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Liawatimena, S.
Bina Nusantara University
Social Sciences

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Evaluasi Customer Relationship Management pada Supermarket Hero di Jakarta Timur Liawatimena, S.; Amanda, M. F.; Handoko, Handoko; Hendry, Hendry
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 3, No 2 (2002): The Winners Vol. 3 No. 2 2002
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v3i2.3843

Abstract

The growing of many big retailer make Hero Supermarket must obtaining it’s existance in retail business. Therefore, Hero Supermarket must form CRM (Customer Relationship Management) in order to increase a new customer, increase profit and maintaining customer, and pay attention to valuable customer. Data analysis done by searching procentage from many questions and cartesius diagram. The conclusion, the highest suitable level there are 98,27%  of quality product and the lowest is the price of merchandise, which is 45,35%. Some atribute are over the customers hope, that is good shopping place image, completeness, the comfortable and easyness in shopping, and safetyness. There are five most important atribut, that is the price, quality, completeness, the comfortable and easyness in shopping, and parking space. Those atribute will determine wether the customer of Hero Supermarket will be loyal or not.
Analisis Strategi Pemasaran Terhadap Tingkat Kepuasan Pelanggan Ojolali.Com Liawatimena, S.; Johan, Johan; Selamat, Selamat
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 5, No 2 (2004): The Winners Vol. 5 No. 2 2004
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v5i2.3851

Abstract

The purposes of this research is to measure the customer demand in relation to the services of Ojolali.com. Therefore, it can be considered services that always met the customers demands. In this research, analysis to know the position of the Ojolali.com  company and suitable strategy to conduct are also done. The results of this research gives a complete description on customer characteristic, buyer behaviour, the percentage of customer demand which is appropriate to level on Ojolali.com working performance, and the position of Ojolali.com on SWOT Matrix, and the suitable strategy, that is using opportunity to minimize the weakness.
Analisis Customer Relationship Management terhadap Kepuasan Pasien Pusat Jantung Nasional Harapan Kita Liawatimena, S.; Arifianto, Teguh; Saliu, Yunina; Salim, Hartono Agus
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 3, No 1 (2002): The Winners Vol. 3 No. 1 2002
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v3i1.3832

Abstract

The research tries to find out how big the influence of Customer Relationship Management of Heart Centre Patient Harapan Kita concerning the patient satisfaction. The Customer Relationship Management divide into three main functions which is Acquisition, Enhance, and Retain. The conclusion is, if there is increased in Customer Relationship Management of Heart Centre Patient Harapan Kita, it will increased the patient satisfaction also.
Co-Authors Amanda, M. F. Handoko Handoko Hendry Hendry Johan Johan Salim, Hartono Agus Saliu, Yunina Selamat, Selamat TEGUH ARIFIANTO, TEGUH