@article{IPI699676, title = "Analysis of Emotion, Habit, and Rational Choice: A Study on Consumer Behavior", journal = "Universitas Prasetiya Mulya", volume = " Vol 4, No 2 (2011): August-November 2011", pages = "", year = "2011", url = http://www.irjbs.com/index.php/jurnalirjbs/article/view/79 author = "Utami, Christina Whidya", abstract = "", }