Dwiyan, Muhammad
Institut Informatika Dan Bisnis (IIB) Darmajaya

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DAMPAK EMPLOYEE BRANDING PADA EFEKTIVITAS REKRUTMEN (Case Study: Generasi Z Indonesia) Rumangkit, Stefanus; Dwiyan, Muhammad
Jurnal Bisnis Darmajaya Vol 5, No 1 (2019): Jurnal Bisnis Darmajaya
Publisher : Institut Informatika Dan Bisnis (IIB) Darmajaya

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Abstract

This study aims to examine the effect of employee branding on job seekers' interest in participating in the recruitment process. This is based on the shift of the Indonesian workforce from generation Y to generation X. Respondents in the study amounted to 300 respondents. The sampling technique uses purposive sampling. Testing instruments using validity and reliability tests. Tests of data analysis using multiple regression analysis with hypothesis testing using Test T. The results of this study, namely: 1) Interest value affects the interest of job seekers to follow the recruitment process, 2) Social value affects the interest of job seekers to follow the recruitment process, 3) social value influences the interest of job seekers to participate in the recruitment process, 4) development value influences the interest of job seekers to participate in the recruitment process, 5) applicant value influences the interest of job seekers to participate in the recruitment process. Keywords — Employee Branding, Rekrutment, Selection, Job Seeker 
EFFECT OF E-RECRUITMENT ON THE EFFECTIVENESS OF EMPLOYEE RECRUITMENT Rumangkit, Stefanus; Dwiyan, Muhammad
Prosiding International conference on Information Technology and Business (ICITB) 2018: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 4
Publisher : Prosiding International conference on Information Technology and Business (ICITB)

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This study aims to examine the effect of E-Recruitment on employee recruitment effectiveness. This research is a quantitative research, with a questionnaire as a method of data collection. Questionnaires were distributed to 300 respondents. The sampling technique uses purposive sampling, with the criteria of respondents is generation Z, born in 1995-2010. Data analysis tools use simple linear regression. The results of this study found that E-recruitment affects the effectiveness of employee recruitment. This shows that when a company uses technology, one of them is E-recruitment, then job seekers will be interested in using the facility. Thus, companies can obtain candidates with a very large number of workers and have the opportunity to get the best competent employees.Keywords : E-Recruitment, Effectiveness Of Employee, Generation Z