menggunakan metode purposive sampling. Pengambilan data dengan pengisian kuesioner dan dianalisis menggunakan analisis regresi. Hasil Uji Regresi menunjukkan bahwa variabel pribadi berpengaruh positif terhadap keputusan pembelian (0,040 < 0,05), variabel sosial berpengaruh positif terhadap keputusan pembelian (0,000 < 0,05), variabel psikologis berpengaruh positif terhadap keputusan pembelian (0,035 < 0,05). F hitung sebesar 26,903 dengan signifikan sebesar 0,000 menunjukkan ketiga faktor secara bersama-sama mampu memengaruhi keputusan pembelian.

Pengaruh Suasana Toko, Keragaman Produk dan Promosi Terhadap Keputusan Pembelian ( Studi Pada Konsumen Ramayana Department Store Kota Malang) Iâ€™if Pravita Sari; Iva Nurdiana Nurfarida; Dianawati Suryaningtyas
Jurnal Riset Mahasiswa Manajemen Vol. 6 No. 1 (2018): APRIL
Publisher : Fakultas Ekonomika dan Bisnis Universitas PGRI Kanjuruhan Malang

The purpose of this study was to determine the effect of the store atmosphere, product diversity, and promotion of purchasing decisions on Ramayana Department Store consumers in Malang. The independent variables in this study are Store Atmosphere, Product Diversity and Promotion, then the dependent variable is the Purchasing Decision. This research was conducted at the Ramayana Department Store Malang, the sample in this study were 112 respondents. The sampling technique in this study uses accidental sampling. The analysis technique used in this study is Multiple Linear Regression. Based on research that has been done the results show that the Store Atmosphere, Product Diversity and Promotion have a partial and simultaneous effect on Purchasing Decisions.

Pengaruh Service Convenience terhadap Loyalitas melalui Kepuasan Pelanggan Kereta Api di Wilayah Kota Malang Desi Rahma Putri Pratiwi; Endi Sarwoko Sarwoko; Iva Nurdiana Nurfarida
Jurnal Riset Mahasiswa Manajemen Vol. 6 No. 2 (2018): OKTOBER
Publisher : Fakultas Ekonomika dan Bisnis Universitas PGRI Kanjuruhan Malang

The purpose of this study was to determine the effect of service convenience to Loyalty by means of customer satisfaction on KA. This type of research is survey using hypothesis testing with a quantitative approach. The sampling technique in this study was using accidental sampling with total sample amounted to 110 customers KA. Analysis of the data used ispath analysis. The result of this direct effect of service convenience on loyalty and the indirect effect of service convenience on loyalty through customer satisfaction.

Pengaruh Sikap dan Norma Subyektif terhadap Keputusan Pembelian Barang secara Online melalui Aplikasi Shopee Fahira Rizke Putri; Candra Wahyu Hidayat; Iva Nurdiana Nurfarida
Jurnal Riset Mahasiswa Manajemen Vol. 6 No. 2 (2018): OKTOBER
Publisher : Fakultas Ekonomika dan Bisnis Universitas PGRI Kanjuruhan Malang

This study to determine the effect of attitudes and subjective norms on the decision to purchase goods online through the Shopee application (a study of students of the Faculty of Economics and Business, University of Kanjuruhan Malang). This type of research is quantitative research using an explanatory approach. The population in this study are students who have purchased goods online through the Shopee application at Kanjuruhan University Malang. The sampling technique is to use non probability sampling, which is a sampling technique that does not provide the same opportunity or opportunity for each element or member of the population to be selected as a sample. The sample in this study was 100 respondents. Based on existing sources there are two kinds of data sources, namely primary data and secondary data. The data analysis technique used in this study is multiple linear regression analysis. The results of this study indicate that partially the attitude variable and subjective norms have a significant effect on the decision to purchase goods online through the shopee application. While simultaneously the attitude and subjective norms have a significant effect on the decision to purchase goods online through the Shopee application. Key word:Purchasing Decisions, Attitudes, Subjective Norms

Analisis pengaruh Harga, Lokasi dan Fasilitas terhadap Keputusan Memilih Rumah Kontrakan di Kelurahan Bandungrejosari Kecamatan Sukun Malang Rikardus Jeharut; Iva Nurdiana Nurfarida; Candra Wahyu Hidayat
Jurnal Riset Mahasiswa Manajemen Vol. 6 No. 2 (2018): OKTOBER
Publisher : Fakultas Ekonomika dan Bisnis Universitas PGRI Kanjuruhan Malang

This study aims to determine whether the Price, Location, and Facilities affect the Decision to Choose. The independent variables in this study are Price, Location, Facilities, while the dependent variable in this study is the decision to choose. This research was conducted in Bandungrejosari Subdistrict, Sukun Malang District, using a sample of 112 respondents from home contractors. The sampling technique in this study used accidental sampling. The analysis technique used is multiple linear regression. The results of this study indicate that Price, Location, Facilities influence both partially and simultaneously the Voting Decision.

Pengaruh Kualitas Pelayanan, Harga dan Store Atmosphere terhadap Kepuasan Konsumen (Studi pada konsumen Cokelat Klasik Cafe & Garden Sulfat Malang) Riki Setiawan; Rusno Rusno; Iva Nurdiana Nurfarida
Jurnal Riset Mahasiswa Manajemen Vol. 6 No. 2 (2018): OKTOBER
Publisher : Fakultas Ekonomika dan Bisnis Universitas PGRI Kanjuruhan Malang

This study to determine the effect of service quality, price and store atmosphere on consumer satisfaction (studies on consumers of classic chocolate cafÃ© & Garden Sulfate Malang). This study uses quantitative research with an explanatory research type with consumers population of Classic Chocolate Cafe & Garden, with as many samples 102 consumers, data collection techniques using a questionnaire with a purposive sampling method, data analysis techniques using multiple linear regression analysis. The results of the analysis show that service quality, price and store atmosphere simultaneously influence customer satisfaction, service quality partially significantly influences customer satisfaction, price partially has a significant effect on customer satisfaction, store atmosphere partially has insignificant effect on customer satisfaction.

Co-Authors Adi Suroso Adi Suroso Agustin Puji Lestari Ahmad Yani Andika Krisnia Desfera Ani Sugiarti Ningsih Asna Asna Candra Wahyu Hidayat Candra Wahyu Hidayat Desi Rahma Putri Pratiwi Dianawati Suryaningtyas Dwi Silvi Anisah Endi Sarwoko Eris Dianawati Eris Dianawati Fahira Rizke Putri Hori Andayani Iâ€™if Pravita Sari Ilham Bima Intan Permatasari Irma Tyasari, Mohammad Fakhruddin Mudzakkir, Farach Riftantriani Lilik Andriani Lilik Kustiani Moh Ahsan Mohammad Fakhruddin Mudzakkir Mohammad fakhruddin mudzakkir Mohammad Fakhruddin Mudzakkir, Mohammad Fakhruddin Muhammad Arofi Ninik Indawati Nuraini Khusnul Khotimah Rikardus Jeharut Riki Setiawan Rita Indah Mustikowati Rita Indah Mustikowati Rohani Wona Rusno Rusno Rusno Rusno Rusno Siti Mahfudhotin Siti Nur Aini Wahyu Nur Jannah Yulita Dwi Maulani

Title

Found 37 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 37 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 37 Documents
Search