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All Journal WACANA, Jurnal Ilmiah Ilmu Komunikasi JURNAL PUSTAKA KOMUNIKASI
Sungkono, Nono
Universitas Prof. Dr. Moestopo (Beragama)
Languange, Linguistic, Communication & Media Social Sciences

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Journal : JURNAL PUSTAKA KOMUNIKASI

 1 
PENGARUH ENDOSER ANGGUN C. SASMI TERHADAP PEMINATAN PENGUNAAN PRODUK SHAMPOO PANTENE DI KALANGAN MAHASISWA Sungkono, Nono
JURNAL PUSTAKA KOMUNIKASI Vol 1, No 2 (2018)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

The research is aimed to study the student’s assessment of Advertising in FIKOM UPDM (B) about Anggun C Sasmi as an endoser of the advertising of Pantene on the television. The effect between determination of shampoo pantene in FIKOM UPDM (B)’s students to Anggun C Sasmi as an endorser of Pantene’s advertising. The research use Theory Hierarchy of Effects and Model AIDA, correlation method with two variable, Anggun C. Sasmi as an Endorser and Determination of shampoo pantene in FIKOM UPDM(B)’s students, with populations 144 students and Sample(N) 59 students by the random sampling method.The reaserch concludes that, there is effect between variable Anggun C. Sasmi as an endorser to determination of shampoo pantene in FIKOM UPDM(B)’s students. That is shown by linear regression with r square ( r2 ) is 0.479, There is an effect between Anggun C. Sasmi as Endorser is 47,9% to determination of Shampoo Pantene in FIKOM UPDM(B)’s students, and 52,1% is contributed by the factors out of this research.
PENGARUH IKLAN TVC TIX ID VERSI”PENGABDI ZOMBIE” TERHADAP BRAND AWARENESS Sungkono, Nono
JURNAL PUSTAKA KOMUNIKASI Vol 2, No 2 (2019)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

This study aims to find out 1) an evaluation of the TvC Tix ID Adverts for "Zombie Servants". 2) Brand Awareness on Tix Users ID 3) Effect of Tix ID TvC Ads on Brand Awareness. This study uses the theory of exposure to advertising, stimulus organism response, brand awareness and the AIDCA model. The type of research used is explanative. The research method used was survey. The research population from Tix ID Users at XXI Mall Blok M Plaza, South Jakarta with sampling techniques accidental sampling. The results of the study showed that the Evaluation of the TvC Tix ID Adverts for "Zombie Servants" refers to the three dimensions of Advertisements: Advertisements Frequency, Duration and Intensity. Brand Awareness TvC Tix ID Ads Version "Zombie Servants" in the eyes of Tix ID Users which refers to the three dimensions namely: Brand Recognition, Brand Recall, Top of Mind, then included in the category of Very Realizing. The magnitude of the influence of Tix ID TvC Ads on Brand Awareness, is known to include categories that have moderate influence.
PENGARUH ENDOSER ANGGUN C. SASMI TERHADAP PEMINATAN PENGUNAAN PRODUK SHAMPOO PANTENE DI KALANGAN MAHASISWA Nono Sungkono
Jurnal Pustaka Komunikasi Vol 1, No 2 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v1i2.706

Abstract

The research is aimed to study the students assessment of Advertising in FIKOM UPDM (B) about Anggun C Sasmi as an endoser of the advertising of Pantene on the television. The effect between determination of shampoo pantene in FIKOM UPDM (B)s students to Anggun C Sasmi as an endorser of Pantenes advertising. The research use Theory Hierarchy of Effects and Model AIDA, correlation method with two variable, Anggun C. Sasmi as an Endorser and Determination of shampoo pantene in FIKOM UPDM(B)s students, with populations 144 students and Sample(N) 59 students by the random sampling method.The reaserch concludes that, there is effect between variable Anggun C. Sasmi as an endorser to determination of shampoo pantene in FIKOM UPDM(B)s students. That is shown by linear regression with r square ( r2 ) is 0.479, There is an effect between Anggun C. Sasmi as Endorser is 47,9% to determination of Shampoo Pantene in FIKOM UPDM(B)s students, and 52,1% is contributed by the factors out of this research.
PENGARUH IKLAN TVC TIX ID VERSIPENGABDI ZOMBIE TERHADAP BRAND AWARENESS Nono Sungkono; Stevano Antonio Nanlohy
Jurnal Pustaka Komunikasi Vol 2, No 2 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v2i2.866

Abstract

This study aims to find out 1) an evaluation of the TvC Tix ID Adverts for "Zombie Servants". 2) Brand Awareness on Tix Users ID 3) Effect of Tix ID TvC Ads on Brand Awareness. This study uses the theory of exposure to advertising, stimulus organism response, brand awareness and the AIDCA model. The type of research used is explanative. The research method used was survey. The research population from Tix ID Users at XXI Mall Blok M Plaza, South Jakarta with sampling techniques accidental sampling. The results of the study showed that the Evaluation of the TvC Tix ID Adverts for "Zombie Servants" refers to the three dimensions of Advertisements: Advertisements Frequency, Duration and Intensity. Brand Awareness TvC Tix ID Ads Version "Zombie Servants" in the eyes of Tix ID Users which refers to the three dimensions namely: Brand Recognition, Brand Recall, Top of Mind, then included in the category of Very Realizing. The magnitude of the influence of Tix ID TvC Ads on Brand Awareness, is known to include categories that have moderate influence.
Co-Authors Stevano Antonio Nanlohy