Yusmini, Yusmini
Jurnal Online Mahasiswa (JOM) Bidang Pertanian

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ANALISIS BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN RAUDHAH CHICKEN DI JALAN DURIAN PEKANBARU Putri, Debora; Yusmini, Yusmini; Eliza, Eliza
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 4, No 2 (2017): Wisuda Oktober Tahun 2017
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Pertanian

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This study aims to Analyze the marketing mix that influences consumer purchasing decisions Raudhah Chicken, Analyzing the relationship between the marketing mix of consumer purchasing decisions Raudhah Chicken. This research using purposive sampling method with the respondents of the study amounted to 90 respondents who have aged> 17 years, shop at Raudhah Chicken more than 1 times. The data were analyzed using Likert scale, validity test, reliability test and Cartesian diagram,Spearman rank correlation analysis.The results showed that of the five marketing mix variables, all of which are in the category of "influential". Correlation analysis of rank spearman that show relationship between marketing mix to consumer decision is positive and strong and significant (x = 0,01).Marketing mixed positive correlation coefficient (+), meaning the relationship of marketing mix with consumer decisions is the same direction so if the marketing mix is increased then consumer decisions will also increase.It is advisable For the Raudhah Chicken party to improve the mix of market such as: product, price, place, promotion,service and increase sales of chicken Raudhah so that consumrs will continue to shop and do not switch to another. Key words: Marketing mix, Consumer decision, Consumer, Raudhah Chicken
EVALUASI PELAKSANAAN PROGRAM PENGEMBANGAN USAHA AGRIBISNIS PEDESAAN (PUAP) DI DESA PAGARAN TAPAH KECAMATAN PAGARAN TAPAH DARUSSALAM KABUPATEN ROKAN HULU Sari, Wella; Yusmini, Yusmini; Edwina, Susy
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 3, No 2 (2016): Wisuda Oktober Tahun 2016
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Pertanian

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This research aims are to know implementation of rural agribusiness development program (PUAP) and to compare the income of members Gapoktan before and after the programin Pagaran Tapah village Pagaran Tapah Darussalam District of Rokan Hulu Regency. The population of this research is a member of Sokun Tani Mandiri Gapoktan who get loan PUAPfunds in 2012, 2013 and 2014, by using Purposive sampling method total sample obtained are 31 peoples.Data analysis using GAP Analysis to evaluate the implementation of the programme with the success indicators of PUAP program (inputs, processes, outputs and outcomes) and to compare the income of Gapoktan members using the analysis of farming before and after PUAP program.The results showed the implementation of the program PUAP in Pagaran Tapah Village goes well with the total average of GAP value is 2,95 (R<3) and income of each Gapoktan members has increased after the program caused by production increased, price fluctuations, and scaling up efforts. where an increase in real incomeof palm oil maintenance farmers who got PUAP funds in 2012,2013, and 2014 are 28,69%, 35,35%, and 24,93%. For home industry who got PUAP funds in 2012 and 2013 are 33,04% and 37,00%, for fish farmers who got PUAP funds in 2013 and 2014 is 53,41% and 39,47%. The last for cattle raiser who got PUAP funds in 2013 and 2014 an increase in real income are 8,23% and 33,38%. Keywords : evaluation, PUAP program, GAP Analysis