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All Journal Binus Business Review JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Jurnal Ilmiah Membangun Desa dan Pertanian

Surni, Surni

Bina Nusantara University

Author-ID : 668608

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

Published : 11 Documents Claim Missing Document

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Break Even Analysis of Poultry Egg Production in Rural Area in Southeast Sulawesi Niu, Eryanti; Saediman, Haji; Surni, Surni
Binus Business Review Vol 7, No 3 (2016): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v7i3.1501

This research aimed to analyze break-even point and margin of safety of poultry egg production in the rural area in Southeast Sulawesi. The research used a case study approach by using questionnaire1, in-depth interviews, and observation to collect data and information from a small-scale poultry egg producing enterprise which was selected purposively with the consideration that the farm is located in rural area and had less than 1.000 laying hens. Data were analyzed using costs and returns, break-even point, and margin of safety ratio. Research results show that the enterprise record net income of Rp9.232.165,00. R/C ratio of 1,32 means that the enterprise would earn a revenue of Rp1,32 for every one rupiah it invested. Break even sales are Rp3.374.474,00 and break even volume was 140,60 kg. The egg production is far above both the break-even sales and units, meaning that the enterprise earns a profit from egg production. The margin of safety is Rp34.750.526,00 or 91,15%, indicating a high level of safety in the enterprise. In view of its profitability and the importance of poultry egg production in the generation of employment and fulfillment of protein needs of the population, local government and other stakeholders are suggested to take measures to promote poultry egg production in rural areas by providing technical assistance program for small-scale poultry farmers at the community level and improving managerial skills in the poultryegg production.

Strategi Pemasaran Jagung di Desa Oelongko Kecamatan Bone Kancitala Kabupaten Muna Siregar, Wa Ode Fifi Sofiani; Surni, Surni; Indarsyih, Yusna
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol 2, No 1 (2017)
Publisher : Department of Agribusiness, Halu Oleo University

This research aims to understand the strategic marketing of corn in Oelongko Village Bone Kancitala Sub-district Muna Regency. The determination of the research area is done purposively on the considerations that Oelongko is one of the corn-producing villages and in that location, there are only two corn merchants who do corn business around and outside Oelongko Village. This research from March until October 2017. Total of the respondent of corn merchants as much as two people by using the census method. The analysis used in this research is using a SWOT (Strength, Weakness, Opportunities, Threats) analysis method. The formulation of corn marketing strategy uses two matrixes namely SWOT matrix and external internal matrix. The result of this research showed that the strategy that needs to be applied to corn merchants in Oelongko Village is a growth strategy that can be done with diversification efforts. The diversification strategy that can be done merchants corn is an effort in the development of value added

Pengaruh Saluran Pemasaran Terhadap Harga Beras di Desa Sindang Kasih Kecamatan Ranomeeto Barat Kabupaten Konawe Selatan Budi, Slamet Setya; Surni, Surni; Gafaruddin, Abdul
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol 3, No 4 (2018)
Publisher : Department of Agribusiness, Halu Oleo University

The purpose of this research is to know the marketing channel in Sindang Kasih Village, secondly to know the influence of marketing channel to rice price in Sindang Kasih Village, West Ranomeeto District, South Konawe Regency. The analysis used in this research is Simple Linear Regression Analysis. The result of this research shows that marketing channel in Sindang Kasih Village There are 2 marketing channels that is first Farmer - Grinder - Merchant - Consumer and second is Farmer - Grinder - consumer, Here are two marketing channels used for Rice distribution from farmer to consumer. There is a significant influence of marketing channel variables (X) and rice price variables (Y). This is evidenced by the results of t test calculation of 3.912, while ttable is 1.304 at the level of significance of 10% which means that Ha is accepted. It also obtained regression equation Y = 0,824 + 1,011X. In other words accept Ha namely: There is Influence of Marketing Channel Against the price of rice in Sindang Kasih Village, West Ranomeeto District, South Konawe Regency, and reject Ho, that is No Effect of Marketing Channel on rice price in Sindang Kasih Village, West Ranomeeto District, South Konawe Regency.

Analisis Strategi Pemasaran Produk Abon Ikan (Suatu Kasus Pada UMKM Citra Permata Kendari) Nurmaida, Esti Agesta; Tuwo, Muhammad Akib; Surni, Surni
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol 4, No 2 (2019)
Publisher : Department of Agribusiness, Halu Oleo University

The purpose of the research is to formulate the appropriate marketing strategy through the marketing mix concept involve the owner as of the internal and the consumer as the external parties in the organization. Analytic Hierarchy Process (AHP) was used as the method to solve the problems thought the selection of several priorities. The result showed that the order of marketing mix priority that has been chosen by the internal parties are as follow: Promotion, product, place, and price. Also, the ultimate goal can be determined by several criteria of the marketing mix. Those criteria are bazaar/exhibition, quality, cleanliness and comfort, packaging/serving.

Analisis Keuntungan Pedagang Beras Sebelum dan Sementara Pembangunan Gedung Baru Pasar Sentral Laino Kota Raha Kabupaten Muna Halida, Fayadh Mahdi; Surni, Surni; Dirgantoro, Muhammad Arief
Jurnal Ilmiah Membangun Desa dan Pertanian Vol 3, No 3 (2018)
Publisher : Department of Agribusiness Halu Oleo University Kendari Southeast Sulawesi

This study aims to (1) analyze the profit of rice traders before and while the construction of a new building in Pasar Sentral Laino Kota Raha, Muna Regency, (2) analyze the differences in the profits of rice traders before and while the construction of a new Gedung Sentral Laino Kota Raha Muna Regency. This research was conducted in January-March 2017 at the Laino Central Market, Kota Raha, Muna Regency. The sample in this study amounted to 23 people. Types and sources of research data, namely primary and secondary data. Research data collection techniques, namely through (1) observation, (2) interviews, (3) literature. The research variables consisted of (1) characteristics of rice traders, including: age, education level, sex and duration of trading, (2) trade characteristics, including: type and origin of rice, purchase and sales volume (Kg / Quarter), purchase price and sales (IDR / Kg), marketing costs (IDR) and profits (IDR / Quarter). The results of the study showed (1) The average profit of rice traders before construction was IDR 4,984,696 / Quarter and the average profit of rice traders while construction was IDR 3,791.304 / Quarter, (2) there were significant profit differences.

Analisis Kelayakan Finansial Usaha Pengolahan Sagu di Desa Walasolo Kecamatan Asera Kabupaten Konawe Utara Asnani, Asnani; Surni, Surni; Saediman, Haji
Jurnal Ilmiah Membangun Desa dan Pertanian Vol 4, No 5 (2019)
Publisher : Department of Agribusiness Halu Oleo University Kendari Southeast Sulawesi

This study aims to first find out how the sago processing process carried out by CV. Karmila in Walasolo Village, Asera District, North Konawe Regency, secondly, the financial feasibility of the sago processing business CV. Karmila in Walasolo Village, Asera Subdistrict, North Konawe Regency. The analysis used in this study is a financial feasibility analysis consisting of Net Present Value (NPV), Net Benefit-Cost Ratio (NBCR), Internal Rate of Return (IRR), Payback period (PBP), Break-Even Point (BEP) and Analysis Sensitivity. The results of this study indicate that the processing of sago in a CV. Karmila is still simple even though the processing has used a grater, senso, and water machine. While in terms of the feasibility of sago business CV. Karmila is worth trying. Because the discount factor (df) of 12% obtained an NPV value of Rp 210,604,893, NBCR of Rp 1.90, an IRR of 29.28%, PBP, 2.44 Years or 29 months 28 days with a business life of 5 years, and results of calculation of BEP company CV. Karmila must get a turnover of Rp. 258,853,495. Whereas the sensitivity feasibility analysis where if the condition of the increase in production costs is 10% at a discount factor (df) of 6%, the NPV value of Rp. 50 months 4 days. Whereas the condition if the selling price decreases, the NPV is IDR 55,898,480, NBCR is 1.23IRR of 21.50% and PBP is 3.00 years or 36 months. Under these circumstances, the sago business CV. Karmila is still worth the effort.

Analisis Dampak Pembangunan Smelter terhadap Sosial Ekonomi Masyarakat Tani di Desa Morosi Kecamatan Morosi Kabupaten Konawe Rahman, La Ode Abdul; Pandangaran, Ayub Mangala; Surni, Surni
Jurnal Ilmiah Membangun Desa dan Pertanian Vol 4, No 4 (2019)
Publisher : Department of Agribusiness Halu Oleo University Kendari Southeast Sulawesi

The purpose of this study was to determine the socio-economic impacts caused by the construction of smelters on farmers. This research was conducted in January 2018 with a total sample of 34 people determined by simple random sampling. Analysis of the data used is the analysis of different test analysis by comparing scores before and scores after the smelter. Based on the description of results of the study, the conclusion of this study is that the impact caused by the construction of a smelter on the socio-economic community, namely the contructions of smelters opening opportunities for employment of respondents who work as farm laborers to factory workers and other jobs such as motorcycle taxi and merchants and the increased income was followed by an increase in prices of basic commodities so that the constructions of the smelter did not have a major impact on the farming community in the village of Morosi, the Morosi District, Konawe District.

Analisis Faktor-Faktor yang Mempengaruhi Produksi Usahatani Padi Sawah di Desa Bumiraya Kecamatan Andoolo Kabupaten Konawe Selatan Untari, Evi; Surni, Surni; Dirgantoro, Muhammad Arief
Jurnal Ilmiah Membangun Desa dan Pertanian Vol 3, No 3 (2018)
Publisher : Department of Agribusiness Halu Oleo University Kendari Southeast Sulawesi

This study aims to determine the influence of factors of production towards results (of production) in the village of paddy rice farming Bumiraya Southern District of Andoolo Konawe. Determination of the sample using random sampling techniques (simple random sampling), determination of a sample of 15 percent representing 41 families of the number of population is 274 households (Arikunto, 2006). Data were analyzed using Multiple Regression analysis NonLinear with the help of SPSS version 16.0. The results showed that the factors of production land area significantly affected the production of paddy rice farming seen from the level Î± = 0.05> 0.00 significance level. whereas the factors of production such as seeds, fertilizer urea, TSP fertilizer, NPK fertilizer, pesticides and labor did not affect the production of paddy rice farming in the village Bumiraya Southern District of Andoolo Konawe.

Analisis Kelayakan Usaha Penggilingan Padi di Desa Polenga Kecamatan Watubangga Kabupaten Kolaka Musdalifah, Musdalifah; Surni, Surni; Sadimantara, Fahria Nadiryati
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol 4, No 6 (2019)
Publisher : Department of Agribusiness, Halu Oleo University

Â This research aims todetermine the feasibility of rice mills in the village polenga Watubangga District of Kolaka. This research has been conducted in the village of Polenga Subdistrict Kolaka Watubangga there in January to finish in 2019.The population in this study were people who had businesses rice mills as many as 10 rice milling business, Samples are a business owner in the village Polenga rice mill which is considered to represent as many as eight rice mills active effort. The sampling technique in this study using the Random Sampilng. The data used are primary data and secondary data.Based on the analysis and discussion of the rice mill in the village of the District Polenga Watubangga Kolaka economically feasible to continue this case demonstrated the value of eligibility obtained from rice milling business of BEP calculation obtained production is 1,956 kg and BEP Rp5,865 / kg. Then the values obtained Return on investment amounted to 27,87%, Because ROI> and bank interest rates RC ratio> 1 with nuse values of R / C ratio of 1.27, the effort was worth it because the larger the ratio, the more value RC worth the effort to do. This means that the rice milling business in the village of the District Polenga Watubangga Kolaka profitable and economically feasible to be developed.

Analisis Faktor-Faktor yang Mempengaruhi Perilaku Konsumen Terhadap Keputusan Pembelian Buah di Kota Kendari Masseleng, Indah Pratiwi; Surni, Surni; Yusria, Wa Ode
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol 3, No 6 (2018)
Publisher : Department of Agribusiness, Halu Oleo University

This study alms to determine a factor affect consumers in the decision to purchase the fruit and the most dominant factor in the decision to buy fruit in Hypermart Lippo Plaza KendariÂ city and The Fruit Market of Agribisnis Kendari city and fruit most selected by consumers. This research was conducted at Hypermart LippoPlaza Kendari city and The Fruit Market of Agribisnis Kendari city in March to August 2017. The data used in this study consisted of primary data obtained by conducting direct interview on consumers of fruit in Hypermart Lippo Plaza Kendari City and The Fruit Market of Agribisnis Kendari city municipality and secondary data obtained from other written materials related to this research. The analysis used in this research is multiple regression analysis with dummy variable. The results showed that the responses of respondent on product variables, prices, and place no have significant effect on consumer decisions. The dominant variable influenci consumers decision is promotion variable the value of kolerasi between promotion and purchasing decision of fruit is positive. And the fruit of the most selected by respondent is the apple on Hypemart Lippo Plaza Kendari City, while in The Fruit Market of Agribisnis Kendari city is orange

Co-Authors Asnani Asnani Budi, Slamet Setya Fahria Nadiryati Sadimantara Gafaruddin, Abdul Halida, Fayadh Mahdi Indarsyih, Yusna Laksono Trisnantoro Masseleng, Indah Pratiwi Muhammad Arief Dirgantoro Musdalifah Musdalifah Niu, Eryanti Nurmaida, Esti Agesta Pandangaran, Ayub Mangala Saediman, Haji Siregar, Wa Ode Fifi Sofiani Syahroni Syahroni Tuwo, Muhammad Akib Untari, Evi Wa Ode Yusria, Wa Ode

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