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Segmentasi Konsumen pada Pasar Online di Indonesia Hijrah, Lailatul
FORUM EKONOMI Vol 19, No 2 (2017)
Publisher : Faculty of Economics and Business Mulawarman University

This research aims to analyze market analysis Online based online consumer segmentation, profile and their characteristics. In the first stage of this study conducted a survey related to the Online consumer behavior literature, then perform cluster analysis and segmentation Online consumer spending behavior. A sampel of 328 respondents collected by mail survey. In order to perform segmentation according to usage patterns internet can use descriptive method non-overlapping post-hoc, this method is used to identify segments in accordance with the pattern of internet usage. Results showed that the consumer market Online consists of three segments that are generally commonly used are: segmentation pattern Basic Communication, in this segment of consumers who use the Internet primarily to communicate via e-mail, then the segment of Commerce or shopping in this segment of consumers who using the internet to surf and look around online stores and third segments of social relationships and pleasure, in this segment of consumers who exploit the internet using interactive features to interact and entertainment by way of chatting, blogging, video streaming, gaming, stalking and downloading. Limitations include data collected through a survey whose information comes from the Internet, so it takes the views of other parties who are not users but observers Online businesses that have other opinions on this segmentation. Later on this segmentation actually still can be broken down into several sub-segments, as continued research efforts.Keyword: Internet use pattern, segment, online sonsumer

IMPLEMENTATION OF PRECIOUS METAL INVESTMENT (MULIA FINANCING ) MARKETING STRATEGIES IN PT. PEGADAIAN SYARIAH INDONESIA Lailatul Hijrah; Ella Fitria Rahmayani
Jurnal MD Vol 7, No 1 (2021)
Publisher : UIN Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jmd.2021.71-05

The increasing development of Islamic Economics in Indonesia has forced PT Pegadaian Syariah in Indonesia to market other products other than pawn/Rahn products. One of the targets the millennial generation to invest in precious metals, which can be done at PT Pegadaian Syariah with the concept according to Islamic law, with only Rp. 50.000 - people can already have gold savings at PT Pegadaian Syariah for long-term needs. This study aims to determine the implementation of the precious metal marketing strategy that PT Pegadaian Syariah has carried out. Marketing of precious metals is seen from the concept of marketing mix 4P, namely product, price, place (location), and promotion. Before that, they went through several stages first, namely Segmentation, Targeting, and Positioning. The research method used is the descriptive analysis method, and the data collection technique used literature review. Moreover, the results of this study are that the promotion strategy and marketing strategy carried out by PT Pegadaian Syariah in Indonesia has been running well by the concept of the marketing mix. However, further strategy development must be carried out so that the products offered are more evenly distributed.Keywords: Marketing Strategies, Marketing Mix, Segmentation-Targeting-Positioning

PELATIHAN STRATEGI SOCIAL MEDIA MARKETING MENGGUNAKAN INSTAGRAM DALAM MENINGKATKAN PENJUALAN ONLINE Ana Noor Andriana; Lailatul Hijrah; Diana Aulia Putri; Widya Utami Putri; Silma Fauziah; Cantika Oktamel Darus
JMM (Jurnal Masyarakat Mandiri) Vol 6, No 2 (2022): April
Publisher : Universitas Muhammadiyah Mataram

Abstrak: Seiring dengan perubahan perilaku masyarakat yang mengurangi aktivitas bepergian keluar rumah saat pandemi Covid-19 merebak, membuat setiap usaha menerapkan strategi yang bervariasi. Strategi tersebut diharapkan mampu meningkatkan penjualan khususnya online. Permasalahan yang terjadi adalah tidak semua usaha mampu menerapkan strategi social media marketing yang sedang populer dimasa sekarang. Berdasarkan permasalahan tersebut perlu dilakukan pelatihan strategi sosial media marketing agar mampu meningkatkan penjualan secara online. Tujuan dari kegiatan ini adalah tercapainya pelaksanaan pengabdian kepada masyarakat dan meningkatkan wawasan pelaku usaha terkait penerapan strategi sosial media marketing di usaha yang sedang dikelola sehingga mampu berdampak pada peningkatan penjualan online. Metode pelaksanaan kegiatan yaitu sosialisasi secara daring melalui webinar. Jumlah peserta pada kegiatan ini sebanyak 41 yang terdiri dari pelaku usaha. Hasil yang dicapai yaitu sebanyak 75% peserta memahami dan berupaya mengelola media sosial yang dimiliki serta menentukan rencana penerapan sosial media marketing dalam kebutuhan bisnisnya. Abstract: Along with changes in people's behavior which reduces the activity of traveling out of the house during the Covid-19 pandemic, that's making every effort to implement various strategies. This strategy is expected to increase sales, especially online. The problem is that not all businesses can implement social media marketing strategies that are currently popular. Based on these problems, it is necessary to conduct social media marketing strategy training to increase online sales. The purpose of this activity is to achieve the implementation of community service and improve the insight of business actors regarding the implementation of social media marketing strategies in businesses that are being managed so that they can impact increasing online sales. The method of implementing the activity is online socialization through webinars. The number of participants in this activity was 41 consisting of business actors. The results are that 75% of participants understand and try to manage their social media and determine plans for implementing social media marketing in their business needs.

Pelatihan Penggunaan Canva Bagi Siswa di Samarinda Lailatul Hijrah; Muhammad Fikry Arransyah; Khanaya Putri; Novia Arija; Rini Kurniawati Putri
PLAKAT : Jurnal Pelayanan Kepada Masyarakat Vol 3, No 1 (2021): Volume 3, Nomor 1 Juni Tahun 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/plakat.v3i1.5849

Canva adalah aplikasi desain grafis yang menjembatani penggunanya agar dengan mudah merancang berbagai jenis material kreatif secara online. Mulai dari mendesain kartu ucapan, poster, brosur, infografik, hingga presentasi. Canva saat ini tersedia dalam beberapa versi, yaitu pada versi web, iPhone, dan Android. Di masa seperti sekarang ini, lembaga pendidikan memberikan pelajaran tentang bagaimana mendesain suatu hal untuk mendukung kegiatan belajar mengajar, salah satunya adalah Perguruan Tinggi. Salah satu fungsi dari Perguruan tinggi ialah berperan sebagai wadah dalam menyelenggarakan pendidikan, penelitian dan pengkajian di berbagai bidang ilmu pengetahuan, teknologi, sosial, budaya, ekonomi dan lain-lain serta memberikan pengabdian kepada masyarakat yang bermanfaat bagi manusia yang sesuai dengan kebutuhan pembangunan di berbagai bidang kehidupan. Salah satu contoh pengabdian yang dibuat oleh Perguruan Tinggi ialah memberikan pelatihan kepada masyarakat atau lebih tepatnya adalah para pelajar sebagai bentuk praktik terhadap ilmu yang telah diberikan. Pelatihan yang diselenggarakan ini sekiranya dapat membantu pelajar agar mempersiapkan dan memberi pembekalan terhadap pelajar atau siswa di Samarinda khususnya penggunaan aplikasi Canva. Kegiatan pelatihan ini juga bertujuan agar siswa dapat lebih matang dan siap untuk menuangkan ide karya mereka dan membawa nama baik pribadi, lembaga ataupun sampai ke tingkat Universitas dan siswa yang berkualitas baik dalam menggunakan aplikasi Canva sebagai pendukung kegiatan acara di sekolah.

Utilization of Social Media Instagram the Gade Coffee and Gold Samarinda as an Online Marketing Communication Lailatul Hijrah; Angelika Gita Andreana; Rezki Aguswidya Utami
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2769

Currently, the field of entrepreneurship is proliferating, which results in increasing fierce business competition. A business aims to provide products and services to consumers and must strengthen personal branding so that the managed business can be well received in the community. In the era of digitalization, social media has developed as a tool used as a powerful weapon to interact with consumers, either as a means of communication, promotion, or buying and selling media. For this reason, this study aims to find out how the role and use of Instagram social media as a communication and online marketing tool at one of the cafes, namely The Gade Coffee and Gold Samarinda. The method used is a case study as part of qualitative research with data collection techniques in interviews. The results obtained are that the use of Instagram social media used by The Gade Coffee and Gold Samarinda can show an increase in sales. It means that Instagram as a social media can become a means of online marketing communication to reach more consumers.

Marketing Strategy Analysis Using Soar Method on Confetti Project Lailatul Hijrah; Trisda Derama
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5393

Invitation printing services are one of the services that are growing rapidly at this time due to the increasing rate of weddings in Indonesia. In 10 sub-districts in Samarinda the total number of marriages reached 3,344 married couples. One of the invitation printing services in Samarinda, namely the Confetti Project. With the rapid development of this industry, there is fierce competition, so strategic planning/analysis is needed to help survive in this industry. With the aim of identifying the best marketing strategy for the Confetti Project. The method in this research is descriptive qualitative with SOAR analysis approach. Data was collected by collecting information about marketing strategies by conducting interviews and direct observation. The results obtained are alternative marketing strategies obtained from the SOAR matrix.

Segmentasi Konsumen pada Pasar Online di Indonesia Lailatul Hijrah
FORUM EKONOMI Vol 19, No 2 (2017): Juli
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jfor.v19i2.2127

This research aims to analyze market analysis Online based online consumer segmentation, profile and their characteristics. In the first stage of this study conducted a survey related to the Online consumer behavior literature, then perform cluster analysis and segmentation Online consumer spending behavior. A sampel of 328 respondents collected by mail survey. In order to perform segmentation according to usage patterns internet can use descriptive method non-overlapping post-hoc, this method is used to identify segments in accordance with the pattern of internet usage. Results showed that the consumer market Online consists of three segments that are generally commonly used are: segmentation pattern Basic Communication, in this segment of consumers who use the Internet primarily to communicate via e-mail, then the segment of Commerce or shopping in this segment of consumers who using the internet to surf and look around online stores and third segments of social relationships and pleasure, in this segment of consumers who exploit the internet using interactive features to interact and entertainment by way of chatting, blogging, video streaming, gaming, stalking and downloading. Limitations include data collected through a survey whose information comes from the Internet, so it takes the views of other parties who are not users but observers Online businesses that have other opinions on this segmentation. Later on this segmentation actually still can be broken down into several sub-segments, as continued research efforts.Keyword: Internet use pattern, segment, online sonsumer

Challenges in the Implementation of Government Budgets; A Case Study of Indonesian Local Governance Victor Pattiasina; Muhamad Yamin Noch; Mohamad Ridwan Rumasukun; Lailatul Hijrah; Muhammad Ikbal; Eduard Yohannis Tamaela
JABE (JOURNAL OF ACCOUNTING AND BUSINESS EDUCATION) Volume 8, Issue 1, September 2023
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26675/jabe.v8i1.37734

Budget execution stands as a pivotal concern for Indonesian local governments in the present day, holding significance within a specific timeframe. Our study anticipates diverse factors contributing to budget absorption by Indonesian local governments. Through causal research, our objective was to analyze how the independent variables casually influenced the other variables. The study population comprised 34 Indonesian provincial governments across Indonesia. The data were collected from the Regional Financial Management Office of each province, including the Offices, Agencies, Secretariats, and Inspectorates. Employing a purposive sampling technique, we have selected the samples based on specific criteria. Noteworthy regulations along with well-organized and systematic Budget Planning served as the primary driving forces behind government’s budget absorption. Hence, these two factors acted as potent catalysts, promoting optimal budget absorption for developmental pursuit. This alignment reflected the concerted effort to enhance community’s quality of life.

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