Article Per Year (5 Year)
p-Index From 2019 - 2024
0
P-Index
This Author published in this journals
All Journal JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN)
Sahir, Syafrida Hafni
P3M STMIK Budi Darma
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH GAYA HIDUP, LABEL HALAL DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK WARDAH PADA MAHASISWA PROGRAM STUDI MANAJEMEN FAKULTAS EKONOMI UNIVERSITAS MEDAN AREA MEDAN Sahir, Syafrida Hafni; Ramadhani, Atika; Tarigan, Eka Dewi Setia
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 3, No 1 (2016): JURNAL KONSEP BISNIS DAN MANAJEMEN NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (365.254 KB) | DOI: 10.31289/jkbm.v3i1.237

Abstract

This research heads for (1) knowing the influences of the life style to the consumer buying decision (2) to know influence of the halal labeling to the consumer buying decision. (3) to know influences of the price to the consumer buying decision. The study was conducted to 80 respendents representing the buyer population wardah cosmetic in economy faculty collagers of Medan Area University  Medan.  Simultantly  this  research  head  for  knowing  the  influences  of  life  style,  halal labeling, and price to the buyer decisionsKeywords : Life style, Halal Label, Price, Buying Decisions.
Co-Authors Eka Dewi Setia Tarigan, Eka Dewi Setia Ramadhani, Atika