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All Journal Prosiding Semnastek Journal of Entrepreneurship, Management and Industry (JEMI) LOGISTA - Jurnal Ilmiah Pengabdian kepada Masyarakat Indonesian Journal for Social Responsibility
Mirsa Diah Novianti
Universitas Bakrie
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences

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Journal : LOGISTA - Jurnal Ilmiah Pengabdian kepada Masyarakat

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MERAIH POTENSI KONSUMEN PEHOBI MELALUI KAMPANYE PEMASARAN DI MASA PANDEMI: PENGEMBANGAN TERNAK AYAM CEMANI DI CILEBUT, KABUPATEN BOGOR Eli Jamilah Mihardja; Mirsa Diah Novianti; Tri Susanto; Diki Surya Irawan; Fatin Adriati
LOGISTA - Jurnal Ilmiah Pengabdian kepada Masyarakat Vol 4 No 2 (2020)
Publisher : Department of Agricultural Product Technology, Faculty of Agricultural Technology, Universitas Andalas Kampus Limau Manis - Padang, Sumatera Barat Indonesia-25163

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/logista.4.2.158-166.2020

Abstract

Kegiatan pengabdian kepada masyarakat ini ditujukan untuk membangun added value ternak ayam cemani skala rumahan dengan mengimplementasikan strategi kampanye pemasaran digital dan memanfaatkan trending issues. Pandemi Covid19 membuat masyarakat menghabiskan waktu di rumah dan mencari kegiatan atau hobi baru. Peluang hobi ini terbuka untuk dijadikan pemasaran ayam cemani dengan menumpang trend yang sedang berlaku (riding the wave). Kegiatan pengabdian kepada masyarakat ini masih berlangsung dan menghasilkan beberapa temuan serta rekomendasi untuk keberlanjutan program. Kata kunci: Ternak ayam cemani, Ternak skala rumah tangga, Kampanye pemasaran, Riding the wave strategy ABSTRACT This community service activity is aimed at building added value for home-scale ayam cemani (Indonesian traditional black chicken) by implementing a digital marketing campaign strategy and taking advantage of trending issues. The Covid19 pandemic has made people spend time at home and look for new activities or hobbies. This hobby opportunity is open for marketing chicken by riding the current trend (riding the wave). Activities are still ongoing and have resulted in several findings and recommendations for the sustainability of the program. Keywords: Cemani chicken husbandry, Household scale livestock, Marketing campaign, Riding the wave strategy
Co-Authors Adi Budi Priyanto Diki Surya Irawan Eli Jamilah Mihardja Fatin Adriati Hatta, Holilla René Johannes Sultan Tanjung Tri Susanto