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All Journal JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) Journal of Industrial Engineering & Management Research (JIEMAR)
Ida Zuniarti, Ida
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Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Other

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PKM Strategi Membangun Bisnis Yang Kuat Melalui Pendampingan Pada Komunitas Kebon Pala Berseri Kecamatan Makasar Jakarta Timur Setyaningsih, Eka Dyah; Zuniarti, Ida; Misriati, Titik
JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) Vol 3, No 1 (2019)
Publisher : LPPM ITATS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (150.618 KB) | DOI: 10.31284/j.jpp-iptek.2019.v3i1.480

Abstract

Usaha Kecil dan Menengah yang terdapat di Komunitas Usaha Kebon Pala Berseri masih belum maksimal dalam mengembangkan usaha di bidang makanan olahan, obat herbal, dan kerajinan tangan. Oleh sebab itu, perlu adanya pelatihan tentang kewirausahaan untuk meningkatkan kemampuan soft skill dari peserta pengabdian masyarakat agar memiliki mental yang kuat dalam menjalankan usaha. Selain pelatihan, dilakukan juga pendampingan terhadap mitra agar mampu menjalankan usaha dan membangun bisnis yang kuat untuk meningkatkan produktivitas dari usaha yang dijalankan. Berdasarkan hasil pelaksanaan pelatihan dan pendampingan, dapat disimpulkan bahwa pemahaman mitra meningkat sebanyak 77%.
THE EFFECT OF PRODUCT INNOVATION ON SAMSUNG SMARTPHONE PRODUCT PURCHASE DECISIONS THROUGH BRAND EQUITY AS INTERVENING VARIABLES IN THE TOKOPEDIA MARKETPLACE Suleman, Dede; Zuniarti, Ida; Marwansyah, Sofyan; Kuspriyono, Taat; Riftiasari, Dinar; Rusiyati, Sri; Suharyadi, Dedi; Ariawan, Joko
Journal of Industrial Engineering & Management Research Vol. 2 No. 5 (2021): October 2021
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (483.576 KB) | DOI: 10.7777/jiemar.v2i5.209

Abstract

Buying choices are contemplations that exist inside a person to work out something to look for through an interaction of thought with different accessible choices. There are many components that impact buying choices where each buyer needs an item which will address all issues. In this manner, inside the choice to search for Cell phone items, shoppers likewise need items that have total innovation that follows the days, so makers are needed to in any case improve on their items. This investigation utilizes a quantitative methodology and SEM PLS examination strategy utilizing the Keen PLS 3 investigation instrument. during this examination, purposive inspecting method was utilized. The populace during this examination were all Samsung cell phone shoppers who made buys through the Tokopedia commercial center during 2020. on account of the wide populace inclusion, the populace during this investigation isn't known definitely, so during this examination the creators utilized a limitless populace, in the wake of figuring the example during this examination. This examination is 100 respondents. The consequences of this examination demonstrate that there's a positive and critical impact of item development variable on brand value, there's no impact of item advancement variable on buying choices, there's a positive and huge impact of brand name value on buying choices and there's a positive and huge impact of item development on buy choices through brand value.
Co-Authors Dede Suleman Eka Dyah Setyaningsih, Eka Dyah Joko Ariawan Karlina, Eulin Lestiningsih, Amin Setio Riftiasari, Dinar Sofyan Marwansyah Sri Rusiyati Taat Kuspriyono, Taat Titik Misriati Widodo, Dwiyatmoko Puji