Claim Missing Document
Check
Articles

Found 17 Documents
Search

CITA RASA TEH BOTOL SOSRO TERCERMIN PADA PROMOSI PENJUALANNYA Bayquni, Bayquni
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 10, No 4 (2011)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Companies must have a marketing strategy to promote or market a product, in order to attract the attention of consumers. One strategy used by companies in marketing their products, through advertising. Advertising is the most effective marketing medium. Advertising can drive purchasing decisions. Therefore the content of advertisements should be clear and understandable to consumers. An advertisement should be able to represent the product being advertised .. Effective advertising can influence buying decisions. This means that advertising has become a marketing tool to assist in establishing effective communication between the company and its customers to penetrate the increasingly fierce market competition.In the effect between advertising and sales promotion with this then, can drive the purchase decision, need to do a variety of efforts to create a strategy to create customer satisfaction by analyzing the needs and desires of consumers to the products on offer. With this strategy by presenting the companys thinking about a different product with other products, as well as having a high quality to strengthen its position in promoting a product, then the consumer makes such products as the main option.Many options that are promoted or beverage products offered through advertising by introducing the benefits of the drink product. With so many choices beverage products, increasing competition that drives the purchase decision in determining the sales promotion of such products. One of the beverage products that have achieved market share, The Botol Sosro issued by PT. SINAR SOSRO.
MEMAHAMI BERGERILYA LEWAT KOMUNIKASI PEMASARAN Bayquni, Bayquni
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 9, No 4 (2010)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Marketing   communications    is a strategic  way to increase sales. However, not only until the Purchase  or intention to buy just  the marketing   communication  is possible,   even the values  contained  in a product  to the value required by the consumer  could  happen,  so consumers  no longer  buy products  diam buy a brand but also had to buy value. Thus when  designing   marketing communications   strategies  that build has perfect  accuracy  and carefulness both in its determination    of the marketing   mix  (Product,  Price, promotion  and place)  or in its selection   of promotion mix  (Personal   selling,  Direct Marketing,   PR  and Publicity,  Sales  Promotion,   Packaging,   and Word Of Mouth (WOM))  then  berhasil pula   marketing   communications   activities undertaken.   In this paper  we will study  how  to make  the precision   and accuracy   in using  marketing   communications,    better  known  by the name of integrated marketing   communications    (Integrated   Marekting  Communication).   Because   marketing   is very  heavy  with  the name  of competition   or in the  "war" then,  in this paper  were fitted  with use of the word guerrilla,   so what do the marketing   communication    really becomes  a strategy  appropriate.
MENDIDIK KONSUMEN MELALUI CORPORATE SOCIAL RESPONESIBILITY Educating Customers Through Corporate Social Responsebility Bayquni, Bayquni
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 10, No 3 (2011)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

MENDIDIK KONSUMEN MELALUI CORPORATE SOCIAL RESPONESIBILITYEducating Customers Through Corporate Social Responsebility
MEMBERDAYAKAN PROGRAM STUDI ILMU KOMUNIKASI Bayquni, Bayquni
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 8, No 27 (2009)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

By  communication   human  can  live  their  life. communication    human  can socialization.   By human  can  make  and  develop  their  culture. But,  by that kind  of communication.   can we do professional,    when Department. of Communication   as cm intermediate  scholar  and  this field  can be accomplish by  another  subject  of science?  Do  curriculum   of  Communication   Department over a barrel or   its own and what is the weakness  of curriculum  that applied  in Communication    Department?    This  paper   tried   to   explain   the   content   of curriculum  indeed by Communication   Department.
MENDIDIK KONSUMEN MELALUI CORPORATE SOCIAL RESPONSEBILITY Bayquni, Bayquni
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 12, No 1 (2013)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Marketing through advertising has always longed for, that the appeal of its products obtain a much affecting the purchase and continuously. So that advertisers and marketers too, vigorously conduct educational activities to the public through its products. But we realize it or not, it turns out that consumers are learning to do, very much. And they are not aware of the impact of the product is consumed. Therefore, through this paper, the authors will provide an overview kegitana importance of CSR as a form of continuity of pengedukasian ads.
KEBIJAKAN REDAKSI MEDIA SOSIAL PARTAI DEMOKRASI INDONESIA PERJUANGAN JAKARTA TIMUR DALAM MENENTUKAN PEMBERITAAN Bayquni Bayquni; Ardhyca Ade Saputra
Jurnal Pustaka Komunikasi Vol 2, No 2 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v2i2.884

Abstract

In this study, researchers tried to research a social media that people might not know much about, namely the Facebook Fan Page Account Dewan Pimpinan Cabang Partai Demokrasi Indonesia Perjuangan Jakarta Timur. The purpose of this study is to find out more in the editorial policies of Facebook Fan Page Dewan Pimpinan Cabang Partai Demokrasi Indonesia Perjuangan Jakarta Timur in determining the news worthy of circulation. In order to study more about social media editorial policies Facebook Fan Page Account Dewan Pimpinan Cabang Partai Demokrasi Indonesia Perjuangan Jakarta Timur Jakarta Timur researchers use the methodology of Moderate Participation Observation: in this study there is a balance between researchers being insiders and being outsiders. The researcher also participated in participatory observation in several activities, but not fully. The results of this study are Facebook Fan Page Accounts Dewan Pimpinan Cabang Partai Demokrasi Indonesia Perjuangan Jakarta Timur Jakarta Timurhave a policy in making news. News writers are required to have a mindset that is in accordance with the style of language and writing must also be in accordance with the segmentation of the reader, in order to understand what they need.
KEBIJAKAN REDAKSI MEDIA SOSIAL PARTAI DEMOKRASI INDONESIA PERJUANGAN JAKARTA TIMUR DALAM MENENTUKAN PEMBERITAAN Bayquni, Bayquni
JURNAL PUSTAKA KOMUNIKASI Vol 2, No 2 (2019)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In this study, researchers tried to research a social media that people might not know much about, namely the Facebook Fan Page Account Dewan Pimpinan Cabang Partai Demokrasi Indonesia Perjuangan Jakarta Timur. The purpose of this study is to find out more in the editorial policies of Facebook Fan Page Dewan Pimpinan Cabang Partai Demokrasi Indonesia Perjuangan Jakarta Timur in determining the news worthy of circulation. In order to study more about social media editorial policies Facebook Fan Page Account Dewan Pimpinan Cabang Partai Demokrasi Indonesia Perjuangan Jakarta Timur Jakarta Timur researchers use the methodology of Moderate Participation Observation: in this study there is a balance between researchers being insiders and being outsiders. The researcher also participated in participatory observation in several activities, but not fully. The results of this study are Facebook Fan Page Accounts Dewan Pimpinan Cabang Partai Demokrasi Indonesia Perjuangan Jakarta Timur Jakarta Timurhave a policy in making news. News writers are required to have a mindset that is in accordance with the style of language and writing must also be in accordance with the segmentation of the reader, in order to understand what they need to observe how to advance the theory of Hierarchy of Influence in Facebook Fan Page Accounts Dewan Pimpinan Cabang Partai Demokrasi Indonesia Perjuangan Jakarta Timur.
PARTISIPASI KHALAYAK MEDIA ONLINE TERHADAP LIPTAN6.COM DALAM MEMENANGKAN PERSAINGAN INDUSTRI MEDIA MASSA DI INDONESIA Bayquni, Bayquni
JURNAL PUSTAKA KOMUNIKASI Vol 1, No 2 (2018)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Background of this research is new media or also called online media, researchers want to do an analysis of how Liputan6.com can do media convergence in accordance with market needs, so liputan6.com can win the competition in New Media or New Media industry. By looking at the formulation of the problem, it will be seen how the convergence in online media is done. The results of research on Liputan6.com stated that. In conducting Convergence Liputan6.com converges on the economy, on social and on culture, which further directs its preaching to young people. In addition, Liputan6.com also participates in the creation of affiliate program packaging, expression, collaboration of probleme solving and conection. By engaging the audience with a term called citizen journalism, so the audience to believe that what is conveyed contains elements of truth, and the last Commodification is Sibernat where the limitations of space and time become lost when directed and packaged in accordance with the purpose of Liputan6.com in informing the news. The results of research on Liputan6.com can be concluded that Liputan6.com has fulfilled the element in doing cultural participation in order to capture the competition of new media industry.
KEBIJAKAN REDAKSI MEDIA SOSIAL PARTAI DEMOKRASI INDONESIA PERJUANGAN JAKARTA TIMUR DALAM MENENTUKAN PEMBERITAAN Bayquni, Bayquni; Saputra, Ardhyca Ade
JURNAL PUSTAKA KOMUNIKASI Vol 2, No 2 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v2i2.884

Abstract

In this study, researchers tried to research a social media that people might not know much about, namely the Facebook Fan Page Account Dewan Pimpinan Cabang Partai Demokrasi Indonesia Perjuangan Jakarta Timur. The purpose of this study is to find out more in the editorial policies of Facebook Fan Page Dewan Pimpinan Cabang Partai Demokrasi Indonesia Perjuangan Jakarta Timur in determining the news worthy of circulation. In order to study more about social media editorial policies Facebook Fan Page Account Dewan Pimpinan Cabang Partai Demokrasi Indonesia Perjuangan Jakarta Timur Jakarta Timur researchers use the methodology of Moderate Participation Observation: in this study there is a balance between researchers being insiders and being outsiders. The researcher also participated in participatory observation in several activities, but not fully. The results of this study are Facebook Fan Page Accounts Dewan Pimpinan Cabang Partai Demokrasi Indonesia Perjuangan Jakarta Timur Jakarta Timurhave a policy in making news. News writers are required to have a mindset that is in accordance with the style of language and writing must also be in accordance with the segmentation of the reader, in order to understand what they need.
PENGARUH KOMPOSISI CAMPURAN BATU BARA LOKAL DAN IMPOR TERHADAP KUALITAS KOKAS PT ABC Wardana, Safril Kartika; Bayquni, Babay; Perkasa, M. Guntur; Wafi, Zikri A.
Jurnal Inovasi Teknik Kimia Vol 5, No 1 (2020)
Publisher : Fakultas Teknik Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/inteka.v5i1.3396

Abstract

Kokas merupakan hasil karbonisasi batu bara tanpa kontak udara yang menyebabkan berkurangnya kandungan zat terbang pada batu bara sehingga nilai karbon tertambatnya menjadi meningkat. Kokas digunakan sebagai bahan bakar dan bahan pereduksi besi dalam proses pembuatan baja dalam teknologi blast furnace. Kokas yang digunakan harus memenuhi parameter kimia dan fisik yang dipersyaratkan karena memiliki peranan penting dalam meningkatkan produktifitas pembuatan baja. Parameter kimia yang dibutuhkan pada kokas yaitu nilai kadar air, kadar zat terbang, kadar abu, kadar karbon tertambat, sedangkan untuk pengujian kualitas kokas didasarkan pada dua indek degradasi yaitu CRI (coke reaction index) dan CSR (coke strength after reaction). Tidak semua batu bara lokal memiliki kualitas yang memenuhi parameter yang dipersyaratkan, seperti batu bara Adaro dan Marunda Graha Mineral (MGM) dari Kalimantan yang memiliki kualitas dibawah standar yang dipersyaratkan. Penelitian ini bertujuan untuk mendapatkan batu bara sesuai dengan standar yang dipersyaratkan PT ABC melalui pencampuran atau blending batu bara lokal dengan batu bara impor German Creek 8 (GC-8) dan Moranbah North (MN) yang memiliki kualitas yang lebih bagus. Proses karbonisasi dilakukan pada suhu 1000ºC selama 1 jam dalam suatu tungku. Variasi komposisi yang dilakukan sebanyak tiga variasi. Selanjutnya kokas hasil karbonisasi dilakukan pengujian. Dari beberapa parameter kualitas kokas yang dipersyaratkan oleh PT ABC didapat hasil kadar air ketiga variasi sampel masih memiliki kadar air yang dipersyaratkan yaitu dibawah 4%, Kadar zat terbang ketiga variasi sampel masih memenuhi nilai yang dipersyaratkan yaitu