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THE STRENGTHENING MARKETING STRATEGY OF THE PEARL JEWELRY CRAFTS INDUSTRY IN MATARAM DUE TO THE IMPACT OF COVID 19 PANDEMIC H M Ilhamuddin; Santi Nururly; Rusminah Rusminah
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 11 No. 1 (2022): JMM Februari 2022
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jmm.v11i1.702

Abstract

The purpose of research conducted on the creative industry of pearl jewelry is to analyze the strengthening of industrial marketing strategy due to the impact of covid-19 pandemic in Mataram. The type of research used is qualitative with a descriptive type of approach. Analysis is carried out in three stages, namely: the first stage as a data input stage on the IFE and EFE matrices, the second stage as a matching stage using the SWOT matrix, and the third stage was the formulation of strengthening marketing strategies for the pearl jewelry industry. The results show that this industry actually has a strong foundation to develop in future. Industry capacity and competence have been built for a long time as a legacy from previous generations, pearl quality, and the industry's ability to build networks with partners and consumers outside the region and even abroad can be a source of competitive advantage for the industry going forward. The Covid pandemic as the most dominant threat variable has collapsed the industrial structure, sales have fallen sharply, production activities and supply of raw materials have stopped. Most of the business actors in all production and marketing chains are unemployed. Strengthening the marketing strategy is formulated so that the industry can get out of unusual situations, namely the industry must build core competencies, using social media in marketing, using market places, continuing to build positive perceptions and attitudes about product quality, increasng craftsman creativity in design skills, and providing training to entrepreneurs and merchants on online marketing. Keywords: strategy, marketing, craft, pearl
FAKTOR-FAKTOR YANG MEMPENGARUHI NIAT BERWIRAUSAHA (Studi Kasus pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Mataram) Nururly, Santi; Suryatni, Mukmin; Ilhamudin, Ilhamudin; Suprayetno, Djoko
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol 4, No 2 (2018): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : LPPM Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v4i2.9

Abstract

Di era pembangunan ekonomi Indonesia saat ini berwirausaha merupakan lapangan pekerjaan yang menarik untuk dipilih oleh mahasiswa setelah mereka lulus. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi niat berwirausaha pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Mataram. Penelitian dengan menggunakan metode asosiatif. Model penelitian meliputi pengaruh dari faktor sifat kewirausahaan, keahlian kewirausahaan dan faktor kontekstual kewirausahaan terhadap niat berwirausaha. Penentuan besarnya sampling dengan rumus Slovin sebanyak 100 mahasiswa yang berasal dari mahasiswa Fakultas Ekonomi dan Bisnis Regular Pagi dan Sore. Responden dipilih dengan menggunakan teknik purposive sampling dengan kriteria sampling adalah mahasiswa yang telah mendapat mata kuliah kewirausahaan dan telah memiliki/menjalankan usaha. Alat analisis yang digunakan dengan menggunakan regresi berganda.  Hasil penelitian menunjukkan bahwa faktor sifat kewirausahaan, keahlian kewirausahaan dan faktor kontekstual mempengaruhi niat berwirausaha mahasisawa Fakultas Ekonomi dan Bisnis Universitas Mataram.Kata Kunci: Niat berwirausaha, sifat, keahlian, kontekstual
Kompetensi Wirausaha yang Mendorong Keberhasilan Usaha (Studi pada IKM Produk Makanan Olahan Di Provinsi Nusa Tenggara Barat) Santi Nururly; Mukmin Suryatni; M. Ilhammuddin
Elastisitas - Jurnal Ekonomi Pembangunan Vol 2 No 1 (2020)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/e-jep.v2i1.25

Abstract

Penelitian ini bertujuan untuk menganalisis hubungan kompetensi wirausaha yang mendorong keberhasilan Industri Kecil dan Menengah (IKM) pengolahan makanan di Provinsi Nusa Tenggara Barat (NTB). Jenis penelitian asosiatif, dengan menggunakan teknik non probability sampling. Unit analisis adalah IKM yang ada di Provinsi NTB, yang mencakup wilayah Pulau Lombok, terdiri dari: Lombok Barat, Kota Mataram, Lombok Tengah, Lombok Timur, Lombok Utara, dan Wilayah Pulau Sumbawa; Sumbawa Besar. Responden penelitian adalah pemilik atau pengelola usaha IKM yang diperoleh dengan cara purposive sampling yaitu pemilihan sampel dengan kriteria tertentu. Dalam penelitian ini responden adalah IKM yang telah berdiri lebih dari 3 (tiga) tahun dengan pendapatan positif. Jumlah Responden dalam penelitian ini sebanyak 101 pengusaha. Teknik analisis data dengan menggunakan SPSS. Hasil penelitian menunjukkan terdapat hubungan yang signifikan antara kompetensi wirausaha dengan keberhasilan usaha pada IKM pengolahan makanan di Provinsi NTB.
Pelatihan Dan Penampingan Pengolahan Rumput Laut Dan Hasil Laut Menjadi Aneka Kuliner Pada Nelayan di Desa Labuhan Haji Kabupaten Lombok Timur Sulaimiah Sulaimiah; Santi Nururly; Sulhaini Sulhaini
Jurnal Gema Ngabdi Vol. 3 No. 1 (2021): Jurnal Gema Ngabdi
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jgn.v3i1.129

Abstract

This community service aims to improve the welfare of the community, especially in the coastal areas of Labuhan Hajj village who work as fishermen, as an area that is included in the category of underprivileged areas, this area needs touches that can improve the welfare of its people by optimizing the potential that exists in the village. namely seaweed and its sea products which are quite large. This century, named Kobe Molek, this time, how to cultivate the existing potential to make various culinary delights that can be liked by many people with various attractive forms, affordable prices and can be found in many places. One of the potentials of this area is processing sea rumpu into snacks that they like, having a distinctive taste, such as seaweed lunkhead, seaweed pilus cake, grass grass and so on, while ordinary fish is made of long-lasting shredded with a tantalizing taste and pamper the tongue of culinary lovers . as well as the form of packaging that makes consumers' eyes fixed and of course at a price that does not drain a lot of pockets. The village's huge potential requires high creativity so that it can be accepted by the community and able to compete among other entrepreneurs. This community creativity needs to be supported by training such as product processing, packaging and marketing and what is no less important is financial management.  This training is carried out in coordination with related agencies such as the social service, the trade office to be able to provide guidance and direction as well as provide assistance starting from training in production, packaging and sales. The container in the community called Kobe Molek is a container for fishermen's wives who are concerned about cultivating the potential of the village, namely seaweed and its fish products that process it into culinary according to the wishes of consumers. This product is marketed around the village and trying to be marketed through social media, such as Facebook, Instagram, whatshapp, with the hope that the products can be sold more widely and participate in exhibitions conducted by related agencies.
Pelatihan dan Pendampingan Usaha di Kelompok Pengolahan dan Pemasar Hasil Perikanan (POKLAHSAR) di Dusun Lokok Rangan, Kecamatan Kayangan, Kabupaten Lombok Utara Sulaimiah Sulaimiah; Santi Nururly; Sulhaini Sulhaini; Djoko Suprayetno
Jurnal Gema Ngabdi Vol. 2 No. 1 (2020): Jurnal Gema Ngabdi
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jgn.v2i1.45

Abstract

North Lombok Regency is the most affected area due to the sequential earthquake that occurred in July 2018 on the island of Lombok. Therefore, the purpose of community service activities is to provide training and business assistance to communities that have an impact on earthquakes. The location is addressed to the Sedayu Putri Fisheries Processing and Marketers Group (POKLAHSAR) on Lokok Rangan Hamlet, Kayangan District, North Lombok Regency. The training provided on entrepreneurship and business management to produce a variety of food products from marine fish, such as shredded meat, fish bone crackers and fish bone sticks from the utilization of fish bone waste. Next to provided training on marketing and finance. The method used by lectures, consultation and assistance. Activities will be carried out from May 2019 to November 2019. The results of the activities of group members are able to produce shredded fish products, fish bone crackers and fish sticks. Expected result is the participants rose again to produce a variety of processed products from the sea acquired knowledge about the importance of packaging, used social media for broad marketing, and made financial report. Participants got back up from adversity and generated income to improve their welfare.
PENGARUH KARAKTERISTIK INDIVIDU, KARAKTERISTIK PEKERJAAN, LINGKUNGAN KERJA TERHADAP STRES KERJA KARYAWAN ADMINISTARSI UMUM RUMAH SAKIT UMUM DAERAH PROVINSI NTB Sulaimiah Sulaimiah; Santi Nururly; Joko Suprayetno; Mahyuddin Nasir
Distribusi - Journal of Management and Business Vol. 6 No. 1 (2018): Distribusi, Maret 2018
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v6i1.19

Abstract

This study aims to determine the significant relationship of individual characteristics, job characteristics, work environment either simultaneously or partially as well as dominant influence.This research is located in West Nusa Tenggara provincial hospital general administration section which consist of 60 people as respondent, research type used is associative research, data collecting method by questionnaire and interview and documentation with linear multiple regression analysis with f test and t test.The result of this research is significant influence of individual characteristic, work characteristic, work environment simultaneously influence to work stress, while partially individual characteristic and work environment have significant effect to work stress, while dominant influence is individual characteristic