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PEMASARAN ONLINE DALAM RANGKA MENINGKATKAN PENJUALAN MAHASISWA/MAHASISWI PONDOK PESANTREN WONOCOLO SURABAYA Denis Fidita Karya; Reizano Amri Rasyid
Community Development Journal Vol 2 No 1 (2018): Community Development Journal
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (288.107 KB) | DOI: 10.33086/cdj.v2i1.363

Abstract

Internet merupakan sekumpulan jaringan yang berskala global. Internet juga mampu menciptakan hubungan menjadilebih dekat dan menghemat waktu antar individu baik yang dekat maupun yang jauh. Strategi pemasaran merupakansalah satu awal dalam rangka mengenalkan produk pada konsumen dan ini akan menjadi sangat penting karena akanberkaitan dengan keuntungan yang akan diperoleh oleh si penanam modal. Pengabdian masyarakat ini dilakukanpada mahasiswa/mahasiswi Pondok Pesantren di Wonocolo Surabaya dengan cara melakukan penyuluhan langsung.Hasil dari pengabdian masyarakat ini adanya peningkatan kesadaran akan sumber daya yang ada dan potensi yangdimiliki mahasiswa/mahasiswi Pondok Pesantren untuk melakukan bisnis penjualan produk sebagai bentuk dariwirausaha.
Analisis Work Engagement Pada Karyawan PrimeBiz Hotel Surabaya Mohammad Yusak Anshori; Denis Fidita Karya
Jurnal Ilmiah Pariwisata Vol 23 No 3 (2018): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (272.445 KB) | DOI: 10.30647/jip.v23i3.1222

Abstract

Work engagement is one of the important component in the organization that can drive the optimal organizational performance. Work engagement also related to the outcome performance such as productivity, profitability, and customer loyalty. The aim of this research to find out the factors that influence work engagement at PrimeBiz Hotel Surabaya. This research using quantitative method with the saturation sampling technique. The sample of this research were 45 employees that has been working more than a year at PrimeBiz Hotel Surabaya. The result of the result was financial compensation influenced to the work engagement, financial compensation influenced to the organizational commitment, and organizational commitment influenced to the work engagement.
A Study on the Reuse Intention of E-Commerce Platform Applications: Security, Privacy, Perceived Value, and Trust Mohamad Yusak Anshori; Denis Fidita Karya; Mira Nirmala Gita
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 15 No. 1 (2022)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v15i1.34923

Abstract

Objective: Security, privacy, perceived value, and trust are essential elements in reusing intention in an e-commerce application. The lower the security, privacy, perceived value, and trust of a consumer will reduce the reuse intention of an e-commerce application because consumers have many choices. This study aims to analyze the relationship between security, privacy, perceived value, and trust in the intention to reuse e-commerce applications. Design/Methods/Approach: The objects of this study are consumers who have made transactions through the Tokopedia application at least once using the purposive sampling technique. The collection method distributes questionnaires online via google form and analyzes them using the Partial Least Square (PLS) method with the SmartPLS 3.3 application. The total number of respondents was 242 people. Findings: The results show that security and privacy had a significant positive effect on perceived value and trust, then perceived value had a significant positive impact on reuse intention. In contrast, the impact of faith on reuse intention was positive but not significant. Originality: This research topic is very important considering the lack of data at Tokopedia beginning of May 2020 was allegedly causing a decline in the number of Tokopedia users. It will become an important reference for many e-commerce in Indonesia, especially e-commerce companies. E-Commerce makes consumers return to use their services, or in this case, it is called the intention to reuse.
Transactional Leadership Style, Job Satisfaction and Organizational Commitment to Employee Performance on Collection Section of Bank X Surabaya Denis Fidita Karya; Rachma Rizqina Mardhotillah; Laila Alfi Sahrin
JMM17 : Jurnal Ilmu ekonomi dan manajemen Vol 8 No 01 (2021)
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jmm17.v8i01.4817

Abstract

Abstract The main objective of the organization in general is to fulfill the vision and mission of the organization. To meet the achievements in the organization, the initial step is to first form the human resources that are owned to match the description of the needs of the organization. In the process of shaping the character of each individual in the organization, generally the direction of formation is initiated by the leader, because the leader is the determinant of the organization's performance policies. This study aims to determine the transactional leadership style at Bank X in Surabaya. The effect of this leadership style will have an impact on satisfaction and commitment which in turn will improve employee performance. This research is a quantitative type by distributing questionnaires to employees of Bank X in Surabaya using the Smart Partial Least Square. The results showed that the leadership style of leadership had a significant effect on job satisfaction and organizational commitment, this study also found that job satisfaction and organizational commitment had a significant effect on employee performance at Collection Bank X Surabaya.
ENTREPRENEUR INTENTION: EDUCATION KNOWLEDGE, ATTITUDE ENTREPRENEUR AND SELF-EFFICACY Denis Fidita Karya; Rizki Amalia Elfita
JMM17 : Jurnal Ilmu ekonomi dan manajemen Vol 9 No 01 (2022): April 2022
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jmm17.v9i01.6442

Abstract

The problem of unemployment is also a crucial problem in Indonesia. Currently, the number of unemployed in Indonesia reaches 6.1 million people, where the largest unemployment rate occurs in the young group aged 20-29 years (World Employment and Social Outlook (WESO), 2022). The purpose of this study is to see whether entrepreneurial knowledge and attitude toward entrepreneurship can affect self-efficacy and entrepreneurial intention. Method research using quantitative methods with sampling techniques sampling purposive sampling. The questionnaires were distributed online via google form distributed to 200 respondents. The analysis can be in this study using Partial Least Square (PLS). Research result: There is a significant influence between entrepreneurial knowledge, attitude toward entrepreneurs on self-efficacy, and entrepreneurial intention. Keyword: Entrepreneur Intention, Attitude Entrepreneurship, Education Knowledge
Aplikasi Fuzzy Analytical Hierarchy Process Dalam Seleksi Karyawan(Studi Kasus: Pemilihan Staf Administrasi Di PT. XYZ) Mardlijah Mardlijah; Denis Fidita Karya
Limits: Journal of Mathematics and Its Applications Vol 2, No 1 (2005)
Publisher : Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (273.424 KB) | DOI: 10.12962/j1829605X.v2i1.1362

Abstract

Pada makalah ini akan dibahas mengenai masalah pengambilan keputusan untuk memilih karyawan terbaik. Adapun metode yang digunakan adalah metode Fuzzy Analytical Hierarchy Process, sebagai pengembangan dari metode Analytical Hierarchy Process Konvensional, untuk menangani permasalahan yang kriteria-kriterianya lebih banyak bersifat subyektif. Pi- lihan karyawan terbaik dengan Fuzzy Analytical Hierarchy Process menun- jukkan bahwa subjekti¯tas kriteria lebih diperhatikan dibandingkan dengan menggunakan metode Analytical Hierarchy Process Konvensional.
PREDIKSI JUMLAH HOTEL DAN RESTAURANT TUTUP AKIBAT DAMPAK COVID-19 MENGGUNAKAN BACKPROPAGATION DAN ADAPTIVE NEURO FUZZY Dinita Rahmalia; M. Yushak Anshori; Teguh Herlambang; Denis Fidita Karya
Indexia : Informatics and Computational Intelligent Journal Vol 3 No 2 (2021): Vol. 3 No. 2 (2021)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (631.468 KB) | DOI: 10.30587/indexia.v3i2.3038

Abstract

Corona Virus Disease (Covid-19) telah menjadi bencana dunia karena menyerang banyak korban di seluruh dunia dan mengakibatkan kematian. Karena virus tersebut menyerang di beberapa negara termasuk Indonesia, pemerintah Indonesia membuat keputusan untuk menutup hotel dan restaurant sebagai pencegahan Covid-19. Pada penelitian ini, metode prediksi akan dilakukan menggunakan Backpropagation dan Adaptive Neuro Fuzzy. Pada prediksi jumlah hotel dan restaurant yang tutup menggunakan Backpropagation dan Adaptive Neuro Fuzzy, dibutuhkan beberapa input seperti jumlah korban di Jakarta, jumlah korban di Indonesia, dan jumlah korban di dunia. Backpropagation dan Adaptive Neuro Fuzzy dapat menghasilkan prediksi jumlah hotel dan restaurant yang tutup mendekati nilai target. Simulasi diterapkan dengan membagi dataset ke dalam data training (80%) dan data testing (20%). Dari simulasi Backpropagation, Backpropagation dapat menghasilkan prediksi jumlah hotel dan restaurant yang tutup pada data training dengan optimal RMSE adalah 9,2422 dan data testing dengan optimal RMSE adalah 8,9419. Dari simulasi Adaptive Neuro Fuzzy, Adaptive Neuro Fuzzy dapat membuat prediksi jumlah hotel dan restaurant yang tutup pada data training dengan optimal RMSE adalah 0,5324 dan testing data dengan optimal RMSE adalah 5,3198.
CUSTOMER LOYALTY PERSPECTIVE DEVELOPED FROM CUSTOMER COMMITMENT Denis Fidita Karya
Journal of Applied Management and Business (JAMB) Vol. 1 No. 1 (2020)
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (106.927 KB) | DOI: 10.37802/jamb.v1i1.61

Abstract

This article discusses various aspects of relationship marketing ranging from the benefits of customer retention marketing strategies for the survival of the company to developments that can be done to transform customer retention into customer loyalty. This article also discusses customer recall management as an effort to create and maintain customer loyalty. This is because the effort to create and maintain customer loyalty is an important capital for the company to be able to survive in an increasingly competitive market competition. This is relevant to the view that the main purpose of customer retention efforts is to create and develop relationships with customers based on added value. This article can be used as a basic perspective for further research that examines customer relationship management, especially in the aspect of developing customer loyalty.
Loyalitas Pasien Rawat Inap Melalui Layanan BPJS Kesehatan (Studi pada RSI Jemursari Surabaya) Putri Mahanani; Denis Fidita Karya
Jurnal Bisnis dan Keuangan Vol 1 No 1 (2016): Business and Finance Journal
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v1i1.266

Abstract

BPJS is one of the health services provided by the government to the people ofIndonesia. In the process of patient care by using BPJS there were some complaints fromconsumers related to the quality of service. Poor service quality will have an impact onconsumer dissatisfaction in the service, so that it is capable of influencing consumer loyalty.Loyalty can only be generated if consumers have experienced the satisfaction of a goodservice quality provided by the service provider. This study aims to determine the effectof service quality on customer loyalty. In this case the customer satisfaction are thingsthat need to be met first before consumers get to the stage of loyalty. Respondents of thisstudy are inpatients in RSI Jemursari Surabaya as many as 100 people who use the serviceBPJS third grade. This study used survey method and analyzed using path analysis withPartial Least Square (PLS). Results from this study is the quality of service has an influenceon loyalty with mediation of consumer satisfaction. Loyalty can occur if the satisfactionfelt by consumers. Thus, in this study, customer satisfaction a mediating variable for therelationship between the variables of service quality and customer loyalty.
Analisis Kualitas Layanan dan Kepuasan Pengunjung Perpustakaan Kampus A Universitas Nahdlatul Ulama Surabaya (Unusa) Denis Fidita Karya
Jurnal Bisnis dan Keuangan Vol 1 No 2 (2016): Business and Finance Journal
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v1i2.280

Abstract

This research conducted a survey respondents visitors to 100 library campus aUnusa. The purpose of this research is to assess the level of the quality of services andsatisfaction visitors library campus a Unusa, so that it can be known how big level thequality of services and satisfaction visitors library. Research methodology it uses researchquantitative so that can be described clearly of the level of the quality of services andsatisfaction visitors library campus a Unusa. This research uses the importance performanceanalysis (ipa) used to know position strength and weakness of the indicators used.The result of research is obtainable 19 an indicator of the measurement of the quality ofservices library. In addition, this research results from for variables reliability and assurancehaving the same as it lies in quadrant two, while the rest those are variable tangible,responsiveness and empathy located at quadrant three.