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How do Entrepreneurial Human Resource Practices Determine Small Firms’ Performance? Sulaimiah, Sulaimiah; Sulhaini, Sulhaini
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 9, No 3 (2016): December 2016 - March 2017
Publisher : Universitas Prasetiya Mulya

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Abstract

This study examines the effects of entrepreneurial human resource practices on market-oriented behaviour, relational capability, and business performance at small-sized firms. For the purpose of the study, a survey was carried out for two different product types, namely handi crafts and food/drink, and sample firms were purposively selected. Interestingly, the findings suggest that, though practices may not directly improve firms’ performance, implementing practices characterised by entrepreneurial orientation is a start for high performance as market oriented behaviour and relational capability moderate the effects. The practices stimulate employees’ mind-sets, shaping their behaviour and willingness to find new ways of doing business and satisfying external customers. The implication of the study was that such practices should be designed to improve small firms’ market-oriented behaviour and relational capability for better business performance.Keywords: Entrepreneurial Human Resource Practices, Relational Capability, Market Orientation, Business Performance  https://doi.org/10.21632/irjbs.9.2.133-146 
Consumer Global Orientation and Its Impact on Consumers’ Positive Emotions Sulhaini, Sulhaini; Dayani, Rahman; Sulaimiah, Sulaimiah; Rusdan, Rusdan
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 11, No 2 (2018): August-November 2018
Publisher : Universitas Prasetiya Mulya

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Abstract

The objective of this study is to examine the role of consumer global orientation and the inferior image of foreign brands in young, educated consumers admiration for foreign brands and willingness to pay more for foreign brands. As its sample, this study used students of the University of Mataram, with data collected in a classroom setting following the end of lectures using a carefully developed instrument that was carefully developed and tested through a stepwise procedure. Its findings suggest that consumer global orientation and the inferior image of local brands have no direct effect on consumers willingness to pay more for foreign brands. Nonetheless, they do indirectly affect consumer intentions by creating positive emotions about foreign brands. This positive emotion, i.e. foreign brand admiration, seems to have a critical role, as it fully mediates the effects of the two studied constructs. Consumer global orientation and the inferior image of local brands nurture consumers positive views of foreign brands, which in turn increase consumer willingness to pay higher prices for foreign brands. The paper also conceptualizes consumer global orientation and provides important managerial and recommendations for future research.Keywords: Consumer global orientation, inferior image of local brands,foreign brand admiration https://doi.org/10.21632/irjbs.11.2.81-92