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All Journal Jurnal Manajemen Teori dan Terapan DeReMa (Development Research of Management) Jurnal Manajemen Wikrama Parahita : Jurnal Pengabdian Masyarakat International Research Journal of Business Studies (E-Journal) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Ultima Management : Jurnal Ilmu Manajemen Jurnal Manajemen Bisnis dan Kewirausahaan Kajian Branding Indonesia
Handyanto Widjojo
Universitas Prasetiya Mulya
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Social Sciences

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 1 
Value Creation Through Acquisition Strategy: A Study Of Volvo’s Acquisition By Geely Handyanto Widjojo, Yane Chandera,
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 5, No 2 (2012): August-November 2012
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (366.668 KB)

Abstract

This paper examines the value creation on the acquisition of Volvo Car Corp by Zhejiang Geely Holding Group. The acquisition of Volvo by Geely became an interesting topic to discuss since it was the first time in automotive industry that a Chinese company acquired an international company with a considerably high transaction amount. The paper examines the short term value creation using event study to calculate abnormal returns of each company’s stock during the announcement period and measuring the significance of the cumulative abnormal return. The findings are consistent with previous studies over the years which have shown that most acquisitions fail to add value for shareholders in the acquiring company. The paper discusses the broad managerial implications of the findings this paper discussion on marketing aspect after the acquisition by integrating two different brand perceptions.DOI : https://doi.org/10.21632/irjbs.5.2.129-143Keywords: value creation, acquisition, Geely, Volvo, automotive, China, event study, abnormal return, cumulative abnormal return, management, brand perception, cross border transaction
PENGARUH IKLAN DI MEDIA SOSIAL INSTAGRAM TERHADAP MINAT BELI MASYARAKAT PADA E-COMMERCE Hartawan, Erick; Liu, Delfin; Handoko, Marc Richardo; Evan, Geraldo; Widjojo, Handyanto
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 8, No 1 (2021): JMBI UNSRAT Volume 8 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v8i1.33853

Abstract

 Abstract: In line with the development of Instagram usage as social media, many companies advertise their offerings through Instagram to build consumers’ purchase intention through e-commerce. This research aims to explore and identify the factors on Instagram ads that significantly influence purchase intention on e-commerce. Mixed-methods are conducted through interviews, focus group discussion, literature review, and survey. The findings show that promotion, image, and information on Instagram significantly influence purchase intention through e-commerce. The e-commerce companies could benefit from the research findings to optimize their marketing communicationand increase the e-commerce transaction.    Abstrak: Dengan semakin berkembangnya penggunaan Instagram sebagai media sosial, maka banyak perusahaan yang memasang iklan pada Instagram untuk membangun keinginan membeli konsumen. Penelitian ini bertujuan menggali faktor-faktor pada iklan di Instagram yang mempengaruhi minat membeli melalui e-commerce. Pendekatan mixed-methods dilakukan melalui wawancara, focus group discussion, tinjauan pustaka, dan survey. Hasil penelitian ini menunjukkan pengaruh faktor promosi, gambar dan informasi pada iklan di Instagram terhadap intensi pembelian melalui e-commerce. Perusahaan e-commerce dapat meningkatkan transaksi e-commerce dengan mengoptimalkan faktor-faktor tersebut dalam strategi komunikasi pemasarannyaKeywords: Instagram, e-commerce, promotion, image, information   Kata Kunci: Instagram, e-commerce, promosi, gambar, informasi
PENGARUH PERSEPSI RISIKO DAN PENGALAMAN BERBELANJA SEBELUMNYA TERHADAP KEINGINAN MEMBELI DARING [EFFECT OF RISK PERCEPTION AND PREVIOUS SHOPPING EXPERIENCE ON BUYING ONLINE] Alvian Febrianto; Claudia Hamijoyo; Nelson Nursalim; Sabrina Sattwika; Handyanto Widjojo
DeReMa (Development Research of Management): Jurnal Manajemen Vol 17, No 1 (2022): MAY
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/derema.v17i1.4261

Abstract

This study aims to test the influence of financial risk, product risk, security risk, time risk, social risk, and previous experience of online buying toward online purchase intention. Quantitative research was performed by online survey using google form. Questionnaire was distributed among internet users who have online purchasing experiences through marketplaces in Indonesia. The data of 242 respondents was collected and analyzed by regression method. The findings proved that financial risk and previous experience of online buying have positive impacts significantly, while time risk showed negative impact toward online purchase intention significantly. The result of this research is expected to give understanding and suggestion for ecommerce manager about important factors that influence the consumers to do online purchase in the pandemic time and Indonesian context.Bahasa Indonesia Abstrak: Penelitian ini bertujuan untuk mengetahui hubungan karakteristik pekerjaan dan stres kerja terhadap intention to stay serta melihat peran stres kerja sebagai variabel yang memediasi antara karakteristik pekerjaan dan intention to stay; dan melihat peran peer & supervisor support sebagai variabel yang memoderasi antara karakteristik pekerjaan dan intention to stay. Penelitian ini dilakukan kepada 202 karyawan milenial dari 5 e--commerce terbesar di Indonesia. Analisa data menggunakan metode regresi menggunakan makro proses Hayes pada aplikasi SPSS. Temuan penelitian ini menunjukkan bahwa karakteristik pekerjaan dan stres kerja berpengaruh secara negatif dan signifikan terhadap intention to stay; stres kerja memediasi hubungan antara karakteristik pekerjaan dan intention to stay secara signifikan; dan peer & supervisor support memoderasi hubungan antara karakteristik pekerjaan dan intention to stay. Oleh karena itu, penting bagi manajemen e- commerce untuk memastikan bahwa karyawan dibekali dengan sumber daya yang cukup untuk melakukan pekerjaan, baik sumber daya manusia, teknologi, maupun dukungan dari peer dan supervisor, serta terus mengembangkan program pengembangan karyawan yang menarik agar karyawan milenial semakin termotivasi untuk mengeluarkan potensi terbaiknya.
Pengaruh Website UMKM terhadap Minat Beli Konsumen Handyanto Widjojo; David Andrew Munansa; Gregory Diego; Jessy Vanneshia W.; Reinhard Indrawan Putra; Shannon Natasya Christina
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 6 No 6 (2022): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v6i6.20776

Abstract

Website plays an important role for micro, small, and medium enterprises (MSME) to introduce the product and develop their business. This research aims to investigate the factors that influence brand trust and the consumer intention to buy the product through the website of MSME. Quantitative research was performed by online survey with a purposive sampling method involving 196 respondents who have purchased through the website of MSME. Structural Equation Modelling was used to analyze the data. The findings of the study indicate that the website appearance was the factor that builds consumers’ trust in the brand which finally drives the intention to buy online. Website memegang peranan penting bagi usaha mikro, kecil, dan menengah (UMKM) untuk memperkenalkan produk dan mengembangkan usahanya. Penelitian ini bertujuan menggali faktor-faktor yang dapat memengaruhi kepercayaan terhadap brand dan minat beli konsumen untuk berbelanja melalui website UMKM. Penelitian kuantitatif dilakukan dengan survei daring dengan metode purposive sampling melibatkan 196 responden yang berbelanja melalui website UMKM. Structural Equation Modeling digunakan untuk menganalisis data. Hasil penelitian menunjukkan bahwa tampilan website merupakan faktor yang membangun kepercayaan terhadap suatu brand yang akhirnya mendorong minat konsumen dalam berbelanja secara daring.
Understanding the Determinants of m-Health Adoption in Indonesia Vivianti Kwee; Istijanto Istijanto; Handyanto Widjojo
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 15 No. 3 (2022)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v15i3.40142

Abstract

Objective: Mobile health (m-health) is a fast-growing service that enables users to consult with doctors remotely. This research investigates the factors influencing m-health adoption in Indonesia using The Unified Theory of Acceptance and Use of Technology (UTAUT). Design/Methods/Approach: A quantitative method was applied by distributing an online questionnaire to active users of the m-health application in Greater Jakarta. The data from 242 respondents was collected through non-probability sampling techniques and analyzed by Structural Equation Modeling (SEM). Findings: The findings show that performance expectancy and price value have significant positive effects on behavioural intention. Behavioural intention significantly encourages actual usage behaviour of m-health services among consumers. Originality: This study discusses the applicability of the Unified Theory of Acceptance and Use of Technology (UTAUT) mobile health application in the Indonesian market and adds a perceived risk variable to the model to determine the influence of this variable on behavioural intention in the Indonesian context. Practical/Policy implication (optional): The findings of this research offer recommendation for m-health service providers regarding health service and the fit value of consumers.
KEY SUCCESS FACTORS IN THE FAST FASHION BUSINESS DURING A PANDEMIC Margaret Valerie; Janet Elvina; Lizzet Cristie; Lidya Litania; Matthew Tjoandra; Handyanto Widjojo
Ultima Management : Jurnal Ilmu Manajemen Vol 14 No 2 (2022): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v14i2.2680

Abstract

Abstract - Fashion offers the ability to express one’s lifestyle and personality. This study aims to determine the factors that influence people’s purchasing preferences for fast fashion compared with slow fashion during the COVID-19 pandemic. Mixed-method research was conducted through literature reviews, interviews, focus group discussions, and a survey. The qualitative research findings reveal that consumers prefer purchasing fast fashion compared to slow fashion. Afterward, the quantitative research was performed on 245 data sets gained from online questionnaires. The respondents involve those who bought fast fashion in the last three months. Results from regression analysis using SPSS prove that price, style, social media, and brand positively affect purchasing preferences for fast fashion. This study offers a presage for the fashion industry to build the value of the brand by considering the concoction of price and style as well as communicating it through the proper social media. Keywords: Fast Fashion; Price; Style; Social Media; Brand; Buying Preferences
Analisis Hubungan Antara Karakteristik Iklan Online, Sikap Konsumen, Flow, dan Minat Membeli Maria Jessica Christie; Amelia Regina Pamuji; Handyanto Widjojo; Krishnamurti Murniadi
Kajian Branding Indonesia Vol 2 No 1 (2020): Kajian Branding Indonesia
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (179.762 KB) | DOI: 10.21632/kbi.2.1.69-86

Abstract

Perkembangan Internet di Indonesia yang pesat mendorong munculnya perilaku masyarakat yang instan dan serba digital. Fenomena ini menyebabkan semakin maraknya media periklanan digital di Indonesia serta banyaknya iklan digital yang terpapar kepada konsumen. Penelitian ini bertujuan mengetahui hubungan antara karakteristik iklan (informativeness, entertainment, dan credibility), sikap konsumen dan minat membeli terhadap iklan online yang muncul pada platform Youtube, dan mengetahui faktor yang paling mempengaruhi minat membeli antara attitudes toward online advertising, subjective norm dan flow. Structural Equation Modelling digunakan sebagai metode pengolahan data. Penelitian ini melibatkan 181 responden pria dan wanita pengguna Youtube usia 19 - 34 tahun yang berdomisili di Jabodetabek dan belum pernah melihat iklan Coca-Cola Brotherly Love. Hasil penelitian menunjukkan bahwa entertainment, informativeness dan credibility mempengaruhi consumer attitude toward online advertising secara signifikan, demikian juga consumer attitude toward online advertising mempengaruhi purchase intention secara positif dan signifikan. Implikasi manajerial dari penelitian ini ialah untuk dapat meningkatkan purchase intention konsumen terhadap suatu produk melalui media iklan, maka penting untuk memastikan bahwa konsumen memiliki sikap yang positif terhadap iklan yang didapatkan melalui komponen karakter iklan online yaitu entertainment, informativeness dan credibility.
Discovering Key Success Factors of Mid-Star Hotels During a Pandemic Tasya Sierends Devana; Nathanael Christianto; Tasha Devina Christianto; James Christian Setjoadi; Vincent Vincent; Handyanto Widjojo
Kajian Branding Indonesia Vol 4 No 1 (2022): Kajian Branding Indonesia
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/kbi.4.1.47-59

Abstract

The objective of this research is to discover the factors that influence consumers’ interest in staying at mid-star hotels during the COVID-19 pandemic. A mixed-methods approach combining qualitative and quantitative research was applied. Data from 206 respondents was collected through online surveys that were processed through regression analysis. The findings show three factors that positively and significantly influence consumers’ interest to use mid-star hotels during the pandemic: cleanliness, health protocol, and facilities. Meanwhile, the promotion does not significantly affect the dependent variable. This research could provide insight into the hotel industry, specifically mid-star hotels, to consider and apply those factors into their priorities so that they can generate greater consumer interest in staying at mid-star hotels mid- and post-pandemic.
Pendampingan Penerapan Manajemen Strategi untuk Meningkatkan Kinerja Usaha Busana Tenun Etnik Silmaa Handyanto Widjojo
Wikrama Parahita : Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2023): Mei 2023
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/jpmwp.v7i1.5415

Abstract

Usaha kecil dapat memanfaatkan kekayaan budaya Indonesia untuk mengem­bangkan busana tenun etnik yang unik. Namun, usaha kecil sering menghadapi sumberdaya yang terbatas dalam mengembangkan usahanya. Salah satu usaha yang dapat dilakukan untuk mengembangkan usaha kecil adalah dengan program pendampingan. Kegiatan ini bertujuan untuk mendeskripsikan pelaksanaan program pendampingan untuk meningkatkan kinerja usaha kecil busana tenun etnik yang mengalami penurunan penjualan pada saat pandemi Covid-19 berlangsung. Metode pendampingan dilaku­kan dengan cara coaching secara daring menggunakan Zoom, yang meliputi tiga langkah utama: identifikasi masalah, perencanaan dan evaluasi bulanan, serta evaluasi di akhir periode pendampingan Program pendam­ping­an terhadap pemilik dan pendiri sebuah brand busana di Bandung pada bulan September-Desember 2021. Kerangka kerja dilakukan dengan penerap­an prinsip manajemen strategi dimulai dari perencanaan, pelaksanaan, dan evaluasi hasil, yang meliputi manajemen produksi, pemasaran, sumber daya manusia, dan keuangan. Program pendampingan ini berhasil meningkatkan kinerja perusahaan dengan peningkatan penjualan hingga mencapai tingkat penjualan mendekati kondisi sebelum terjadi pandemi.
A Comprehensive Entrepreneurship Education Model Based on Social Cognitive Theory Christina; Handyanto Widjojo
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 16 No. 2 (2023)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v16i2.44034

Abstract

Objective: This study examines entrepreneurship education's effect on entrepreneurial mindset, competencies, and intention. Design/Methods/Approach: This study uses a quantitative approach, applying structural equation modeling using PLS to verify the hypothesis relationship. Data is collected from 281 college students who have finished at least one semester of any entrepreneurship subject. Findings: The findings indicate that entrepreneurship education significantly affects entrepreneurial mindset, competencies, and intention. Entrepreneurial competencies significantly affect entrepreneurial intention. Meanwhile, an entrepreneurial mindset insignificantly affects entrepreneurial intention. Originality: This research offers a comprehensive model using a new perspective of the social cognitive theory that investigates the impact of entrepreneurship education on entrepreneurial mindset, competencies, and intention, whereas most research on entrepreneurship education and intention use the theory of planned behavior. This study is expected to fill the gaps in understanding the connection between entrepreneurship education and entrepreneurial intention from a different angle. Practical/Policy implication: Given the results, entrepreneurship education should build entrepreneurial competencies that drive students' entrepreneurial intentions.
Co-Authors Alvian Febrianto Amelia Regina Pamuji Christina Claudia Hamijoyo David Andrew Munansa Evan, Geraldo Gregory Diego Handoko, Marc Richardo Hartawan, Erick Hoo Olivia Jovanka Pramono Istijanto Istijanto James Christian Setjoadi Janet Elvina Jessy Vanneshia W. Kevin Affandi Kevin Prayogo Choiss Krishnamurti Murniadi Lidya Litania Liu, Delfin Lizzet Cristie Margaret Valerie Maria Jessica Christie Matthew Tjoandra Nathanael Christianto Nelson Nursalim Rama Febrianto Reinhard Indrawan Putra Sabrina Sattwika Samuel Vincent Handjaja Shannon Natasya Christina Tasha Devina Christianto Tasya Sierends Devana Vincent Vincent Vivianti Kwee