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All Journal AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen Jurnal Abdi Citra
Alya Budiantini
Universitas Pamulang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Library & Information Science Social Sciences Other

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Pemanfaatan Digital Marketing Sebagai Strategi Pemasaran Produk Untuk Meningkatkan Profit UMKM Alya Budiantini; Aat Sutihat; Alyssa Risthi
Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen Vol 3, No 3 (2023): Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen
Publisher : Unpam Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/kmm.v3i3.33820

Abstract

Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan pengetahuan tentang pemanfaatan digital marketing dan penentuan strategi pemasaran produk. Metode yang dikembangkan dalam kegiatan ini melalui sosialisasi dan pendampingan cara pemanfaatan digital marketing sebagai strategi pemasaran bagi pelaku UMKM yang tergabung dalam UMKM Cuma Satu Curug Maju dan Bersatu di wilayah kota Depok. Permasalahan yang dihadapi oleh para pelaku UMKM ini yaitu terkait keterbatasan pengetahuan teknologi untuk pemanfaatkan digital marketing secara efektif. Pelaku UMKM berdalih tidak mempunyai ilmu berkaitan dengan pengetahuan dan penentuan strategi pemasaran produk yang efektif. Sehingga dengan adanya kegiatan tentang pemanfaatan digital marketing sebagai strategi pemasaran produk bagi pelaku UMKM ini, dapat memberikan wawasan, pengetahuan dan keterampilan bagi para pelaku usaha serta secara langsung dapat diterapkan pada pemanfaatan digital marketing terhadap usahanya.
MENUMBUHKAN JIWA KEWIRAUSAHAAN MELALUI IMPLEMENTASI EDUPRENEURSHIP DI SMK TECHNO MEDIA Aat Sutihat; Alya Budiantini; Desi Jelanti
Jurnal Abdi Citra Vol. 1 No. 1 (2024): Jurnal Abdi Citra Volume 1 Nomor 1 Februari Tahun 2024
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jac.v1i1.37

Abstract

The entrepreneurial spirit is a person's willingness to seize business opportunities and create goods or services that add value. With the labor supply not being absorbed by secondary level education graduates at 8.41% for 2023 and the entrepreneurship rate in Indonesia which is still low, with an entrepreneurship ratio of 3.47%. So, this community service aims to foster an entrepreneurial spirit for high school students with the will and creativity to become successful young entrepreneurs and be able to create jobs for people around them. The method developed in this activity is to provide socialization and counseling regarding the EntrepreneurialSpirit accompanied by a pre-test and post-test. So that the existence of activities about fostering an entrepreneurial spirit for students can provide insight, knowledge and skills for students at Techno Media Vocational School.
Pengaruh Good Corporate Governance, Kinerja Keuangan dan Retention Ratio terhadap Harga Saham Alya Budiantini
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 4 No. 1 (2024): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v4i1.686

Abstract

Good Corporate Governance (GCG), Financial Performance, and Retention Ratio are essential factors that can influence stock prices. Good GCG can enhance investor confidence and drive positive financial performance. Strong financial performance can increase the company's value and attract investors to buy the company's shares. A high Retention Ratio indicates that the company can retain quality employees, which can enhance productivity and profitability. This research aims to analyze the influence of GCG, Financial Performance, and Retention Ratio on Stock Prices. The method employed is quantitative. The population used in this study is the LQ45 companies listed on the Indonesia Stock Exchange for the period 2017-2021, totaling 45 companies, and the sample criteria selected 17 companies. Data analysis utilizes descriptive statistics, panel data regression model estimation, classical assumption tests, hypothesis testing, and MRA using Eviews 12. The results indicate a significant influence of the Retention Ratio on Stock Prices, with the statistically higher t-value compared to the t-table (2.663118 > 1.99006). However, variables such as the Board of Directors, Independent Commissioners, Return on Assets (ROA), and Earning Per Share (EPS) do not demonstrate a significant influence on Stock Prices as their t-values are lower than the critical t-value (t-value < 1.99006). The correlation results show that 88.3% of the variation in Stock Prices can be explained by the independent factors examined in this study, while the remaining 11.7% may be influenced by other unmodeled factors. These findings provide valuable insights into understanding the factors affecting company stock prices and underscore the importance of profit retention in the context of a company's market value.
Co-Authors Aat Sutihat alyssa risthi Desi Jelanti