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PENGARUH INTENSITAS MENONTON TAGLINE IKLAN SUZUKI LET’S TERHADAP MINAT BELI Yuwarti, Harti
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 13, No 4 (2014)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Suzuki is the automotive company which has been recognized by the public. In order to maintain its presence in the market Suzuki did not want to miss with other companies in designing their products are mainly for the production of motorcycles. To introduce their products to the public many companies that advertise in the media, especially television companies in the business of making the competition getting tougher similar to win the heart of the community or the consumer. This requires the advertisers to be more creative in the ad serving the public interest and understand the message delivered so as to change the attitude towards the product being advertised. The research method using SOR theory using a quantitative approach, namely through research on the number of people using population, sample and literature. Results showed interest purchasing in Komplek Bukit Kencana Jati Makmur Pondok Gede is high.
STUDI KOMUNIKASI PADA KOMUNITAS TUKANG KANTONG DI KAMPUNG KRAMAT, JAKARTA-TIMUR Sofyan, Sofyan; Syaifullah, Muhammad; Yuwarti, Harti; Muhtadin, Muhtadin; Priyadi, Catur
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 10, No 3 (2011)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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STUDI KOMUNIKASI PADA KOMUNITAS TUKANG KANTONGDI KAMPUNG KRAMAT, JAKARTA-TIMUR
REPRESENTASI MASKULINITAS PRIA DI MEDIA ONLINE Saputro, Dio Herman; Yuwarti, Harti
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 15, No 1 (2016)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Tujuan dari studi ini adalah untuk mengetahui medan wacana, pelibat wacana dan sarana wacana dari teks-teks mengenai maskulinitas dalam rubrik style & grooming pada edisi bulan Juni-Agustus 2013. Teori yang digunakan dalam studi ini adalah teori konstruksi sosial realitas, teori maskulinitas Janet S. Chafez, dan teori representasi Stuart Hall dimana teori-teori tersebut akan mengungkap realitas maskulinitas yang terkontruksi dalam rubrik tersebut. Studi ini berlandaskan pada paradigma komunikasi konstruktivis dengan pendekatan kualitatif. Adapun metode penelitian yang digunakan adalah analisis semiotika sosial Halliday yang terdiri dari tiga elemen konseptual yaitu medan wacana, pelibat wacana, dan sarana wacana mengenai maskulinitas pada unit analisa berupa 10 teks rubrik style & grooming edisi Juni-Agustus 2013 yang dipilih secara sampling purposif. Teknik pengumpulan data yang diakukan peneliti melalui studi pustaka dan wawancara mendalam dengan nara sumber dari pihak redaksi dan pembaca media online Men’s Health IndonesiaHasil studi pada level teks dari elemen medan wacana dalam teks-teks tersebut adalah peristiwa kesempurnaan fisik pria, perawatan fisik pria, dan gaya pakaian pria yang rapih, bagus, bersih, necis, dan trendy, elemen pelibat wacana yang terdapat pada teks-teks tersebut adalah sejumlah tokoh-tokoh vitalitas pria, penikmat vitalitas pria, dan ahli style & grooming, dan elemen sarana wacana pada tek-teks tersebut adalah gaya bahasa jurnalistik popular, deskriptif, dan eksplanatif mengenai tips-tips seputar perawatan fisik dan penampilan pria sehinga dengan mudah dapat dipahami oleh kalangan pembaca. Secara keseluruhan representasi maskulinitas pria di media online www.menshealth.co.id dalam rubrik tersebut adalah maskulinitas metroseksual.Disatu sisi konstruksi realitas maskulinitas yang di bangun oleh para pelaku sosial adalah maskulinitas hibridasi dari elemen-elemen maskulinitas global yang terdiri dari maskulinitas uber seksual/stecis, well grooming, dan K-POP. Men’s Health Indonesia mengganggap wacana maskulinitas metroseksual sudah kuno. Walaupun demikian pembaca masih mengganggap maskulinitas dalam rubrik tersebut adalah maskulinitas metroseksual sehingga dapat di simpulkan visi dan misi Men’s Health Indonesia belum tercapai dalam merepresentasikan maskulinitas pria yang bersosok uberseksual, stecis, well grooming, dan K-POP (konfusianisme)
HUBUNGAN GAYA KOMUNIKASI PIMPINAN DAN PEGAWAI DENGAN KINERJA PEGAWAI Yuwarti, Harti
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 12, No 2 (2013)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Communication is a basic context for the human to human to know one another. In an agency or company requireda good cooperation between management and employees in order to achieve an organization’s goals are good.The method used was a survey, using a quantitative approach, using test analysis correlation data to obtain thevalue of the relationship and was followed by a statement in the form of questionnaires distributed to the selectedrespondents using sampling techniques as much as 31 respondents.Populasi dalam penelitian ini adalah sebesar33 orang dan sampel yang digunakan dalam penelitian ini adalah 31 orang. Based on the research that has beendone, it can be seen that there is a very strong relationship between the two variables, and the correlation valueof the relationship between the leadership style of communication - with the employee for 0814, this show is apositive relationship going. It means that the better the communication style of leadership - employees are interwovenwith the employee, the performance is also better. Value of 0.814 for the relationship if interpreted in theinterpretation of the correlation coefficient table is in the interval from 0.80 to 1.000,Is at a very strong level.
PENGARUH IKLIM KOMUNIKASI DAN NILAI-NILAI BUDAYA ORGANISASI TERHADAP KINERJA PEGAWAI DI PERGURUAN TINGGI SWASTA Yuwarti, Harti
JURNAL PUSTAKA KOMUNIKASI Vol 1, No 2 (2018)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

This study aims to determine the effect of the communication climate on the performance of employees, to determine the effect of organizational cultural values on the performance of Moestopo University employees  and to determine the effect of the communication climate and organizational cultural values on the performance of Moestopo University employee. This research uses a quantitative approach and the results of the research are carried out by using multiple correlation tests, multiple linear regression tests and T tests. In testing the hypothesis, climax of Organizational Communication partially have a positive and significant effect on Employee Performance. Organizational Culture  partially has a positive and significant effect on Employee Performance. Based on the results of the simultaneous test obtained the Organizational Communication Climate and Organizational Culture simultaneously have a positive and significant effect on employee performance. The percentage contribution of the independent variable (Organizational Communication Climate and Organizational Culture) to the dependent variable (employee performance) has a power of 65.4% or the variation of the independent variables used in the model (Organizational Communication Climate and Organizational Culture) able to explain 65.4% of the dependent variable (employee performance ) While the determination coefficient value is 0.654 which is closer to number 1, it can be concluded that the level of the relationship is quite strong.
STRATEGI KOMUNIKASI PEMASARAN KAL AKKARA DALAM MENINGKATKAN BRAND AWARENESS DENGAN OBYEK DESAIN KEMASAN Harti Yuwarti; Gagah Prakoso Samsoro
Jurnal Pustaka Komunikasi Vol 2, No 1 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v2i1.873

Abstract

The purpose of this study was to determine the communication strategy in packaging design carried out by the Kal Akkara team in increasing brand awareness. The problem in this study was how the communication strategy in packaging design was carried out by the Kal Akkara team in increasing Kal Akkaras brand awareness. For the purposes of solving research problems using the concept of marketing communication and Brans Awareness. This research is descriptive qualitative. Data collection techniques were conducted by in-depth interviews with design experts and owners of Kal Akkara. Collecting data from various sources and library research. The results showed that the marketing communication strategy implemented by the Kal Akkara was still less effective in increasing brand awareness in terms of packaging, but from the personal selling perspective Kal Akkara had been able to increase brand awareness of the brand and products that made customers interested in buying and aware the existence of Kal Akkara.
PENGARUH IKLIM KOMUNIKASI DAN NILAI-NILAI BUDAYA ORGANISASI TERHADAP KINERJA PEGAWAI DI PERGURUAN TINGGI SWASTA Harti Yuwarti
Jurnal Pustaka Komunikasi Vol 1, No 2 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v1i2.703

Abstract

This study aims to determine the effect of the communication climate on the performance of employees, to determine the effect of organizational cultural values on the performance of Moestopo University employees and to determine the effect of the communication climate and organizational cultural values on the performance of Moestopo University employee. This research uses a quantitative approach and the results of the research are carried out by using multiple correlation tests, multiple linear regression tests and T tests. In testing the hypothesis, climax of Organizational Communication partially have a positive and significant effect on Employee Performance. Organizational Culture partially has a positive and significant effect on Employee Performance. Based on the results of the simultaneous test obtained the Organizational Communication Climate and Organizational Culture simultaneously have a positive and significant effect on employee performance. The percentage contribution of the independent variable (Organizational Communication Climate and Organizational Culture) to the dependent variable (employee performance) has a power of 65.4% or the variation of the independent variables used in the model (Organizational Communication Climate and Organizational Culture) able to explain 65.4% of the dependent variable (employee performance ) While the determination coefficient value is 0.654 which is closer to number 1, it can be concluded that the level of the relationship is quite strong.
INFORMASI EDUKASI COVID-19 DALAM KEGIATAN TANGGUNG JAWAB SOSIAL PERUSAHAAN Harti Yuwarti; Yuni Retna Dewi
Jurnal Pustaka Komunikasi Vol 3, No 2 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v3i2.1122

Abstract

This research aims to find out the educational information of public relations PT.Unilever Indonesia and Wings Group in social responsibility activities in Indonesia in the case of covid 19. The concept used is Triple Bottom Line and Theory of Excellence in Public Relations. The paradigm in this study is Constructivist. The Research approach to research is qualitative. this type of research is qualitatively descriptive. The method used is a case study. The results of the research obtained are CSR PT. Unilever and Wings Group in addressing covid 19 in Indonesia with educational messages, APD assistance, ventilator assistance, funding assistance, logistics assistance for volunteers, and hygiene assistance and cooperation with hospitals are the company's commitment to sustainable community development, addressing issues affecting people's lives and realizing actions that are appropriate to the social situation of the surrounding community and the wider community. PT Unilever and Wings Group CSR activities in the form of Charity and Philanthropic. CSR run by PT. Unilever and Wings Group are Economic, legal, ethic, and Philanthropic Responsibilities. With CSR category: Cause Promotion, Corporate Social Marketing, Corporate.