Garuda - Garba Rujukan Digital

Identifikasi persepsi konsumen menggunakan customer profile terhadap linkaja Firmansyah, Firmansyah; Moeliono, Nadya Novandriani Karina
JURNAL MANAJEMEN Vol 12, No 2 (2020)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jmmn.v12i2.7865

Penelitian ini dilakukan untuk mengetahui bagaimana persepsi konsumen yang merupakan pengguna aplikasi mobile payment mengenai produk LinkAja di Kota Bandung dengan menggunakan Customer Profile. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan deskriptif. Pengumpulan data dilakukan dengan observasi, wawancara dan dokumentasi. Teknik analisis data yang digunakan adalah analisis Miles dan Huberman. Berdasarkan hasil penelitian, diperoleh kesimpulan bahwa persepsi konsumen terhadap LinkAja berdasarkan alat identifikasi Customer Profile yang terbagi menjadi tiga blok yaitu: customer jobs, customer pains dan customer gains. Pertama yaitu LinkAja adalah suatu aplikasi mobile payment dengan jumlah penggunaan oleh konsumennya dalam sebulan berkisar antara satu sampai 10 kali dan paling banyak digunakan oleh konsumennya untuk melakukan pembelian pulsa, dapat membuat konsumennya merasa lebih baik setelah menggunakannya dan dapat memberikan rasa puas kepada konsumennya. Kedua yaitu LinkAja adalah suatu aplikasi mobile payment yang memberikan harga yang relatif lebih murah kepada konsumennya, tidak menghabiskan banyak waktu dalam penggunaannya, mudah digunakan oleh konsumennya, jarang terjadi gangguan pada saat penggunaannya namun disamping itu masih memiliki beberapa risiko yang dikhawatirkan terjadi saat penggunaannya. Ketiga yaitu LinkAja adalah suatu aplikasi mobile payment yang disenangi konsumen karena kemudahannya, dengan fitur beli pulsa pada LinkAja adalah fitur yang paling dinikmati oleh konsumen.

PENGARUH VIRAL MARKETING TERHADAP KEPERCAYAAN PELANGGAN DAN KEPUTUSAN PEMBELIAN SATE TAICHAN GORENG MELALUI SOCIAL MEDIA INSTAGRAM DI KOTA BANDUNG Yuritri Suciati; Nadya Novandriani Karina Moeliono
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 6, No 1 (2021): Februari
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v6i1.15501

The study aims to determine (1) the influence of viral marketing on customer trust; (2) ) the influence of viral marketing on purchasing decisions; (3) ) the influence of customer trust on purchasing decisions. This type of research is quantitative and uses descriptive analysismethod. The data analysis technique used is path analysis. The sample used in this study amounted to 100 respondents who knew the social media instagram Sate TaichanGoreng, at least 15 years old, and once bought and consumed Taichan Goreng Satay by using purposive sampling. The data collection method used in this study was a questionnaires. The conclusion of this study is that viral marketing has a direct effect on customer trust by 0.412, viral marketing variables directly influence the purchase decision of 0.401 and variable customer confidence directly affects the purchase decision of 0.396. These results can be interpreted that viral marketing variables significantly influence customer confidence and purchasing decisions Sate Taichan Goreng in the city of Bandung.

PENGARUH E-SERVICE QUALITY DAN E-TRUST TERHADAP E-LOYALTY DENGAN E-SATISFACTION SEBAGAI VARIABEL INTERVENING (STUDI PADA PELANGGAN SORABEL DI BANDUNG) Sekar Sedyaning Kasih; Nadya Novandriani Karina Moeliono
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 5, No 4 (2020): November
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v5i4.15512

This study aims to determine the effect of e-service quality dan e-trust towards e-loyalty as e-satisfaction as intervening variable on Sorabel consumers in Bandung. The type of the study used are descriptive and casual. The sampling of this research uses non probability sampling method aside from 100 people. The research is quantitative and uses descriptive analysis technique and path analysis technique. Questionnaire be measured use Likerts Scale. Data processing was performed using SPSS 25s . The results of the descriptive analysis showed that the e-service quality, e-trust, e-satisfaction and e-loyalty variables were in the good category. The results of the study prove that e-service quality and e-trust have an influence on e-satisfaction and e-service quality and e-trust have influence on e-loyalty with e-satisfaction as an intervening variable.

PENGARUH MANFAAT, KEPERCAYAAN, EFIKASI DIRI, KEMUDAHAN PENGGUNAAN, KEAMANAN TERHADAP PERSEPSI KONSUMEN PADA MY PERTAMINA (STUDI PADA PENGGUNAAN MY PERTAMINA KOTA BANDUNG) Rizky Muhammad Ibrahim; Nadya Novandriani Karina Moeliono
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 5, No 2 (2020): Mei
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v5i2.15062

This study aims to determine how the Benefits, Trust, Self-Efficacy, Ease of Use, Safety and its influence on consumer perceptions at My Pertamia in the city of Bandung. This type of research is descriptive-causality and quantitative and this study uses secondary and primary data. The sample in this study is the My Pertamina users who are domiciled in the city of Bandung as many as 100 respondents by means of an online google form questionnaire. The sampling technique used is non-probability sampling which includes purposive sampling. This research uses Descriptive Analysis and Multiple Linear Regression Analysis. Based on the simultaneous test results (f test), it can be concluded that the variables of Benefit (X1), Trust (X2), Self-Efficacy (X3), Ease of Use (X4), and Safety (X5) have a significant effect on consumer perceptions of My Pertamina. Furthermore, looking at the results of the partial test (t test), the ease of use variable does not significantly influence consumer perceptions of My Pertamina. Based on the coefficient of determination it is found that the effect of all variables is 80.2%

PEMBANGUNAN MEDIA MITIGASI BENCANA COVID-19 UNTUK DESA RANCATUNGKU Anak Agung Gde Agung; Robbi Hendriyanto; Rennyta Yusiana; Tedi Gunawan; Lisda Meisaroh; Anang Sularsa; Nadya Novandriani Karina Moeliono; Arlin Ferlina Moch Trenggana; Siska Komala Sari
Charity : Jurnal Pengabdian Masyarakat Vol 4 No 2 (2021): Charity-Jurnal Pengabdian Masyarakat
Publisher : PPM Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/charity.v4i2.2977

Desa Rancatungku terletak di kecamatan Pameungpeuk, kabupaten Bandung. Desa Rancatungku merupakan desa pecahan dari sesa Bojongkunci, Kecamatan Pameungpeuk. Data statistic menyebutkan sebanyak 43% masyarakat desa ini belum bekerja atau menjadi buruh lepas harian di industri yang berada di sekitar desa. Dengan kepadatan sebesar 3.723 jiwa per km2, potensi physical contact antar masyarakat menjadi cukup besar. Masyarakat desa ini juga masih memiliki kebiasaan membuang sampah di sungai yang membelah desa. Di masa pandemi COVID-19 ini, dua masalah tersebut dapat memicu transmisi lokal. Untuk itu dibutuhkan media sebagai sarana edukasi agar masyarakat dapat beraktifitas dengan memperhatikan rambu-rambu kesehatan agar terhindar dari COVID-19 dan berpartisipasi aktif memutus transmisinya. Media berupa materi cetak dan interaktif dibuat oleh tim dari akademik Universitas Telkom dan akan disosialisasikan melalui perangkat desa dan tenaga ahli. Selain itu, akan diserahkan beberapa perangkat kesehatan untuk membantu masyarakat desa dalam menghadapi pandemi ini.

GERAKAN REBRANDING DIGITAL DAN PEMBANGUNAN APLIKASI KELOLA REDESAIN KEMASAN UMKM Anak Agung Gde Agung; Robbi Hendriyanto; Agus Maolana Hidayat; Pramitha Aulia; Fauzan Aziz; Arlin Ferlina Moch. Trenggana; Nadya Novandriani Karina Moeliono; Candra Wijayangka; Arry Widodo
Charity : Jurnal Pengabdian Masyarakat Vol 5 No 1 (2022): Charity-Jurnal Pengabdian Masyarakat
Publisher : PPM Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/charity.v5i1.3917

Di masa pandemi, trend penjualan secara online mengalami peningkatan yang sangat pesat, diantaranya disebabkan oleh pembatasan sosial, sehingga konsumen lebih memilih metode interaksi yang tidak mengharuskan kontak fisik. Paguyuban Pengusaha Kecil dan Menengah (PPKM) Kab.Bandung merupakan paguyuban yang menaungi UMKM di wilayah kabupaten Bandung. Dalam masa pandemi, UMKM binaan kalah bersaing dalam penjualan online yang sudah ada, karena desain produk dan branding yang kurang menarik, atau ‘kekinian’. Beberapa masalah yang berhasil diidentifikasi oleh PPKM adalah kemasan produk para anggota UMKM yang dikemas dengan biasa saja tidak memberikan ciri khas produknya sehingga kurang menarik dimata konsumen, logo dan merk produk UMKM yang minimalis dan alakadarnya juga dinilai merupakan permasalahan dalam penjualan produk.Untuk itu kegiatan pengabdian kepada masyarakat kali ini bekerjasama dengan PPKM untuk membantu permasalahan dengan melakukan rebranding produk secara digital dan pembangunan aplikasi kelola redesain kemasan produk UMKM binaan PPKM.

ANALISIS PROFIL KONSUMEN PADA USAHA FERRY CATERING DI MASA PANDEMI Shania Artamevia; Nadya Novandriani Karina Moeliono
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 12 No 1 (2022): Performance:Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v12i1.1506

The economic impact of the Covid-19 pandemic has been felt globally by various businesses, one of which is the Ferry Catering culinary business, which caters for big events. Turnover has dropped dramatically where the biggest contribution to Ferry Catering was wedding catering which is not running smoothly as it used to be due to the pandemic. Thus, Ferry Catering plans to focus on daily catering. The purpose of this research is to find out whether customers in the daily segment exist and can be used as one of the segments that can be served by Ferry Catering during this pandemic period to replace the previous lost revenue by formulating customer jobs, pains, and gains through the Value Proposition Design approach by Alexander Osterwalder. Used a descriptive qualitative method that conducts interviews, non-participant observation, and documentation. The final result of this research is what consumers do, namely buying food out, seeking information through friends' recommendations. Things that disturb consumers, namely worrying about the protocol that the catering services do, the menu does not vary. Then for things that customers want are the catering price according to quality, strong packaging so that it is not easily contaminated with viruses

ANALISIS TINGKAT LITERASI KEUANGAN PADA DOSEN UNIVERSITAS TELKOM TAHUN 2016 Nadya Nadya; Nadya Novandriani Karina Moeliono
Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) Vol 11 No 2 (2017): Jurnal Ekonomi, Bisnis & Entrepreneurship
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) STIE Pasundan Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (393.586 KB)

Financial literacy has a long-term goal for all segments of society, which is to increase literacy someone who previously less literate or not literate become well literate and increase the number of users of products and financial services. Targets for the creation of a society that financial literate is a Housewife, SMEs, Professionals, Students, Student Employees and Pensioners. In 2016 the focus of the Financial Services Authority (OJK) targets are employees including professors. This study was conducted to determine the level of professor’s financial literacy at the Telkom University 2016 by using quantitative descriptive approach, with a proportionate stratified random sampling. The results showed that the level of professor’s financial literacy at the Telkom University in 2016 is still in the low category with a percentage value of 53,1%. Keywords: financial literacy, lecturer.

Pengembangan Platform Posyandu Terpadu Sebagai Sarana Edukasi Stunting di Desa Rancatungku Rennyta Yusiana; Rizza Indah Mega Mandasari; Retno Setyorini; Agus Maolana Hidayat; Nadya Novandriani Karina Moeliono; Pramitha Aulia; Devie Ryana Suchendra; Robbi Hendriyanto; Arry Widodo
Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

The prevalence rate of stunting in Indonesia has now reached 27.7%, of which 1 in 3 children are stunted. This makes Indonesia the 4th country with the highest number of stunting in the world. The role of health care workers is very important in detecting early stunting in children. Health services for monitoring in the city of Bandung, especially in Rancatungku Village are commonly called Posyandu. Posyandu in Rancatungku Village has problems including in administering children's growth and development data is still done manually, which means that parents are still monitoring children's growth and development manually using a book called the Card Book Towards Health (KMS). This is considered ineffective and efficient, because there is a lot of data loss, the KMS Book is damaged, and the writing in the KMS book cannot be read which results in stunting detection in children being hampered. They need solutions to monitor the progress of child development digitally, including increasing awareness in parents to prevent and recover stunted children by providing parenting education articles online. Digital stunting monitoring and education solutions are expected to improve the performance of local health workers in detecting early stunting in children, so that Rancatungku Village can participate in helping to reduce stunting rates in Indonesia.

Pengembangan Platform Posyandu Terpadu Sebagai Sarana Edukasi Stunting Di Desa Rancatungku Pramitha Aulia; Rennyta Yusiana; Rizza Indah Mega Mandasari; Retno Setyorini; Agus Maolana Hidayat; Nadya Novandriani Karina Moeliono; Devie Ryana Suchendra; Robbi Hendriyanto; Arry Widodo
Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

The prevalence rate of stunting in Indonesia has now reached 27.7%, of which 1 in 3 children are stunted. This makes Indonesia the 4th country with the highest number of stunting in the world. The role of health care workers is very important in detecting early stunting in children. Health services for monitoring in the city of Bandung, especially in Rancatungku Village are commonly called Posyandu. Posyandu in Rancatungku Village has problems including in administering children's growth and development data is still done manually, which means that parents are still monitoring children's growth and development manually using a book called the Card Book Towards Health (KMS). This is considered ineffective and efficient, because there is a lot of data loss, the KMS Book is damaged, and the writing in the KMS book cannot be read which results in stunting detection in children being hampered. They need solutions to monitor the progress of child development digitally, including increasing awareness in parents to prevent and recover stunted children by providing parenting education articles online. Digital stunting monitoring and education solutions are expected to improve the performance of local health workers in detecting early stunting in children, so that Rancatungku Village can participate in helping to reduce stunting rates in Indonesia

Title

Found 13 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 13 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 13 Documents
Search