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All Journal AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen Jurnal Abdi Citra
Aat Sutihat
Universitas Pamulang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Library & Information Science Social Sciences Other

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Pemanfaatan Digital Marketing Sebagai Strategi Pemasaran Produk Untuk Meningkatkan Profit UMKM Alya Budiantini; Aat Sutihat; Alyssa Risthi
Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen Vol 3, No 3 (2023): Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen
Publisher : Unpam Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/kmm.v3i3.33820

Abstract

Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan pengetahuan tentang pemanfaatan digital marketing dan penentuan strategi pemasaran produk. Metode yang dikembangkan dalam kegiatan ini melalui sosialisasi dan pendampingan cara pemanfaatan digital marketing sebagai strategi pemasaran bagi pelaku UMKM yang tergabung dalam UMKM Cuma Satu Curug Maju dan Bersatu di wilayah kota Depok. Permasalahan yang dihadapi oleh para pelaku UMKM ini yaitu terkait keterbatasan pengetahuan teknologi untuk pemanfaatkan digital marketing secara efektif. Pelaku UMKM berdalih tidak mempunyai ilmu berkaitan dengan pengetahuan dan penentuan strategi pemasaran produk yang efektif. Sehingga dengan adanya kegiatan tentang pemanfaatan digital marketing sebagai strategi pemasaran produk bagi pelaku UMKM ini, dapat memberikan wawasan, pengetahuan dan keterampilan bagi para pelaku usaha serta secara langsung dapat diterapkan pada pemanfaatan digital marketing terhadap usahanya.
MENUMBUHKAN JIWA KEWIRAUSAHAAN MELALUI IMPLEMENTASI EDUPRENEURSHIP DI SMK TECHNO MEDIA Aat Sutihat; Alya Budiantini; Desi Jelanti
Jurnal Abdi Citra Vol. 1 No. 1 (2024): Jurnal Abdi Citra Volume 1 Nomor 1 Februari Tahun 2024
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jac.v1i1.37

Abstract

The entrepreneurial spirit is a person's willingness to seize business opportunities and create goods or services that add value. With the labor supply not being absorbed by secondary level education graduates at 8.41% for 2023 and the entrepreneurship rate in Indonesia which is still low, with an entrepreneurship ratio of 3.47%. So, this community service aims to foster an entrepreneurial spirit for high school students with the will and creativity to become successful young entrepreneurs and be able to create jobs for people around them. The method developed in this activity is to provide socialization and counseling regarding the EntrepreneurialSpirit accompanied by a pre-test and post-test. So that the existence of activities about fostering an entrepreneurial spirit for students can provide insight, knowledge and skills for students at Techno Media Vocational School.
Pengaruh Growth Opportunity, Keputusan Investasi dan Kinerja Keuangan terhadap Nilai Perusahaan pada Perusahaan Healthcare yang Terdaftar di Bursa Efek Indonesia Aat Sutihat
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 4 No. 1 (2024): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v4i1.660

Abstract

This research aims to examine the influence of growth opportunity, investment decisions and financial performance on company value in healthcare companies listed on the Indonesia Stock Exchange. The population in this study consisted of 27 healthcare companies listed on the Indonesian stock exchange during the 2017-2021 period. In carrying out the research, the data used was secondary data and the sampling technique used purposive sampling technique to obtain 8 healthcare companies that met the sample criteria. The regression model used in this research is a panel data regression model and was tested using the eviews 12 application with the f test (variance analysis), t test (significant test), and coefficient of determination test and panel data regression as analysis tools. The research results show that the independent variables jointly influence company value in the f test. In the t test, the growth opportunity variable and the company performance variable have a partial effect on company value and investment decisions do not have a significant effect on company value. And overall the independent variables are able to predict company value on a scale of 91,78%.
Co-Authors Alya Budiantini alyssa risthi Desi Jelanti