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All Journal Ekonomi Bisnis Jurnal Manajemen Jurnal Manajemen dan Bisnis Indonesia Majalah Ekonomi LOYALITAS: Jurnal Pengabdian Kepada Masyarakat Peka: Jurnal Pengabdian Kepada Masyarakat

Erwita, Monica Adjeng

Universitas Katolik Widya Mandala Surabaya

Author-ID : 954835

Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Integrated Marketing Communications Strategy: Studi Kasus Public Relations Universitas Katolik Widya Mandala Surabaya pada Pengguanaan Media Cetak dan Media Elektronik Chandra, Riny; Erwita, Monica Adjeng; Amilia, Suri
Jurnal Manajemen dan Bisnis Indonesia Vol 5 No 2 (2018): Jurnal Manajemen Bisnis Indonesia - Edisi Februari 2018
Publisher : Forum Manajemen Indonesia (FMI)

Penelitian ini membahas mengenai studi kasus public relations Universitas Katolik Widya Mandala Surabaya pada penggunaan media cetak dan media elektronik. Public Relations merupakan garda depan untuk menginformasikan nilai-nilai institusi kepada publik. Nilai institusi ini terwujud dalam raihan prestasi dan inovasi yang telah dicapai oleh civitas akademika. Peranan public relations menjadi sangat penting untuk menyebarkan nilai-nilai tersebut melalui media cetak dan media elektronik, yang memiliki jangkauan tak terbatas. Penelitian ini merupakan penelitian kualitatif eksploratif yang dilakukan dengan tujuan untuk: 1) Mengidentifikasi proses kegiatan promosi dalam ranah public relations; 2) Mengidentifikasi efektivitas integrated marketing communications strategy menggunakan media cetak dan media elektronik. Hasil dari penelitian yang dilakukan adalah public relations UKWMS melakukan aktivitas kehumasan dengan melakukan proses penyebaran press release, media relations, dan press conference. Aktivitas tersebut merupakan proses kegiatan promosi yang dilakukan dalam ranah public relations. Untuk penghitungan efektivitas, dihasilkan kriteria press release dengan relevansi efektivitas 97,2%, media relations dengan relevansi efektivitas 80%, press conference dengan relevansi efektivitas 100%. Jadi, rata-rata relevansi efektivitas aktivitas public relations bagi publik eksternal yaitu media cetak dan media elektronik memiliki persentase sejumlah 92,4%.   Keyword: integrated marketing communications strategy, promotion, public relations, mass media

The Influence of Brand Image on Brand Loyalty of Holywings Indonesia: The Role of Brand Trust to Building Consumer Engagement to Brands Yuliasti Ika Handayani; Monica Adjeng Erwita
Ekonomi Bisnis Ekonomi Bisnis, Volume 26, No.2, Juli 2021
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um042v26i2p76-85

Brands offer several benefits for consumers as well as for companies. A service brand not only indicates the quality of the service but also communicates a commitment to provide a certain type of experience. This study aims to explore the effect of brand image on brand loyalty, and how the role of brand trust in mediating these two variables. The research was conducted on visitors and connoisseurs of Holywings Indonesia bars and restaurants in Surabaya. The data were collected using a questionnaire as a research instrument, and the sample of this study was 100 respondents who live in Surabaya. The results of the study indicate that there is a significant positive relationship between brand image and brand trust, on brand loyalty of bars and restaurants Holywings Indonesia. Moreover, brand trust has a role as an intervening variable although the mediation model only shows a little contribution toward the context studied.

Peningkatan Daya Saing Pelaku Umkm di Surabaya Bidang Kuliner, Kerajinan Tangan, dan Jasa Melalui Pemasaran Digital Monica Adjeng Erwita; Yuliasti Ika Handayani; Andi Anugrah Amrullah
PeKA: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 1 (2021): Juni
Publisher : LPPM, Universitas Katolik Widya Mandala Surabaya

This community service activity is carried out as a follow-up to the Digital Marketing and Marketing Management course. There are several problems faced by partners that have been collected by students by mapping the partner's marketing strategy in the several semesters that have been undertaken. The first problem is from product management related to packaging, branding, the second problem is the limited capital for promotion, the third problem is the limited knowledge of marketing strategies and the lack of knowledge about how to make attractive promotional content through product photos and videos, the fourth problem is the ability to manage and create media social including Instagram, Facebook, website, and YouTube. Social media in the context of industrial organizations, various forms such as blogs, photo sharing, video channels and others, have become the subject of increasing interest. Therefore, from the four problems, this community service is made to help partners overcome the problems at hand. This activity is also a follow-up and application of Digital Marketing and Marketing Management courses. It is hoped that with this activity, students can apply the knowledge they have obtained to help partners improve competitiveness in terms of digital marketing.

Pengaruh Social Media Marketing, Brand Awareness, Dan Brand Image Terhadap Brand Loyalty Pada J&T Express Di Surabaya Sri Yunan Budiarsi; Monica Adjeng Erwita; Jessica Netanya Siregar
Majalah Ekonomi Vol 26 No 2 (2021): Desember
Publisher : Fakultas Ekonomi Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/majeko.vol27.no2.a4738

Currently, the internet has a very big influence on the market which must be supported by delivery services so that it can reach consumers. Through the use of internet technology, using social media as a promotional event will create brand awareness and a good brand image, which in turn are expected to foster company loyalty. This study aims to analyze the effect of social media marketing, brand awareness, and brand image on brand loyalty at J&T Express in Surabaya. The sampling technique used was non probability sampling by means of purposive sampling. The sample used in this study was 150 respondents. The characteristics of respondents in this study were respondents who had made transactions at J&T Express in Surabaya. Data were collected using a questionnaire. The data analysis technique used is SEM analysis with the LISREL program. The research results prove that Social Media Marketing has a significant influence on Brand Awareness; Social Media Marketing has a significant influence on Brand Image; Brand Awareness has a significant influence on Brand Loyalty; Brand Image has a significant influence on Brand Loyalty; Social Media Marketing has a significant influence on Brand Loyalty. This research is expected make more use of social media marketing as a tools of communication which later will affect awareness, brand image, and loyalty.

Integrated Marketing Communications Strategy: Studi Kasus Public Relations Universitas Katolik Widya Mandala Surabaya pada Pengguanaan Media Cetak dan Media Elektronik Monica Adjeng Erwita; Riny Chandra; Suri Amilia
Jurnal Manajemen dan Bisnis Indonesia Vol 5 No 2 (2018): Jurnal Manajemen Bisnis Indonesia - Edisi Februari 2018
Publisher : Forum Manajemen Indonesia (FMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31843/jmbi.v5i2.165

Penelitian ini membahas mengenai studi kasus public relations Universitas Katolik Widya Mandala Surabaya pada penggunaan media cetak dan media elektronik. Public Relations merupakan garda depan untuk menginformasikan nilai-nilai institusi kepada publik. Nilai institusi ini terwujud dalam raihan prestasi dan inovasi yang telah dicapai oleh civitas akademika. Peranan public relations menjadi sangat penting untuk menyebarkan nilai-nilai tersebut melalui media cetak dan media elektronik, yang memiliki jangkauan tak terbatas. Penelitian ini merupakan penelitian kualitatif eksploratif yang dilakukan dengan tujuan untuk: 1) Mengidentifikasi proses kegiatan promosi dalam ranah public relations; 2) Mengidentifikasi efektivitas integrated marketing communications strategy menggunakan media cetak dan media elektronik. Hasil dari penelitian yang dilakukan adalah public relations UKWMS melakukan aktivitas kehumasan dengan melakukan proses penyebaran press release, media relations, dan press conference. Aktivitas tersebut merupakan proses kegiatan promosi yang dilakukan dalam ranah public relations. Untuk penghitungan efektivitas, dihasilkan kriteria press release dengan relevansi efektivitas 97,2%, media relations dengan relevansi efektivitas 80%, press conference dengan relevansi efektivitas 100%. Jadi, rata-rata relevansi efektivitas aktivitas public relations bagi publik eksternal yaitu media cetak dan media elektronik memiliki persentase sejumlah 92,4%. Keyword: integrated marketing communications strategy, promotion, public relations, mass media

Pelatihan Dan Pendampingan Digital Marketing pada UMKM Industri Olahan Hasil Laut di Kelurahan Sukolilo Baru, Kenjeran Surabaya Margaretha Ardhanari; Gratianus Edwi Nugrohadi; Monica Ajeng Erwita
LOYALITAS: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2021): November 2021
Publisher : IAI Darussalam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30739/loyalitas.v4i2.1257

Crackers made out of Seafood are a typical product produced by SMEs in the Kenjeran area of Surabaya. This product is a product that is always sought after by local residents and tourists, when visiting Surabaya, as well as tourist destinations in the Kenjeran area. But since the pandemic, the sales of these SMEs have decreased, due to the social restrictions imposed by the government. In order to reactivate the opportunities and capabilities of the SMEs in the marine product processing industry after the COVID-19 pandemic, a new breakthrough is needed regarding marketing efforts that can increase sales. It is because of this SMEs still use the conventional method, which is just waiting for costumers to come and buy, while the products sold have a limited shelf life. Based on the problems faced by this SMEs, the community service team designed training and assistance using a service learning strategy that aims to: (a) Provide an understanding of the need to change the perspective on using technology to market products; (b) Introducing various social media and market places that can be used to market products; (c) Provide orientation on free promotional media to the creation of product accounts on promotional media; (d) Making product photos with cellphone cameras for media content; (e) Writing and uploading short content on photo images on social media. The result of community service is the ability and skills of the small-medium enterprises in marketing products digitally, namely through social media and market places

Community Engagement for Development (CED-WMCUS) 2019: Enlivening the Spirit of Sharing and Caring Andi Anugerah Amrullah; Monica Adjeng Erwita; Wahyudi Wibowo; Deatri Arumsari Agung; Yuliasti Ika Handayani; Yulika Rosita Agrippina; Grace Citra Dewi
PeKA: Jurnal Pengabdian Kepada Masyarakat Vol 3, No 1 (2020): Juni
Publisher : LPPM, Universitas Katolik Widya Mandala Surabaya

Community Engagement for Development (CED) merupakan kegiatan tahunan yang bertujuan untuk mengembangkan daerah tertinggal serta memberikan kesempatan bagi mahasiswa untuk mengaplikasikan ilmu yang didapat di dalam kelas perkuliahan bagi kemaslahatan masyarakat. Di tahun ini, kami berkesempatan membawa mahasiswa asing dari berbagai negara di Asia Tenggara untuk membantu masyarakat di desa Puhsarang, Kediri mengatasi berbagai macam permasalahan; mulai dari pendidikan, manajemen Bisnis UMKM, serta krisis sampah yang melanda desa tersebut.

Mengembangkan Diri Pribadi untuk Melayani di Paroki St. Paulus Juanda Sidoarjo Fenika Wulani; Veronika Rahmawati; C. Marliana Junaedi; Monica Ajeng Erwita; Robertus Sigit Haribowo Lukito
PeKA: Jurnal Pengabdian Kepada Masyarakat Vol 3, No 1 (2020): Juni
Publisher : LPPM, Universitas Katolik Widya Mandala Surabaya

Pengabdian masyarakat ini bertujuan untuk memenuhi kebutuhan umat Paroki Santo Paulus Juanda Sidoarjo khususnya Ibu-Ibu dalam peningkatankan kemampuan public speaking, personal branding, dan grooming dalam pelayanan. Peserta yang mendaftar dalam kegiatan abdimas sebanyak 34 orang, namun yang hadir pada pertemuan pertama sebanyak 24 orang dan pertemuan kedua sebanyak 20orang. Hasil evaluasi kegiatan ini menunjukkan nilai 4.30 yang berarti baik sekali dalam penyelenggaraan pelatihan, pemberi materi, dan fasilitas lainnya. Peserta nampak antusias, terlihat dari komen, masukan, dan keinginan pelatihan dengan topik lanjutan maupun lainnya.

Membangun Etos Kerja Karyawan Baru di Paroki Surabaya Fenika Wulani; Veronika Rahmawati; C. Marliana Junaedi; Monica Adjeng Erwita
PeKA: Jurnal Pengabdian Kepada Masyarakat Vol 2, No 1 (2019): Juni
Publisher : LPPM, Universitas Katolik Widya Mandala Surabaya

Pengabdian masyarakat ini bertujuan untuk memperoleh sumberdaya manusia yang memiliki etos kerja yang positif. Kegiatan penyuluhan etos kerja dilakukan pada Rabu 30 Januari pk 19.30-21.20. Jumlah peserta yang hadir adalah 9 orang OMK di Paroki Salib Suci Tropodo Surabaya. Peserta pengabdian masyarakat sangat antusias karena mengikuti diskusi dengan semangat.

Pelatihan Public Speaking Untuk Alumni Jurusan Manajemen Fakultas Bisnis Unika Widya Mandala Surabaya Fenika Wulani; Veronika Rahmawati; C. Marliana Junaedi; Monica Adjeng Erwita
PeKA: Jurnal Pengabdian Kepada Masyarakat Vol 3, No 2 (2020): Desember
Publisher : LPPM, Universitas Katolik Widya Mandala Surabaya

This community service aims to provide additional knowledge-based and practical insights in becoming a business professional in terms of Public Speaking, special topics of Personal Branding and Grooming. Participants are alumni of the Management Department of the Faculty of Business, Widya Mandala, Surabaya. There were 10 participants who registered for the Community Service. However, 9 people attended the meeting. The results of the evaluation of this activity showed an average value of 4.44 which indicated that the participants rated it very well in providing training, providing material, and other facilities. The participants seemed enthusiastic, it was seen from their comments, input, and the desire for training with advanced and other topics.

Co-Authors Agung, Deatri Arumsari Aldo Hardi Sancoko Alpi Mawasti Andi Anugerah Amrullah Andi Anugrah Amrullah Andy Pratama Sulistyo C. Marliana Junaedi Deatri Arumsari Agung Dirgantara Dahana Mokoginta Fenika Wulani Gesti Memarista Grace Citra Dewi Gratianus Edwi Nugrohadi Handayani, Yuliasti Ika Jessica Netanya Siregar Jessica Netanya Siregar Lukito, Robertus Sigit Haribowo Margaretha Ardhanari Marliana Junaedi Natalia Kristina riny Chandra, riny Sri Yunan Budiarsi Sri Yunan Budiarsi Suri Amilia SURI AMILIA, SURI Veronika Rahmawati Veronika Rahmawati Visi Saujaningati Kristyanto Wahyudi Wibowo Yulika Rosita Agrippina

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