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All Journal Jurnal Representamen J-ADIMAS (Jurnal Pengabdian kepada Masyarakat)
Rohimah, Afifatur
REPRESENTAMEN
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media

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KEARIFAN LOKAL SEBAGAI SALAH SATU MODEL KOMUNIKASI PARIWISATA DI DESA CARANGWULUNG, KABUPATEN JOMBANG Rohimah, Afifatur; Hariyoko, Yusuf; Ayodya, Beta Puspitaning
representamen Vol 4 No 02 (2018)
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (295.907 KB) | DOI: 10.30996/representamen.v4i02.1740

Abstract

Tourism of a particular area that has been wrestled with local wisdom can become a tourism commodity in the field of promotion, that it can be sold as an attraction for a tourist attraction to the community. If a local wisdom is packaged in a form of tourism communication, it can be one of the elements of the formation of a local branding from a particular region. This research seeks to understand more about a local socio-cultural aphorism in the Carangwulung region, Jombang. Researchers wanted to know a complete and clear picture of a social phenomenon. Local wisdom in managing tourism in Carangwulung Village requires a strong commitment between various parties to obtain mutual welfare. Through the tourism management multileps model, effective communication is established in the management of tourism potential in Carangwulung Village. The bottom up system is run as a way to increase tourism based on local wisdom. Tourist attractions are managed by following IPTEK, but still based on the social and cultural conditions of the Carangwulung.Keywords: tourism communication, local wisdom, Carangwulung
STRATEGI KOMUNIKASI PEMASARAN PARIWISATA BANYU MILI DALAM PENINGKATAN JUMLAH PENGUNJUNG Rohimah, Afifatur
representamen Vol 3 No 02 (2017)
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (220.055 KB) | DOI: 10.30996/representamen.v3i02.1421

Abstract

Tourism becomes the main source of income that shifts the existence of mining business. Tourism objects in the district wonosalam jombang district is very diverse but dominated by the potential of nature tourism. One of the popular natural attractions in the district wonosalam is djawi village, banyu mili and pine forests are all located in the village carang wulung. But the fact that the number of visitors increase the number of crucial problems experienced by the manager. One effort to be able to increase the number of tourist visits is a marketing communication marketing strategy. This study focuses on descriptive qualitative research. The result of the research shows that the important elements in marketing mix are personla selling, advertising, publication, promotoin sales, and sponsorship. Kampung djawi shows that the five mixes have been applied and are continuously improved from various aspects, in contrast to banyu mili and pine forests whose marketing capabilities have been applied to only publications and personal selling. While the limitations of human and financial resources to be a barrier in the application of sponsorship, advertising, and sales promotion. Based on these data, it is obvious that the number of tourist visits of djawi kampung tend to increase gradually, while banyu mili and pine forests tend to be stable and stagnant. Keywords: Tourism, Marketing Strategy, Communication
PKM Keripik Pare dan Stik Lidah Buaya di Desa Wisata Kampung Lawas Maspati Kota Surabaya Novaria, Rachmawati; Rohimah, Afifatur; Norhabiba, Fitri; Sujianto, Agus Eko
J-ADIMAS (Jurnal Pengabdian Kepada Masyarakat) Vol 7, No 1 (2019): In Press
Publisher : (STKIP) PGRI Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29100/j-adimas.v7i1.1156

Abstract

ABSTRAKPerkembangan desa wisata menjadi salah satu program pemerintah untuk bisa menjadi salah satu sendi pemasukan Pendapatan Asli Daerah (PAD). Di desa wisata Kampung Lawas Maspati terdapat Usaha Kecil Menengah (UKM) keripik pare dan stik lidah buaya yang menyediakan makanan ringan bagi pengunjungnya. Permasalahannya adalah masih minimnya peralatan, kurangnya soft skill dan hard skill dalam mengembangkan produk dan kemasan. UKM ini mengalami hambatan produksi karena kurangnya peralatan, mereka awalnya hanya menggunakan peralatan sederhana dan seadanya, lalu kemampuan skill pegawai juga sangat terbatas di bidang produksi, sehingga tidak bisa mengembangkan pasar secara profesional serta kemasannya  masih sederhana. Solusi yang diberikan pada UKM ini antara lain: ketersediaan tambahan peralatan produksi dari segi kualitas dan kuantitas, dan pengembangan kemasan yang lebih menarik. Hasil yang diperoleh setelah dilakukan kegiatan pendampingan, UKM keripik pare dan stik lidah buaya mampu menguasai pasar yang lebih luas dengan produk yang bervariasi serta menjadi produk unggulan serta iconic oleh-oleh khas dari desa wisata Kampung Lawas Maspati Kota Surabaya, dan UKM ini diharapkan akan selalu mengembangkan produk keripik pare dan stik lidah buaya sebagai produk unggulan yang memiliki banyak manfaat secara kesehatan, mampu meningkatkan pengetahuan tentang produksi berbasis alat, serta mengembangkan varian produknya. Kata-kata Kunci: Keripik Pare, Stik Lidah Buaya, Produk Unggulan, UKM
Co-Authors Agus Eko Sujianto Ayodya, Beta Puspitaning Fitri Norhabiba, Fitri Novaria, Rachmawati Yusuf Hariyoko