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Daya Minat Penawaran Fasilitas Bioskop Masa PPKM Covid- 19 bagi Penggemar Film di Jakarta Pramelani Pramelani
Jurnal Disrupsi Bisnis Vol 5, No 1 (2022): Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v5i1.15834

Abstract

Pusat hiburan kembali dibuka di wilayah Jakarta dengan status Covid-19 di PPKM level 2 (dua), terutama tempat nonton bioskop offline. Dengan berbagai syarat yang berlaku selama operasi yang telah ditetapkan oleh pemerintah untuk bioskop terbuka. Protokol kesehatan harus diterapkan baik kepada pengunjung maupun staf bioskop. Selama masa pandemi ketika pemerintah menutup semua tempat hiburan termasuk bioskop offline, penggemar film beralih menonton film secara online. Bioskop pun memberikan penawaran kepada masyarakat bahwa menonton di bioskop aman selama pandemi dengan berbagai protokol kesehatan yang disediakan di dalam bioskop. Melihat hal tersebut, peneliti tertarik untuk mengetahui minat menonton bioskop offline dengan penawaran fasilitas yang ditawarkan selama masa PPKM Covid-19 bagi para penggemar film di Jakarta. Metode yang digunakan adalah metode kualitatif dengan informan yang diambil dari hasil teknik purposive sampling. Informan yang diambil dari masyarakat yang memiliki kegemaran menonton film yang berada di daerah Jakarta. Kemudian, data yang diambil dari hasil wawancara terstruktur dan menghasilkan respon yang baik dari penggemar film di Jakarta dari aspek produk film, harga dan kenyamanan yang ditawarkan bioskop. Namun sebagian besar dari mereka masih memiliki sikap protektif untuk tetap memilih nonton film online demi menjaga kesehatannya terutama dalam mengajak anak di bawah usia 12 tahun karena belum divaksin. Kata kunci: Minat, Fasilitas; Bioskop; Film; Covid-19
INFORMASI KEBIJAKAN LARANGAN KANTONG PLASTIK TERHADAP MINAT BELI TAS RAMAH LINGKUNGAN PRAMELANI pramelani
J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Vol 6, No 2 (2019): September 2019
Publisher : Lembaga Penelitian & Pengabdian Masyarakat Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (257.064 KB) | DOI: 10.31294/kom.v6i2.5028

Abstract

Limbah sampah plastik di Indonesia sangat meningkat dan dapat membahayakan bagi lingkungan. Maka, pemerintah memberlakukan kebijakan larangan kantong plastik sekali pakai. Ada beberapa daerah yang telah menetapkan kebijakan tersebut. Sedangkan, pemerintah di DKI Jakarta sedang mempersiapkan kebijakan larangan kantong plastik sekali pakai. Selama enam bulan, pemerintah mengadakan sosialisasi terhadap kebijakan tersebut. Dan informasi kebijakan larangan kantong plastik sekali pakai sudah diinformasikan dari tahun kemaren. Dan tas ramah lingkungan juga diinformasikan sebagai penggantinya. Penulis tertarik untuk meneliti mengenai informasi kebijakan yang didapatkan oleh masyarakat tersebut. Sehingga, penelitian ini bertujuan untuk mengetahui hubungan Informasi Kebijakan Larangan Kantong Plastik terhadap Minat Beli Tas Ramah Lingkungan. Responden dipilih yang tinggal di daerah DKI Jakarta dan dengan teknik convenience sampling. Metode penelitian yang digunakan adalah kuantitatif. Sedangkan, analisa data diuji dengan korelasi spearman. Hasil dari korelasi tersebut adalah terdapat hubungan yang kuat.antara informasi kebijakan larangan kantong plastik dengan minat beli tas ramah lingkungan Kata Kunci : Informasi, Kebijakan, Minat Beli
Program Employee Gathering “Satukan Hati Selaraskan Tujuan” Dalam Menjalin Hubungan Baik Karyawan Pramelani Pramelani; Ayu Lestari
Jurnal Komunikasi Vol 10, No 1 (2019): Maret 2019
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (332.714 KB) | DOI: 10.31294/jkom.v10i1.5096

Abstract

Employees are company assets. Therefore employees are needed for the growthof a company. Therefore, every employee must be able to work together, compact so that work productivity can increase. Establishing good relationships between employees, always maintained for each company. To further strengthen this relationship, the company needs to hold an employee gathering program intended for all workers in the company. In addition to being able to refresh themselves but also can build compactness in work the better. Thus, the researcher wants to know about the employee gathering program conducted by PT Kurnia Mitra Selaras in establishing good employee relations with the theme "Unite Hearts in harmony with Goals". The method used is descriptive qualitative. And the results of the research stated that the employee gathering program "Unite Hearts in harmony with the Goals" in establishing employee relations held on Saturday - Sunday, 3-4 February 2018 at Villa Teratai, Lembang, Bandung can run successfully where the program is in accordance with the event rundown participants felt happy to have a good effect on employee relations where the length of time they rarely communicate among fellow employees because of their respective work activities. Keywords: employee gathering, employee relations
Efek Kognitif, Afektif dan Behavioral pada Kampanye Registrasi Prabayar Seluler PRAMELANI Pramelani
Jurnal Komunikasi Vol 9, No 1 (2018): Edisi Maret 2018
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (108.493 KB) | DOI: 10.31294/jkom.v9i1.3413

Abstract

 Abstract--In order to avoid criminal offenses through mobile phones, the government as of October 31, 2017 issued a requirement that all prepaid cellular cards be re-registered by sending NIK (Resident Identity Number) and family card to short message number 4444. Therefore, the government conducted a card re-registration campaign prepaid cell in various media. To find out the cognitive, affective, and behavioral effects of the campaign, the researchers distributed questionnaires to respondents who had a cell phone with the accidental sampling method. With quantitative descriptive analysis, it was found that the cognitive effect showed that the information knowledge given in the prepaid cell phone re-registration campaign was accepted by the respondents. However, the appearance of the information presented in the media is still largely considered unattractive by the respondents. And on the affective effect seen that the respondents quite happy, quite nyakin and believe in the re-registration program prepaid cellular card. Whereas in behavioral effect, respondents mostly have re-registration action of cellular card. And for those respondents who have not registered prepaid cellular card, still plan to re-register though some of them do not register their cellular card. Respondents are also quite supportive of government campaigns by providing information to others. But most of the respondents did not invite others to participate in re-registration of prepaid cellular card owned..Keywords: Campaign, Cognitive Effect, Affective Effect, Behavioral Effect, Mobile Registrastion
Terpaan Informasi Hoax McDonald di Whatsapp terhadap Kepercayaan Konsumen Pramelani Pramelani
Jurnal Komunikasi Vol 9, No 2 (2018): September 2018
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (73.836 KB) | DOI: 10.31294/jkom.v9i2.4392

Abstract

Internet users are already getting lots of Indonesia on the population. The most popular application is social media. However, the use of social media is not a bit of the information disseminated. hoax It is experienced by the company McDonald where scattered information in a media hoax promotion McDonald whatsapp. Researchers interested in knowing whether or not there is a relationship of exposure information hoax McDonald on whatsapp against consumer confidence. Then, the determination of the respondent's purposive sampling technique done so obtained 45 samples in areas of Jakarta where never get information on hoaxes whatsapp With quantitative methods using correlation kendall's tau in data processing through the program SPSS version 17.0. The results obtained so that the value of the coefficient correlation research indicated by number of 0.270 meaning there is a close relationship of McDonald's hoax information whatsapp against consumer confidence with a significant level of p = 0.016 < 0.05.
FENOMENA PEMBERITAAN INFORMASI KEAMANAN APLIKASI TIKTOK DI MEDIA ONLINE DALAM PEMAKAIAN APLIKASI TIKTOK pramelani
Communications Vol 3 No 2 (2021): COMMUNICATIONS
Publisher : Prodi S1 Ilmu Komunikasi, Fakultas Ilmu Sosial, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/Communications.3.2.3

Abstract

From year to year, social media users are increasing. This can also be seen from the emergence of social media applications that are growing and the number is more than one. However, along with these developments there are applications circulating which do not have official permits so they are considered illegal. One of them is TikTok cash. The name of this application has the same name as the TikTok social media application which is most popular at number one in the world. Meanwhile, Facebook is in second place. TikTok's fame has not been spared by the presence of information in online media that has emerged regarding the security of the application. The TikTok application is said to have a risky security hole where cyber criminals easily enter user accounts so that they can harm the account owner. To prevent this, the account owner is notified to update the latest TikTok application. Seeing this phenomenon, researchers are very interested in writing about the effect of the TikTok application's security information on online media on the attractiveness of social media users in using the TikTok application. The author uses social media users who are in Jakarta as respondents in this study. The method used in this research is a qualitative method. Data taken from observation, literature study and interviews. Then, this research can draw the following results: the effect of the security information of the TikTok application on online media makes social media users gain insight into the knowledge to use social media properly, comfortably and safely. In addition, respondents are not too concerned about security information in the online media because Check point research also advises TikTok application users to update the latest TikTok application and provide personal data. The attractiveness of social media users using the TikTok application is limited to connoisseurs because there are still things that are more interesting, namely YouTube and Instagram which are safer and attract content. Keywords: Information effect, Online media, attractiveness, social media
FAKTOR KETERTARIKAN MINUMAN KOPI KEKINIAN TERHADAP MINAT BELI KONSUMEN KALANGAN MUDA Pramelani Pramelani
Management Insight: Jurnal Ilmiah Manajemen Vol 15, No 1 (2020): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : Unib Press Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (119.289 KB) | DOI: 10.33369/insight.15.1.121-129

Abstract

Today's coffee drinks are rife among young people. Competition between the beverage business shops is evident from the emergence of a variety of unique coffee shops. For this reason, the authors are interested in examining factors of current coffee beverage interest in young consumers' buying interest. This research uses descriptive qualitative method. With a purposive sampling technique, respondents are drawn from young people in Jakarta who like coffee drinks. Based on the results of interviews and observations obtained in the field found that there are several factors of interest so that there is an interest in buying among young people namely the factors of a comfortable place, friendly service, good taste factor where many variants, factors of restaurant names and unique menu names make there an interest to be interested in buying. In addition, the price factor is quite affordable, packaging with creative and attractive design. In addition, personal, social and psychological factors were found to be one of the factors of interest in buying contemporary coffee drinks among young people.Keyword: interest factors, buying interest, young consumer
Pengaruh Tayangan Iklan TV Terhadap Brand Image Bejo Bintang Toedjoe Masuk Angin Pramelani Pramelani
J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Vol 4, No 2 (2017): JURNAL J-IKA
Publisher : Lembaga Penelitian & Pengabdian Masyarakat Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (446.65 KB) | DOI: 10.31294/kom.v4i2.2178

Abstract

ABSTRAKSeiring adanya kesadaran masyarakat untuk kembali ke alam (back to nature). Maka tidak sedikit produsen yang beralih produknya ke arah herbal. Semakin menjamurnya obat herbal khususnya obat pereda masuk angin, maka persaingan ketat terjadi antar merek. Merek Bejo Bintang Toedjoe Masuk Angin adalah pemain baru dibandingkan merek Tolak Angin dan Antangin. Untuk mendapatkan respon di pasar, merek Bejo Bintang Toedjoe Masuk Angin mengiklankan produknya dengan bintang dangdut Cita Citata. Oleh karena itu, peneliti tertarik untuk meneliti pengaruh tayangan iklan Terhadap Brand Image (Citra Merek) Bejo Bintang Toedjoe Masuk Angin. Dengan menggunakan metode penelitian kuantitatif, peneliti menyebarkan kuesioner sebanyak 100 responden dan melalui teknik analisa regresi linier didapatkan hasil yaitu tayangan iklan TV  terhadap brand image (citra merek) Bejo Bintang Toedjoe Masuk Angin memiliki pengaruh yang signifikan. Analisa koefisien determinasi (R2) memperoleh sebesar 24,1% pada variabel iklan TV, sedangkan sumbangan sebanyak 75,9% dipengaruhi oleh faktor lain. Kata kunci: Tayangan Iklan, Merek, Citra Merek ABSTRACTAlong with the public awareness to return to nature (back to nature). So not a few manufacturers who switch products to herbs. The more the proliferation of herbal medicine, especially cures for a cold, then the fierce competition occurs between brands. Bejo Bintang Toedjoe Masuk Angin Brand is a new player compared to Tolak Angin brand and Antangin brand. To get a response in the market, the brand Bejo Bintang Toedjoe Masuk Angin advertises its product with dangdut star Cita Citata. Therefore, the researcher is interested to examine the effect of advertisement on Brand Image. Bejo Bintang Toedjoe Masuk Angin. By using quantitative research method, the researcher distributed questioner as much as 100 responders and through linear regression analysis technique got result that TV show advertisement to brand image Bejo Bintang Toedjoe Masuk Angin have significant influence. The coefficient of determination (R2) analysis was 24.1% in the TV ad variables, while the contribution of 75.9% was influenced by other factors. Keywords: Ad Impressions, Brands, Brand Image
Pengaruh Promosi Dan Fitur Layanan Transaksi Terhadap Keputusan Konsumen Dalam Pemilihan E-wallet Pramelani Pramelani; Safrezi Fitra
Jurnal Bisnis dan Kewirausahaan Vol 16 No 3 (2020): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : P3M Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v16i3.2193

Abstract

Dengan semakin menjamurnya e-wallet, maka tidak sedikit yang berlomba-lomba mendapatkan konsumen dengan menawarkan berbagai layanan pada fitur serta promo yang ditawarkan. Para pembisnis berebut dalam menarik konsumen sehingga yang menjadi permasalahan apakah adanya pengaruh promosi dan fitur layanan terhadap keputusan konsumen dalam pemilihane-wallet. Melihat dari permasalahan, penelitian ini bertujuan untuk mengetahui pengaruh promosi dan fitur layanan transaksi terhadap keputusan konsumen dalam pemilihan e-wallet. Metode yang digunakan penelitian kuantitatif dimana pengambilan sampel menggunakan model convenience sampling. Responden adalah pengguna e-wallet yang berada di daerah Jakarta. Analisa yang didapat bahwa terdapat pengaruh positif masing-masing variabel promosi dan variabel fitur layanan transaksi terhadap keputusan konsumen dalam pemilihan e-wallet. Tidak hanya itu pula hasil dari penelitian ini ditemukan pengaruh positif secara serentak pada variabel variabel promosi dan variabel fitur layanan transaksi terhadap keputusan konsumen dalam pemilihan e-wallet.
Manajemen Komunikasi Online Karyawan Dalam Bekerja Di Rumah Selama Covid-19 Pramelani Pramelani
JISAMAR (Journal of Information System, Applied, Management, Accounting and Research) Vol 6 No 2 (2022): JISAMAR: May 2022
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v6i2.789

Abstract

Masa pandemi Covid-19 belum berakhir di dunia. Masa tersebut dirasakan juga di negara Indonesia termasuk wilayah Jakarta. Pemerintah mengeluarkan aturan PPKM (Pemberlakuan Pembatasan Kegiatan Masyarakat) yang memuat batasan-batasan salah satunya di area perkantoran. Aturan yang lebih fokus pada jumlah pegawai yang masuk bekerja di kantor dan yang bekerja dari rumah. Jakarta berada di antara status level 3 atau level 2 Covid-19. Aturan bekerja dari rumah menuntut karyawan untuk dapat tetap produktifitas dan dapat mengerjakan tugas sesuai yang ditanggungjawabkan. Komunikasi online selama bekerja di rumah adalah faktor penting untuk dapat berkoordinasi dengan tim kerja. Tujuan dari penelitian ini sebagai upaya untuk mengetahui manajemen komunikasi online karyawan dalam bekerja di rumah selama Covid-19. Penelitian ini kualitatif, dan teknik yang digunakan adalah teknik sampling berdasarkan tujuan penelitian. Informan adalah karyawan yang bekerja di daerah Jakarta yang mengalami kerja dari rumah. Hasil dari penelitian ini adalah belum adanya evaluasi dalam manajemen komunikasi online selama bekerja dari rumah. Karyawan dalam manajemen komunikasi online hanya melakukan tahap perencanaan, koordinasi serta tindakan dalam menjalankan tugasnya.
Co-Authors Ayu Lestari Fajar Ardhiansyah Fajar Shidiq Intan Leliana Muhamad Jejen Jaelani Muhamad Khadafi Firman Muherni Asri Utami Murtiadi Murtiadi Rawit Sartika RR Roosita Cindrakasih Safrezi Fitra Taqwa Sejati Tri Widyastuti Wulan Muhariani