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Kajian Psikolinguistik Pada Proposisi Citra Merek Fauziah, Anisatul
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 7 No. 2 (2017): September 2017
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

This study aims to examine or analyze the proposition on the brand image of noodles and meatballs in lumajang based on psycholinguistic review. Research on language proposition on brand image using qualitative research type and designed using case study design. The relationship between the arguments and predictions that emerged in the research data showed varied languages. The contents of the proposition on the brand image of "bakso beranak", "mie nyonyor" and demon noodles show a logical and detailed relationship between each argument and predication. The content of the brand image proposition "baksojudes" does not indicate the relation of argument and predication. The interproposition relationship of "bakso beranak" shows the description of the presentation. The interproposition relationship of "bakso judes", "mie nyonyor", and "mie iblis" shows descriptions of taste. The uniqueness of the proposition's contents on the "meatballs beranak" shows the description of the packaging and form of presentation. The uniqueness of the proposition's content on "bakso judes", "mie nyonyor ", and "mie iblis" shows a flavor description, so that the brand can attract consumers.

Pengaruh Keamanan, Kemudahan, Kepercayaan, Dan Risiko Kinerja Terhadap Keputusan Pembelian Secara Online: Studi Kasus Tokopedia.com di Kabupaten Lumajang Setiawan, Edwin Hadi; Fauziah, Anisatul
Jurnal Ilmu Manajemen Advantage Vol. 1 No. 1 (2017): June 2017
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

This study aims to determine how the influence of security, easy, trust and performance risk to online purchasing decisions either partially, simultaneously or dominant. This type of research using survey. The sample in this research 50 respondents there is users of tokopedia.com in Lumajang district. Methods of data collection with questionnaires distributed online using google forms. Data analysis using descriptive analysis and multiple regression analysis. The results showed variable security, easy, trust and performance risk partially have a significant positive effect on online purchasing decisions. While the simultaneous variable security, easy, trust and performance risk have a significant positive effect on online purchasing decisions. While the most dominant in influencing purchasing decision online is the security.

Brand Equity Dimensions of Mediation in Satisfaction as Customer Loyalty Fauziah, Anisatul; Irwanto, Jesi
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 10 No. 1 (2020): March 2020
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Brand equity Strong will deliver value, both for customers and the company. Brand equity can be reflected in the way consumers think, feel, and act in the relationship by brand, price, market share, and profitability of a given brand for the company. This study aimed to examine the effect of the dimensions of brand equity consisting of brand awareness, brand association and perception of significant-quality partially and simultaneously on customer satisfaction and customer loyalty. Examine the effect of satisfaction on loyalty and satisfaction as mediator test the influence of the dimensions of brand equity consisting of brand awareness, brand association and a significant perceived quality on customer loyalty superior products glorious in Lumajang banana chips. Respondents in this study were Lumajang community and consumers totalling 200 respondents. With Sobel path analysis and testing of the obtained results of the research test brand awareness, brand association and perceived quality simultaneously significant effect on satisfaction, brand awareness while partial no effect on satisfaction. Simultaneously and partially brand awareness, brand association and perceived quality have a significant effect on loyalty. Satisfaction significant effect on loyalty and satisfaction may be a mediator on the effect of brand awareness, brand association and perception of significant quality on loyalty. Limitations of this study only examined the consumer from Lumajang community, so expected this limitation bias was investigated in future studies.

Effect of Tourism Experience Dimensions on Tourism Satisfaction and Tourism Loyalty Fauziah, Anisatul; Irwanto, Jesi
Jurnal Ilmu Manajemen Advantage Vol. 4 No. 2 (2020): December
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

A strong Tourism Experience dimension gives tourism satisfaction which in the end creates tourists loyalty. The Tourism Experience can be reflected in sense, feel and think on tourist attraction felt by tourists. The objective of this research is to test the effect of Tourism Experience dimensions consists of significant sense, feel and think partially and simultaneously on tourism satisfaction and tourists loyalty. Test the effect of satisfaction on loyalty and test the satisfaction as a mediator of sense, feel and think on tourists loyalty. The respondents in this study were 200 B29 tourists. The path analysis and single-test testing showed that sense, feel and think had a significant effect simultaneously on satisfaction and loyalty. Partially, only sense and satisfaction had a significant effect on loyalty, meanwhile feel and think had no significant effect on tourists loyalty partially. The satisfaction is proven to mediate the effect of think on loyalty, but it is not proven to mediate the effect of sense and feel on tourists loyalty.

Pelatihan Peningkatan Kewirausahaan dengan Strategi Komunikasi Persuasif Bagi Kader Gerbangmas: Desa Selok Awar-Awar Kabupaten Lumajang Fauziah, Anisatul
IMPOWERMENT SOCIETY Vol 1 No 1 (2018): Februari
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Entrepreneurship improvement training aims to develop communication skills. Selok Awar-Awar Awar-Awar village, Pasirian Lumajang sub-district is a very potential tourist spot for people to entrepreneurship. By exploiting the potential of natural resources (SDA) and human resources (HR), it can be assured regional income will increase. In addition, by exploiting the natural potential, the field of work will increase and the unemployment rate will decrease. However, in reality people have not taken advantage of entrepreneurship opportunities as well as possible. This is due to their lack of knowledge about entrepreneurship. Most people tend to think only about how to create and process products, they are less concerned about how to promote their products to sell and excel in the market with a high price. For that, the need for training marketing the product with a persuasive language or with a language that can mensugesti consumers.

PENGARUH KUALITAS PRODUK DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK WARDAH PADA MASYARAKAT DI KOTA JEMBER Tri Palupi Robustin; Anisatul Fauziah
UNEJ e-Proceeding 2018: Prosiding Seminar Nasional Manajemen dan Bisnis III (SNMB3)
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

AbstrakPenelitian ini bertujuan untuk: (1) mengetahui pengaruh kualitas produk terhadap keputusanpembelian kosmetik wardah pada masyarakat di Kota Jember, (2) mengetahui pengaruh wordof mouth terhadap keputusan pembelian kosmetik wardah pada masyarakat di Kota Jember, (3)mengetahui pengaruh kualitas produk dan word of mouth terhadap keputusan pembeliankosmetik wardah pada masyarakat di Kota Jember. Rancangan penelitian berdasarkantujuannya adalah termasuk penelitian eksplanatori (explanatory research). Populasi penelitianadalah konsumen yang memakai kosmetik wardah yang ada di Kabupaten Jember, dan diambilsampel keseluruhan sebanyak 45 responden. Teknik analisis data menggunakan analisis regresiberganda dengan program SPSS versi 17. Hasil penelitian menunjukkan bahwa: (1) Kualitasproduk berpengaruh signifikan secara parsial terhadap pembelian kosmetik wardah padamasyarakat di Kota Jember, (2) Word of mouth berpengaruh signifikan secara parsial terhadappembelian kosmetik wardah pada masyarakat di Kota Jember, (3) Kualitas produk dan Word ofmouth berpengaruh signifikan secara simultan terhadap keputusan pembelian kosmetikwardah pada masyarakat di Kota Jember.Kata-kata Kunci: Kualitas Produk, Word of Mouth, Keputusan Pembelian, KosmetikWardah.

Kajian Psikolinguistik Pada Proposisi Citra Merek Anisatul Fauziah
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 7 No. 2 (2017): September 2017
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/wiga.v7i2.341

This study aims to examine or analyze the proposition on the brand image of noodles and meatballs in lumajang based on psycholinguistic review. Research on language proposition on brand image using qualitative research type and designed using case study design. The relationship between the arguments and predictions that emerged in the research data showed varied languages. The contents of the proposition on the brand image of "bakso beranak", "mie nyonyor" and demon noodles show a logical and detailed relationship between each argument and predication. The content of the brand image proposition "baksojudes" does not indicate the relation of argument and predication. The interproposition relationship of "bakso beranak" shows the description of the presentation. The interproposition relationship of "bakso judes", "mie nyonyor", and "mie iblis" shows descriptions of taste. The uniqueness of the proposition's contents on the "meatballs beranak" shows the description of the packaging and form of presentation. The uniqueness of the proposition's content on "bakso judes", "mie nyonyor ", and "mie iblis" shows a flavor description, so that the brand can attract consumers.

Brand Equity Dimensions of Mediation in Satisfaction as Customer Loyalty Anisatul Fauziah; Jesi Irwanto
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 10 No. 1 (2020): March 2020
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/wiga.v10i1.518

Brand equity Strong will deliver value, both for customers and the company. Brand equity can be reflected in the way consumers think, feel, and act in the relationship by brand, price, market share, and profitability of a given brand for the company. This study aimed to examine the effect of the dimensions of brand equity consisting of brand awareness, brand association and perception of significant-quality partially and simultaneously on customer satisfaction and customer loyalty. Examine the effect of satisfaction on loyalty and satisfaction as mediator test the influence of the dimensions of brand equity consisting of brand awareness, brand association and a significant perceived quality on customer loyalty superior products glorious in Lumajang banana chips. Respondents in this study were Lumajang community and consumers totalling 200 respondents. With Sobel path analysis and testing of the obtained results of the research test brand awareness, brand association and perceived quality simultaneously significant effect on satisfaction, brand awareness while partial no effect on satisfaction. Simultaneously and partially brand awareness, brand association and perceived quality have a significant effect on loyalty. Satisfaction significant effect on loyalty and satisfaction may be a mediator on the effect of brand awareness, brand association and perception of significant quality on loyalty. Limitations of this study only examined the consumer from Lumajang community, so expected this limitation bias was investigated in future studies.

Pengaruh Keamanan, Kemudahan, Kepercayaan, Dan Risiko Kinerja Terhadap Keputusan Pembelian Secara Online: Studi Kasus Tokopedia.com di Kabupaten Lumajang Edwin Hadi Setiawan; Anisatul Fauziah
Jurnal Ilmu Manajemen Advantage Vol. 1 No. 1 (2017): June
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v1i1.21

This study aims to determine how the influence of security, easy, trust and performance risk to online purchasing decisions either partially, simultaneously or dominant. This type of research using survey. The sample in this research 50 respondents there is users of tokopedia.com in Lumajang district. Methods of data collection with questionnaires distributed online using google forms. Data analysis using descriptive analysis and multiple regression analysis. The results showed variable security, easy, trust and performance risk partially have a significant positive effect on online purchasing decisions. While the simultaneous variable security, easy, trust and performance risk have a significant positive effect on online purchasing decisions. While the most dominant in influencing purchasing decision online is the security.

Effect of Tourism Experience Dimensions on Tourism Satisfaction and Tourism Loyalty Anisatul Fauziah; Jesi Irwanto
Jurnal Ilmu Manajemen Advantage Vol. 4 No. 2 (2020): December
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v4i2.620

A strong Tourism Experience dimension gives tourism satisfaction which in the end creates tourists loyalty. The Tourism Experience can be reflected in sense, feel and think on tourist attraction felt by tourists. The objective of this research is to test the effect of Tourism Experience dimensions consists of significant sense, feel and think partially and simultaneously on tourism satisfaction and tourists loyalty. Test the effect of satisfaction on loyalty and test the satisfaction as a mediator of sense, feel and think on tourists loyalty. The respondents in this study were 200 B29 tourists. The path analysis and single-test testing showed that sense, feel and think had a significant effect simultaneously on satisfaction and loyalty. Partially, only sense and satisfaction had a significant effect on loyalty, meanwhile feel and think had no significant effect on tourists loyalty partially. The satisfaction is proven to mediate the effect of think on loyalty, but it is not proven to mediate the effect of sense and feel on tourists loyalty.

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