Articles
<![CDATA[FAKTOR-FAKTOR YANG MEMPENGARUHI IMPULSE BUYING PADA HODSHOP BENGKULU ]]>
<![CDATA[Wijaya, Ermy]]>;
<![CDATA[Oktarina, Yeni]]>
<![CDATA[ JURNAL EKOMBIS REVIEW Vol 7 No 1 (2019) ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Dehasen Bengkulu ]]>
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<![CDATA[Ermy Wijaya, Yeni Oktariana; Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi impulse buying pada Hodshop Bengkulu. Metode analisis yang digunakan adalah rating scale. Jumlah responden dalam penelitian ini adalah 50 orang.
Faktor yang paling dominan/ tertinggi mempengaruhi impulse buying konsumen pada Hodshop Bengkulu adalah factor produk sample (contoh-contoh produk) dengan jumlah nilai dari persepsi responden 801 dengan criteria setuju. Sedangkan faktor terendah yang mempengaruhi impulse buying pada Hodshop Bengkuluadalah faktor elaborate package displays (kemasan/ tampilan produk) dengan jumlah nilai dari persepsi responden sebesar 762 dengan kriteria setuju.]]>
<![CDATA[The Effect Of Management Information System On The Work Effectiveness Of ASN At BPKAD, Bengkulu City ]]>
<![CDATA[Apriana]]>;
<![CDATA[Siswanto]]>;
<![CDATA[Ermy Wijaya]]>
<![CDATA[ Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 1 (2021): JANUARI ]]>
Publisher : <![CDATA[Penerbit ADM ]]>
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DOI: 10.53697/emak.v2i1.31
<![CDATA[This study aims to determine the effect of management information systems on the work effectiveness of ASN at BPKAD Bengkulu City. The results showed that there was an influence of management information systems on the work effectiveness of ASN BPKAD Bengkulu City, with the test results obtained t count > t table (12.837 > 2.002) with The regression equation Y = 16.84 + 0.53X means that for every 1 unit increase in the value of the management information system variable, the ASN work effectiveness variable will increase by 0.53 at the Bengkulu City BPKAD. The value of the correlation coefficient (r) of 0.63 indicates that there is a strong influence between the management information system on the work effectiveness of ASN BPKAD Bengkulu City because it is in the interval 0.60-0.799. The Coefficient of Determination (KD) value of 40.1% means that the contribution of management information systems to the work effectiveness of ASN BPKAD Bengkulu City is 40.1% and 59.9% is influenced by other variables not examined.]]>
<![CDATA[The Influence of Promotion and Service Quality on Insurance Policy Purchase Decisions at PT. Tugu Kresna Pratama Bengkulu City ]]>
<![CDATA[Meliyus Astutiana]]>;
<![CDATA[Ermy Wijaya]]>;
<![CDATA[Andriyani Prawitasari]]>
<![CDATA[ Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 4 (2021): OKTOBER ]]>
Publisher : <![CDATA[Penerbit ADM ]]>
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DOI: 10.53697/emak.v2i4.177
<![CDATA[The purpose of this study is the promotion and quality of service to the decision to purchase an insurance policy at PT. The Krishna Pratama Monument in Bengkulu City. The analytical method used is the validity test, reliability test, Multiple linear regression, coefficient of determination, F test and t test. Based on the research results indicate that Promotion (X1) partially has a significant effect on the purchase decision of an insurance policy at PT. Tugu Kresna Pratama Bengkulu City (Y) because the significant value is 0.046 < 0.05. Service quality (X2) partially has a significant effect on the purchase decision of an insurance policy at PT. Tugu Kresna Pratama Bengkulu City (Y) because the significant value is 0.000 < 0.05. Promotion variable (X1), service quality (X2) simultaneously or together have a significant effect on the purchase decision of an insurance policy at PT. Tugu Kresna Pratama Bengkulu City because the significant value is 0.000 < 0.05]]>
<![CDATA[The Influence of Emotional Intelligence and Organizational Commitment on Employee Performance at the Department of Labor and Transmigration of Seluma Regency ]]>
<![CDATA[Lina Yuniarti]]>;
<![CDATA[Ermy Wijaya]]>;
<![CDATA[Yesi Indian Ariska]]>
<![CDATA[ Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 4 (2021): OKTOBER ]]>
Publisher : <![CDATA[Penerbit ADM ]]>
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DOI: 10.53697/emak.v2i4.193
<![CDATA[The purpose of this study is to determine the influence of emotional intelligence and organizational commitment on employees’ performance at the Department of Labor and Transmigration of Seluma Regency. The sample in this study was 52 employees at the Department of Labor and Transmigration of Seluma Regency. The data was collected using a questionnaire and the analytical methods used were multiple linear regression, determination test and hypothesis testing. The results of multiple regressions show that the equation Y = 6.045 + 0.419 X1 + 0.458 X2. The result of regression direction is positive, meaning that the higher emotional intelligence and organizational commitment variables, the higher the employees’ performance will also be. The value of the coefficient of determination is 0.595. This means that X1 (emotional intelligence) and X2 (organizational commitment) have a contribution to performance (Y) of 59.5% while the remaining 40.5% is influenced by other variables not examined in this study. Overall, the results t test has a significant value is less than 0.05, so it can be interpreted that X1 (emotional intelligence) and X2 (organizational commitment) have a significant influence on performance (Y) partially or individually. The results of the F test have a significant value of 0.000 < 0 ,05. Because the level of significance below 0.05 indicates that X1 (emotional intelligence) and X2 (organizational commitment) have a significant influence on performance (Y).]]>
<![CDATA[The Effect Of Emotional Intelligence And Organizational Commitment On Employee Performance On The Regional Financial Management Agency Of Seluma District ]]>
<![CDATA[Juliansyah Putra]]>;
<![CDATA[Sri Handayani]]>;
<![CDATA[Ermy Wijaya]]>
<![CDATA[ Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 3 No. 1 (2022): Januari ]]>
Publisher : <![CDATA[Penerbit ADM ]]>
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DOI: 10.53697/emak.v3i1.369
<![CDATA[The ipurpose iof ithis istudy iwas ito idetermine ithe ieffect iof iemotional iintelligence iand iorganizational icommitment itogether ion iemployee iperformance iat ithe iRegional iFinancial iManagement iAgency iof iSeluma iRegency. iThe isample iin ithis istudy iwere i74 iemployees iat ithe iRegional iFinancial iManagement iAgency iof iSeluma iRegency. iCollecting idata iusing ia iquestionnaire iand ithe ianalytical imethod iused iis imultiple ilinear iregression, idetermination itest iand ihypothesis itesting. i iThe iresults iof ithe iregression ianalysis ishowed iY i= i9.714 i+ i0.325X1 i+ i0.454 iX2, ithis idescribes ia ipositive iregression idirection, imeaning ithat ithere iis ia ipositive iinfluence ibetween iX1 i(emotional iintelligence) iand iX2 i(organizational icommitment) ion iperformance i(Y). iIt imeans ithat iif ithe ivariables iof iemotional iintelligence iand iorganizational icommitment iincrease, iit iwill iincrease iperformance. iThe ivalue iof ithe icoefficient iof idetermination iis i0.470. iThis imeans ithat iX1 i(emotional iintelligence) iand iX2 i(organizational icommitment) iaffect iperformance i(Y) iby i47% iwhile ithe iremaining i53% iis iinfluenced iby iother ivariables inot iexamined iin ithis istudy. iEmotional iintelligence ihas ia isignificant ieffect ion iemployee iperformance iat ithe iRegional iFinancial iManagement iAgency iof iSeluma iRegency ibecause ithe itcount iis igreater ithan ittable i(3.419 i> i1.666) iand ithe isignificant ivalue iis i0.001 iless ithan i0.05. iOrganizational icommitment ihas ia isignificant iinfluence ion iemployee iperformance iat ithe iRegional iFinancial iManagement iAgency iof iSeluma iRegency ibecause ithe ivalue iof itcount iis igreater ithan ittable i(4.960 i> i1.666) iand ithe isignificance ivalue iof i0.000 iis iless ithan i0.05. iThe iresults iof ihypothesis itesting isimultaneously i(F itest) ior itogether ihave ia isignificance ivalue iof i0.000 iwhich iis ismaller ithan i0.05 iand iFcount i> iFtable i(31.473 i> i3.13). iThis imeans ithat ithe ivariables iof iemotional iintelligence iand iorganizational icommitment ihave ia isignificant iinfluence itogether ion iemployee iperformance iat ithe iSeluma iRegency iRegional iFinancial iManagement iAgency]]>
<![CDATA[The Community Satisfaction at the Office of Lubuk Kebur Urban Village in Seluma Kota Sub-District ]]>
<![CDATA[Murmansa Putra]]>;
<![CDATA[Ermy Wijaya]]>;
<![CDATA[Rinto Noviantoro]]>
<![CDATA[ Journal of Indonesian Management (JIM) Vol. 1 No. 2 (2021): June ]]>
Publisher : <![CDATA[Penerbit ADM Bengkulu ]]>
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DOI: 10.53697/jim.v1i2.118
<![CDATA[This study aims to find out the community satisfaction at the office of Lubuk Kebur Urban Village in Seluma Kota Sub-District. The data analysis technique used is the measurement of the Community Satisfaction Index based on the Regulation of the Minister of Administrative Reform and Bureaucratic Reform Number 14 of 2017. The sample in this study was 370 people from Lubuk Kebur Village who received services from the office of Lubuk Kebur Urban Village in Seluma Kota Sub-District. The Community Satisfaction Index for service quality at the office of Lubuk Kebur Urban Village in Seluma Kota Sub-District, obtained an average value of 3.01 which was in a good assessment. Furthermore, the Community Satisfaction Index service unit is multiplied by 25 therefore the the Community Satisfaction Index at the office of Lubuk Kebur Urban Village in Seluma Kota Sub-District is 75.25 with service quality B with good criteria because it is in the interval value of 62.51 – 81.25. The element of cost/tariff gets the highest rating with an average value of 3.40 with very good assessment criteria. This illustrates that the community assesses that the office of Lubuk Kebur Urban Village in Seluma Kota Sub-District provides services for free without being charged. The lowest satisfaction value is 2.44, namely the completion time with poor assessment criteria. This illustrates that the time required for the completion of the document is not as promised, due to the slowness of employees in providing services, insufficient requirements and the Urban Village Head who is is often not there.]]>
<![CDATA[Marketing Strategies in Attracting The Interest of Export Fish Suppliers in UD. Awang Jaya Bengkulu City ]]>
<![CDATA[Nopriadi Nopriadi]]>;
<![CDATA[Meiffa Herfianti]]>;
<![CDATA[Ermy Wijaya]]>
<![CDATA[ Journal of Indonesian Management (JIM) Vol. 1 No. 2 (2021): June ]]>
Publisher : <![CDATA[Penerbit ADM Bengkulu ]]>
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DOI: 10.53697/jim.v1i2.119
<![CDATA[The research objective was to determine the marketing strategy in attracting the interest of export fish suppliers at UD. Awang Jaya of Bengkulu City. The sample in this study were 30 people consisting of 6 employees of UD. Awang Jaya Kota Bengkulu for internal factors and 24 people for external factors, namely customers from UD. Awang Jaya of Bengkulu City. The analysis method used was SWOT analysis consisting of the Internal Strategy Factor Matrix (IFAS) and the External Strategy Factor Matrix (EFAS). The value of the strength possessed by UD. Awang Jaya of Bengkulu City amounted to 21.90 minus the weakness value of 11.60, so that the IFAS value of 10.30 was obtained. The opportunity value of the marketing strategy is 20.05 and the threat is 10.90, so the EFAS value is 9.15. If the two values are combined in the IE matrix then both support quadrant I an aggressive strategy. The aggressive strategy that can be developed by UD. Awang Jaya of Bengkulu city, namely to increase promotion so that export fish suppliers are interested in selling their fish to UD. Awang Jaya and improve the quality of export fish so that customers remain loyal to order export fish to UD. Awang Jaya. The SWOT matrix analysis obtained from the research results supports the Strengths-Opportunity (SO) strategy. The SO strategy should be carried out by UD. Awang Jaya of Bengkulu City in order to maintain the trust of export fish suppliers, continue to buy all fish from export fish suppliers, keep prices stable, always on time in payments and larger fish/castor storage places.]]>
<![CDATA[The Effect of Celebrity Endorser and Brand Image on Vivo Smartphone Purchase Decision (Study on the Community of Sukaraja District, Seluma Regency) ]]>
<![CDATA[Peni Juniarti]]>;
<![CDATA[Ermy Wijaya]]>;
<![CDATA[Yesi Indian Ariska]]>
<![CDATA[ Journal of Indonesian Management (JIM) Vol. 2 No. 1 (2022): March ]]>
Publisher : <![CDATA[Penerbit ADM Bengkulu ]]>
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DOI: 10.53697/jim.v2i1.441
<![CDATA[The purpose of this study was to determine whether there is a simultaneous influence of celebrity endorser and brand image on Vivo Smartphone purchasing decisions in the Sukaraja District, Seluma Regency. The sample in this study was 100 people from Sukaraja District, Seluma Regency. The data was collected using a questionnaire and the analytical method used was multiple linear regression, determination test and hypothesis testing. From the calculation of the multiple linear regression equation, it can be seen that X1 (celebrity endorser) and X2 (brand image) have an influence on purchasing decisions (Y), with the results of the regression test: Y = 18.497 + 0.187X1 + 0.381 X2 + e. The coefficient of determination of R square is 0.356. This means that celebrity endorser (X1) and brand image (X2) affect the purchasing decision of Vivo Smartphone (Y) by 54.4% while the remaining 45.6% is influenced by other variables not examined in this study. Based on the test results with the t test, the hypothesis made proves that there is an effect. The test results for the X1 variable (celebrity endorser) show a significance value of 0.000 <0.05. Because the significance value is less than 0.05, then X1 (celebrity endorser) has a significant influence on purchasing decisions (Y). Variable X2 (brand image) shows a significance value of 0.000 < 0.05. Because the significance value is less than 0.05, then X2 (brand image) has a significant influence on purchasing decisions (Y). Based on the results of hypothesis testing with the F test, a significance value of 0.000 <0.05 and a significance level below 0.05 indicates that jointly celebrity endorser (X1) and brand image (X2)) have a positive and significant influence on decisions purchase (Y).]]>
<![CDATA[Analysis of the Community Satisfaction Index (IKM) on the Quality of Library Services at the University of Dehasen Bengkulu ]]>
<![CDATA[Azis Mahyudin]]>;
<![CDATA[Karona Cahya Susena]]>;
<![CDATA[Ermy Wijaya]]>
<![CDATA[ Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 1 No. 1 (2021): JUNI ]]>
Publisher : <![CDATA[Penerbit ADM Bengkulu ]]>
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DOI: 10.53697/emba.v1i1.78
<![CDATA[The purpose of this study was to examine the quality of service at the Dehasen University Bengkulu library. The method used in analyzing the research data after the data is tabulated is a quantitative descriptive method using community satisfaction index analysis. The results of this study indicate that the services provided by the library staff at Dehasen University of Bengkulu are running well, with an index of 3.201 with a service quality of 80.025 in category B namely the performance of the service unit is good. Although there are 2 indicators that are below the 3.044 interval so that it still has to improve the quakity of it’s service.]]>
<![CDATA[Analysis of Raw Material Inventory Control in the Mas Min Mie Pangsit Business in Tebeng, Bengkulu City ]]>
<![CDATA[Try Saputra]]>;
<![CDATA[Oni Yulianti]]>;
<![CDATA[Ermy Wijaya]]>
<![CDATA[ Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 1 No. 1 (2021): JUNI ]]>
Publisher : <![CDATA[Penerbit ADM Bengkulu ]]>
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DOI: 10.53697/emba.v1i1.82
<![CDATA[The objective of the Economic Order Quantiity (EOQ) method in the Mie Pangsit Mas Min in Tebeng, Bengkulu City is to answer how to determine the right amount of inventory in the company so that the smooth production process is guaranteed without increasing storage costs and ordering costs. Data collection methods used in this study are EOQ (Economic Order Quantity), which is an analysis based on the calculation of the EOQ method as a basis or reference for determining the quantity of economical raw material orders. The result of this research is that according to company policy, the average purchase of wheat flour is 575 kg, while according to the EOQ method, the optimal purchase amount of starch is 158.1 kg. According to company policy the total inventory cost is Rp. 5,837,625, whereas calculated according to the EOQ method the total cost of inventory is Rp. 2,416,117. The frequency of the company's previous orders is 2 times the order in 6 months, whereas it is calculated by the EOQ method the more efficient ordering is 6 times the order in 6 months. The amount of safety stock required by Mas Min's dumpling noodle business is 158.1 kg. The re-order point that must be done by Mas Min's dumpling noodle business according to the EOQ method is when the raw materials are only 170,736 kg.]]>
