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All Journal Jurnal Kompetitif Bisnis Jurnal Terekam Jejak (JTJ)
Retno Yulita
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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PERAN MEDIA DIGITAL DALAM PROMOSI PARIWISATA OLEH PEMERINTAH INDONESIA (STUDI PADA BEBERAPA WEBSITE PEMERINTAH INDONESIA) Retno Yulita; Suprihatin Ali; Fenny Saptiani
Jurnal Kompetitif Bisnis Vol 1 No 12 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

Tourism destinations managed by each Tourism Department in Indonesia really need to be promoted by utilizing digital media in order to attract more consumers and increase the number of visits. Promotion plays an important role in tourism marketing which will have an impact on the national economy. The purpose of this study was to determine the role of digital media in tourism promotion by the Indonesian government. This research is a type of qualitative research with a case study approach. Based on the source, the type of data used in this study is secondary data, namely the official websites of 34 Provincial Tourism Department in Indonesia. Data collection techniques were carried out in two ways, namely non-participant observation and documentation. The results of this study indicate that the sequence of digital media most used by the Provincial Tourism Department in tourism promotion is website, Youtube, Facebook, Instagram, Twitter, and Tiktok. Then there are several forms of promotion through digital media carried out by the Provincial Tourism Departments in Indonesia, namely optimizing website content and social media; compiling e-book and calendar of events; promotions through talk shows, podcasts, web series or films; as well as offering tour packages. It is hoped that the Provincial Tourism Department can strengthen synergy with the community and business actors in tourism development, especially in tourism promotion by utilizing digital media so that it can reach more potential visitors.
Digital Place Branding for Coffee Ecotourism in West Lampung Dadang Karya Bakti; Suprihatin Ali; Gia Subagja; Retno Yulita
Jurnal Terekam Jejak Vol 2 No 2 (2024): Edisi Khusus Ilmu Sosial
Publisher : Terekam Jejak Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13378376

Abstract

This research aims to investigate the conditions and prospective characteristics of the Kopi Rigis tourist village. The investigation was carried out in Rigis Jaya Village, Air Hitam District, West Lampung Regency. It was considered as one of the tourist villages in the district of West Lampung, the location of the study was chosen for a purpose. This research employs a qualitative method. According to the source, the data utilized in this study are either primary or secondary. Observations, interviews, and documenting procedures are used for data collection. The results indicate that Kampung Kopi Rigis is proficient at its branding operations. Kampung Kopi Rigis leverages internet media such as websites, WhatsApp, Instagram, and Facebook in the promotion of tourism spots. However, it is quite regrettable that the website belonging to Kampung Kopi Rigis is not being used adequately for promotional purposes. This is demonstrated by the website's broken features. In addition, this Rigis Coffee Village can be transformed into a sustainable tourist attraction by maximizing and balancing the economic, social and environmental values of its components.
Co-Authors Dadang Karya Bakti Fenny Saptiani Gia Subagja Suprihatin Ali