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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Ilmiah Universitas Batanghari Jambi EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) Jurnal Sains Sosio Humaniora Jurnal Ilmiah Dikdaya Dinasti International Journal of Education Management and Social Science Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Quantitative Economics and Management Studies Jurnal Kewarganegaraan Prosiding Konferensi Nasional PKM-CSR Jurnal Karya Abdi Masyarakat Journal of Business Studies and Management Review IIJSE

Siregar, Ade Perdana

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Author-ID : 799576

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Pengaruh E-service Quality Terhadap Keputusan Pengguna Jasa Ojek Online Go-Ride dalam Aplikasi Go-Jek melalui Kepercayaan Konsumen di Kota Jambi Ihsan, Mohammad; Siregar, Ade Perdana
J-MAS (Jurnal Manajemen dan Sains) Vol 4, No 1 (2019): April
Publisher : Universitas Batanghari

The purpose of this study was to identify the effect of e-service quality on consumer trust in Go-Ride online motorcycle taxi users in the Go-Jek application in Jambi City. identify the influence between e-service quality and consumer trust in the decisions of Go-Ride online motorcycle taxi users in the Go-Jek application in Jambi City and identify the influence of e-service quality on Go-Ride motorcycle taxi users' decisions on the Go-Jek application through consumer trust in Jambi City. The population of this study was the people of Jambi city while the sample was the people of Jambi city who more than once used the Go-Jek service as many as 150 people. The data method uses path analysis. The results of the study revealed that e-service quality had a significant influence on consumer trust in Go-Ride online motorcycle taxi users in the Go-Jek application in Jambi City, e-service quality and consumer trust had a significant influence on Go-ojek online motorcycle users' decisions. Ride on the Go-Jek application in Jambi City and e-service quality had a significant influence on consumer trust in Go-Ride online motorcycle taxi users in the Go-Jek application through consumer trust in Jambi City

FAKTOR YANG MEMPENGARUHI IMPULSE BUYING KONSUMEN SAAT MOMENT HARI BELANJA ONLINE NASIONAL (HARBOLNAS) Yenny Yuniarti; Maulidia Imastary Tan; Ade Perdana Siregar; Adi Ikhsan Syukri Amri
Jurnal Manajemen Terapan dan Keuangan Vol. 10 No. 01 (2021): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v10i01.12711

Hari Belanja Online Nasional ( Harbolnas ) merupakan suatu perayaan yang diciptakan idEA (Asosiasi E-commerce Indonesia) guna mendorong dan mengedukasi masyarakat Indonesia mengenai kemudahan berbelanja secara online. Menurut Menteri Komunikasi dan Informatika, pada tahun 2018 sebanyak 6,5 juta pelaku usaha mikro, kecil dan menengah (UMKM) yang terlibat dalam kegiatan harbolnas. E-commerce sendiri menimbulkan perubahan perilaku pembelian konsumen menjadi impulse buying, yaitu melakukan pembelian yang tidak direncanakan (Natasya, 2016). Metode penarikan sampel purposive sampling yaitu konsumen yang pernah melakukan transaksi saat harbolnas. Metode analisis yang digunakan deskriptif kualitatif dengan alat analisis Cross Tabulation. Temuan dalam penelitian ini yaitu faktor yang paling mempengaruhi impulse buying konsumen online store saat moment harbolnas adalah emosi, yaitu keinginan untuk menunjukan jati diri. Kata Kunci : e-commerce, impulse buying, HARBOLNAS

PENGARUH BAURAN KOMUNIKASI PEMASARAN PRODUK LACAK TERHADAP MINAT KONSUMEN PADA GALERY ZHORIF DI SEBERANG KOTA JAMBI Ade Titi Nifita; Garry Yuesa Rosyid; Ade Perdana Siregar
Jurnal Manajemen Terapan dan Keuangan Vol. 7 No. 2 (2018): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v7i2.5460

Tujuan dalam penelitian ini adalah : (1) Mengindentifikasi pengaruh bauran komunikasi pemasaran produk lacak terhadap minat konsumen pada Galery Zhorif di Seberang Kota Jambi. (2) Mengindentifikasi hal-hal yang perlu diperhatikan dalam meningkatkan minat konsumen menggunakan produk lacak. Alat analisis yang digunakan dalam penelitian ini adalah uji asumsi, analisis regresi multiple, uji t dan uji f. Lokasi penelitian pada Galery Zhorif di Jl. K.H. Ibrahim RT. 02 Kelurahan Ulu Gedong Kecamatan Danau Teluk Seberang Kota Jambi. Berdasarkan Nilai F hitung sebesar 27,057 dengan nilai signifikansi sebesar 0,000 lebih kecil dari 0.05 ( derajat significance yang diizinkan ), maka dapat disimpulkan bahwa seluruh variabel bebas ( advertising, sales promotion, personal selling, direct marketing, publisitas ) secara serentak atau bersama – sama berpengaruh terhadap variabel tidak bebas ( minat konsumen ), walaupun masing – masing mempunyai pengaruh yang berbeda. Pada uji Regresi sebagian besar variabel bebas ( advertising, , direct marketing dan publisitas) secara parsial memberikan pengaruh positif yang signifikan sedangkan variabel bebas sales promotion dan personal selling tidak berpengaruh terhadap minat konsumen. Oleh karena itu dapat disimpulkan bahwa hipotesis pertama diterima. Nilai beta (B) untuk masing – masing variabel bebas ( independent variabel ) dan data output uji t menunjukan bahwa variabel publisitas (X5) dan direct marketing memberikan pengaruh paling dominan terhadap minat konsumen membeli produk lacak pada Galery Zhorif Jambi.

Pengaruh Food Quality, Price, Service Quality dan Perceived Value terhadap Customer Loyality pada Restoran Aneka Rasa Jambi dengan Customer Satisfaction sebagai Variabel Intervening Novita Sari; Ade Perdana Siregar
J-MAS (Jurnal Manajemen dan Sains) Vol 4, No 2 (2019): Oktober
Publisher : Universitas Batanghari

Indonesia is the fourth most populous country in the world, after China, India and the United States, with a population of 2018 of around 267 million. The increase in the average population will be a major contributor to the growth of the food and beverage industry. Today's mobility of people is getting higher so it consumes food outside the home. Restaurant products are determined by five factors, namely food and beverage factors, service factors, hygiene and hygiene factors, price factors and atmospheric factors, whereas based on the activities and food or drinks served, restaurants are classified into twenty types ranging from A'la carte restaurant to main dining room. The objectives of this study are: (1) to analyze the effect of food quality, price, service quality and partial perceived value on customer satisfaction; (2) partially analyze the influence of food quality, price, service quality and perceived value on customer loyalty; (3) analyze customer satisfaction mediation due to the influence of food quality, price, service quality and perceived value on customer loyalty. The sample was determined using the Slovin formula of 100 respondents. Survey method with descriptive and quantitative analysis. The analytical tool used in this study is the smartpls application version 3.0. The results of the study note that food quality, price, service quality and perceived value affect customer satisfaction, food quality, price, service quality and perceived value affect customer loyalty and customer satisfaction can mediate the relationship between food quality, price, service quality and perceived value towards customer loyalty.

Strategi Positioning dan Citra Destinasi Objek Wisata Air Danau Sipin Jambi Mohammad Ihsan; Garry Yuesa Rosyid; Ade Perdana Siregar
J-MAS (Jurnal Manajemen dan Sains) Vol 4, No 2 (2019): Oktober
Publisher : Universitas Batanghari

Water tourism Danau Sipin Jambi is very potential to be done development, it is expected to grow a positive image on tourists visiting the water tourism Danau Sipin Jambi. The precise positioning strategy of the water tourism development of Danau Sipin Jambi positively impacts mainly in socio-economic. The purpose of the study are: (1) identifying influence between positioning strategies on visiting decisions; (2) Identify the influence between the positioning strategies on the destination image; (3) Identification of influences between the destination image and visiting decision; (4) Identification of the destination image role capable of the influence of positioning strategy against the visiting decision. Population used is the community of Jambi city while the sample is a community of Jambi city that more than once visited Danau Sipin Jambi as much as 200 people. The data method uses path analysis. The results of the research are known that the positioning strategy provides a significant influence on the destination image, positioning strategy and destination image to give a significant influence on the visit decision and the image of the destination can be The influence of positioning strategies on visiting decisions

Peran Minat Memediasi Pengaruh Quality Service Transaksi Digital terhadap Costumer Satisfaction Pengguna Layanan OVO Asep Machpudin; Ade Titi Nifita; Garry Yuesa Rosyid; Ade Perdana Siregar
J-MAS (Jurnal Manajemen dan Sains) Vol 5, No 1 (2020): April
Publisher : Universitas Batanghari

The development of digital technology is increasing every year, various types of digital technology that exist today is a development of technology that has been there before. The presence of the digital age has helped to encourage human interest to transform digitally. The objectives in this study are: (1) Identifying the effect of digital transaction service quality on customer satisfaction of OVO users, (2) Identifying the effect of service quality of digital transactions on interests, (3) Identifying the effect of interest on customer satisfaction of OVO service users. (4) Identifying the role of interest is able to mediate the effect of digital transaction quality service on customer satisfaction of OVO service users. The population of this research is the people of Jambi City while the sample is the people of Jambi City who more than once used OVO services as many as 150 people. The data method uses path analysis. The results of the study note that quality service has a significant influence on OVO service user interest, quality service and interest have a significant influence on customer satisfaction on OVO service users and quality service has a significant influence on customer satisfaction of OVO service users through interest in Jambi City

Model Performance Supported SMEs Strategy-Based Applications Through E-Money Gofood Business Customer Satisfaction and Grabfood Novita Ekasari; Nurhasanah Nurhasanah; Fitri Chairunnisa; Ade Perdana Siregar
Ekonomis: Journal of Economics and Business Vol 3, No 2 (2019): September
Publisher : Universitas Batanghari Jambi

Advances in technology and modern lifestyle makes many emerging companies based financial technology (fintech), which offers various facilities through the application of e-based money where consumers are increasingly spoiled for culinary choice is especially promising business. This study aimed to determine the effect of the use of marketing strategies culinary SMEs belonging to the culinary application providers gofood and grabfood on its business performance through customer satisfaction service user business applications. Gofood and grabfood is a leading provider of Indonesia's biggest culinary applications so that users of these applications are very many in number. This study uses a sampling method in which samples used were 110 respondents business owners (business customers), which are small and medium businesses that have joined and cooperated with gofood and grabfood applications. This study has found that there is a direct or indirect effect of a positive and significant marketing strategy in which direct influence on the performance of SMEs has a percentage of 15.76%, while the influence of marketing strategies on the performance of SMEs through business customer satisfaction by 11.46%, while the influence overall 84.9%. From the research, it is recommended businesses (SMEs) can be more creative in creating a product presentation, updating prices, and provide promotional package that is more diverse and this strategy was evaluated in a certain period of time, other than that businesses can utilize the features of merchant review to assess the results business in the eyes of end consumers and improve the brand image of their business.

Pemanfaatan Financial Technology bagi Pelaku UMKM Pada Masa New Normal di Provinsi Jambi Edward Edward; Mohammad Ihsan; Ade Perdana Siregar
Ekonomis: Journal of Economics and Business Vol 5, No 1 (2021): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v5i1.310

The spread of the corona virus does not only have an impact on health but has an impact on the economic sector. Entering the new normal period, health protocols still have to be a concern because the Covid-19 pandemic has not ended. The development of MSMEs can make a positive contribution to the economy. The need for capital is the main reason for MSMEs to sustain their business. Capital is an important factor for business actors in building and developing their business. Knowledge, behavior, attitudes and beliefs about finance play an important role in making decisions, especially decisions about sources of venture capital. The government through regulations regarding financial technology provides solutions to answer the problems of MSME business actors during this new normal period. (1) Assessing the influence of financial literacy on decisions on the use of financial technology during the new normal period; (2) Assessing the influence of financial literacy on business actor confidence; (3) Assessing the influence between the trust of business actors on the decision to use financial technology in the new normal period; (4) Assessing the role of trust in business actors to be able to mediate the effect of financial literacy on decisions on the use of financial technology in the new normal period. The data analysis method used was the measurement of Structural Equation Modeling (SEM) using the SmartPLS software. The results showed that (1) financial literacy showed a significant positive effect on the decision to use financial technology during the new normal period; (2) financial literacy shows a significant positive effect on the trust of business actors; (3) the trust of business actors shows a significant positive effect on the decision to use financial technology during the new normal period; (4) the trust of business actors as a mediator of the effect of financial literacy shows a significant positive effect on decisions to use financial technology in the new normal period

Peran Preferensi Memediasi Pengaruh Revitalisasi Produk Wisata terhadap Keputusan Berkunjung Objek Wisata Danau Sipin Jambi Mohammad Ihsan; Ade Perdana Siregar
Ekonomis: Journal of Economics and Business Vol 4, No 1 (2020): Maret
Publisher : Universitas Batanghari Jambi

The world of tourism is something that has an important influence on the development and development of a country. The development of tourism will not be separated from physical and non-physical elements. Physical and non-physical elements will be considered in relation to the carrying capacity of objects and consideration of the impacts arising from tourism development. Tourism development must be based on planning, development and management direction. Local governments have an important role in tourism development. Lake Sipin is a lake located in the middle of the city of Jambi. Lake Sipin will definitely be very interesting, if it is packaged in such a way. The purpose of this study is to identify the effect of tourism product revitalization on preferences, identify the effect of tourism product revitalization and preferences on visiting decisions and identify preferences able to mediate the effect of tourism product revitalization on visiting decisions The population of this study is the Jambi city community while the sample is the Jambi city community which more than once visited the attractions of Lake Sipin Jambi as many as 150 people. The data method uses path analysis. The results of the study note that the revitalization of tourism products has a significant influence on the preferences of visitors to the Lake Sipin Jambi tourist attraction, the revitalization of tourism products and visitor preferences have a significant influence on the decision to visit the Lake Sipin Jambi tourist attraction and the visitor's preferences are able to mediate the effect of tourism product revitalization on the decision visited the attractions of Lake Sipin Jambi

Analisis Conversational Commerce Sebagai Strategi Pengembangan Pasar pada Produk Batik Jambi Husni Hasbullah; Yuesa Rosyid; Ade Perdana Siregar
Jurnal Sains Sosio Humaniora Vol. 5 No. 2 (2021): Volume 5, Nomor 2, Desember 2021
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Conversational commerce dapat digunakan sebagai strategi pengembangan pasar bagiUMKM untuk perluasan jariangan pemasaran khususnya pada produk Batik Jambi yangmerupakan produk khas daerah. Pembelian suatu barang dengan kekhasan perlu adanyapenjelasan detail, perilaku konsumen sebelum pembelian produk batik melakukan konfirmasiatau percakapan dengan penjual terlebih dahulu. Batik Zhorif Jambi memasarkan produknyamelalui penjualan langsung, jaringan pemerintah dan penjualan online. Pada penjualanonline, saat ini masih dalam pengembangan. Tujuan penelitian ini adalah (1) Menganalisisconversational commerce yang diterapkan pada Batik Zhorif Jambi; (2) Menganalisis strategipengembangan pasar yang dilakukan Batik Zhorif Jambi; (3) Menganalisis conversationalcommerce dalam strategi pengembangan pasar pada Batik Zhorif Jambi. Metode analisis data menggunakan analisis SWOT untuk mengidentifikasi strategi yang digunakan denganmelihat kekuatan, kelemahan, peluang dan ancaman pada UMKM. Hasil penelitian diketahuibahwa (1) Conversational commerce telah diterapkan pada Batik Zhorif Jambi, hal inidibuktikan pada analisis hasil faktor lingkungan internal, kekuatan utamanya adalah inovasilayanan dan transaksi penjualan dengan skor sebesar 0,804; (2) strategi pengembangan pasar yang dilakukan Batik Zhorif Jambi pada media digital telah dilakukan dengan baik, hal ini dibuktikan pada analisis hasil faktor lingkungan eksternal, peluang utama adalah jangkauan jaringan pemasaran lebih luas dengan skor sebesar 0,980; (3) Hasil analisis matrik SWOT terhadap kekuatan, kelemahan, peluang dan ancaman pada conversational commerce dalam strategi pengembangan pasar yang dilakukan Batik Zhorif Jambi, mendapatkan alternatif strategi yaitu mempertahankan dan meningkatkan inovasi komunikasi dalam layanan digital untuk menjangkau konsumen secara luas, menciptakan komunikasi yang efektif dengan tujuan memenuhi kebutuhan informasi bagi konsumen dan menjaga terjadi kesalahan teknis pada media digital, meningkatkan layanan dan promosi digital untuk memperluas jaringan pemasaran, meningkatkan kompetensi komunikasi pemasaran pada sumber daya manusia dalam berkomunikasi pada media digital

Co-Authors Abdul, Kartini Maharani Ade Octavia Ade Octavia ADE RISNA SARI Ade Titi Nifita Ade Titi Nifita Ade Titi Nifita Ade Titi Nifita Adi Ikhsan Syukri Amri Agus Solikhin Aminatus Zakhra Antoni Antoni Asep Machpudin B.M.A.S. Anaconda Bangkara Bambang Supriyadi Cakranegara, Pandu Adi Chevy Herli Sumerli Dewi Kurniati Dian mala Fithriani Aira Dian Meliantari Djoko Surahmat Edward Edward Eka Kurnia Saputra Endrawati, Titin erida erida F. Husni Hasbullah, F. Husni Fitri Chairunnisa Fitri Chairunnisa Fitri Widiasturi Garry Yuesa Rosyid Garry Yuesa Rosyid Gusti Noorlitaria Achmad Hendy Tannady I Nyoman Tri Sutaguna Ikhsan Amar Jusman Imam Jayanto Irdiana, Sukma Ivonne Ayesha Iwan Henri Kusnadi Maulidia Imastary Tan Miska Irani Tarigan Moh. Samsul Arifin Mohammad Ihsan Mohammad Ihsan Mohammad Ihsan Muhammad Iqbal Fajri Muhammad Yusuf Nofirman Novita Ekasari Novita Ekasari NOVITA EKASARI Novita Sari Novita Sari Nurhasanah Nurhasanah Ovita Charolina Ratnawati Ratnawati Rezky Nurbakti Sigit Indrawijaya Sri Rahayu Suswita Roza Teguh Setiawan Wibowo Teguh Setiawan Wibowo Uli Wildan Nuryanto Yayuk Sriayudha Yenny Yuniarti Yuesa Rosyid Yuyun Taufik Zulfanetti Zulfanetti

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