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All Journal The Eastasouth Management and Business
R Tri Priyono Budi Santoso
Program Magister Manajemen Fakultas Bisnis, Pariwisata, Pendidikan Dan Humaniora Universitas Dhyana Pura, Badung, Indonesia
Decision Sciences, Operations Research & Management

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Journal : The Eastasouth Management and Business

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The Influence of Product Design, Price, and Promotion on Purchasing Decisions on Phinisi Ship Tour Packages in Labuan Bajo and Service Recovery as Mediation: (Case study at PT. Komodo Escape Prawara) Senita Nanut; I Wayan Ruspendi Junaedi; R Tri Priyono Budi Santoso; Yeyen Komalasari
The Eastasouth Management and Business Vol. 2 No. 03 (2024): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v2i03.257

Abstract

Labuan Bajo is one of the tourist areas visited by many tourists, of course, competition between companies is very tight. Company management competes to offer the best service to please tourists. This research aims to analyze the influence of product design, price, and promotion on the decision to purchase Phinisi boat tour packages in Labuan Bajo and service recovery as mediation. The number used in this research was 36 through saturated samples. Data collection was carried out using a questionnaire. Technique analysis data using SEM-PLS. The research results show that product design has a positive and significant effect on service recovery for phinisi boat tour packages in Labuan Bajo. Price has a positive and significant effect on service recovery for phinisi boat tour packages in Labuan Bajo. The promotion has a positive and significant effect on service recovery for Phinisi boat tour packages in Labuan Bajo. Product design has a positive and significant influence on the decision to purchase a Phinisi boat tour package in Labuan Bajo. Price has a positive and significant effect on the decision to purchase a phinisi boat tour package in Labuan Bajo. The promotion has a positive and significant effect on the decision to purchase a phinisi boat tour package in Labuan Bajo. Service recovery partially mediates the influence of product design on the decision to purchase a Phinisi boat tour package in Labuan Bajo. Service recovery partially mediates the influence of price on the decision to purchase a Phinisi boat tour package in Labuan Bajo. Service recovery partially mediates the influence of promotions on the decision to purchase Phinisi boat tour packages in Labuan Bajo.
Implementation of an Expanded Promotion Mix in Increasing New Student Acceptance of SMK Wira Harapan, Badung, Bali Ni Kadek Maryanthi; I Wayan Ruspendi Junaedi; I Gusti Bagus Rai Utama; R Tri Priyono Budi Santoso
The Eastasouth Management and Business Vol. 2 No. 03 (2024): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v2i03.263

Abstract

The objective of this study is to ascertain the impact of Digital Marketing, Word of Mouth Communication, and door-to-door advertising on the decision-making process of students while selecting Wira Harapan Badung Bali Vocational School. The research design used is quantitative causality. The sample that will be used in this research is 143.7 or 150 respondents. Data analysis in this study used multiple linear regression. The research findings indicate that internet marketing, word of mouth, and door-to-door advertising have a substantial and favorable impact on students' decision-making process on their choosing. Digital marketing, WOM and door to door promotions simultaneously influence voting decisions. It is recommended to pay attention to the content shared in digital marketing, increase WOM by interacting more with consumers and consider door to door promotions which can increase the decision to choose Wira Harapan Vocational School.
Co-Authors I Gusti Bagus Rai Utama I Wayan Ruspendi Junaedi Ni Kadek Maryanthi Senita Nanut Yeyen Komalasari