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Optimization of Speed Innovation on the Influence of Customer Orientation on Market Performance Novie, Muhafidhah; Usada, Untung; Asitah, Nur
SENTRALISASI Vol 10, No 2 (2021): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v10i2.1307

The number of Small and Medium Enterprises (SMEs) is a business group that is an important part of national economic development. The number of SMEs continues to grow but is not matched by the increase in the marketing performance of these SMEs. This research was conducted to optimize speed innovation as a mediation between customer orientation and market performance. We used 172 samples based on 302 existing populations using stratified random sampling. The research method used in analyzing the relationship between the three variables is Partial Least Squares - Structural Equation Modeling (PLS-SEM). The results of data processing show that speed innovation can mediate customer orientation in improving the market performance. This study contributes to explaining the determinants of market performance for SMEs. The results of this study show that SMEs depend on customer orientation and innovation speed to improve market performance. Customer orientation is proven to improve market performance. Customer orientation has a positive effect on SMEs performance.

Pengenalan Pajak Sejak Dini Pada Siswa Smp Melalui Media Interaktif Berbasis Macromedia Flash Di Kabupaten Sidoarjo Yuni Purnama Sari; Muhafidhah Novie
Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Vol 3, No 2 (2018): September 2018
Publisher : Universitas Kadiri

This research is aimed to provide a knowledge of taxes from an early age to junior high school students. Sampel of this research is consists of three schools, namely: (1) SMP N 1 Sidoarjo, (2) SMP N 2 Sidaorjo, and (3) SMP Islam Sidoarjo. The total of sampel this research was 89 students. The study was carried out by providing training to participants using interactive’s media based macromedia flash. Tax interactive media about: tax and simulations of calculation tax. The research method consists of: (1) media design, (2) field survey, (3) coordination to school, (4) socialization, (5) training provision, and (6) student response questionnaire. Data collection tools consist of students questionnaire sheets. The result of the research shows that there was an increase in students' knowledge about taxes before and after being given training. Students of SMP N 1 sidoarjo there was an increase from 40.5 to 78 after being given training. In SMPN 2 Sidoarjo there was also an increase from 38.62 to 71.03 while in SMP Islam Sidoarjo students increased their understanding from 38.45 to 62. In addition, the results of student questionnaire data for each school with high and very high average categories. Through this activity students from an early age understand about tax so that they will become taxpayers who obey the law.Penelitian dilaksanakan dengan tujuan untuk memberikan wawasan secara langsung sejak dini kepada siswa SMP terkait pajak. Sampel penelitian yang telah dilaksanakan terdiri dari tiga sekolah, yaitu SMPN 1 Sidoarjo, SMPN 2 Sidoarjo, dan SMP Islam Sidoarjo. Siswa yang menjadi sasaran penelitian adalah siswa kelas VII dengan jumlah masing-masing siswa SMPN 1 sebanyak 40 orang, SMP N 2 sebanyak 29 orang dan SMP Islam Sidoarjo sebanyak 20 orang. Penelitian dilaksanakan dengan memberikan pelatihan kepada peserta dengan menggunakan media interaktif berbasis macromedia flash. Media interaktif berisi tentang pajak dan simulasi perhitungan pajak dan siswa dapat mensimulasi secara langsung. Metode pelaksanaan penelitian terdiri dari: (1) pendesainan media, (2) survei lapangan, (3) koordinasi ke sekolah, (4) sosialisasi, (5) pemberian pelatihan, dan (6) penyebaran angket respon siswa. Alat pengumpulan data terdiri lembar angket siswa. Hasil penelitian menunjukkan bahwa adanya peningkatan pengetahuan siswa tentang pajak sebelum dan sesudah diberikan pelatihan. Pada siswa SMPN 1 Sidoarjo terjadi peningkat dari 40,5 menjadi 78 setelah diberikan pelatihan. Pada SMPN 2 juga terjadi peningkatan dari 38,62 meingkat menjadi 71,03 sedangkan pada SMP Islam Sidoarjo peningkatan pemahaman siswa dari 38,45 menjadi 62. Selain itu, data hasil angket respon siswa setiap sekolah dengan kategori rata-rata tinggi dan sangat tinggi. Melalui kegiatan ini siswa sejak dini telah memahami tentang pajak sehingga akan menjadi wajib pajak yang mematuhi hukum.Kata kunci: Media interaktif, pajak, Pemahaman Siswa

PENGARUH KOMPONEN STRUKTUR MODAL TERHADAP PROFITABILITAS PERUSAHAAN DENGAN UKURAN PERUSAHAAN SEBAGAI VARIABEL KONTROL (STUDI EMPIRIS PERUSAHAAN MANUFAKTUR DI INDONESIA) Yuni Purnama Sari; Muhafidhah Novie
Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Vol 2, No 2 (2017): September 2017
Publisher : Universitas Kadiri

AbstractThe relation between capital structure and profitability are important to investigate because the improvement of profitability is necessary to predict the long-term survivability of firm. This paper also extend Abor’ s findings (2005) regarding the effect of capital structure on profitability by examining on Indonesian manufacturing firm that listing on Indonesian Stock Exchange. This research use regression analysis to estimate the relation between EBIT and capital structures. Empirical results show that long debt to total capital and size has significantly relationship with profitability. Otherwise, short debt to total capital has no significant effect on profitability.Keywords: Capital structure, profitability, Firm Size AbstrakHubungan antara struktur modal dan profitabilitas maih menarik untuk diteliti karena peningkatan profitabilitas diperlukan untuk memprediksi kelangsungan hidup jangka panjang perusahaan. Penelitian ini dilakukan dalam rangka memperluas temuan Abor (2005) mengenai pengaruh struktur permodalan terhadap profitabilitas dengan memeriksa perusahaan manufaktur Indonesia yang terdaftar di Bursa Efek Indonesia. Penelitian ini menggunakan analisis regresi untuk memperkirakan hubungan antara profitabilitas yang diturunkan dari nilai EBIT dan struktur permodalan. Hasil empiris menunjukkan bahwa hutang jangka panjang dan ukuran memiliki hubungan yang signifikan dengan profitabilitas. Sementara, hutang jangka pendek tidak berpengaruh secara signifikan terhadap profitabilitas perusahaan.Kata kunci: struktur modal, profitabilitas, ukuran perusahaan.

Muhafidhah Novie* dan Zulifah Ch PENGARUH MEREK DAN STANDARDISASI MUTU TERHADAP DAYA SAING PRODUK MAKANAN BERBASIS UMKM DI SIDOARJO : Program Studi Manajemen, Universitas Nahdlatul Ulama Sidoarjo *e-mail: muhafidhahnovie.unusida@gmail.com Muhafidhah Novie* dan Zulifah Chikmawati
GREENOMIKA Vol. 1 No. 1 (2019): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (222.066 KB)

The purpose of the study are to know Brand and Quality Standardization simulteanously and partiality to the Competitiveness of foods product base on UMKM. The reaserch method used quantitative methode, instrument testing with validity, reliability, normality, homoscedasticity and multicolinierity test. Incidental sampling with 50 food entrepreneur based on UMKM in Sidoarjo. Data analysis using SPSS program (Statistic Package for Social Science). The analysis result shows that there is a significant positive influence of variable X1 (Brand) and variable X2 (Quality Standardization) to variabel Y ( Competitiveness). Multiple linier equalition Y = 0,344 + 0,319X1 + 0,604X2. The result of regression test with F test that influence variable X1 and variable X2 simultaneous to variable Y is significant where the value of F arithmetic equal to 109.530 > Ftabel value that is 2.13. The effect of Quality Standardization is greater than Brand. This is need to be further reaserch on other factor that influence competitiveness such as innovation, technology and human resources.

Muhafidhah Novie* dan Edi Rustia PENGARUH MOTIVASI DAN LINGKUNGAN KELUARGA TERHADAP MINAT BERWIRAUSAHA PADA PENYANDANG HIV DIYAYASAN DELTA CRISIS CENTER SIDOARJO : Program Studi Manajemen, Universitas Nahdlatul Ulama Sidoarjo *e-mail: muhafidhahnovie.unusida@gmail.com Muhafidhah Novie* dan Edi Rustiawan
GREENOMIKA Vol. 1 No. 2 (2019): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

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Penelitian This study aims to determine the effect of family motivation and environment on the interest in entrepreneurship in people with HIV in the Sidoarjo Delta Crisis Center. The analysis tool used is SPSS. This study uses multiple linear regression analysis with 30 respondents. The results of data processing obtained the value of beta X1 (motivation) of 0.455 with the value of sig. equal to 0,000 or 0%. Sig value 0,000 <0,05 shows that motivation has a significant positive effect on interest in entrepreneurship and the regression results obtained beta X2 (family environment) of 0,233 with a sig value. amounting to 0.048 or 0.4%. Sig value 0.048 <0.05 indicates that the family environment has a significant positive effect on the interest in entrepreneurship. These results indicate that motivation and family environment are very influential simultaneously on the interests of entrepreneurship. Partially the motivation and family environment have a positive effect on the interest in entrepreneurship.

OPTIMALISASI CITRA MEREK DAN DIFERENSIASI PRODUK DALAM MENUMBUHKAN LOYALITAS KONSUMEN (PRODUK MAKANAN KECIL TUM TIM DI SIDOARJO) Muhafidhah Novie
GREENOMIKA Vol. 2 No. 2 (2020): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

The purpose of this study is to calculate the magnitude of (1) the impact of brand image in fostering consumer loyalty, a study on the Tum Team cake (2) the impact of product differentiation in fostering consumer loyalty. big on consumer loyalty. This study determined a sample of 33 customers of the Tum Tim cake. The quantitative approach research method is used in this study, using statistical tools using the SPSS 22 application, as an analysis tool. On the basis of the analysis suggests that (1) brand image is able to improve the performance of new products (2) product differentiation has an effect on increasing the level of consumer loyalty (3) Analysis of the multiple linear regression equation implies that brand image fosters a stronger impact than product differentiation to grow the level of consumer loyalty Tum Tim.

PENGARUH CELEBRITY ENDORSE DAN PERSEPSI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK SKINCARE MS GLOW: STUDI KASUS PADA MASYARAKAT WILAYAH SIDOARJO Shofiyatus Zaqiyah; Najma Zahiroh hiro; muhafidhah novie muhafidhah novie
GREENOMIKA Vol. 3 No. 2 (2021): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Tujuan penelitian ini adalah (1) untuk mengetahui pengaruh celebrity endorse terhadap keputusan pembelian produk skincare MS. Glow, (2) untuk mengetahui pengaruh persepsi konsumen terhadap pembelian produk skincare MS. Glow. Jenis penelitian kuantitatif dengan pendekatan deskriptif. Tempat penelitian ini dilakukan di kabupaten Sidoarjo dengan menggunakan metode Random Sampling dengan jumlah 97 responden. Teknik analisis data menggunakan Path Analysis. Berdasarkan hasil analisis dapat disimpulkan celebrity endorse dan persepsi konsumen berpengaruh terhadap keputusan pembelian produk skincare MS. Glow pada wilayah kabupaten Sidoarjo. Hal ini menunjukkan bahwa celebrity endorse dan persepsi konsumen dapat meningkatkan keputusan pembelian produk skincare MS. Glow di wilayah kabupaten Sidoarjo.

PENGARUH SINERGI PEMASARAN DAN SINERGI TEKNOLOGI TERHADAP KINERJA PRODUK BARU PADA ERA DAN POST PANDEMI Muhafidhah Novie
GREENOMIKA Vol. 2 No. 1 (2020): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (564.273 KB)

This study aims to determine (1) the effect of marketing synergy and technology synergy on the performance of new products during the pandemic (2) the influence of technology synergy on the performance of new products during the pandemic (3) between marketing synergy and which technology synergy suggests a greater influence on new product performance. The sample in this study were MSME-based food and beverage businesses that are members of the Sidoarjo Food and Beverage Association. The research method used is quantitative research methods using SPSS 22 tools, as an analysis tool. The results of the analysis suggest that (1) marketing synergy can improve the performance of new products (2) technology synergy has a positive effect on the performance of new products (3) the results of the regression equation suggest that technology synergy has a greater influence than marketing synergy on the performance of new products.

Optimization of Speed Innovation on the Influence of Customer Orientation on Market Performance Muhafidhah Novie; Untung Usada; Nur Asitah
SENTRALISASI Vol. 10 No. 2 (2021): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v10i2.1307

The number of Small and Medium Enterprises (SMEs) is a business group that is an important part of national economic development. The number of SMEs continues to grow but is not matched by the increase in the marketing performance of these SMEs. This research was conducted to optimize speed innovation as a mediation between customer orientation and market performance. We used 172 samples based on 302 existing populations using stratified random sampling. The research method used in analyzing the relationship between the three variables is Partial Least Squares - Structural Equation Modeling (PLS-SEM). The results of data processing show that speed innovation can mediate customer orientation in improving the market performance. This study contributes to explaining the determinants of market performance for SMEs. The results of this study show that SMEs depend on customer orientation and innovation speed to improve market performance. Customer orientation is proven to improve market performance. Customer orientation has a positive effect on SMEs performance.

Small Medium Entreprise's in East Java are Going to Digital Economy Muhafidhah Novie
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Vol 14, No 1 (2017): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Publisher : University of Islam Malang

The purpose of this study were 1) to identified the problem of UMKM in implementing 60.000 UMKM domain program, 2) to determine the regional government (East Java) involvement in tackling each issues that comes while implementing 60.000 UMKM domain program, and 3) to classified the priority case in implementing this program. Researcher uses observation, interview, and focus group discussion (FGD) as her research methods. Researcher used 150 East Java UMKM as her sample representative. The results of this study showed that the regional government (East Java) was taking a crucial involvement in educating UMKM to implement this program eventhought they only have limited mentor. Researcher suggested that the government should collaborating with college in achieving their goals.Keyword : UMKM, Online, DomainJudul Asli : UMKM Jawa Timur Menuju Ekonomi Digital Berbasis Online

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