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All Journal JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) IQTISHADUNA: Jurnal Ekonomi dan Keuangan Islam GANEC SWARA Valid Jurnal Ilmiah Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis
Agusfianto, Nendy Pratama
Sekolah Tinggi Ilmu Ekonomi AMM
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram)

 1 
PENGARUH MANAJEMEN HUBUNGAN PELANGGAN TERHADAP KEPERCAYAAN DAN KOMITMEN PADA SALON NEW YORK 1 MATARAM Nendy Pratama Agusfianto
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 4 No. 3 (2015): JMM SEPTEMBER 2015
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (384.233 KB) | DOI: 10.29303/jmm.v4i3.43

Abstract

This study aims to (1) reveal the effect of customer relation management oncustomers’ commitments, (2) to find out the effect of customer relation management andcustomers’ trust, and (3) to uncover the effect of consumer trust on their commitment. Thistype of study belongs to associative research, which aims to investigate the relationshipbetween two or more variables. The population in this study encompassed all the customers ofNew York 1 beauty salon in Mataram. Using Malhotra opinion model, the number of samplesobtained was 65 people. The research data were collected through of use a questionnairedistributed to the a number of respondents, and the data analysis design employed for thepurpose was path analysis. Results of the analysis based on path analysis were presented asfollows (1) the management of customer relation management had no significant effect on thecustomers’ commitments, (2) the customer relation management had a significant and positiveimpact on the customers’ confidence, (3) the trust had a significant and positive effect on thecustomers’ commitment.Keywords : Customer Relation Management, Confidence, Commitment
Co-Authors Bairizki, Ahmad Cintaningtyas, I Gusti Ayu Devi Deddy Suharyadi Eva Marvia I Gusti Ayu Devi Cintaningtyas I MADE SUARDANA I Made Suardana Khaerul Hadi Murjana, I Made Octavia, Yusi Faizathul