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IMPROVING TRADITIONAL MARKET SUSTAINABILITY IN THE INDUSTRIAL 4.0 ERA THROUGH IMPULSIVE BUYING STRATEGY: A CASE IN EAST JAVA, INDONESIA Handayani, Wiwik; Iryanti, Endang; Safeyah, Muchlisiniyati; Hardjanti, Susi
International Journal of Supply Chain Management Vol 8, No 3 (2019): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (728.359 KB)

Abstract

In the industrial 4.0 era, the issue of impulsive buying to maintain an increased purchases has become ever more attractive to be explored. The major ground is the existence of technology that stimulates consumer s interest to products in sight. A more eye-catching display, will escalate consumers' desire to shop. Many modern markets have applied technology to intensify consumer purchases, however, in traditional markets such practices seem to be unfamiliar. For this reason, this study examined variables that affect impulsive buying behavior in traditional markets, employing factors that encourage impulsive buying in the modern market to the traditional markets. Population in this study was consumers of traditional markets in East Java, with purposive sampling technique, and respondents amounting to 400 people. The first research procedure was an experiment, controlling four variables, namely the environment, discount price, payment procedures and facility, continued by spreading questionnaires to respondents. Afterwards, the data was being analyzed using PLS (Partial Least Square). The results of the analysis displayed that the model was acceptable which explained that variable such as environment, discount price, payment procedures and facility affect impulsive buying in traditional markets. Thus, it may be concluded that impulsive buying behavior in modern markets and traditional markets is similar. When discount prices contributed the greatest influence on the traditional markets, in modern markets, the impact was even more profound.
KAJIAN ESTETIKA VISUAL BANDUNG CREATIVE HUB SEBAGAI REPRESENTASI IDENTITAS KOTA Putri, Alfi Istiqomah Kusuma; Safeyah, Muchlisiniyati
Border: Jurnal Arsitektur Vol 2 No 1 (2020): JUNI 2020
Publisher : Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/border.v2i1.46

Abstract

Observing from the concept of city identity, Bandung has an identity as a creative city. However, there are still many architectural buildings that do not reflect Bandung's identity as a creative city. Bandung Creative Hub is a center of creativity that is used by the people of Bandung City as a means to create, interact, and collaborate. As a center of creative activity for the city residents, Bandung Creative Hub has certain visual aesthetic elements that can reflect the identity of the City of Bandung as a creative city. This study examines the characteristics of the visual aesthetic elements of Bandung Creative Hub as a building that represents the identity of Bandung City as a creative city. Using a qualitative descriptive method that analyzes Bandung Creative Hub based on visual aesthetic variables, including aspects of composition, cohesiveness, balance, symmetry, proportions, scale, rhythm, contrast and harmony. Visual aesthetic aspects of the Bandung Creative Hub building have attractive characteristics as a representation of Bandung's identity as a creative city. Bandung Creative Hub is an iconic building in its area because of its more prominent characteristics compared to the surrounding buildings.
KAJIAN TIPOLOGI INTERIOR CREATIVE HUB (STUDI KASUS: BANDUNG CREATIVE HUB DAN JAKARTA CREATIVE HUB) Rizqy, Alvian Indra Ainur; Safeyah, Muchlisiniyati
Border: Jurnal Arsitektur Vol 3 No 1 (2021): JUNI 2021
Publisher : Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/border.v3i1.79

Abstract

Creative Hub adalah tempat yang mewadahi para penggiat industri kreatif untuk mengembangkan bisnis, usaha dan skill yang dipunyainya. Desain dari bangunan Creative Hub dari segi eksterior dan interior juga memiliki peranan penting dalam hal itu. Terutama desain interior yang secara langsung berpengaruh dalam aktivitas para pengguna bangunan Creative Hub. Menggunakan metode deskriptif dengan membandingkan dua studi kasus yaitu Bandung Creative Hub dan Jakarta Creative Hub dengan menggunakan teori dari Francis D.K Ching sebagai acuan tentang 3 unsur pembentuk ruang dalam yaitu batasan, naungan dan alas. Dari hasil penelitian didapatkan kesimpulan bahwasannya batasan yang berarti dinding Creative Hub menggunakan finishing cat polos atau memberikan sentuhan seperti mural ataupun material agar terkesan ramai. Untuk naungan yang diartikan sebagai langit-langit Creative Hub bisa dengan tetap mengekspos utilitas yang digunakan dengan finishing cat gelap ataupun mengikuti cat dominan diruangan tersebut. Atau bisa menggunakan plafon sebagai penutup langit-langit. Dan alas yang diartikan sebagai lantai Creative Hub bisa menyamaratakan semua ruangan ataupun membedakan disetiap ruangan tersebut. Terdapat perbedaan dan persamaan dari kedua studi kasus seperti pada langit-langit dengan mengekspos utilitas yang digunakan. Dinding Bandung Creative Hub berkesan lebih ramai dibanding Jakarta Creative Hub dan lantai yang lebih beragam. Tetapi semuanya bertujuan untuk meningkatkan kreativitas para pengguna.