Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi dan Binsis
Andi Anggi Monica
Universitas Sembilanbelas November Kolaka
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Store Atmosphere dan Hedonic Shopping terhadap Impulse Buying Andi Anggi Monica; Niar Astaginy; Hendrik Hendrik
Jurnal Ekonomi & Bisnis Vol 2 No 2 (2023): Jurnal Ekonomi dan Bisnis
Publisher : Politeknik Baubau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57151/jeko.v2i2.157

Abstract

This study aims to determine the effect of store atmosphere and hedonic shopping on impulse buying in consumers of MR DIY Kolaka stores. This research is a quantitative study with an eksolanatory research approach using a questionnaire as an instrument. The population in this study were all consumers of MR DIY Kolaka stores with 120 respondents using purposive sampling technique, namely the technique of determining certain criteria. Testing research instruments using validity tests and reliability tests with SPSS 25.0. The data analysis technique used in this study is the measurement model test (outer model) and structural model testing (inner model) with Smart PLS 4.0. Based on the results of the study, it is known that there is a positive and significant influence between the Store Atmosphere variable on Impulse Buying at MR.DIY Kolaka Store Consumers, which is indicated by the t-statistic value of 4.293 with a P-Value of 0.000. While the Hedonic Shopping variable on Impulse Buying in MR.DIY Store consumers has a positive and significant effect, which is indicated by the t-statistic value of 5.792 with a P-Value of 0.000.
Co-Authors Hendrik Hendrik Niar Astaginy