Articles
KOMUNIKASI DALAM KOMUNIKASI KELOMPOK
Tutiasri, Ririn Puspita
CHANNEL Jurnal Komunikasi Vol 4, No 1 (2016)
Publisher : Universitas Ahmad Dahlan
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 Komunikasi adalah suatu hal yang sangat penting dalam kehidupan bersosialisasi sejak manusia diciptakan oleh Sang Penciptanya. Komunikasi menjadikan apa yang diamksut oleh seseorang dapat di mengerti oleh orang lain. Bahkan terciptanya suatu kesepakatan dikarenakan adanya komunikasi. Individu-individu bisa menjadi satu yakni mengerti apa yang disampaikan oleh individu yang lain. Serta memberi dukungan terhadap apa yang dimaksutkan oleh individu tersebut baik berupa persetujuan maupun suatu kritik yang membangun terhadap apa yang disampaikan oleh individu tersebut. Kekompakan, kebersaman yang terjalin akibat adanya tujuan bersama ini yang menjadikan individu-individu itu terbentuk menjadi suatu kelompok. Adanya kelompok menjadikan individu-individu itu menjadi kuat karena mereka mempunyai tujuan yang sama. Kelompok yang baik adalah kelompok yang mampu memberikan kesempatan pada individu-individu yang ada didalamnya untuk mengaktualisasikan diri, sehingga kelompok merupakan perwujudtan dari individu-individu yang ada didalamnya. Begitupun dengan komunikasi yang dilakukan oleh kelompokkelompok yang ada didalamnya, harus terjadi dengan seimbang tidak ada yang mendominasi atau terdominasi. Komunikasi yang terjadi didalam kelompok menarik untuk dipelajari karena akan menemukan bagaimana membuat suatu kelompok yang efektif.Kata Kunci: Komunikasi Kelompok
Analisis Resepsi Remaja Perempuan terhadap Gaya Hidup Berbelanja Fashion Melalui Tayangan Video ‘Belanja Gak Aturan’ dalam Akun Tiktok @handmadeshoesby
Purnamasari, Nurjihan Pricillia;
Tutiasri, Ririn Puspita
representamen Vol 7 No 01 (2021): Jurnal Representamen Volume 7 No 01 April 2021
Publisher : Universitas 17 Agustus 1945 Surabaya
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DOI: 10.30996/representamen.v7i01.5129
This research was conducted to analyze the reception of teenage girls in the case of shopping lifestyle which has been shown through the video entitled "Shopping without any limit" on the @Handmadeshoesby tiktok account. In this video, there is a woman who went shopping for fashion products without any shopping list and she took a large quantity of fashion product without any consideration or trying out the product first. This has attracted researcher to find out how teenage girls interpret the messages in the video. This study used a qualitative research method with a reception analysis study. The number of informants was 10 people. The research used interviews and observation as a data collection techniques. This research uses Stuart Hall's encoding-decoding theory in which the message creator made messages with certain meanings that are expected to be accepted by the audience. But the audience can also interpret messages according to their own experiences. The results showed that there were differences in the reception between one informant and another. The reception of young women to the video “Shopping without any limit” that was displayed @Handmadeshoesby tiktok account has different interpretations. The aspects presented in the video were not fully approved by the informants. These interpretations comes from knowledge and experiences gained from everyday life.Keywords : Lifestyle, tiktok, reception analysis
The Use of Instagrams as A Digital Communication Media by Holyspicy in The Covid-19 Pandemic
Tutiasri, Ririn Puspita;
Widiastuti, Eunike Jayanti;
Murti, Sesilia Tri Ria;
Priscillia, Inggrid
Metafora: Education, Social Sciences and Humanities Journal Vol 5, No 1 (2021)
Publisher : Fakultas Ilmu Sosial dan Hukum, Universitas Negeri Surabaya
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DOI: 10.26740/metafora.v5n1.p25-37
The growing business market in Indonesia, especially in the culinary sector, is currently getting benefits from the presence of social media. Social media is now an unforgettable tool for almost all entrepreneurs, especially for entrepreneurs in the culinary field to promote their products in the midst of the Covid-19 pandemic. Instagram provides various facilities for its users, especially in this case users who use Instagram to carry out product and brand promotion activities. Fast food is one of the culinary businesses that are currently booming, and Holyspicy is one of the culinary producers that uses Instagram as a medium of communication for promotion. This research focuses on how Instagram as a social media is used by Holyspicy as a main marketing and promotion tool. The research method used in this research is descriptive qualitative method. The theory used in this research is new media theory. Based on the results of the research, Instagram played an important role in Holyspicy's culinary business as a marketing and sales communication medium during the Covid-19 pandemic, as evidenced by the fact that during the Covid-19 pandemic, the income obtained by Holyspicy remained stable and actually experienced a significant increase at the beginning of the Covid-19 pandemic. Management of Instagram features such as hashtags, photo uploads, photo titles, and replying to customer comments also affects consumer buying interest.
Assistant Development Program for Home Industry Community at Bluru Kidul Village, Sidoarjo City
Tranggono, Didiek;
Tutiasri, Ririn Puspita;
Trisna Putra, Andre Yusuf
Nusantara Science and Technology Proceedings 5th International Seminar of Research Month 2020
Publisher : Future Science
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DOI: 10.11594/nstp.2021.0945
Maintain continuity of business needs an effective effort. However, entrepreneurs often suffer failure. Therefore, assistance from other parties is needed to provide enthusiasm and motivation support. Kelompok Usaha Bersama (KUB) Sumber Rejeki dan Kelompok Usaha Bersama (KUB) Sumber Makmur is a community group engaged in the economy in Blurukidul village, Sidoarjo district, Sidoarjo. This KUB is a forum for people of Blurukidul village to run fishery product-based businesses, such as fish smoked, fish crackers, fish meatball, and fish nugget. Clam meatball is one of the business carried out by a member of KUB. The weakness of this group is they can not carry out their business regularly and continuously. Lack of knowledge and hard capital is the main problem faced. Therefore, in the community service activity, mentoring to Kelompok Usaha Bersama (KUB) Sumber Rejeki dan Kelompok Usaha Bersama (KUB) Sumber Makmur’s member are implemented. Mentor provides motivation, determination, and hard works to achieve success in running a business. Also, community service activities are carried out by providing training on how to make clam meatballs. Participants gain knowledge and experience in producing nutritious and safe clam meatballs. The next activity was a grant of a semi-automatic meatballs printer. Using a semi-automatic meatballs printer has been proven to increase the production capacity of clam meatballs produced. The results of this activity are expected to Kelompok Usaha Bersama (KUB) Sumber Rejeki dan Kelompok Usaha Bersama (KUB) Sumber Makmur’s members are implemented increase the productivity of their business.
Komunikasi dalam Komunikasi Kelompok
Ririn Puspita Tutiasri
CHANNEL: Jurnal Komunikasi Vol 4, No 1 (2016)
Publisher : Universitas Ahmad Dahlan
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DOI: 10.12928/channel.v4i1.4208
 Komunikasi adalah suatu hal yang sangat penting dalam kehidupan bersosialisasi sejak manusia diciptakan oleh Sang Penciptanya. Komunikasi menjadikan apa yang diamksut oleh seseorang dapat di mengerti oleh orang lain. Bahkan terciptanya suatu kesepakatan dikarenakan adanya komunikasi. Individu-individu bisa menjadi satu yakni mengerti apa yang disampaikan oleh individu yang lain. Serta memberi dukungan terhadap apa yang dimaksutkan oleh individu tersebut baik berupa persetujuan maupun suatu kritik yang membangun terhadap apa yang disampaikan oleh individu tersebut. Kekompakan, kebersaman yang terjalin akibat adanya tujuan bersama ini yang menjadikan individu-individu itu terbentuk menjadi suatu kelompok. Adanya kelompok menjadikan individu-individu itu menjadi kuat karena mereka mempunyai tujuan yang sama. Kelompok yang baik adalah kelompok yang mampu memberikan kesempatan pada individu-individu yang ada didalamnya untuk mengaktualisasikan diri, sehingga kelompok merupakan perwujudtan dari individu-individu yang ada didalamnya. Begitupun dengan komunikasi yang dilakukan oleh kelompokkelompok yang ada didalamnya, harus terjadi dengan seimbang tidak ada yang mendominasi atau terdominasi. Komunikasi yang terjadi didalam kelompok menarik untuk dipelajari karena akan menemukan bagaimana membuat suatu kelompok yang efektif.Kata Kunci: Komunikasi Kelompok
Millennial generation and family literacy within the dissemination of hoax in Whatsapp group
Ririn Puspita Tutiasri;
Ade Kusuma
Informasi Vol 50, No 2 (2020): Informasi
Publisher : Universitas Negeri Yogyakarta
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DOI: 10.21831/informasi.v50i2.28463
The millennial generation emerges in the era of advanced technology. The characters of the generation tend to have advanced knowledge of both technology and information. This convenience, spreading information easily, causes difficulty identifying whether or not the news is factual. Media literacy is necessary for millennials considering this generation is familiar with modern technology. Data are collected through observations and in-depth interviews. The analysis results that spreading Hoax via group chat is capable of anyone, including close and trusted family members. To prevent the act of disseminating Hoax in family and sibling, thus, a family member has an important role in reminding each other of the relevance of media literacy. This study concludes that knowledge and mastery of technology and the management of information from millennials are essential. Therefore the spreading Hoax is diminished. Literacy from generation to response disseminating Hoax in WhatsApp group provides knowledge to group members, especially parent, to be not gullible and easily provoked to single information. The opportunity of disseminating Hoax through a family group in WhatsApp is higher because of the mutual trust among family members and shared the information without clarifying it.
Pergeseran Identitas Budaya Komunitas Supporter Surabaya di Instagram
Ririn Puspita Tutiasri;
Ade Kusuma
Kanal: Jurnal Ilmu Komunikasi Vol 6 No 1 (2017): September
Publisher : Universitas Muhammadiyah Sidoarjo
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DOI: 10.21070/kanal.v6i1.1419
Bonek is called to support the football team Persebaya Surabaya. Bonek image could not be separated from the abbreviation of the word itself, namely "bondo nekat" or dare to do anything to support the team despite not having capital (material). This research explained the shift of group identity shown by Bonek Kampus community through instagram @bonekcampus27 account. The object of this research was text image or writing in the form of caption, which is posted in account @bonekcampus27. Data analyzed Roland Barthes semiotics. The results showed that the figure of Bonek as a supporter of football club Persebaya Surabaya had a different image or stereotype with other supporters. Bonek was no longer labeled with a frightening appearance or behavior that threatens the safety and security of society, but shifts to bonek as a supporter who sincerely supports the success and progress of the team Persebaya Surabaya, had ethics and uphold sports values.
The Meaning of Millennial Generation Text: Reception Analysis of #KidsJamanNow
Ririn Puspita Tutiasri;
Syafrida Nurrachmi Febriyanti
Jurnal The Messenger Vol 13, No 2 (2021): May-August
Publisher : Universitas Semarang
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DOI: 10.26623/themessenger.v13i2.1007
The term ‘Kids Jaman Now’ (Children Today) appears on various social media sites through content that represents the activities of young people in the current era. There are more than 1.6 million pieces of content on Instagram and more than 270 thousand pieces of content on YouTube which use the hashtag ‘Kids Jaman Now’. Through these contents, young people are perceived as a narcissistic, individualistic generation with a setback in moral values. This study uses reception analysis by conducting in depth interviews on a number of millennial generation informants who consume ‘Kids Jaman Now’ contents to find out how they interpret the content. This study aims to show that young people who use social media are not consumers who receive messages passively; they have critical power towards the content they consume as digital natives who have better literacy than previous generations. The millennial generation has three different acceptances of this phenomenon. The first considers the content of ‘Kids Jaman Now’ to represent a narcissistic, individualistic, and deteriorating moral values generation. The second considers ‘Kids Jaman Now’ content as creativity for young people who entertain others and master digital communication technology.
STRATEGI KOMUNIKASI PEMASARAN BAGI PELAKU USAHA MAKANAN YANG TERKENA DAMPAK COVID-19
Nursha Dwi Setyowati;
Ririn Puspita Tutiasri
JISIP : Jurnal Ilmu Sosial dan Ilmu Politik Vol 10, No 1 (2021)
Publisher : Universitas Tribhuwana Tunggadewi
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DOI: 10.33366/jisip.v10i1.2268
In the midst of widespread government policies to maintain large-scale social distancing which have an impact on business actors, especially in this study, product business actors experience paralysis which results in decreased income. This requires food business actors to prepare the right strategy at least to stabilize income and maintain or get new consumers. The purpose of this research is to see how the marketing communication strategy for food product businesses has an impact on the impact of COVID-19. Qualitative research methods with a phenomenological approach. Data collection was carried out by interviewing the WhatsApp Call application and making bold observations. The results of this study indicate that food businesses affected by COVID-19 are combining offline to online marketing. On average, online in the Grab and Gojek food delivery application. So as not to leave the shop offline, develop its business by implementing 4C marketing which is able to provide positive results because it prioritizes consumer needs. Keywords: impact of COVID-19, 4C marketing communications, marketing communication strategy 4.0Di tengah merebaknya kebijakan pemerintah untuk menjaga jarak pembatasan sosial berskala besar berimbas bagi pelaku usaha khususnya dalam penelitian ini ialah pelaku usaha produk makanan mengalami kelumpuhan hingga mengalami penurunan pendapatan. Adanya hal tersebut perlunya pelaku usaha makanan menyiapkan strategi yang tepat setidaknya untuk menstabilkan pendapatan serta mempertahankan maupun mendapat konsumen baru. Tujuan dari penelitian ini untuk mengetahui bagaimana strategi komunikasi pemasaran bagi pelaku usaha produk makanan yang terkena dampak COVID-19. Metode penelitian ini kualitatif dengan pendekatan fenomenologi. Pengumpulan data dilakukan dengan wawancara melalui aplikasi WhatsApp call dan observasi secara daring. Hasil dari penelitian ini menunjukkan bahwa para pelaku usaha makanan yang terkena dampak COVID-19 mengombinasikan pemasaran offline ke online. Rata-rata secara online bekerjasama dengan aplikasi pesan antar makanan Grab dan Gojek. Sehingga tidak meninggalkan warung offline melainkan mengembangkan usahanya dengan menerapkan pemasaran 4C yang mampu memberikan korelasi yang positif karena mengutamakan kebutuhan konsumen. Keywords: dampak COVID-19, komunikasi pemasaran 4C, strategi komunikasi pemasaran 4.0
Pemanfaatan Whatsapp Grup sebagai Media Komunikasi di Daerah Pedesaan
Ririn Puspita Tutiasri;
Wahyu Santoso;
Aulia Rahmawati
Jurnal Ilmu Komunikasi Vol. 11 No. 1 (2021): April
Publisher : Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya
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DOI: 10.15642/jik.2021.11.1.79-92
Technological developments are able to change the habits or culture of an area, including the way people communicate. One of the technologies that change the way of socializing is through the Whatsapp application. The focus of this research is how to use Whatsapp groups as a communication medium by the community in Pandowan Village, Galur District, Kulon Progo Yogyakarta. The purpose of this study was to describe the use of Whatsapp groups as a communication medium by the community in Pandowan Village, Galur District, Kulon Progo Yogyakarta. This research method uses descriptive qualitative research. The results of this study indicate that the use of Whatsapp groups as a means of exchanging information on village government with the community and fellow villagers. Utilization through whatsapp groups is used as a means of delivering village government policies, conversations, and discussions between residents about village government policies.