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MOTIVASI PEMBELIAN IMPULSIF ONLINE SHOPPING PADA INSTAGRAM (Analisis Deskriptif Motivasi Konsumen dalam Melakukan Pembelian Online Pada Instagram) Cistaning, Dewa Ayu; Nugroho, Catur
CHANNEL Jurnal Komunikasi Vol 5, No 2 (2017)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (175.235 KB)

Abstract

AbstrakPenelitian ini bertujuan untuk mengetahui motivasi konsumen dalam melakukan aktivitasonline shopping yang berdampak langsung terhadap tingginya pembelian impulsif pada instagram.Sampel dari penelitian ini adalah mahasiswi dari beragam universitas di Kota Bandung. Penelitimenggunakan metode deskriptif kualitiatif guna mendeskripsikan secara menyeluruh dan mendalammengenai motivasi pembelian impulsif dalam aktivitas online shopping pada instagram. Penelitianini menggunakan paradigma konstruktivis dan menggunakan tehnik wawancara mendalam sertaobservasi dalam proses pengumpulan hasil penelitan.Hasil penelitian menunjukan adanya motif utilitarian atau motif irrasional yangmendominasi argumentasi para informan yang kerap melakukan pembelian impulsif. Karakteristikpribadi yang mempengaruhi adalah umur dan daur hidup, pekerjaan, situasi ekonomi, gaya hidupdan konsep diri. Sedangkan, faktor eksternal yang paling mempengaruhi adalah faktor lingkungan.Oleh karena itu, peneliti menyimpulkan motivasi pembelian impulsif dalam kegiatan onlineshopping adalah hadirnya hasrat hedonistik, kebutuhan self esteem dan self actualization, persepsikonsumen terhadap pengambilan keputusan dan persepsi konsumen terhadap keputusan. Selain itu,peneliti menemukan keberalihan cara pandang setiap konsumen terhadap suatu produk. Parakonsumen tidak hanya melihat dari fungsinya saja sebagai suatu kebutuhan, namun, melihatnyasebagai alat pemenuhan kepuasaan dan pengaktualisasian diri.Kata kunci: motivasi belanja, online shopping, pembelian impulsif, instagram
HUBUNGAN ANTARA PENGGUNAAN MAJALAH “SUAVE” DAN PEMENUHAN KEBUTUHAN INFORMASI PELANGGAN Nugroho, Catur
LONTAR: Jurnal Ilmu Komunikasi Vol 3, No 2 (2015): LONTAR JURNAL ILMU KOMUNIKASI
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1103.141 KB) | DOI: 10.30656/lontar.v3i2.396

Abstract

This research entitled ?The Relationship Between The Use of Suave Magazine and Fulfillment Information Needs of Customers?.The purpose of this research is to know the relationship between the use of Suave magazine consisting of the intensity of use, the contents of the information, the relationships of individual with the media content, and customers needs of information.  With the methods of correlational or eksplanation survey, in this study used the technique of descriptive data analysis and inferential through the hypothesis test of rank Spearman.While to determine the total sample,Slovin formula was used. There are two sources of data in the data collection, that is primary data obtained through poll by means of collecting respondents data magazine Sueve and secondary data obtained through observation and the study of literature.The population of this research is Suave magazine.  The theory of uses and gratifications used as the basic theories in this research used to analyze the use of components and component of media effect.Components include the use of media relations, kind of the contents and relationship with the contents that used as the main research. The component of the use of this media can be lowered into three elements, namely the amount of time used in various media, kind of the content being consumed, and the various relations between the individual consumer media with the content being consumed or with the media overall.  Theresearch results shows that there are significant relationship between the use of information Suave magazine and meeting the needs of customers. The analysis of this research is able to prove that the use of information Suave magazine can meet the needs of customers, this means that the higher the use of Suave magazine, the higher the meeting the needs of customers information.Meeting the needs of customers to improve information, Suave magazine suggested to more innovative in displaying the content of information. Keywords : use, magazine, uses and gratifications, needs, information.
KONSTRUKSI BERITA KONTROVERSI RANCANGAN UNDANG-UNDANG KEISTIMEWAAN YOGYAKARTA (ANALISIS FRAMING PAN DAN KOSICKI TERHADAP BERITA SURAT KABAR HARIAN KOMPAS DAN KEDAULATAN RAKYAT EDISI JANUARI 2011 – MARET 2011) Nugroho, Catur
LONTAR: Jurnal Ilmu Komunikasi Vol 2, No 3 (2014): LONTAR JURNAL ILMU KOMUNIKASI
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (538.619 KB) | DOI: 10.30656/lontar.v2i3.339

Abstract

Penelitian ini ingin mengetahui bagaimana media mengkonstruksi realitas menjadi berita dalam mengakomodir opini, sikap, pandangan dan pendapat masyarakat, kritik, dan saran yang berhubungan dengan permasalahan keistimewaan Yogyakarta. Dalam perspektif komunikasi, pertautan media dalam ranah kebijakan publik dapat dilihat menggunakan pendekatan framing. Melalui analisis framing, akan dapat dipahami dengan cara dan teknik apa isu dan permasalahan keistimewaan Yogyakarta ditekankan dan ditonjolkan. Pengumpulan data dilakukan dengan melakukan observasi pada level teks berita Harian Kompas dan Kedaulatan Rakyat dan studi pustaka. Selanjutnya digunakan perangkat framing Pan dan Kosicki, yakni sintaksis, skrip, tematik, dan retoris untuk melakukan deskripsi dan analisis teks. Hasil dari penelitian ini, Kompas menganggap peristiwa seputar RUU Keistimewaan Yogyakarta cukup menarik dan ?layak? untuk diangkat, sedangkan KR menganggap bahwa peristiwa dan fakta seputar pembahasan RUUK DIY ?sangat penting? untuk dikonstruksi menjadi berita. Dalam mengkonstruksi berita, media seharusnya tetap memiliki tanggung jawab sosial untuk menyampaikan kebenaran kepada masyarakat sebagai konsumennya, karena media memiliki ?kekuatan? untuk memilih simbol, menentukan bingkai (frame), dan memberikan ruang (space) dalam mengkonstruksi teks berita.
Membedah Komodifikasi Isi Pesan Mini Drama Line “Nic And Mar” (Analisis Semiotika John Fiske Terhadap Mini Drama Line) Indra Hutami; Freddy Yusanto; Catur Nugroho
SIMULACRA: JURNAL SOSIOLOGI Vol 1, No 1 (2018)
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/sml.v1i1.4988

Abstract

Mobile mini drama of the Line is a mini-series that narrate the characters who play a part in a story which has drama genre. One of them is a mobile mini drama Line "Nic and Mar" designed to meet the needs of the people of Indonesia will of entertainment that can be enjoyed anytime, anywhere for free just by using the gadget. However, the facts behind their mobile mini dramas which incidentally can be enjoyed free, able to bring great benefits in terms of economy for the media Line. Researchers interested in studying this phenomenon because the researchers identified that there has been a process of commodification and wanted to know what kind of shape the commodification. The purpose of this research is to determine how to shape the content of the message commodification Mini Drama Line "Nic and Mar". The approach of the research is qualitative, uses a semiotic analysis to analyze the research object. The data analysis technique is based from “The Codes of Television” by John Fiske. The research result is in Mini Drama Line "Nic and Mar" there are audio aspect and visual aspect that formed by videography techniques so that it becomes a spectacle, but the signs are there in processed into a product so that the scene in this drama mini formed into commodities. The function changed, initially the storyline is used for forming part mini-drama story, now the storyline also serves as a exchange rate.
Analisis Framing Pemberitaan Pembangunan Kereta Cepat Jakarta-Bandung Media Online Emanuela Athalia; Hadi Purnama; Catur Nugroho
J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Vol 4, No 2 (2017): JURNAL J-IKA
Publisher : Lembaga Penelitian & Pengabdian Masyarakat Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/kom.v4i2.410

Abstract

ABSTRAKPenelitian ini membahas tentang konstruksi realitas yang dilakukan oleh Metrotvnews.com dan Viva.co.id dalam pemberitaan pembangunan kereta cepat Jakarta-Bandung, khususnya dalam permasalahan groundbreaking atau peletakkan batu pertama kereta cepat. Pemberitaan mengenai pembangunan kereta cepat Jakarta-Bandung turut menarik perhatian masyarakat Indonesia tidak terkecuali media online. Metode yang digunakan dalam penelitian ini adalah analisis framing model Zhongdang Pan dan Gerlad M. Kosicki dengan memerhatikan struktur sintaksis, struktur skrip, struktur tematik, dan struktur retoris. Objek penelitian ini adalah teks berita mengenai pemberitaan pembangunan kereta cepat Jakarta-Bandung di media online Metrotvnews.com dan Viva.co.id. Hasil dari penelitian ini menunjukkan bahwa framing yang dibentuk oleh Metrotvnews.com dan Viva.co.id atas berita groundbreaking kereta cepat Jakarta-Bandung lebih menonjolkan kepada aspek regulasi. Pemilihan narasumber dari kalangan pemerintah menunjukkan bahwa Metrotvnews.com dan Viva.co.id tidak objektif dalam menyampaikan beritanya. Kata kunci: Framing, Metrotvnews.com, Viva.co.id, Kereta Cepat, Zhongdang Pan dan Gerald M.Kosicki ABSTRACTThis study discusses the construction of reality by Metrotvnews.com and Viva.co.id in reporting development of a high speed railway from Jakarta to Bandung, especially in problem of groundbreaking or laying the first stone of a high speed railway. News about the construction of a high speed railway from Jakarta to Bandung helped draw Indonesian attention especially to online media.The method used in this research is the analysis of framing a model Zhongdang Pan and Gerlad M. Kosicki by watching the syntactic structure, the structure of the script, thematic structure and rhetorical structure. The object of this study is the text of the news about the news construction of a high speed railway from Jakarta to Bandung in online media Metrotvnews.com and Viva.co.id.The results of this study indicate that the framing formed by Metrotvnews.com and Viva.co.id on news of groundbreaking high speed railway from Jakarta to Bandung is more weight to the regulatory aspects. The selection of speakers from government show that Metrotvnews.com and Viva.co.id not objective in presenting the news. Keywords: Framing, Metrotvnews.com, Viva.co.id, High Speed Railway, Zhongdang Pan and Gerald M. Kosicki
Media Agenda on Yogyakarta Sultanate Succession Kharisma Nasionalita; Catur Nugroho
Jurnal Kajian Jurnalisme Vol 4, No 1 (2020): KAJIAN JURNALISME
Publisher : School of Journalism, Faculty of Communication Sciences, Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkj.v4i1.24071

Abstract

Yogyakarta is a province with special status in Indonesia, bound by unique local political rules. According to The Mandate of Law Number 13 of 2012 concerning the Privileges of Yogyakarta, the position of Governor and Deputy Governor must be filled by the determined leaders of the palace. Yogyakarta's local politics went under the spotlight when Sultan Hamengku Buwono crowned his eldest daughter to be the successor to the palace's leadership in his Sabdatama (Kings Order). National regulation does not mention the gender of the Governor and Deputy Governor while in the internal court of the Yogyakarta palace, the position of a leader must be occupied by men. The issue gained intensive national media attention throughout March-May 2015, particularly by Kompas, Republika, and Kedaulatan Rakyat. This research aims to measure the media agenda related to the issue of the Sultanate succession on three selected newspapers. Through the quantitative content analysis method, this research dissects how the media places and emphasizes this issue. The purpose of this research is to identify how issues are prioritized through news content.  There are 62 news articles selected from the period March-May 2015. The result of the research shows that all media emphasizes the Sultanate issue in different ways.  There is a distinction between the local newspaper Kedaulatan Rakyat and the national newspaper (KOMPAS and Republika). The local newspaper put monarchy issue in the second rank while the national newspaper set constitutional issues such as the polemic prerequisite of Yogyakarta Governor and Deputy Governor in second place.
UNSUR BUDAYA DALAM MEDIA SOSIAL: STUDI PADA FACEBOOK KANG DEDI MULYADI Ainun Soffani; Catur Nugroho
Manajemen Komunikasi Vol 3, No 2 (2019): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (387.155 KB) | DOI: 10.24198/jmk.v3i2.12936

Abstract

Seiring dengan perkembangan jaman dan teknologi, kebudayaan sedikit demi sedikit mulai pudar dan terlupakan. Tergantikan dengan penggunaan media sosial dan perangkat elektronik lainnya. Kemudian hal tersebut di manfaatkan oleh para pejabat- pejabat publik di Indonesia guna menjalin hubungan dengan masyarakat yang salah satunya adalah Dedi Mulyadi yang mana merupakan bupati daerah Purwakarta. Media sosial khususnya adalah Facebook dimanfaatkannya untuk lebih mengenalkan budaya Sunda kepada masyarakat luas dengan selalu dibawanya unsur budaya dalam setiap unggahannya. Tentu saja terdapat dampak dari adanya unggahan mengenai unsur kebudayaan tersebut yakni munculnya pendapat masyarakat mengenai citra diri yang terbentuk yakni sebagai pemimpin yang syarat akan kebudayaan. Penelitian ini memiliki fokus penelitian unsur budaya pada media sosial Facebook Dedi Mulyadi dan citra diri yang terbentuk dari unggahan tersebut. Adapun tujuan dari penelitian ini adalah untuk mengetahui apa saja unsur kebudayaan Sunda yang terdapat dalam unggahan Dedi Mulyadi di akun media sosial Facebook dan untuk mengetahui kaitan antara unggahan media sosial Facebook milik Dedi Mulyadi dengan penciptaan citra diri yang terbentuk dari unggahan media sosial tersebut. Penelitian ini menggunakan paradigma konstruktivis, dengan metode penelitian yang digunakan adalah kualitatif bersifat deskriptif dengan pendekatan Studi Etnografi Virtual. Kemudian dari pada itu, hasil yang diperoleh dari penelitian ini menunjukkan bahwa unsur budaya Sunda yang terkandung dalam media sosial yakni Facebook milik Dedi Mulyadi berupa sistem teknologi dan peralatan, sistem mata pencaharian dan sistem- sistem ekonomi, bahasa, dan kesenian, serta citra diri sebagai pemimpin yang syarat akan budaya Sunda terbentuk melalui unggahan dengan unsur budaya Sunda tersebut.
PEMBACAAN AUDIENS TENTANG DESTINASI WISATA BANDUNG Muhammad Ray Febriano; Catur Nugroho
Dialektika Vol 6 No 1 (2019): Vol.6 No.1 (2019) Maret
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (542.276 KB)

Abstract

@explorebandung is an account provider of Bandung tourist destination that has the largest number of followers in Instagram. @explorebandung provides content such as interesting photos about a palce or location which can be the reference for Instagram users when travelling in Bandung. The methodologhy of this research is descriptive qualitative with Stuart Hall’s reception analysis. The purpose of this research is to know the position of audience in accordance with Stuart Hall’s three positions readout about the content of tourist destination that served in @explorebandung. These three positions are dominant reading, negotiated reading and oppositional reading. Then, researcher will measures how far the response of @explorebandung’s followers after reading Bandung tourist destinaion’s message. The result of this research shows that from the three element of tourist destination’s message in @explorebandung, three informants is in negotiated reading position on the photo’s element, while the other one is in dominant reading position. Furthermore, on the caption’s element, two informants is in dominant reading position, while the other two is in negotiated reading position. Then, on the hashtag’s element, three informants is in dominant reading position, while the other one is in negotiated reading position.
PENERIMAAN PESAN SEKS PRANIKAH OLEH PENONTON DALAM FILM DUA GARIS BIRU Shania Nurul Syarifa; Catur Nugroho
JCommsci - Journal Of Media and Communication Science Vol. 3 No. 2 (2020)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v3i2.70

Abstract

Penelitian ini bertujuan untuk mengetahui penerimaan audiens tentang makna pesan mengenai dampak seks pranikah yang terkandung dalam film Dua Garis Biru. Penelitian ini menggunakan metode kualitatif dengan penelitian deskriptif melalui teori resepsi (reception analysis) dari Stuart Hall. Tujuan dari penelitian ini adalah untuk melihat posisi audiens berdasarkan data yang diperoleh melalui wawancara dengan bacaan posisi tiga audiens menurut Stuart Hall menyangkut dampak seks pranikah dalam film Dua Garis Biru. Tiga posisi tersebut adalah pembacaan dominan, negosiasi, dan oposisi. Berdasarkan hasil penelitian menunjukkan bahwa penonton dalam posisi membaca dominan, mereka dapat menerima semua pesan yang disampaikan oleh film Dua Garis Biru tentang seks pranikah tetapi dengan perspektif yang berbeda. Mereka masih menolak hubungan seks pranikah, meskipun mereka berada dalam sebuah “hubungan”. Para informan menafsirkan dampak hubungan seks pranikah dan mengklaim telah menerima banyak pesan tentang bahaya perilaku seksual pranikah. Mereka juga mengungkapkan bahwa setelah menonton film, pikiran mereka dipengaruhi oleh keberadaan seks pranikah yang sebagian besar terjadi di era ini.Kata Kunci : Analisis Resepsi, pemaknaan, Seks pra Nikah, Film
Makna Dan Motif Solidaritas Mercedes-Benz Club Bandung Ghema Ajis Saputra; Catur Nugroho
JCommsci - Journal Of Media and Communication Science Vol. 3 No. 2 (2020)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v3i2.71

Abstract

During the research, the context of understanding as well as in point of focus in the minutely is the way society Mercedes-Benz Club Bandung represent a meaning and motives inside a attachment is a the community (automotive) and being affected as well as based on communication through symbols which is in shape and agreed on the interaction and daily life of the Mercedes-Benz Club Bandung community. In the discussion of the survey, researchers used with the approach phenomenology with contructivism paradigm, this context about a thing done by scientist is as the purpose of conducting by with analysis and withdrawal of meaning and chemical analysis with motives of symbolic communication to do something abaout community Mercedes-Benz Club Bandung in implying a meaning of “solidarity”. The process has been held by research by following a groove activities, daily activity, as well as any assembly or with schedule made by community. Research conducted by researchers by means of do something like making observation, interview at the field with several informants, and in-depth interview and pick up some field evidence through the actual shot and take a picture from field during the process activity by community. In this part from genereal community to Mercedes-Benz Club Bandung is an organization that have rules and regulation like another community in Indonesia. An explanation on this community specially to Mercedes-Benz Club Bandung formed by the same hobby, like have another people like in to automotive the basis and passion for love at automotive. Of the thing that the problem occurs meanings in this community the the problem occurs meanings arising from each of community member in the Mercedes-Benz Club Membership. In this parts about trough a process of solidarity in the form of motive and communication a solid passing symbols and in the midst of same perception with the union of the meaning of solidarity from activities of, interaction to a fellow member of a as well as the communities hit by effect of arising done by the community. Tag Line as well as community with vision and mission to Mercedes-Benz Club Bandung that is, “Proud-Loyalty-Fraternity” is one most of concrete manifestation and symbol with good attitude and interaction from in the community to internal from external community knew of the existence of that happened at community, one in which are a very positive and plain terms about the impact of to the people who can describe and evaluate the results of the thought which thinking from another people is in community from the surrounding to the Mercedes-Benz Club Bandung.