Article Per Year (5 Year)
p-Index From 2019 - 2024
0.817
P-Index
This Author published in this journals
All Journal Jurnal Kajian Komunikasi Jurnal IPTEK-KOM (Jurnal Ilmu Pengetahuan dan Teknologi Komunikasi) PROSIDING KOMUNIKASI JIKE : Jurnal Ilmu Komunikasi Efek Bricolage : Jurnal Magister Ilmu Komunikasi Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Jurnal Sosiologi Andalas
Lestari, Yayuk
Universitas Andalas, Padang
Arts Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 7 Documents
Search

 1 
PERILAKU KOMUNIKASI MASYARAKAT DAN APARATUR DALAM MENDUKUNG KOTA PARIAMAN SEBAGAI KOTA WISATA Arif, Ernita; Darwis, Yuliandre; Lestari, Yayuk; Rinaldi, Rinaldi
PROSIDING KOMUNIKASI PROSIDING : AKSELERSI PEMBANGUNAN MASYARAKAT LOKAL MELALUI KOMUNIKASI DAN TEKNOLOGI INFORMASI (BUKU
Publisher : PROSIDING KOMUNIKASI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (658.848 KB)

Abstract

Kota Pariaman merupakan salah satu kota di Provinsi Sumatera Barat yang terus giat berbenah dan membangun. Dengan keterbatasan sumber daya tambang, lahan perkebunan ataupun pertanian yang dimiliki, sudah sangatlah tepat Kota Pariaman memiliki visi dengan salah satu fokus pembangunan menjadikan Kota Pariaman Sebagai Kota Tujuan Wisata. Untuk membangun suatu daerah dibutuhkan tiga pilar utama yaitu masyarakat, pemerintah, dan swasta. Tidak terkecuali juga bagi Kota Pariaman, guna mencapai visi Pariaman sebagai kota wisata diperlukan kerja keras dari ketiga pilar tersebut untuk membangun citra positif, keamanan dan kenyamanan bagi para wisatawan yang datang berkunjung, disamping sinergi yang kuat dan saling mengisi. Penelitian ini bertujuan untuk menganalisis perilaku komunikasi masyarakat dan aparatur dalam mendukung Kota Pariaman sebagai kota wisata. Penelitian dilakukan dengan menggunakan metode kualitatif dengan jenis analisis deksriptif. Informan dalam penelitian ini adalah masyarakat dan aparatur di kota Pariaman. Teknik pengumpulan data dalam penelitian ini dilakukan dengan observasi, wawancara, dan dokumentasi. Untuk analisis data dilakukan dengan teknik analisis milik Miles dan Huberman. Hasil penelitian menunjukkan bahwa perilaku komunikasi komunikasi masyarakat dan aparatur berupa perilaku komunikasi verbal dan non verbal. Masyarakat masih belum mengoptimalkan kemampuan berkomunikasi dalam mendukung kota pariaman sebagai kota wisata. Kata kunci : Perilaku Komunikasi verbal dan nonverbal , Kota Pariaman, Pariwisata
The Structural, Representation, and Interaction Aspects of Governmental Social Networking Account Lestari Yayuk; Dewi Surya Rahmi; Puspita Yesi
IPTEK-KOM : Jurnal Ilmu Pengetahuan dan Teknologi Komunikasi Vol 16, No 2 (2014): JURNAL IPTEKKOM : Jurnal Ilmu Pengetahuan & Teknologi Informasi
Publisher : BPSDMP KOMNFO Yogyakarta, Kementerian Komunikasi dan Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33164/iptekkom.16.2.2014.121-132

Abstract

This study was inspired by the growth of media and technology, particularly social networking accounts. Such accounts help people interact and participate in political decisions in spite of geographical, time and socio-economic barriers. However, West Sumatera provincial government has yet to optimize media as a means of communicatingwith the public. In the study, we use public sphere theory proposed by Habermas. Dahlgren developed it further into three dimensions: structural, representation, and interaction. Of two accounts examined, i.e. Solok and Pariaman city administrations’, the three dimensionsof public sphere have not existed. Public relations unit as the department that manages the accounts, still puts social networking accounts as a means of image polishing of the institutions rather than a means to disseminate information to the public. Social networking management that has not been taken as a performance appraisal tools has made social networking accounts as an additional task, although essentially they realise the importance to manage them.Keywords: Public sphere, Social networks, structural, representation, interaction
SPONSOR-ORIENTED MARKETING COMMUNICATION BY PADANG TV FOR MAINTAINING LOCAL-CULTURAL CONTENT Nindika Widya Tirta; Elva Ronaning Roem; Alna Hanana; Yayuk Lestari
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 6, No 02 (2020): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v6i02.2155

Abstract

This research focuses on promotional strategies conducted by Padang TV in an effort to introduce and maintain the Duduak Baselo program as a cultural content program. From the minimal existence of cultural content in the majority of Indonesian television, Padang TV is one of the local stations that present cultural content, one of which is the Duduak Baselo program. This program can survive, of course, because there are promotional and marketing efforts undertaken by the television station. Promotional mix analysis that becomes the focus of this research is on how the station approach to sponsors. This research uses descriptive qualitative method with a case study approach. In-depth interviews, observations, and documentation are used in collecting data. The data obtained were then processed with Miles and Huberman's technical analysis and validated with triangulation techniques. The results of this study indicate that the Duduak Baselo program carries out several communication activities as their promotional strategies in introducing and maintaining the Duduak Baselo program. Padang TV, as the station that produces Duduak Baselo, in such a way builds cooperative relationships with various parties, such as the government and the private sectors. This collaborative relationship is developed to get sponsors/advertisers. Activities undertaken to establish cooperation include building relationships, spreading proposals, lobbying, and negotiating.
Civic Engagement Menggunakan Media Online di Kalangan Anak Muda Kota Padang Yayuk Lestari
JIKE: Jurnal Ilmu Komunikasi Efek Vol 1 No 1 (2017): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v1i1.45

Abstract

Abstract The rapid development of the Internet raises questions about how the Internet contributes to the formation of civic engagement, including issues related to public interest. Internet presence raises concerns increasingly fertile individualist values, especially among young people. This study intended to investigate form of public participation, especially among young people in the city of Padang and how the role of online media (social media) on the participation of young people in issues of public interest. This research is uses qualitative and quantitative methods with interviews, observations, questionnaires as data collection techniques. Social issues, education and health is a major concern young people in the city of Padang, meanwhile political issues are not preference. Political eficacy is the reason for the reluctance to get involved in political issues. Keywords: Civic Engagement, Media Online, Media Consumption, Digital Activism, Kota Padang
Kepanikan Moral dan Politics of Moral di Sumatera Barat Yayuk Lestari
Jurnal Sosiologi Andalas Vol 8 No 2 (2022)
Publisher : Department of Sociology, Faculty of Social and Political Sciences, Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jsa.8.2.192-202.2022

Abstract

This paper examines the discourse surrounding morality and politics. Taking the setting in West Sumatra, this paper intends to explore how local politicians use the issue of moral politics by spreading fear without solid evidence. The purpose of this article is to look at the intersection between morality and politics from the perspective of the sociological framework of “moral panics”, where the authorities, especially the government and religious institutions, are still the holders of authority to control the moral standards of society. By using the basis of adat and religion, the government negates LGBT groups for political purposes to gain mass support.
Convergence continuum of the mass media Riau Pos Yayuk Lestari; Tantri Puspita Yazid; Ramadhani Indah Al Dillah; Mai Sela Rosa Elsarena
Jurnal Kajian Komunikasi Vol 11, No 1 (2023): June 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v11i1.43911

Abstract

Background: The flow of globalization and the rise of the Internet have forced the mass media to come to terms with these changes and go hand in hand to survive. Riau Pos, the oldest mass media in Riau Province has become the first print media in Riau to practice convergence by establishing an online news portal now named RiauPos.co. Purpose: This study aims to analyze the convergence continuum of the mass media Riau Pos on the five Continuum Convergence processes. Methods: This study uses a qualitative method with the Continuum Convergence theory published by Daily, Demo, Spillman, and the concept of Management. Results: The result revealed that Riau Pos carried out all stages of Continuum Convergence such as Cross Promotion, Cloning, Coopetition, and Content which are done simultaneously with media within the Riau Pos Group. The basis of the implementation of this convergence is a collaboration that emphasizes the characteristics of each platform. Conclusions: Full convergence has finally been finally implemented, although not yet perfect, in the implementation of 3M, namely Multichannel, Multimedia, and Multiplatform. Implications: Implementing this convergence is indeed a way for Riau Pos to survive as a print media in the form of newspapers and cyber media through its website, RiauPos.co.
POLARISASI VAKSIN COVID-19 STUDI TENTANG BERITA HOAX DAN POPULISME DI KOTA PADANG Diego; Yayuk Lestari
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 6 No 2 (2023): Mei
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v6i2.5176

Abstract

Tujuan dari penelitian ini diantaranya untuk mengetahui fenomena polarisasi, narasi hoax lewat sosial media dan populisme terutama kaitannya dengan kepercayaan kepada pemerintah. Peneliti menggunakan metode penelitian deskriptif kualitatif dengan teknik pengumpulan data melalui wawancara dan dokumentasi terutama dari sosial media. Pengetahuan dan keyakinan awal tentang vaksin Covid-19 merupakan faktor utama dari informan. Faktor yang mempengaruhi anti vaksin yakni influencer di media sosial serta adanya ketidakpercayaan kepada pemerintah dalam menangani krisis. Adanya kesimpangsiuran informasi mengenai Covid-19 dan vaksinasi Covid-19 menjadi celah awal ketidak percayaan masyarakat. Pesan di sosial media merupakan peneguh dari keyakinan awal bahwa vaksin berbahaya dan merupakan bentuk konspirasi.
Co-Authors Alna Hanana Darwis, Yuliandre Dewi Surya Rahmi, Dewi Surya Diego Elva Ronaning Roem Ernita Arif Mai Sela Rosa Elsarena Nindika Widya Tirta Puspita Yesi Ramadhani Indah Al Dillah Rinaldi Rinaldi Yazid, Tantri Puspita