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All Journal WACANA, Jurnal Ilmiah Ilmu Komunikasi JURNAL PUSTAKA KOMUNIKASI
Priyadi, Catur
Universitas Prof. Dr. Moestopo (Beragama)
Languange, Linguistic, Communication & Media Social Sciences

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IMPLEMENTASI STRATEGI KOMUNIKASI MANAGEMENT ARTIS GRUP BAND STARS AND RABBIT DALAM MEMPROMOSIKAN CONSTELLATION ASIA TOUR 2015 Catur Priyadi; Rendy Dwi Saputra
Jurnal Pustaka Komunikasi Vol 2, No 2 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v2i2.879

Abstract

The purpose of this study was determine to the implementation of communications strategies artist management bands Stars and Rabbit in promoting Constellation Asia Tour 2015. This study is applied constructivist paradigm, descriptive qualitative approach with case study method. Concepts and theories used in this research is. PR Management Theory, 7C's Communication and Concept 4 steps. The results of this study, based on the concept of four steps the management of the artist first an analysis performed of the attitudes and behavior of the audience, the process of planning promotions in the form of concert music is become desire of the management of the artist and the artist himself, Selection of communication used more priority to effectiveness and comfort of the side communicating in evaluation process will provide benefits for the parties concerned to predict the problems that may arise in the future. Media campaign that is frequently used is a social media and media partners, content or the content of the message to be conveyed to the audience in one place will have a different effect if the content of the message delivered at other places, the promotion is a ceaseless innovation, and channels used in communications strategy to promote the band Stars and Rabbit namely digital media.
IDE KREATIF DALAM MEMBUAT IKLAN Priyadi, Catur
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 3, No 9 (2004)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

IDE KREATIF DALAM MEMBUAT IKLAN
ANALISIS SEMIOTIKA ILLUSTRASI “KOALISI HIRUK-PIKUK CAPRES 2014” PADA MAJALAH TEMPO Priyadi, Catur
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 14, No 1 (2015)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Easily set up a press agency or office of preaching became one of the reasons some of the political elite to establish a news agency. In addition, the presence of motifs commercialism, some underlying political affiliation. Media TempoGrup apparently take advantage of the situation. Through the case of contradiction Cover Tempo 7 April 2014 could predict or forecast the presidential candidates who will qualify in the presidential whereas almost one month interval, then coupled with various symbols of mystery. Not Tempo otherwise create a sensation, but this time make public sensation became curious and tried to review it. who was then busy discussed, Tempo Magazine utilizing two big names Presidential Candidate, namely Prabowo Subiakto and Joko Widodo, as Tempo Magazine Cover 7 April 2014 through a news photograph, coupled with attention-grabbing headline “Coalition frenzy Candidates 2014” at Tempo Magazine, 7-13 April 2014 edition “. By using semotics analysis of Roland Barthes, the author seeks to uncover denotative, connotative, and myths behind the news photos. Not only interpret the photo, but the statement and title in the headline can also be interpreted using the same theory. It should be underlined that semiotics is the study of signs. Interpret more than just communication, but looking deeper into the meaning dikomunikasikannya. Semiotic analysis talking about the meaning as seen (denotation), the meaning behind what is visible (connotation), and myths
AGENDA MEDIA MENGENAI PILPRES PEMILU 2014: Analisis Isi Terhadap Pemberitaan Mengenai Setatus Pencalonan Jokowi Dalam Surat Kabar Kompas. Priyadi, Catur
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 13, No 3 (2014)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

The momentum of presidential election as a political reality of course a lot of attention from various circles to be observed and assessed by the PR. the media agenda and the theoretical approach using content analysis methodology with a quantitative approach to the Kompas newspaper, because it basically is one of the various methods that are categorized as “Unobtructive Research”, is the possible research methods the researcher to be able to study the process of social life is not directly without causing change existing data. This study aims to gain an idea of   how the media view or highlight cases Jokowi nomination as a Presidential candidate in the 2014 Kompas Newspaper. Positivist research paradigm developing studies of media effects, in addition to the positivist paradigm also emphasizes objectivity that world phenomenon can be explained by the laws of the objective, rational, and can be tested. With the quantitative approach Agenda media measured by content analysis technique based on the category dikoding existing issues, measured by the frequency and volume issues trigger issues (Centimeter Area newspaper column), test reliability or consistency of the formula Ole R. Holsty. Here the researchers conducted a pretest with mengkoding way categorization of the test sample into the inter-code. From the data processing aspects of the audience for the results of the salience, there’s findings that the news in the newspaper Kompas that is relevant to the case’s candidacy in the 2014 presidential election results Jokowi test analysis of the aspects the audience salience (level of relevance eversion news for audiences with news content the needs of the audience) indicates that there is a significant relationship between the loading time news before and after campaign with the information needed audiences. Audience salience Relevance news content in terms of the need for public information associated with the loading time news (X ² = 11,3,1 df, p <0.05). From the data processing to result in the aspect Velence / valence (pleasant or unpleasant news for the audience), the findings indicate that the newspapers about the case Nominations Jokowi compass on the 2014 presidential election is not fun, it is seen from news reports about personal image Jokowi when served as Governor of Jakarta. Valence Serving humanity Jokowi news connected with the loading time (X ² = 18.1 df, p <0.05).
STUDI KOMUNIKASI PADA KOMUNITAS TUKANG KANTONG DI KAMPUNG KRAMAT, JAKARTA-TIMUR Sofyan, Sofyan; Syaifullah, Muhammad; Yuwarti, Harti; Muhtadin, Muhtadin; Priyadi, Catur
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 10, No 3 (2011)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

STUDI KOMUNIKASI PADA KOMUNITAS TUKANG KANTONGDI KAMPUNG KRAMAT, JAKARTA-TIMUR
SEMUA ORANG ADALAH ORANG IKLAN Priyadi, Catur
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 3, No 19 (2004)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

SEMUA ORANG ADALAH ORANG IKLAN
KONSTRUKSI BUDAYA DALAM IKLAN Priyadi, Catur
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 3, No 10 (2004)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Dalam konteks pemasaran, iklan merupakan   elemen pemasaran yang sangat penting dan merupakan ujung tombak dalam menunjang keberhasilan pemasaran. Melalui iklan para konsumen mengetahui keadaan suatu produk. Tidak mengherankan iklan merupakan salah satu jembatan komunikasi yang menghubungkan antara produsen dengan konsumen.
ANALISIS DRAMATURGI PENAMPILAN ANIES BASWEDAN DALAM KAMPANYE PILGUB 2017 Priyadi, Catur
JURNAL PUSTAKA KOMUNIKASI Vol 1, No 2 (2018)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

This research purpose to analyse Anies Baswedan’s  performance in his campaign during Governor election 2017 in Indonesia. Anies known as Indonesian Intelectual figure and decide to involve in Indonesian Politics. Researcher interest in Anies’s decision to involve in politics and to recognize his self, wheter during campaign or not.This research is Dramaturgi Analyst with interaction symbolic approach. Kind of research is qualitative. As a research, this only focused on Anies Baswedan’s appearance, while he was in the campaign. Data of this  research is qualitative, where data has not numbers. All data were substansive that interprete with erudite references. The analyst data system that used  in this research progress to identify Anies Baswedan’s appearance during his campaign in Governor election 2017. Identify Anies’s appearance divided in two parts, front stage ( during campaign) and back stage (daily life). As the result, researcher conclude that Anies Baswedan managed his impression in front stage well. Even this research found some discrepancies between his front stage and back stage. This Discrepancy is the differences between Anies’s Statements with his daily life.
IMPLEMENTASI STRATEGI KOMUNIKASI MANAGEMENT ARTIS GRUP BAND STARS AND RABBIT DALAM MEMPROMOSIKAN CONSTELLATION ASIA TOUR 2015 Priyadi, Catur
JURNAL PUSTAKA KOMUNIKASI Vol 2, No 2 (2019)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

The purpose of this study was determine to the implementation of communications strategies artist management bands Stars and Rabbit in promoting Constellation Asia Tour 2015. This study is applied constructivist paradigm, descriptive qualitative approach with case study method. Concepts and theories used in this research is. PR Management Theory, 7C's Communication and Concept 4 steps. The results of this study, based on the concept of four steps the management of the artist first an analysis performed of the attitudes and behavior of the audience, the process of planning promotions in the form of concert music is become desire of the management of the artist and the artist himself, Selection of communication used more priority to effectiveness and comfort of the side communicating in evaluation process will provide benefits for the parties concerned to predict the problems that may arise in the future. Media campaign that is frequently used is a social media and media partners, content or the content of the message to be conveyed to the audience in one place will have a different effect if the content of the message delivered at other places, the promotion is a ceaseless innovation, and channels used in communications strategy to promote the band Stars and Rabbit namely digital media.
KONSTRUKSI PEMAKNAAN IKLAN POLITIK PASANGAN AHOK-DJAROT DI TELEVISI PADA PILKADA DKI JAKARTA 2017 Priyadi, Catur
JURNAL PUSTAKA KOMUNIKASI Vol 1, No 1 (2018)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

 Political communication through advertising on the media focuses on hard selling Just as with commercial advertising, the purpose of political advertising is to persuade and motivate voters to choose a particular candidate.This study analyzes the political ads of the Ahok-DJarot couples in the Jakarta Pilgub 2017. The purpose of this research is to know semiotic analysis from political advertisement to 2 candidate and imaging on this advertisement. .The process of processing the data of this research method is done by Using semiotic analysis techniques (semiotic analysis) is to reveal the meaning in the political ads to the 3 candidates. Using the semiotic analysis approach model used is Roland Bartes's semiotics theory. Namely Connotation and Deontation. The result of this research is the meaning of every political advertisement of the candidate of cawagub candidate of DKI Jakarta 2017. Ahok-Djarot in his political advertisement means that the lifting of the people of Jakarta in the event of riots in 1998, which was raised by Muslim, a group of Groups that create riots, and divide the unity of the Unitary Republic of Indonesia.
Co-Authors Muhammad Syaifullah, Muhammad Muhtadin Muhtadin Rafika Rani Rendy Dwi Saputra Sofyan Sofyan Yuwarti, Harti