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All Journal Wacana: Jurnal Ilmiah Ilmu Komunikasi JURNAL PUSTAKA KOMUNIKASI
Priyadi, Catur
Universitas Prof. Dr. Moestopo (Beragama)
Languange, Linguistic, Communication & Media Social Sciences

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IMPLEMENTASI STRATEGI KOMUNIKASI MANAGEMENT ARTIS GRUP BAND STARS AND RABBIT DALAM MEMPROMOSIKAN CONSTELLATION ASIA TOUR 2015 Catur Priyadi; Rendy Dwi Saputra
Jurnal Pustaka Komunikasi Vol 2, No 2 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v2i2.879

Abstract

The purpose of this study was determine to the implementation of communications strategies artist management bands Stars and Rabbit in promoting Constellation Asia Tour 2015. This study is applied constructivist paradigm, descriptive qualitative approach with case study method. Concepts and theories used in this research is. PR Management Theory, 7C's Communication and Concept 4 steps. The results of this study, based on the concept of four steps the management of the artist first an analysis performed of the attitudes and behavior of the audience, the process of planning promotions in the form of concert music is become desire of the management of the artist and the artist himself, Selection of communication used more priority to effectiveness and comfort of the side communicating in evaluation process will provide benefits for the parties concerned to predict the problems that may arise in the future. Media campaign that is frequently used is a social media and media partners, content or the content of the message to be conveyed to the audience in one place will have a different effect if the content of the message delivered at other places, the promotion is a ceaseless innovation, and channels used in communications strategy to promote the band Stars and Rabbit namely digital media.
BENTUK KEKERASAN PADA PEREMPUAN DALAM HUBUNGAN BERPACARAN DI FILM Catur Priyadi; Rafika Rani
Jurnal Pustaka Komunikasi Vol 3, No 2 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v3i2.1128

Abstract

Film is an effective mass communication media in conveying various kinds of messages. From the aspect of communication, films have many advantages compared to other media because they are presented in an audio-visual form. Possessive films are interesting to study because they highlight forms of dating violence that are still underestimated and different from other teen films that have been circulating in the market. Researchers conducted in-depth research and found dating violence was in the first position. This study wanted to reveal the form of violence against women in dating in possessive films. The theory used to support this research is Charles Sanders Peirce's Semiotic Analysis to analyze the meaning of signs, objects, and interpretants in each scene of violence that is displayed. This research uses descriptive analysis with a qualitative approach and uses a critical paradigm. Data collection techniques using documentation study and literature study and supported by triangulation. The results of the analysis in possessive films show that there are forms of violence against women in dating as well as gender bias which has always characterized women as weak and dependent on men until now.
KONSTRUKSI PEMAKNAAN IKLAN POLITIK PASANGAN AHOK-DJAROT DI TELEVISI PADA PILKADA DKI JAKARTA 2017 Catur Priyadi
Jurnal Pustaka Komunikasi Vol 1, No 1 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v1i1.530

Abstract

Political communication through advertising on the media focuses on hard selling Just as with commercial advertising, the purpose of political advertising is to persuade and motivate voters to choose a particular candidate.This study analyzes the political ads of the Ahok-DJarot couples in the Jakarta Pilgub 2017. The purpose of this research is to know semiotic analysis from political advertisement to 2 candidate and imaging on this advertisement. .The process of processing the data of this research method is done by Using semiotic analysis techniques (semiotic analysis) is to reveal the meaning in the political ads to the 3 candidates. Using the semiotic analysis approach model used is Roland Bartes's semiotics theory. Namely Connotation and Deontation. The result of this research is the meaning of every political advertisement of the candidate of cawagub candidate of DKI Jakarta 2017. Ahok-Djarot in his political advertisement means that the lifting of the people of Jakarta in the event of riots in 1998, which was raised by Muslim, a group of Groups that create riots, and divide the unity of the Unitary Republic of Indonesia.
Co-Authors Muhammad Syaifullah, Muhammad Muhtadin Muhtadin Rafika Rani Rendy Dwi Saputra Sofyan Sofyan Yuwarti, Harti