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PENGARUH HARGA, KUALITAS, KERAGAMAN PRODUK DAN LOKASI PASAR TERHADAP PREFERENSI KONSUMEN DALAM MEMBELI PRODUK PERTANIAN DI PASAR TRADISIONAL BRASTAGI Sembiring, Rasmulia
JURNAL AGRICA Vol 9, No 2 (2016): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (762.713 KB) | DOI: 10.31289/agrica.v9i2.541

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh harga, kualitas dan keragaman produk, serta lokasi pasar terhadap preferensi konsumen dalam membeli produk pertanian di Pasar Tradisional Brastagi. Pengambilan sampel diambil dengan menggunakan metode jenis purposive sampling, dimana sampel merupakan pelanggan pasar tradisional yang telah berkunjung lebih dari 2 kali dengan jumlah sampel sebanyak 60 responden. Adapun variabel yang akan diteliti adalah harga, kualitas produk, keragaman produk  dan lokasi pasar.  Metode analisis data yang digunakan dalam penelitian ini adalah regresi linear berganda. Hasil penelitian menunjukkan bahwa semua variabel harga, kualitas, keseragaman produk dan lokasi pasar berpengaruh secara signifikan terhadap preferensi konsumen
PENGARUH KOMUNIKASI, KEPEMIMPINAN, MOTIVASI DAN PELATIHAN TERHADAP KINERJA KARYAWAN PT. NIPSEA PAINT AND CHEMICALS Co. Ltd. Sembiring, Rasmulia
JURNAL AGRICA Vol 8, No 1 (2015): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (664.824 KB) | DOI: 10.31289/agrica.v8i1.1059

Abstract

This study aims to determine the effect of communication, leadership, motivation and training on the performance of employees at PT. Nipsea Paint and Chemicals Co. Ltd. This research was conducted at PT. Nipsea Paint and Chemicals Co. Ltd. is located at Jl. Yos Sudarso km 8.3 - Tanjung Mulia, Medan. The study population was all employees at PT. Nipsea Paint and Chemicals Co. Ltd. While the sample used in this study using 40 samples. The variables in this study consists of independent variables namely communication (X1), leadership (X2), motivation (X3) and training (X4), while the dependent variable (Y) is the employee's performance. Hypothesis testing used multiple linear regression analysis. The results showed that simultaneous communication (X1), leadership (X2), motivation (X3) and training (X4), a significant effect on employee performance (Y) which is obtained by calculating the value of the F = 140.351 with a significance level of 0.000 is smaller than 0.05. This suggests that an increase of one of the independent variables will further improve employee performance variables. Partially communication variables (X1), leadership (X2), motivation (X3) and training (X4) have a significant effect on performance. Keywords: communication, leadership, motivation, training and performance
Analisis Pemasaran Sapi di Kabupaten Batubara Imam, Fahrizal; Hasnudi, Hasnudi; Sembiring, Rasmulia; Siregar, Tumpal H.S.
AGRISAINS: Jurnal Ilmiah Magister Agribisnis Vol 1, No 2 (2019): AGRISAINS: Jurnal Ilmiah Magister Agribisnis JULI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (368.692 KB) | DOI: 10.31289/agrisains.v1i2.241

Abstract

This study aims to identify and analyze marketing channels, marketing margins, farmer share levels, marketing efficiency and cattle marketing strategies in Batubara Regency. This research was conducted in May - June 2017. The research location was selected by purposive sampling and carried out in 3 (three) districts, Lima Puluh, Sei Suka, and Medang Deras Districts. The research respondents were taken by classified random sampling as many as 85 cattle farmers, and the sample of traders selected by snowball ball sampling were 11 local collectors and 2 large traders. Data analysis was performed descriptively quantitative. The results showed that there were 4 channels formed from marketing institutions namely marketing channel I (breeder-local collecting agent-big-slaughterer), marketing channel II (breeder - local-consumer collecting agent), marketing channel III (breeder-collecting agent local-traders outside the region) and marketing channels IV (breeder-consumer / butcher). The highest marketing margin is in channel I and the lowest is in marketing channel IV. The highest portion received by farmers occurred in marketing channel IV by 100% and the lowest occurred in marketing channel I. Marketing channel IV was the most efficient channel seen from the calculation of the efficiency index.
Peningkatan Produksi Crude Palm Oil Melalui Kriteria Matang Panen Tandan Buah Segar untuk Optimalisasi Pendapatan Perusahaan Sitorus, Mastarida L. F.; Akoeb, Erwin Nyak; Sembiring, Rasmulia; Siregar, Muhammad Akbar
AGRISAINS: Jurnal Ilmiah Magister Agribisnis Vol 2, No 1 (2020): AGRISAINS: Jurnal Ilmiah Magister Agribisnis JANUARI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (843.158 KB) | DOI: 10.31289/agrisains.v2i1.251

Abstract

This study aims to determine the maturity level of oil palm fresh fruit bunches (FFB) that enter the Palm Oil Mill (POM). If the maturity level of FFB changes (not standardized), the company's income will change. This research method uses a quantitative approach, the type of research is secondary data collection. Data were obtained from POM of Rambutan PTPN III with garden samples, namely the Raja Tanah Gardens, Sei Putih, Sarang Giting, and Rambutan. The data collected is secondary data in the form of data series, namely FFB production, CPO, Core and Revenue in 2016 - 2018. Data were analyzed using multiple linear regression, optimization and two different test averages. The results showed that the composition of harvested fruit had a very significant effect on CPO and core production. Optimizing the maturity of the fruit harvest will significantly increase the production of palm oil and palm kernel. The average palm oil production that can be optimized from the realization in accordance with the fruit maturity criteria is 4,734.16 tons or 11.04%. The average palm kernel production that can be optimized from the realization in accordance with the fruit maturity criteria is 1,091.31 tons or 11.54%. Optimizing the maturity of harvested fruit will significantly increase revenues from palm oil and palm kernel. The average income that can be optimized from optimizing palm oil production is Rp. 38,862.51 million or 11.14%. The average income that can be optimized from optimizing the production of Palm Oil is Rp. 7,350.05 million or 11.57%
Innovative Work Behavior and Its Impact on Teacher Performance: The Role of Organizational Culture and Self Efficacy as Predictors Sofiyan, Sofiyan; Sembiring, Rasmulia; Danilwan, Yuris; Anggriani, Rini; Sudirman, Acai
Journal of Education Reseach and Evaluation Vol 6, No 1 (2022): February
Publisher : LPPM Undiksha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jere.v6i1.38255

Abstract

The dynamics of significant and sudden changes from the current pandemic have made many educational institutions experience challenges in fully adopting technology into the teaching and learning process. This condition makes every educator required to do work so that it is oriented to innovative work behavior. The consequences of an innovative work culture will encourage increased teacher performance during the current pandemic. This study aims to determine how big organizational culture and self-efficacy contribute to innovative work behavior and its impact on teacher performance. The research design uses a causal quantitative approach. For the acquisition of research data using an online questionnaire distribution instrument. The sample used in the study was 215 respondents. The basis for determining the sample is oriented to the non-probability sampling approach by using the purposive sampling formula. A structural equation modeling (SEM) approach using partial least squares (PLS) is used to test organizational culture and self-efficacy on innovative work behavior and its impact on teacher performance. Following the results of research data analysis, it shows that organizational culture has a positive and significant effect on innovative work behavior. Then it is concluded that self-efficacy has a positive and significant effect on innovative work behavior. For the results of data analysis, further research proves that innovative work behavior has a positive and significant effect on teacher performance.
ANALISIS RASIO LIKUIDITAS DAN PROFITABILITAS UNTUK MENGUKUR KINERJA KEUANGAN PADA CU. CINTA KASIH TIGAPANAH Mira Sartika Sembiring; Rasmulia Sembiring; Saur Melianna
Jurnal Ilmiah METHONOMI Methonomi Edisi Khusus (Suplemen) Tahun 2020
Publisher : Fakultas Ekonomi Universitas Methodist Indonesia

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Abstract

Penelitian ini menganalisis Rasio Likuiditas dan Profitabilitas Untuk Mengukur Kinerja Keuangan Pada CU. Cinta Kasih Tigapanah. Rasio likuiditas diproksikan dengan rasio lancar dan rasio kas, rasio profitabilitas diproksikan dengan rasio pengembalian aset (ROA) dan rasio pengembalian ekuitas (ROE). Metode analisis data adalah deskriptif kualitatif. Hasil penelitian dari aspek likuiditas, berdasarkan rasio lancar perusahaan ini berada pada posisi likuid, dari rasio kas perusahaan ini dapat dikatakan likuid. Dilihat dari rasio pengembalian aset, rasio perusahaan ini sangat jauh di bawah standar, sehngga perusahaan ini dalam hal manajemen aset adalah in-efisien. Untuk rasio pengembalian ekuitas, perusahaan ini sangat jauh di bawah  standar, sehingga memberikan gambaran bahwa perusahaan ini tidak mengimbangi penambahan ekuitas yang dimiliki dengan kegiatan operasional. Sehingga dapat disimpulkan bahwa kinerja keuangan pada CU. Cinta Kasih Tigapanah jumlah kas dan setara kas perusahaan mengalami kenaikan dalam jumlah yang besar, berarti penambahan ekuitas dalam bentuk kas dan setara kas. Karena tidak digunakan secara optimal, maka jumlah kas dan secara kas tersebut tidak produktif, sehingga tidak dapat menambah jumlah pendapatan perusahaan.
ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP PENINGKATAN JUMLAH NASABAH PADA PT. BANK RAKYAT INDONESIA (PERSERO), Tbk., CABANG BERASTAGI Stevani Agnes Tasya; Rasmulia Sembiring; Kristanty Marina Natalia Nadapdap
Jurnal Ilmiah METHONOMI Methonomi Edisi Khusus (Suplemen) Tahun 2020
Publisher : Fakultas Ekonomi Universitas Methodist Indonesia

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan terhadap peningkatan jumlah nasabah PT. BRI (Persero), Tbk., Cabang Berastagi. Variabel bebas dalam penelitian ini adalah kualitas pelayanan, sedangkan variabel terikat adalah peningkatan jumlah nasabah. Analisis data dilakukan menggunakan analisis regresi linier sederhana. Berdasarkan pembahasan hasil penelitian disimpulkan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap peningkatan jumlah nasabah pada PT. BRI (Persero) Tbk. Cabang Berastagi. Perubahan peningkatan jumlah nasabah dapat dijelaskan oleh perubahan variabel kualitas pelayanan sebesar 78,70 %, sedangkan sisanya  21,30 % dijelaskan oleh variabel lain yang tidak dimasukkan sebagai variabel dalam penelitian. 
PENGARUH BUDAYA KERJA DAN KOMITMEN TERHADAP KINERJA KARYAWAN (STUDI KASUS PADA PERAWAT DI RUMAH SAKIT MILIK PEMERINTAH) Rasmulia Sembiring; Winarto Winarto
Jurnal Ilmiah METHONOMI Vol 6, No 1 (2020)
Publisher : Fakultas Ekonomi Universitas Methodist Indonesia

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Abstract

Penelitian ini bertujuan mengetahui dan menganalisis pengaruh budaya kerja dan komitmen terhadap kinerja karyawan. Penelitian ini menggunakan pendekatan kuantitatif dengan cara menyebarkan kuesioner kepada responden. Responden dalam penelitian ini adalah perawat rumah sakit yang berjumlah 89 orang. Teknik pengumpulan data dalam penelitian ini menggunakan wawancara, kuesioner, observasi, studi kepustakaan, dan studi dokumentasi. Teknik analisis data yang digunakan adalah regresi linier berganda, untuk mengetahui pengaruh antara variabel bebas terhadap variabel terikat. Berdasarkan hasil uji regresi linier berganda, menunjukan bahwa budaya kerja bernilai 0.681 satuan dan memiliki hubungan yang paling dominan terhadap variabel kinerja karyawan, sementara komitmen memiliki nilai yang lebih kecil dengan nilai 0.326 satuan. Berdasarkan pengujian hipotesis secara parsial dan simultan menunjukan bahwa budaya kerja dan komitmen memiliki pengaruh positif dan signifikan terhadap kinerja karyawan. Hasil uji koefisien determinasi dengan menggunakan R-Square diperoleh hasil bahwa kontribusi budaya kerja dan komitmen dalam mempengaruhi Kinerja karyawan adalah sebesar 62.5%. 
Innovative Work Behavior and Its Impact on Teacher Performance: The Role of Organizational Culture and Self Efficacy as Predictors Sofiyan Sofiyan; Rasmulia Sembiring; Yuris Danilwan; Rini Anggriani; Acai Sudirman
Journal of Education Reseach and Evaluation Vol 6 No 1 (2022): February
Publisher : LPPM Undiksha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (355.934 KB) | DOI: 10.23887/jere.v6i1.38255

Abstract

The dynamics of significant and sudden changes from the current pandemic have made many educational institutions experience challenges in fully adopting technology into the teaching and learning process. This condition makes every educator required to do work so that it is oriented to innovative work behavior. The consequences of an innovative work culture will encourage increased teacher performance during the current pandemic. This study aims to analyze how big organizational culture and self-efficacy contribute to innovative work behavior and its impact on teacher performance. The research design uses a causal quantitative approach. Then the acquisition of research data using an online questionnaire distribution instrument. The sample used in the study was 215 respondents. The basis for determining the sample is oriented to the non-probability sampling approach by using the purposive sampling formula. A structural equation modeling (SEM) approach using partial least squares (PLS) is used to test organizational culture and self-efficacy on innovative work behavior and its impact on teacher performance. Following the results of research data analysis, it shows that organizational culture has a positive and significant effect on innovative work behavior. Then it is concluded that self-efficacy has a positive and significant effect on innovative work behavior. For the results of data analysis, further research proves that innovative work behavior has a positive and significant effect on teacher performance.
PENGARUH MOTIVASI DAN KEMAMPUAN MANAGERIAL TERHADAP KINERJA USAHA KECIL DAN MENENGAH DI KOTA MEDAN Rasmulia Sembiring
SULTANIST: Jurnal Manajemen dan Keuangan Vol 4, No 1 (2016): Juni
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (170.673 KB) | DOI: 10.37403/sultanist.v4i1.67

Abstract

Penelitian ini bertujuan untuk menguji pengaruh persepsi dan loyalitas orangtua murid terhadap keputusan pemilihan jasa pendidikan di TK Swasta Sultan Agung Pematangsiantar, dengan citra TK Swasta Sultan Agung Pematangsiantar sebagai variabel mediasi. Jumlah sampel adalah 170 orang dengan teknik pengambilan sampel menggunakan teknik non-probability sampling dengan metode accidental sampling yaitu pengambilan sampel secara kebetulan bagi orang tua murid TK Swasta Sultan Agung Pematangsiantar yang pada saat itu berada di lokasi TK Swasta Sultan Agung Pematangsiantar. Instrumen penelitian ini adalah kuesioner yang dibagikan kepada responden untuk mencari data yang berhubungan dengan penelitian ini. Metode analisis data yang digunakan adalah Analisis Kuantitatif dan Analisis Kualitatif. Analisis Kuantitatif menggunakan metode Analisis SEM dengan aplikasi Amos 22.0, untuk mengukur pengaruh dari variabel bebas terhadap variabel terikat yaitu persepsi dan loyalitas terhadap keputusan dengan citra sebagai mediasi. Hasil penelitian dan uji hipotesis menunjukkan bahwa variabel persepsi dan loyalitas berpengaruh signifikan terhadap keputusan baik secara parsial maupun simultan. Variabel persepsi dan loyalitas berpengaruh signifikan terhadap citra baik secara parsial maupun simultan. Variabel citra berpengaruh signifikan terhadap keputusan, dan variabel citra memediasi hubungan persepsi dan loyalitas terhadap keputusan pemilihan jasa pendidikan di TK Swasta Sultan Agung Pematangsiantar.Temuan empiris tersebut mengindikasikan bahwa untuk meningkatkan jumlah murid, maka TK Swasta Sultan Agung Pematangsiantar perlu memperhatikan faktor-faktor yang mempengaruhi keputusan konsumen dalam memilih jasa pendidikan, seperti persepsi, loyalitas dan citra. Karena dengan mengetahui pengaruh hubungan tersebut dapat dijadikan acuan untuk merancang strategi guna meningkatkan jumlah murid setiap tahunnya.