Business Management Analysis Journal (BMAJ)
Vol 2, No 1 (2019): Business Management Analysis Journal (BMAJ)

ANALISIS PENGARUH KEPUTUSAN PEMBELIAN PADA KOSMETIK BERLABEL HALAL

Puspitasari, Ratih Hesty Utami (Unknown)



Article Info

Publish Date
29 Apr 2019

Abstract

This research aims to analyze the significant influence between halal labels, and price perceptions of Wardah's cosmetics purchasing decisions on Wardah counter consumers in the ADA Semarang supermarket. This study used descriptive quantitative methods. The population used is all consumers of the Wardah Swalayan ADA Semarang counter, with a total sample of 100 respondents taken using a purposive sampling technique. Data were analyzed through regression analysis using SPSS version 22. Results of the regression analysis in this study are Halal labels have a positive significant effect on purchasing decisions and price perception has a positive and significant effect on purchasing decisions.

Copyrights © 2019






Journal Info

Abbrev

bmaj

Publisher

Subject

Economics, Econometrics & Finance

Description

Business Management Analysis Journal (BMAJ) with E-ISSN 2655-3813 and P-ISSN 2623-0690 is a journal published by Management Department, the Economics and Business Faculty, Universitas Muria Kudus. BMAJ publishes twice in a year (on April and October) consisting 6 articles and accepting articles in ...