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IMPROVING TRADITIONAL MARKET SUSTAINABILITY IN THE INDUSTRIAL 4.0 ERA THROUGH IMPULSIVE BUYING STRATEGY: A CASE IN EAST JAVA, INDONESIA Handayani, Wiwik; Iryanti, Endang; Safeyah, Muchlisiniyati; Hardjanti, Susi
International Journal of Supply Chain Management Vol 8, No 3 (2019): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (728.359 KB)

Abstract

In the industrial 4.0 era, the issue of impulsive buying to maintain an increased purchases has become ever more attractive to be explored. The major ground is the existence of technology that stimulates consumer s interest to products in sight. A more eye-catching display, will escalate consumers' desire to shop. Many modern markets have applied technology to intensify consumer purchases, however, in traditional markets such practices seem to be unfamiliar. For this reason, this study examined variables that affect impulsive buying behavior in traditional markets, employing factors that encourage impulsive buying in the modern market to the traditional markets. Population in this study was consumers of traditional markets in East Java, with purposive sampling technique, and respondents amounting to 400 people. The first research procedure was an experiment, controlling four variables, namely the environment, discount price, payment procedures and facility, continued by spreading questionnaires to respondents. Afterwards, the data was being analyzed using PLS (Partial Least Square). The results of the analysis displayed that the model was acceptable which explained that variable such as environment, discount price, payment procedures and facility affect impulsive buying in traditional markets. Thus, it may be concluded that impulsive buying behavior in modern markets and traditional markets is similar. When discount prices contributed the greatest influence on the traditional markets, in modern markets, the impact was even more profound.
Motive Development Training Program for Enhancing the Competitiveness of Semanggi Batik Products Hardjati, Susi; Safeyah , Muchlisiniyati; Wahyudi, Kalvin Edo
Nusantara Science and Technology Proceedings 5th International Seminar of Research Month 2020
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2021.0955

Abstract

This research has two objectives main. First, describe the motive development training program to increase the competitiveness of Semanggi Batik products. The program was intended for the craftsman batik semanggi to join the community self-help group (KSM) Semanggi 2 Sememi Village, Benowo District, Surabaya City. Through this program, it is hoped that the Semanggi Batik motif will be more varied and thus the product competitiveness will increase. The second objective is to analyze the effectiveness of the motive development training program. The effectiveness analysis was carried out by using a descriptive quantitative approach. Data were collected using a questionnaire to 20 respondents. The results of the analysis show three main things. First, the motive development training program is indeed needed by the training participants. This is shown in the perception score of the urgency of the material reaching 82.5% (very high). Second, it turns out that the ability of the participants in the development of the Semanggi Batik motif is only 30% (less fortunate). Third, the participants assessed the effectiveness of the training for motive development training at 83.33% (very high / very effective). Based on this analysis, it can be concluded that the KSM knowledge and skills improvement program in producing semanggi batik is very effective and worthy of being used as a model for batik development in other communities.
Studi Peluang Pengembangan Ekowisata Untuk Mendukung Keberlanjutan Kota (Studi Kasus: Kelurahan Medokan Ayu, Surabaya) Wiwik Dwi Susanti; Muchlisiniyati Safeyah; Fairuz Mutia
JURNAL ARSITEKTUR Vol 11, No 1 (2021): Januari
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/ja.v11i1.1706

Abstract

Kegiatan pariwisata harus mampu menjaga dan mengedapankan kelestarian lingk ungan, memperhatikan kondisi sosial dan perekonomian masyarakat. Seharusnya k egiatan pariwisata harus mampu menjaga keseimbangan alam sekitar tidak hanya mempertimbangan keuntungan secara ekonomi saja. Ekowisata adalah ke giatan wisata alam dengan mempertimbangkan unsur pendidikan, dan upaya konservasi sumberdaya alam, serta mendukung perekonomian masyarakat. Ekowisata dianggap sebagai salah satu solusi untuk mendukung keberlanjutan kota yang meliputi 3 aspek yaitu lingkung an, ekonomi dan sosial. Medokan Ayu merupakan salah satu Kelurahan di Kota Surabay a yang lokasinya berdekatan dengan pesisir Timur . Wilayahnya berupa tambak, mangrove dan permukiman. Tambak di Medokan Ayu menghasilkan ikan Bandeng terbaik di Surabaya. Sehi ngga Medokan Ayu memiliki banyak potensi (wisata tambak, kuliner dan wisata mangrove) yang bisa dikembangkan untuk mendukung konsep ekowisata. Penelitian ini berusaha untuk mengkaji peluang Kelurahan Medokan Ayu untuk dapat dikembangkan menjadi ek owisata sebagai pendukung keberlanjutan kota. P enelitian ini dapat dipetakan potensi yang dapat dikembangkan menjadi ekowisata dan dapat memberikan keuntungan bagi warga sekit ar dan mendukung keberlanjutan K ota Surabaya. Hasil analisa diketahui bahwa potensi (aspek fisik dan non fisik) yang dimiliki Medokan Ayu mampu dikembangkan menjadi ekowisata yang mendukung keberlanjutan kota.
PERUBAHAN POLA TATANAN RUANG TANEAN LANJANG DI KAMPUNG BATIK TANJUNG BUMI (The Changes of the Spatial Pattern of Tanean Lanjang in Kampung Batik Tanjung Bumi) Muchlisiniyati Safeyah; Eva Elviana; Nurjanti Takarini; Aris Sutejo
Tesa Arsitektur Vol 16, No 2: 2018
Publisher : Unika Soegijapranata Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/tesa.v16i2.1123

Abstract

Kampung batik of Tanjung Bumi has the uniqueness from the craft of batik gentongan and traditional settlement of tanean lanjang. Batik activities that originally as a filler of spare time, is currently done to earn income.The changes of paradigm is expected to have an impact on changing the pattern of arragement of tanean lanjang. The research was descriptive with qualitative method which was done on 6 (six) groups of tanean lanjang. The changes in the paradigm of society do not show much change in the pattern of arragement of tanean lanjang in the kampung batik of Tanjung Bumi. The tanean lanjang (the long of yard); fence; location, orientation, hierarchy, and shape of the Langgar; and the porch of houses are the elements that are preserved. The function of the Langgar becomes less. The spaces in the houses are private whereas the porch of the houses has changed on its character from semi-privat become semi-public. The changes happened on its pattern, total, and the function of the residential space which more complex. It is also much more influenced by development of life of social than the development of batik activities.The pattern of tanean lanjang can be a place of the develpment of batik activities. The traditional settlement of tanean lanjang is still suitable with the meaning the way of life today.
WUJUD KEBERAGAMAN RUANG ARSITEKTUR DI PESISIR SURABAYA (TINJAUAN RUANG PERTAHANAN DAN KETAHANAN) Wiwik Dwi Susanti; Muchlisiniyati Safeyah; Fairuz Mutia
Mintakat: Jurnal Arsitektur Vol 23, No 1 (2022): Maret 2022
Publisher : Architecture Department University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jam.v23i1.6222

Abstract

Pesisir Surabaya merupakan salah satu kawasan di Surabaya yang memiliki karakter ruang pertahanan dan ketahanan yang beragam. Wujud ruang arsitektur terbentang dari Utara sampai dengan Timur meliputi pertahanan teritori, sosial, budaya, alam dan arsitektur. Sedangkan ketahanan atau resilience lebih kepada proses mitigasi, adaptasi dan inovatif yang dilakukan oleh masyarakat. Pada sisi Utara meliputi kawasan Bulak, Perak dan Kedung Cowek terdapat pertahanan dari teritori, budaya dan sosial. Sedangkan kawasan Bulak ruang arsitektur lebih kepada ruang ketahanan yang telah mengalami proses adaptasi dan inovasi sehingga memiliki wujud yang beragam dipengaruhi oleh keberagaman etnis. Etnis Tionghoa, Arab dan Madura merupakan etnis yang berkembang di bagian pesisir tersebut, sehingga arsitektur yang berkembang juga beragam. Pada Pamurbaya bentuk ruang pertahanan berupa area konservasi mangrove yang bertujuan untuk melestarikan flora dan fauna asli hutan mangrove. Wujud ketahanan ruang berupa fasilitas wisata dengan mengusung konsep ekowisata. Penelitian ini menggunakan metode penelitian kualitatif deskriptif dengan menggunakan analisa kualitatif. Wujud keberagaman ruang arsitektur di pesisir Surabaya menjadi identitas kawasan, sehingga berdampak pada pemanfaatan ruang kota Surabaya.Coastal Surabaya is one of the areas in Surabaya that has various characters of defense and resilience. Its form includes two aspects, namely tangible and intangible. Tangible physical resilience is related to architecture while intangible resilience is related to cultural, social, etc. aspects (Hanan, 2014). Meanwhile, resilience is more about the mitigation, adaptation and innovative processes carried out by the community. The form of architectural space on the coast of Surabaya which stretches from North to East is very diverse including territorial defense, economy, social, culture, nature and architecture. On the north side covering the areas of Bulak, Perak and Kedung Cowek, there are territorial, cultural and social defenses. Meanwhile, in the Bulak area, the architectural space is more of a resilience space that has undergone a process of adaptation and innovation so that it has a variety of forms influenced by ethnic diversity. Ethnic Chinese, Arab and Madurese are ethnic groups that developed in this coastal area, so that the architecture that develops is also diverse. In Pamurbaya the form of defense space is in the form of a mangrove conservation area which aims to preserve the original flora and fauna of the mangrove forest. The form of spatial resilience in the form of tourist facilities by carrying the concept of ecotourism, due to the influence of the new tourism culture.This research uses descriptive qualitative research method using qualitative analysis. The form of the diversity of architectural spaces on the coast of Surabaya becomes the identity of the area, so that it has an impact on the use of Surabaya city space in the future.
EFEKTIVITAS PELAKSANAAN PROGRAM PELATIHAN PENGEMBANGAN DESAIN KEMASAN PRODUK BATIK SEMANGGI SURABAYA Susi Hardjati; Muchlisiniyati Safeyah; Kalvin Edo Wahyudi
Journal Publicuho Vol 4, No 2 (2021): May - July
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/jpu.v4i2.18219

Abstract

Semanggi batik is a typical batik of Surabaya City which has problems in increasing competitiveness, especially in the aspect of packaging quality. Therefore, a Semanggi batik product packaging design training program was implemented. The purpose of this training is to increase the understanding and skills of the semanggi batik craftsmens in developing product packaging designs. This article aims to measure and describe the effectiveness of the implementation of the packaging design development program for semanggi batik Surabaya products. The research was conducted with a quantitative approach with data collection techniques using a questionnaire. The data analysis technique used descriptive analysis. The results showed that the effectiveness of the implementation of the training program for the packaging design development of semanggi batik Surabaya products can be categorized as very high. This is because all aspects to measure the effectiveness of program implementation, such as compliance with implementation procedures, the degree of delivery of benefits to targets, the degree of change felt by target groups and differences between program outcomes and objectives have been optimally fulfilled. 
The Order of the Learning Spaces to Increase Learning Spirits at Madrasah Tsanawiyah Nurul Islam Surabaya Muchlisiniyati Safeyah; Wiwik Dwi Susanti
Nusantara Science and Technology Proceedings International Seminar of Research Month Science and Technology in Publication, Implementation and Co
Publisher : Future Science

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Abstract

The success of teaching and learning process depends not only on the teacher's expertise but also influenced by the condition of the learning space. The structures of the learning space must pay attention to the factors of flexibility, achievement, flexibility, comfort, and beauty can increase the spirit for students and teachers to transfer knowledge. The classroom and library room at MTs Nurul Islam pay less attention to flexibility and beauty factor. The purpose of the program is to improve the classroom and library of MTs Nurul Islam Surabaya so that it can improve the spirit of learning and teaching for students and teachers. The method is done through counseling and setting practice. The results of the counseling it can motivate teachers to apply a seat arrangement pattern that adjusted the learning activities. Furthermore in one of the classroom also was done by painting with dark green and light green. The dark green and light green colors are selected which are brighter than the previous ones. The arrangement of wall color is also made different, is two side wall of dark green and two sides wall with light green color. The Floor in the library room raised ± 20 cm to overcome the flood.
Implementation of Research Results in Preparing a Housing Planning Textbook Sri Suryani Yuprapti Winarsih; Muchlisiniyati Safeyah; Lily Syahrial
Nusantara Science and Technology Proceedings 4th International Seminar of Research Month
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2019.0460

Abstract

Learning is an activity undertaken by students to achieve educational goals. This learning process takes place in the interaction between the components of students (students) and educators (lecturers) with the content of educational goals. While learning outcomes can be classified into three, 1) effectiveness, which is measured by the level of student achievement, 2). Efficient, measured by the ratio between effectiveness and the amount of study time and/or the number of learning costs, 3). Attractiveness, which is measured by observing the tendency of students to keep learning. Housing planning is one of the courses taught in UPNVJT Architecture education that studies the elements, guidelines, and provisions involved in planning a residential environment. This Textbook is the result of previous research entitled "The Concept of Open Space Planning in simple housing based on community participation", and "Regional Planning Center for Integrated Education and Training in UPNVJT in Wonosalam". This textbook is a guide for students in planning a whole new housing environment. The compilation of textbooks on Housing Planning will make it easier for students to complete the task of planning a new housing environment. Besides that this textbook can also be used as a reference in architecture design course 6: designing residential facilities and preparing Final Projects related to the built environment, especially residential (residential) both horizontal and vertical housing.
Architecture Diversity in The Indonesian Coastal Area Due to Cultural Acculturation Muchlisiniyati Safeyah; Eva Elviana
Nusantara Science and Technology Proceedings 5th International Seminar of Research Month 2020
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2021.0921

Abstract

This study aims to identify architecture in coastal areas that are influenced by acculturation. Indonesia is the second country with the longest coastal area in the world. Coastal areas are un-secluded areas that have the potential to open up access to economic, social, and cultural factors. The wide-open cultural access causes the coastal areas to have diversity in architecture, Cultural acculturation is a process of cultural fusion as a result of blending immigrants culture with the local culture. The architecture of the coastal area has specific characteristics with several forms of amalgamation from immigrant culture's influence. Using a qualitative approach with the literature study method. The diversity of architecture in Indonesia's coastal areas includes traditional architecture, modern and contemporary architecture. According to historical records, most of the immigrants who entered Indonesia through various coastal areas were ethnic Chinese, Arabs, and Dutch. The culture of the immigrants is mixed with the culture of the local community. In its development, the mixture of cultures from China, Arabic, and the Netherlands gave a significant influence on the architecture of coastal communities. The mixing of cultures is manifested in various values ??and forms in the figure and form of the architecture. Chinese architecture, Arabic architecture, and Colonial architecture are forms of cultural acculturation.
Ecotourism Strategy in Facing the New-Normal Era (Case Study: Ecowisata Gunung Anyar) Wiwik Dwi Susanti; Muchlisiniyati Safeyah; Fairuz Mutia
Nusantara Science and Technology Proceedings 5th International Seminar of Research Month 2020
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2021.0966

Abstract

The COVID-19 pandemic has changed all aspects of life including people's habits of traveling and traveling. People limit themselves to mobilization to avoid spreading the virus. But that does not mean tourist attractions do not have the opportunity to rise again during the new normal era. According to the Director of the Indonesia Ecotourism Network, Ary Suhandi, in the new normal era, the trend of large numbers of tourism (mass tourism) is predicted to be replaced by the trend of quality tourism. "Ecotourism, adventure, and wellness tourism are great opportunities (travel.detik.com). So, that serious effort is needed by ecotourism managers to take advantage of these opportunities. The strategy carried out by the management must continue to prioritize the principles of health protocol handling covid 19. So that will provide comfort for visitors and managers. Ecotourism Gunung Anyar is one of the ecotourism in the East of Surabaya City which is back active in the new normal era. Various kinds of strategies are carried out by ecotourism Gunung Anyar to survive during the COVID-19 pandemic conditions. discussing Gunung Anyar's ecotourism strategy in facing the new normal era but still prioritizing the concept of conservation and education. This study uses qualitative and quantitative methods. Based on the results of the study it can be concluded that the strategy carried out includes internal and external strategies. The manager's efforts to continue to prioritize the concept of conservation, while externally are related to service strategies to visitors during the new normal.