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All Journal WACANA, Jurnal Ilmiah Ilmu Komunikasi JURNAL PUSTAKA KOMUNIKASI
Priyadi, Catur
Universitas Prof. Dr. Moestopo (Beragama)
Languange, Linguistic, Communication & Media Social Sciences

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Journal : WACANA, Jurnal Ilmiah Ilmu Komunikasi

 1 
IDE KREATIF DALAM MEMBUAT IKLAN Priyadi, Catur
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 3, No 9 (2004)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

IDE KREATIF DALAM MEMBUAT IKLAN
ANALISIS SEMIOTIKA ILLUSTRASI “KOALISI HIRUK-PIKUK CAPRES 2014” PADA MAJALAH TEMPO Priyadi, Catur
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 14, No 1 (2015)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Easily set up a press agency or office of preaching became one of the reasons some of the political elite to establish a news agency. In addition, the presence of motifs commercialism, some underlying political affiliation. Media TempoGrup apparently take advantage of the situation. Through the case of contradiction Cover Tempo 7 April 2014 could predict or forecast the presidential candidates who will qualify in the presidential whereas almost one month interval, then coupled with various symbols of mystery. Not Tempo otherwise create a sensation, but this time make public sensation became curious and tried to review it. who was then busy discussed, Tempo Magazine utilizing two big names Presidential Candidate, namely Prabowo Subiakto and Joko Widodo, as Tempo Magazine Cover 7 April 2014 through a news photograph, coupled with attention-grabbing headline “Coalition frenzy Candidates 2014” at Tempo Magazine, 7-13 April 2014 edition “. By using semotics analysis of Roland Barthes, the author seeks to uncover denotative, connotative, and myths behind the news photos. Not only interpret the photo, but the statement and title in the headline can also be interpreted using the same theory. It should be underlined that semiotics is the study of signs. Interpret more than just communication, but looking deeper into the meaning dikomunikasikannya. Semiotic analysis talking about the meaning as seen (denotation), the meaning behind what is visible (connotation), and myths
AGENDA MEDIA MENGENAI PILPRES PEMILU 2014: Analisis Isi Terhadap Pemberitaan Mengenai Setatus Pencalonan Jokowi Dalam Surat Kabar Kompas. Priyadi, Catur
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 13, No 3 (2014)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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The momentum of presidential election as a political reality of course a lot of attention from various circles to be observed and assessed by the PR. the media agenda and the theoretical approach using content analysis methodology with a quantitative approach to the Kompas newspaper, because it basically is one of the various methods that are categorized as “Unobtructive Research”, is the possible research methods the researcher to be able to study the process of social life is not directly without causing change existing data. This study aims to gain an idea of   how the media view or highlight cases Jokowi nomination as a Presidential candidate in the 2014 Kompas Newspaper. Positivist research paradigm developing studies of media effects, in addition to the positivist paradigm also emphasizes objectivity that world phenomenon can be explained by the laws of the objective, rational, and can be tested. With the quantitative approach Agenda media measured by content analysis technique based on the category dikoding existing issues, measured by the frequency and volume issues trigger issues (Centimeter Area newspaper column), test reliability or consistency of the formula Ole R. Holsty. Here the researchers conducted a pretest with mengkoding way categorization of the test sample into the inter-code. From the data processing aspects of the audience for the results of the salience, there’s findings that the news in the newspaper Kompas that is relevant to the case’s candidacy in the 2014 presidential election results Jokowi test analysis of the aspects the audience salience (level of relevance eversion news for audiences with news content the needs of the audience) indicates that there is a significant relationship between the loading time news before and after campaign with the information needed audiences. Audience salience Relevance news content in terms of the need for public information associated with the loading time news (X ² = 11,3,1 df, p <0.05). From the data processing to result in the aspect Velence / valence (pleasant or unpleasant news for the audience), the findings indicate that the newspapers about the case Nominations Jokowi compass on the 2014 presidential election is not fun, it is seen from news reports about personal image Jokowi when served as Governor of Jakarta. Valence Serving humanity Jokowi news connected with the loading time (X ² = 18.1 df, p <0.05).
STUDI KOMUNIKASI PADA KOMUNITAS TUKANG KANTONG DI KAMPUNG KRAMAT, JAKARTA-TIMUR Sofyan, Sofyan; Syaifullah, Muhammad; Yuwarti, Harti; Muhtadin, Muhtadin; Priyadi, Catur
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 10, No 3 (2011)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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STUDI KOMUNIKASI PADA KOMUNITAS TUKANG KANTONGDI KAMPUNG KRAMAT, JAKARTA-TIMUR
SEMUA ORANG ADALAH ORANG IKLAN Priyadi, Catur
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 3, No 19 (2004)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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SEMUA ORANG ADALAH ORANG IKLAN
KONSTRUKSI BUDAYA DALAM IKLAN Priyadi, Catur
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 3, No 10 (2004)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Dalam konteks pemasaran, iklan merupakan   elemen pemasaran yang sangat penting dan merupakan ujung tombak dalam menunjang keberhasilan pemasaran. Melalui iklan para konsumen mengetahui keadaan suatu produk. Tidak mengherankan iklan merupakan salah satu jembatan komunikasi yang menghubungkan antara produsen dengan konsumen.
Co-Authors Muhammad Syaifullah, Muhammad Muhtadin Muhtadin Rafika Rani Rendy Dwi Saputra Sofyan Sofyan Yuwarti, Harti