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This Author published in this journals
All Journal Utsaha: Journal of Entrepreneurship Srawung: Journal of Social Sciences and Humanities
Sophat Phon
Cambodia Econometric Association
Arts Humanities Economics, Econometrics & Finance Education Social Sciences Other

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FACTORS INFLUENCING THE COMMUNITY-BASED ECOTOURISM DEVELOPMENT IN CAMBODIA: STRUCTURAL EQUATION MODEL ANALYSIS Dr. Samphors Phon; Sophat Phon; Visalsok Touch
Utsaha (Journal of Entrepreneurship) Vol. 3 Issue. 1 (2024)
Publisher : jfpublshier

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v3i1.479

Abstract

Community-based ecotourism (CBET) aims to empower local communities through engagement and participation in Cambodia. This study investigates the relationship among tourism destination love, community engagement, socio-cultural attributes, support for CBET, perceived impact likelihood, community economic benefits, and CBET development in ecotourism sites and biodiversity conservation by drawing on a case study of the main eight ecotourism areas in Cambodia. The study used a quantitative research approach to investigate and parameterize the dynamic ecotourism components, and to explore key factors influencing the CBET using a self-administered survey by intercepted 406 visitors and structured questionnaire items were asked local communities who provide tourism services to visitors in eco-tourism destination sites in November 2022 and March 2023. The results of SEM indicated that all relationships among research variables (as proposed in the conceptual model) were significantly impacted and confirmed by this study. This means that CBET requires additional essential support from the resources listed above in order to grow in local communities in Cambodia.
DETERMINANTS OF SERVICE LOGISTIC INNOVATION AND ITS CAPABILITY IN CAMBODIA USING THE STRUCTURAL EQUATION MODEL Chanthy Sin; Sophat Phon; Visalsok Touch
Srawung (Journal Of Social Sciences And Humanities) Vol. 3 Issue. 1 (2024)
Publisher : jfpublshier

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/jssh.v3i1.482

Abstract

Logistics and transportation are becoming increasingly significant in international trade relations as a means of promoting growth by enabling the export and import of goods in developing and developed countries. Hence, this study employs a logistic case study of Cambodia, providing detailed information about logistics performance, services, and capacity. Additionally, this study utilizes the strategy-structure-performance framework to investigate factors influencing a firm’s logistics service innovation capabilities and customer satisfaction, as well as the firm’s resource-based outlook through structural Equation Model (SEM) analysis. From December 2022 to February 2023, a self-administered survey with a structured questionnaire was used to collect data from 396 wholesalers in SMEs with relevant experience in using logistic services in Cambodia to examine the hypothesized relationships. According to the findings, key factors of demanded-oriented service, process capability, information process, and logistic service quality positively impacted to a firm’s logistic service and its innovation capability and customer satisfaction (Coef=0.96), while the other three research variables, customer orientation, physical supply flexibility, demand management flexibility, logistic service quality, and process competence, have a significant impact on logistic service innovation. This means that logistic services and innovation are very vital to satisfy the customers and growth in Cambodia.
Co-Authors Chanthy Sin Dr. Samphors Phon Visalsok Touch Visalsok Touch