Intani, Retno
Program Studi Ilmu Komunikasi

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

IMPLEMENTASI MANAJEMEN KOMISI PENYIARAN INDONESIA DALAM MENGAWAL ISI SIARAN TELEVISI Intani, Retno
JURNAL PUSTAKA KOMUNIKASI Vol 1, No 2 (2018)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Many interests dealing with television business effect on programs to gain demands of the market. Television programs are analogous to products or goods that are sold to other parties, in this case the audience and advertisers. The more audiences want goods (programs), the more interests that can influence on  economy, social and cultural interests and also political interests. The implication is that goal  of making programs are always directed to profit oriented. The Indonesian Broadcasting Commission (KPI) has its tasks to guarantee the community to have information that is appropriate and correct in accordance with human rights (Broadcasting Law 32/2002 Article 8 verse 3a). This study aims to determine the management implementation of the Indonesian Broadcasting Commission in monitoring and overseeing the content of Indonesian television broadcasting to establish healthy television programs. This study uses management theory consisting of planning, organizing actuating, controlling with constructive paradigms, qualitative approaches and descriptive methods. The results shows that KPI has implemented planning, organizing, actuating, controlling in carrying out the task of monitoring and overseeing television programs.
STRATEGI PUBLIC RELATIONS PT. PELNI (Persero) MENGIMPLEMENTASI PROGRAM CSR MELALUI PROGRAM KEMITRAAN DAN BINA LINGKUNGAN Intani, Retno
JURNAL PUSTAKA KOMUNIKASI Vol 1, No 1 (2018)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research describes  the effort  of  PT Pelni (Persero)’s  Public Relations (PR) to provide Corporate Social Responsibility (CSR) through Program  Kemitraan Dan Bina Lingkungan (PKBL).  CSR is a part of community relations activity, which happens to be part of PR function to build positive images of  the company. The concepts that  used to understand the phenomenon under the study are  organization communications, Public Relations, strategic management of Public Relations, interactionist symbolic, partnership  and  CSR through qualitative case study considered as the right method to provide a holistic preview about strategic management of PR for CSR implementation.          The findings of the research show that organization communications if implemented well, precisely and interactivy will accelerate Public Relations strategy for CSR implementation through PKBL although  PKBL is structured under controlling by Finance Department PT Pelni (Persero) cq Treasury division not restrained by Corporate Secretary PT Pelni (Persero) in which PR and CSR fields are managed. CSR  known as a PR activity that contributes to build and maintain good relationship between company and stakeholders and also to enhance positive images of the company.